

Dole Food Company provides fruits, vegetables, and food products. Dole Food Company’s brand is ranked #207 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dole Food Company. When compared to other organizations within the Food and Beverages industry, Dole Food Company is ranked #19. Among its major competitors, Dole Food Company is ranked in 5th place for NPS while Chiquita Brands International is 1st, and Coca-Cola Enterprises is 2nd.
Dole Food Company's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Dole Food Company's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 18 | May 2024 | 18 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 18 | Jul 2024 | 18 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 19 | Sep 2024 | 19 |
Oct 2024 21 | Oct 2024 | 21 |
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 22 | Feb 2025 | 22 |
May 2025 22 | May 2025 | 22 |
Jul 2025 20 | Jul 2025 | 20 |
Sep 2025 19 | Sep 2025 | 19 |
Oct 2025 19 | Oct 2025 | 19 |
Dole Food Company is ranked #4 for NPS among its competitors. Coca-Cola Enterprises and Coca-Cola Bottling Consolidated come in first and second, with Fresh Del Monte Produce coming in at third.
![]() Dole Food Company | ![]() Coca-Cola Enterprises | ![]() Coca-Cola Bottling Consolidated | ![]() Fresh Del Monte Produce | |
| Global Ranking | #207 | #850 | #- | #- |
| NPS | 19 | 34 | 30 | 21 |
| Valuation Updated every 24 hours for public companies | - | - | $2.06B | $1.37B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Dole Food Company's NPS 25 points higher than Female customers.
Dole Food Company's NPS was rated 24 by Male customers on Comparably.
Dole Food Company's NPS was rated -1 by Female customers on Comparably.
Dole Food Company's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 16 | Caucasian | 16 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 0 | African American/Black | 0 |
Other -14 | Other | -14 |
Dole Food Company's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Dole Food Company's NPS was rated the highest by customers who have used Dole Food Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 82 | 2 to 5 Years | 82 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -6 | Over 10 Years | -6 |
Compared to its competitors, Dole Food Company's NPS is rated right below Fresh Del Monte Produce.
In the Food and Beverages industry, Dole Food Company's NPS is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | Dole Food Company | 19 |
![]() | McDonald's | 19 |
Out of the 8 Dole Food Company customer reviews 6 were positive and 2 were constructive. Dole Food Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Dole Food Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Dole Food Company's Customer Loyalty score 1% higher than Female customers.
Dole Food Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Dole Food Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 82% | 26-30 | 82% |
31-35 87% | 31-35 | 87% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
51-55 40% | 51-55 | 40% |
56-60 70% | 56-60 | 70% |
Dole Food Company's Customer Loyalty score was rated the highest by customers who have used Dole Food Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dole Food Company's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, Dole Food Company's Customer Loyalty score is rated right above Fresh Del Monte Produce, and is preceded by Coca-Cola Enterprises.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Coca-Cola Bottling Consolidated | 88% |
![]() | Coca-Cola Enterprises | 81% |
![]() | Dole Food Company | 78% |
![]() | Fresh Del Monte Produce | 74% |
![]() | Chiquita Brands International | 69% |
In the Food and Beverages industry, Dole Food Company's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Dole Food Company | 78% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Dole Food Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Dole Food Company’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Dole Food Company's product the highest. Reviewers from the Tech industry rated Dole Food Company the lowest at 3.5.
Dole Food Company's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
Male customers rated Dole Food Company's Product Quality score 0.9 stars higher than Female customers.
Dole Food Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 3.2 | Other | 3.2 |
Dole Food Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 4.3 | 41-45 | 4.3 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.3 | 56-60 | 2.3 |
Dole Food Company's Product Quality score was rated the highest by customers who have used Dole Food Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dole Food Company's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Dole Food Company's Product Quality score is rated right below Fresh Del Monte Produce.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Coca-Cola Enterprises | 4.1/5 |
![]() | Chiquita Brands International | 4/5 |
![]() | Coca-Cola Bottling Consolidated | 3.9/5 |
![]() | Fresh Del Monte Produce | 3.9/5 |
![]() | Dole Food Company | 3.7/5 |
In the Food and Beverages industry, Dole Food Company's Product Quality score is rated right below McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Dole Food Company | 3.7/5 |
Dole Food Company has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Dole Food Company.
