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Tillamook is

Ranked

#63

Food and Beverages Brands

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Tillamook

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Tillamook

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Tillamook is ranked #63 in Food and Beverages Brands

About Tillamook's Brand

"Tillamook manufactures and distributes dairy products that includes cream, cheese, butter and milk." Tillamook’s brand is ranked #808 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tillamook. When compared to other organizations within the Food and Beverages industry, Tillamook is ranked #63. Among its major competitors, Tillamook is ranked in 2nd place for NPS while CREAM is 1st, and Darigold is 3rd.

Brand at a Glance

79%

Customer Loyalty

4.2/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Tillamook Ranking

^#63 in Food and Beverages
^#2 / 3 of its competitors

Tillamook NPS

Tillamook's Net Promoter Score (NPS) is a 38 with 57% Promoters, 24% Passives, and 19% Detractors. Net Promoter Score tracks whether Tillamook's customers would recommend using the product based on a scale of -100 to 100.

Tillamook Overall NPS

NPS

57%	Promoters
24%	Passives
19%	Detractors

Tillamook NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 39	Mar 2024	39
Apr 2024 38	Apr 2024	38
May 2024 36	May 2024	36
Jun 2024 37	Jun 2024	37
Jul 2024 37	Jul 2024	37
Sep 2024 37	Sep 2024	37
Jan 2025 37	Jan 2025	37
Mar 2025 36	Mar 2025	36
Apr 2025 38	Apr 2025	38
Aug 2025 38	Aug 2025	38
Nov 2025 41	Nov 2025	41
Jan 2026 39	Jan 2026	39

How Other Brands Compare

Tillamook is ranked second for NPS among its competitors. CREAM and Darigold come in first and third.

	Tillamook	CREAM	Darigold
Global Ranking	#808	#-	#-
NPS	38	100	0

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tillamook NPS by Gender

Male customers rated Tillamook's NPS 43 points higher than Female customers.

Male

Tillamook's NPS was rated 54 by Male customers on Comparably.

67%

Promoters

20%

Passives

13%

Detractors

Female

Tillamook's NPS was rated 11 by Female customers on Comparably.

33%

Promoters

45%

Passives

22%

Detractors

Tillamook NPS by Ethnicity

Tillamook's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 57	Caucasian	57
African American/Black -20	African American/Black	-20

Tillamook NPS by Age

Tillamook's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

80%

20%

26-30

33%

67%

31-35

60%

40%

36-40

67%

33%

41-45

33%

67%

51-55

33%

34%

33%

Tillamook NPS by Usage

Tillamook's NPS was rated the highest by customers who have used Tillamook's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 100	1 to 2 Years	100
2 to 5 Years -1	2 to 5 Years	-1
Over 10 Years 40	Over 10 Years	40

Tillamook NPS vs. Competitors

Compared to its competitors, Tillamook's NPS is rated right above Darigold, and is preceded by CREAM.

COMPANY		NPS Score
	CREAM	100
	Tillamook	38
	Darigold	0

Tillamook NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Tillamook's NPS is rated right above Hershey Company, and is preceded by The Coca-Cola Company.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Tillamook	38
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Tillamook Customer Reviews

Out of the 7 Tillamook customer reviews 7 were positive and 0 were constructive. Tillamook customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Tillamook Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Tillamook users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Tillamook Customer Loyalty Score by Gender

Female customers rated Tillamook's Customer Loyalty score 2% higher than Male customers.

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Male

88%

Yes

Female

90%

Yes

Tillamook Customer Loyalty Score by Ethnicity

Tillamook's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

Tillamook Customer Loyalty Score by Age

Tillamook's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tillamook.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 40%	26-30	40%
31-35 100%	31-35	100%
36-40 100%	36-40	100%
41-45 100%	41-45	100%
51-55 100%	51-55	100%

Tillamook Customer Loyalty Score by Usage

Tillamook's Customer Loyalty score was rated the highest by customers who have used Tillamook's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	100%
2 to 5 Years	85%
Over 10 Years	100%

Tillamook Customer Loyalty Score by Industry

Tillamook's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	70%
Arts and Entertainment	40%

Tillamook Customer Loyalty vs. Competitors

Compared to its competitors, Tillamook's Customer Loyalty score is rated right above Darigold, and is preceded by CREAM.

COMPANY		Customer Loyalty Score
	CREAM	100%
	Tillamook	79%
	Darigold	73%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Tillamook's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	Tillamook	79%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Tillamook Product Quality

4.2/5

Tillamook has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Tillamook Product Information

Tillamook’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Tillamook's product the highest. Reviewers from the Arts and Entertainment industry rated Tillamook the lowest at 2.6.

