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NPS
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Darigold
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About Darigold's Brand
Darigold is know for delivering fresh, high quality, value-added dairy products to people, & customer-driven solutions to organizations all around the globe! Among its major competitors, Darigold is ranked in 2nd place for NPS while Tillamook is 1st.
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Darigold Ranking
- #2 / 2 of its competitors
Darigold NPS
Darigold's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Darigold's customers would recommend using the product based on a scale of -100 to 100.
Darigold Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Darigold NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -25 | Oct 2022 | -25 |
Mar 2023 -11 | Mar 2023 | -11 |
Jul 2023 -20 | Jul 2023 | -20 |
Sep 2023 -9 | Sep 2023 | -9 |
Dec 2023 0 | Dec 2023 | 0 |
Mar 2024 -8 | Mar 2024 | -8 |
May 2024 -6 | May 2024 | -6 |
Jul 2024 -7 | Jul 2024 | -7 |
Sep 2024 -7 | Sep 2024 | -7 |
Dec 2024 0 | Dec 2024 | 0 |
Apr 2025 5 | Apr 2025 | 5 |
Dec 2025 -1 | Dec 2025 | -1 |
How Other Brands Compare
Darigold is ranked second for NPS among its competitors. Tillamook comes in first.
Darigold |  Tillamook | |
| Global Ranking | #- | #808 |
| NPS | 0 | 38 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Darigold NPS by Gender
Female customers rated Darigold's NPS 25 points higher than Male customers.
Male
-50
Darigold's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-25
Darigold's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Darigold NPS by Ethnicity
Darigold's NPS was rated -17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Darigold NPS by Usage
Darigold's NPS was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
Over 10 Years 34 | Over 10 Years | 34 |
Darigold Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Darigold users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Darigold Customer Loyalty Score by Gender
Female customers rated Darigold's Customer Loyalty score 23% higher than Male customers.
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Male
55%
Yes
Female
78%
Yes
Darigold Customer Loyalty Score by Ethnicity
Darigold's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Darigold.
70
out of 100
Caucasian
Darigold Customer Loyalty Score by Usage
Darigold's Customer Loyalty score was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Darigold Customer Loyalty vs. Competitors
Compared to its competitors, Darigold's Customer Loyalty score is rated right below Tillamook.
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Darigold Product Quality
3.5/5
Darigold has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Darigold Product Information
Darigold’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.darigold.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Darigold Product Quality
Darigold's Product Quality score was rated highest by customers who have used Darigold's products/services for Over 10 Years, and rated lowest by customers who have used Darigold's products/services for 2 to 5 Years.
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Ranked Darigold Product Quality the Highest
Ranked Darigold Product Quality the Lowest
Darigold Product Quality Score by Gender
Female customers rated Darigold's Product Quality score 0.1 stars higher than Male customers.
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Male
2.6/5
Female
2.7/5
Darigold Product Quality Score by Ethnicity
Darigold's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Darigold.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Darigold Product Quality Score by Usage
Darigold's Product Quality score was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Darigold Product Quality vs. Competitors
Compared to its competitors, Darigold's Product Quality score is rated right below Tillamook.
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VS
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Darigold Pricing
Darigold ROI & Value For Money
3.2/5
Darigold has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Darigold ROI
Darigold's ROI score was rated highest by customers who have used Darigold's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Darigold ROI the Highest
Ranked Darigold ROI the Lowest
Darigold ROI Score by Gender
Female customers rated Darigold's ROI score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Darigold.
Male
2.2/5
Female
2.6/5
Darigold ROI Score by Ethnicity
Darigold's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Darigold.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Darigold ROI Score by Usage
Darigold's ROI score was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Darigold Pricing vs. Competitors
Compared to its competitors, Darigold's ROI score is rated right below Tillamook.
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Darigold Customer Satisfaction (CSAT)
Darigold Customer Satisfaction (CSAT) Score
72 / 100
Darigold has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Darigold Customer Satisfaction
Darigold's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Darigold Customer Satisfaction the Highest
Ranked Darigold Customer Satisfaction the Lowest
Darigold Customer Satisfaction Score by Gender
Female customers rated Darigold's Customer Satisfaction score 50 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Darigold.
50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Darigold Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Darigold's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Darigold.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
17%
Darigold Customer Satisfaction Score by Usage
Darigold's Customer Satisfaction score was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Darigold Customer Satisfaction vs. Competitors
Compared to its competitors, Darigold's Customer Satisfaction score is rated right below Tillamook.
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Darigold Customer Service
3.1/5
Darigold has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Darigold's Customer Service
Address
5601 6th Avenue South Suite 300, Seattle, WA 98108
Website
http://www.darigold.com
Phone Number
206-284-7220
Darigold's Social Links
Quick Insights into Darigold Customer Service
Darigold's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Darigold Customer Service the Highest
Ranked Darigold Customer Service the Lowest
Darigold Customer Service Score by Gender
Female customers rated Darigold's Customer Service score 1.5 stars higher than Male customers.
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Male
1.9/5
Female
3.4/5
Darigold Customer Service Score by Ethnicity
Darigold's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Darigold.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Darigold Customer Service Score by Usage
Darigold's Customer Service score was rated the highest by customers who have used Darigold's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Darigold Customer Service vs. Competitors
Compared to its competitors, Darigold's Customer Service score is rated right below Tillamook.
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Consumer vs. Employees
Darigold scored a 0 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Darigold would recommend the brand to a friend. ENPS measures how likely Darigold employees would recommend working at Darigold to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 17% | Promoters |
|---|---|
| 21% | Passive |
| 62% | Detractors |
