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charity: water is

Ranked

#62

Food and Beverages Brands

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charity: water

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charity: water

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charity: water is ranked #62 in Food and Beverages Brands

About charity: water's Brand

charity: water is a non-profit organization that supplies clean and safe drinking water to developing nations. charity: water’s brand is ranked #804 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of charity: water. When compared to other organizations within the Food and Beverages industry, charity: water is ranked #62. Among its major competitors, charity: water is ranked in 1st place for NPS while OneDrop is 2nd, and The Water Project is 3rd.

Brand at a Glance

80%

Customer Loyalty

4.1/5

Product Quality

4.2/5

Pricing

4.1/5

Customer Service

charity: water Ranking

^#62 in Food and Beverages
^#1 / 3 of its competitors

charity: water NPS

charity: water's Net Promoter Score (NPS) is a 58 with 73% Promoters, 12% Passives, and 15% Detractors. Net Promoter Score tracks whether charity: water's customers would recommend using the product based on a scale of -100 to 100.

charity: water Overall NPS

NPS

73%	Promoters
12%	Passives
15%	Detractors

charity: water NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 61	Mar 2023	61
Apr 2023 57	Apr 2023	57
May 2023 58	May 2023	58
Jun 2023 60	Jun 2023	60
Jul 2023 61	Jul 2023	61
Aug 2023 63	Aug 2023	63
Sep 2023 64	Sep 2023	64
Dec 2023 66	Dec 2023	66
Mar 2024 67	Mar 2024	67
May 2024 58	May 2024	58
Jul 2024 56	Jul 2024	56
May 2025 58	May 2025	58

How Other Brands Compare

charity: water is ranked first for NPS among its competitors. OneDrop and The Water Project come in second and third.

	charity: water	OneDrop	The Water Project
Global Ranking	#804	#-	#-
NPS	58	-100	-
Valuation Updated every 24 hours for public companies	-	$150.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

charity: water NPS by Gender

Female customers rated charity: water's NPS 7 points higher than Male customers.

Male

charity: water's NPS was rated 57 by Male customers on Comparably.

71%

Promoters

15%

Passives

14%

Detractors

Female

charity: water's NPS was rated 64 by Female customers on Comparably.

82%

Promoters

Passives

18%

Detractors

charity: water NPS by Ethnicity

charity: water's NPS was rated 64 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 64	Caucasian	64

charity: water NPS by Age

charity: water's NPS was rated 100 points by customers ages 26-30 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

26-30

100%

charity: water NPS by Usage

charity: water's NPS was rated the highest by customers who have used charity: water's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 50	Less than 1 Year	50
2 to 5 Years 100	2 to 5 Years	100

charity: water NPS vs. Competitors

Compared to its competitors, charity: water's NPS is rated right above OneDrop.

COMPANY		NPS Score
	charity: water	58
	OneDrop	-100

charity: water NPS vs Companies in Food and Beverages

In the Food and Beverages industry, charity: water's NPS is rated right above Chick-fil-A.

COMPANY		NPS Score
	charity: water	58
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

charity: water Customer Reviews

Out of the 10 charity: water customer reviews 9 were positive and 1 was constructive. charity: water customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

charity: water Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of charity: water users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

charity: water Customer Loyalty Score by Gender

Male customers rated charity: water's Customer Loyalty score 3% higher than Female customers.

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Male

87%

Yes

Female

84%

Yes

charity: water Customer Loyalty Score by Ethnicity

charity: water's Customer Loyalty score was rated 75% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

charity: water Customer Loyalty Score by Age

charity: water's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%

charity: water Customer Loyalty Score by Usage

charity: water's Customer Loyalty score was rated the highest by customers who have used charity: water's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	73%
2 to 5 Years	100%

charity: water Customer Loyalty vs. Competitors

Compared to its competitors, charity: water's Customer Loyalty score is rated right above OneDrop.

COMPANY		Customer Loyalty Score
	charity: water	80%
	OneDrop	10%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, charity: water's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	charity: water	80%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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charity: water Product Quality

4.1/5

charity: water has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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charity: water Product Information

charity: water’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website: http://www.charitywater.org

Company Size: 51-200 Employees

Industry

Tech

Consumer Services

Government & Legal

Quick Insights into charity: water Product Quality

charity: water's Product Quality score was rated highest by customers who have used charity: water's products/services for 2 to 5 Years, and rated lowest by customers who have used charity: water's products/services for Less than 1 Year.

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Ranked charity: water Product Quality the Highest

2 to 5 Years	4.8
26-30	4.6
Female	4.4

Ranked charity: water Product Quality the Lowest

Male	4.2
Less than 1 Year	4

charity: water Product Quality Score by Gender

Female customers rated charity: water's Product Quality score 0.2 stars higher than Male customers.

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Male

4.2/5

Female

4.4/5

charity: water Product Quality Score by Ethnicity

charity: water's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2

charity: water Product Quality Score by Age

charity: water's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.

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Summary	Age	Score
26-30 4.6	26-30	4.6

charity: water Product Quality Score by Usage

charity: water's Product Quality score was rated the highest by customers who have used charity: water's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
2 to 5 Years	4.8

charity: water Product Quality vs. Competitors

Compared to its competitors, charity: water's Product Quality score is rated right above OneDrop.

COMPANY		Product Quality Score
	charity: water	4.1/5
	OneDrop	1.5/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, charity: water's Product Quality score is rated right above Mars, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	charity: water	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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charity: water Pricing

charity: water ROI & Value For Money

4.2/5

charity: water has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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Quick Insights into charity: water ROI

charity: water's ROI score was rated highest by customers who have used charity: water's products/services for 2 to 5 Years, and rated lowest by customers who have used charity: water's products/services for Less than 1 Year.