Website: http://www.tillamook.com/

Company Size: 501-1,000 Employees

Industry

Food & Beverages

Quick Insights into Tillamook Product Quality

Tillamook's Product Quality score was rated highest by customers who have used Tillamook's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.

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Ranked Tillamook Product Quality the Highest

1 to 2 Years	4.8
31-35	4.8
Caucasian	4.6

Ranked Tillamook Product Quality the Lowest

26-30	2.6
Arts and Entertainment	2.6
African American/Black	2.5

Tillamook Product Quality Score by Gender

Male customers rated Tillamook's Product Quality score 0.3 stars higher than Female customers.

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Male

4.4/5

Female

4.1/5

Tillamook Product Quality Score by Ethnicity

Tillamook's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
African American/Black 2.5	African American/Black	2.5

Tillamook Product Quality Score by Age

Tillamook's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 2.6	26-30	2.6
31-35 4.8	31-35	4.8
36-40 4.3	36-40	4.3
41-45 3.5	41-45	3.5
51-55 4.6	51-55	4.6

Tillamook Product Quality Score by Usage

Tillamook's Product Quality score was rated the highest by customers who have used Tillamook's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
1 to 2 Years	4.8
2 to 5 Years	4.1
Over 10 Years	4.2

Tillamook Product Quality Score by Industry

Tillamook's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.1
Arts and Entertainment	2.6

Tillamook Product Quality vs. Competitors

Compared to its competitors, Tillamook's Product Quality score is rated right above Darigold, and is preceded by CREAM.

COMPANY		Product Quality Score
	CREAM	5/5
	Tillamook	4.2/5
	Darigold	3.5/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Tillamook's Product Quality score is rated right above Red Bull, and is preceded by The Coca-Cola Company.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Tillamook	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Tillamook Pricing

Tillamook ROI & Value For Money

3.7/5

Tillamook has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Tillamook Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Tillamook.

Quick Insights into Tillamook ROI

Tillamook's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Tillamook ROI the Highest

31-35	4.4
1 to 2 Years	4.1
Female	3.9

Ranked Tillamook ROI the Lowest

51-55	2.6
African American/Black	2.4
Arts and Entertainment	2.3

Tillamook ROI Score by Gender

Female customers rated Tillamook's ROI score 0.3 stars higher than Male customers.

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Male

3.6/5

Female

3.9/5

Tillamook ROI Score by Ethnicity

Tillamook's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 2.4	African American/Black	2.4

Tillamook ROI Score by Age

Tillamook's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 2.6	26-30	2.6
31-35 4.4	31-35	4.4
36-40 3.6	36-40	3.6
41-45 4.1	41-45	4.1
51-55 2.6	51-55	2.6

Tillamook ROI Score by Usage

Tillamook's ROI score was rated the highest by customers who have used Tillamook's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	4.1
2 to 5 Years	3.3
Over 10 Years	3.7

Tillamook ROI Score by Industry

Tillamook's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.1
Arts and Entertainment	2.3

Tillamook Pricing vs. Competitors

Compared to its competitors, Tillamook's ROI score is rated right above Darigold, and is preceded by CREAM.

COMPANY		Pricing Score
	CREAM	5/5
	Tillamook	3.7/5
	Darigold	3.2/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Tillamook's ROI score is rated right above Starbucks, and is preceded by PepsiCo.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Tillamook	3.7/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Tillamook Customer Satisfaction (CSAT)

Tillamook Customer Satisfaction (CSAT) Score

82 / 100

Tillamook has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	51%
Satisfied	31%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

51%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Tillamook Customer Satisfaction

Tillamook's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked Tillamook Customer Satisfaction the Highest

18-25	100%
Caucasian	93%
2 to 5 Years	83%

Ranked Tillamook Customer Satisfaction the Lowest

Less than 1 Year	50%
African American/Black	40%
41-45	33%

Tillamook Customer Satisfaction Score by Gender

Male customers rated Tillamook's Customer Satisfaction score 8 points higher than Female customers.

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80 / 100

Male

	Very Satisfied	47%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	7%

72 / 100

Female

	Very Satisfied	58%
	Satisfied	14%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	14%
	Very Dissatisfied	0%

Tillamook Customer Satisfaction Score by Ethnicity

Caucasian
93%
African American/Black
40%

CSAT according to Caucasian

Tillamook's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.

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93 / 100

Very Satisfied	67%
Satisfied	26%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Tillamook's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.