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Ranked charity: water ROI the Highest

2 to 5 Years	4.9
26-30	4.8
Female	4.5

Ranked charity: water ROI the Lowest

Male	4.3
Less than 1 Year	4.2

charity: water ROI Score by Gender

Female customers rated charity: water's ROI score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

charity: water ROI Score by Ethnicity

charity: water's ROI score was rated 4.4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4

charity: water ROI Score by Age

charity: water's ROI score was rated 4.8 stars by customers ages 26-30 on Comparably.

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Summary	Age	Score
26-30 4.8	26-30	4.8

charity: water ROI Score by Usage

charity: water's ROI score was rated the highest by customers who have used charity: water's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.2
2 to 5 Years	4.9

charity: water Pricing vs. Competitors

Compared to its competitors, charity: water's ROI score is rated right above OneDrop.

COMPANY		Pricing Score
	charity: water	4.2/5
	OneDrop	1.5/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, charity: water's ROI score is rated right above Chick-fil-A.

COMPANY		Pricing Score
	charity: water	4.2/5
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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charity: water Customer Satisfaction (CSAT)

charity: water Customer Satisfaction (CSAT) Score

76 / 100

charity: water has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	55%
Satisfied	21%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	3%
Very Dissatisfied	6%

Very Satisfied

55%

Satisfied

21%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into charity: water Customer Satisfaction

charity: water's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked charity: water Customer Satisfaction the Highest

Female	89%
Caucasian	78%
Less than 1 Year	75%

Ranked charity: water Customer Satisfaction the Lowest

Male	80%

charity: water Customer Satisfaction Score by Gender

Female customers rated charity: water's Customer Satisfaction score 9 points higher than Male customers.

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80 / 100

Male

	Very Satisfied	60%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	0%
	Very Dissatisfied	0%

89 / 100

Female

	Very Satisfied	67%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	0%
	Very Dissatisfied	0%

charity: water Customer Satisfaction Score by Ethnicity

Caucasian
78%

CSAT according to Caucasian

charity: water's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100

Very Satisfied	67%
Satisfied	11%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

11%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

charity: water Customer Satisfaction Score by Usage

charity: water's Customer Satisfaction score was rated 75 points by customers who have used charity: water's products/services for Less than 1 Year.

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Less than 1 Year	75

charity: water Customer Satisfaction vs. Competitors

Compared to its competitors, charity: water's Customer Satisfaction score is rated right above OneDrop.

COMPANY		Customer Satisfaction (CSAT) Score
	charity: water	76%
	OneDrop	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, charity: water's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	charity: water	76%
	Mars	74%
	McDonald's	72%

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charity: water Customer Service

4.1/5

charity: water has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About charity: water's Customer Service

Address

200 Varick Street, Suite 201, New York City, NY

Website

http://www.charitywater.org

Quick Insights into charity: water Customer Service

charity: water's Customer Service score was rated highest by customers who have used charity: water's products/services for 2 to 5 Years, and rated lowest by customers who have used charity: water's products/services for Less than 1 Year.

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Ranked charity: water Customer Service the Highest

2 to 5 Years	4.9
26-30	4.7
Female	4.5

Ranked charity: water Customer Service the Lowest

Male	4.2
Less than 1 Year	4.1

charity: water Customer Service Score by Gender

Female customers rated charity: water's Customer Service score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

charity: water Customer Service Score by Ethnicity

charity: water's Customer Service score was rated 4.4 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.4	Caucasian	4.4

charity: water Customer Service Score by Age

charity: water's Customer Service score was rated 4.7 stars by customers ages 26-30 on Comparably.

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100

Summary	Age	Customer Service Score
26-30 4.7	26-30	4.7

charity: water Customer Service Score by Usage

charity: water's Customer Service score was rated the highest by customers who have used charity: water's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
2 to 5 Years	4.9

charity: water Customer Service vs. Competitors

Compared to its competitors, charity: water's Customer Service score is rated right above OneDrop.

COMPANY		Customer Service Score
	charity: water	4.1/5
	OneDrop	1.5/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, charity: water's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	charity: water	4.1/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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charity: water as an Employer

3.4/5

charity: water has a 3.4/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of charity: water

Scott Harrison

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

charity: water scored a 58 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of charity: water would recommend the brand to a friend. ENPS measures how likely charity: water employees would recommend working at charity: water to a friend.

Net Promoter Score

NPS Score

73%	Promoters
12%	Passive
15%	Detractors

Employee Net Promoter Score

-11

eNPS Score

33%	Promoters
23%	Passive
44%	Detractors

Global Ranking Snapshot

charity: water is ranked #804 in the Global Top 100 Brands. It ranks just behind Alcon and just ahead of OwnBackup.

RANK			INDUSTRY
802	Del Monte Foods	Greg Longstreet	Food and Beverages
803	Alcon	David J. Endicott	Health and Wellness
804	charity: water	Scott Harrison	Food and Beverages
805	OwnBackup	Sam Gutmann	Tech
806	ThoughtWorks	Guo Xiao	Tech
807	Accenture (Global)	Julie Sweet	Business and Consumer Services
808	Tillamook	Patrick Criteser	Food and Beverages

Food and Beverages Ranking Snapshot

charity: water is ranked #62 in the Food and Beverages Industry. It ranks just behind Del Monte Foods and just ahead of Tillamook.

RANK		Location
60	Chicken Salad Chick	Auburn, AL
61	Del Monte Foods	Walnut Creek, CA
62	charity: water	New York City, NY
63	Tillamook	Tillamook, OR
64	Zambeef Products
65	Heineken
66	Coca-Cola Enterprises	Atlanta, GA