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40 / 100

Very Satisfied	20%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

20%

Tillamook Customer Satisfaction Score by Age

Tillamook's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

100%

31-35

75%

36-40

100%

41-45

33%

51-55

100%

Tillamook Customer Satisfaction Score by Usage

Tillamook's Customer Satisfaction score was rated the highest by customers who have used Tillamook's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	75
2 to 5 Years	83
Over 10 Years	78

Tillamook Customer Satisfaction Score by Industry

Tillamook's Customer Satisfaction score was rated 34 points by Arts and Entertainment industry customers.

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{
	"title": "Tillamook Customer Satisfaction Score by Industry",
	"text": "Tillamook's Customer Satisfaction score was rated 34 points by Arts and Entertainment industry customers.",
	"bars": [
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Tillamook's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
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Arts and Entertainment	34

Tillamook Customer Satisfaction vs. Competitors

Compared to its competitors, Tillamook's Customer Satisfaction score is rated right above Darigold, and is preceded by CREAM.

COMPANY		Customer Satisfaction (CSAT) Score
	CREAM	100%
	Tillamook	82%
	Darigold	72%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Tillamook's Customer Satisfaction score is rated right above Red Bull, and is preceded by Starbucks.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Tillamook	82%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Tillamook Customer Service

3.9/5

Tillamook has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Tillamook's Customer Service

Address

Tillamook, OR

Website

http://www.tillamook.com/

Quick Insights into Tillamook Customer Service

Tillamook's Customer Service score was rated highest by customers who have used Tillamook's products/services for 1 to 2 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Tillamook Customer Service the Highest

1 to 2 Years	5
31-35	4.3
Tech	4.3

Ranked Tillamook Customer Service the Lowest

African American/Black	3
26-30	2.8
Arts and Entertainment	2.3

Tillamook Customer Service Score by Gender

Male customers rated Tillamook's Customer Service score 0.4 stars higher than Female customers.

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Male

4.2/5

Female

3.8/5

Tillamook Customer Service Score by Ethnicity

Tillamook's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
African American/Black 3	African American/Black	3

Tillamook Customer Service Score by Age

Tillamook's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 2.8	26-30	2.8
31-35 4.3	31-35	4.3
36-40 3.8	36-40	3.8
41-45 4	41-45	4
51-55 4.3	51-55	4.3

Tillamook Customer Service Score by Usage

Tillamook's Customer Service score was rated the highest by customers who have used Tillamook's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	5
2 to 5 Years	3.3
Over 10 Years	3.7

Tillamook Customer Service Score by Industry

Tillamook's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.3
Arts and Entertainment	2.3

Tillamook Customer Service vs. Competitors

Compared to its competitors, Tillamook's Customer Service score is rated right above Darigold, and is preceded by CREAM.

COMPANY		Customer Service Score
	CREAM	5/5
	Tillamook	3.9/5
	Darigold	3.1/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Tillamook's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Tillamook	3.9/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Tillamook as an Employer

2.6/5

Tillamook has a 2.6/5 stars for its overall company culture rated by their employees

top

CEO of Tillamook

Patrick Criteser

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tillamook scored a 38 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Tillamook would recommend the brand to a friend. ENPS measures how likely Tillamook employees would recommend working at Tillamook to a friend.

Net Promoter Score

NPS Score

57%	Promoters
24%	Passive
19%	Detractors

Employee Net Promoter Score

-14

eNPS Score

36%	Promoters
14%	Passive
50%	Detractors

Global Ranking Snapshot

Tillamook is ranked #808 in the Global Top 100 Brands. It ranks just behind Accenture (Global) and just ahead of Better.

RANK			INDUSTRY
806	ThoughtWorks	Guo Xiao	Tech
807	Accenture (Global)	Julie Sweet	Business and Consumer Services
808	Tillamook	Patrick Criteser	Food and Beverages
809	Better	Vishal Garg	Banking and Financial Services
810	NUCOR CORPORATION	Leon Topalian	Energy and Manufacturing
811	Brad's Deals	Bradley Wilson	Retail
812	FANDOM	Perkins Miller	Tech

Food and Beverages Ranking Snapshot

Tillamook is ranked #63 in the Food and Beverages Industry. It ranks just behind charity: water and just ahead of Zambeef Products.

RANK		Location
61	Del Monte Foods	Walnut Creek, CA
62	charity: water	New York City, NY
63	Tillamook	Tillamook, OR
64	Zambeef Products
65	Heineken
66	Coca-Cola Enterprises	Atlanta, GA
67	Peter Piper Pizza	Phoenix, AZ