Dole Food Company's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 56-60.
Male customers rated Dole Food Company's ROI score 1 stars higher than Female customers.
Dole Food Company's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 2.9 | Other | 2.9 |
Dole Food Company's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3 | 26-30 | 3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
Dole Food Company's ROI score was rated the highest by customers who have used Dole Food Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dole Food Company's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Dole Food Company's ROI score is rated right above Fresh Del Monte Produce, and is preceded by Coca-Cola Bottling Consolidated.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Coca-Cola Enterprises | 3.9/5 |
![]() | Chiquita Brands International | 3.8/5 |
![]() | Coca-Cola Bottling Consolidated | 3.7/5 |
![]() | Dole Food Company | 3.5/5 |
![]() | Fresh Del Monte Produce | 3.4/5 |
In the Food and Beverages industry, Dole Food Company's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dole Food Company | 3.5/5 |
Dole Food Company has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dole Food Company's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
Male customers rated Dole Food Company's Customer Satisfaction score 54 points higher than Female customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Dole Food Company's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Dole Food Company's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Dole Food Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Dole Food Company's Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.
Dole Food Company's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 86% |
Dole Food Company's Customer Satisfaction score was rated the highest by customers who have used Dole Food Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Dole Food Company's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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}Compared to its competitors, Dole Food Company's Customer Satisfaction score is rated right above Coca-Cola Bottling Consolidated, and is preceded by Fresh Del Monte Produce.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Coca-Cola Enterprises | 85% |
![]() | Fresh Del Monte Produce | 75% |
![]() | Dole Food Company | 74% |
![]() | Coca-Cola Bottling Consolidated | 71% |
![]() | Chiquita Brands International | 62% |
In the Food and Beverages industry, Dole Food Company's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Dole Food Company | 74% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Dole Food Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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Westlake Village, CA
http://www.dole.com
8086217410
Dole Food Company's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.
Male customers rated Dole Food Company's Customer Service score 1.4 stars higher than Female customers.
Dole Food Company's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 3 | Other | 3 |
Dole Food Company's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
Dole Food Company's Customer Service score was rated the highest by customers who have used Dole Food Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dole Food Company's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Dole Food Company's Customer Service score is rated right above Fresh Del Monte Produce, and is preceded by Coca-Cola Bottling Consolidated.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Coca-Cola Enterprises | 3.9/5 |
![]() | Coca-Cola Bottling Consolidated | 3.8/5 |
![]() | Dole Food Company | 3.6/5 |
![]() | Fresh Del Monte Produce | 3.4/5 |
![]() | Chiquita Brands International | 3.3/5 |
In the Food and Beverages industry, Dole Food Company's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Dole Food Company | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Dole Food Company has a 3.6/5 stars for its overall company culture rated by their employees

Dole Food Company scored a 19 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Dole Food Company would recommend the brand to a friend. ENPS measures how likely Dole Food Company employees would recommend working at Dole Food Company to a friend.
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
Dole Food Company is ranked #207 in the Global Top 100 Brands. It ranks just behind Nasdaq and just ahead of SpaceX.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
205 | ![]() | Bristol Myers Squibb | ![]() | Giovanni Caforio | Health and Wellness |
206 | ![]() | Nasdaq | ![]() | Adena T. Friedman | Banking and Financial Services |
207 | ![]() | Dole Food Company | ![]() | David Murdock | Food and Beverages |
208 | ![]() | SpaceX | ![]() | Elon Musk | Tech |
209 | ![]() | RingCentral | ![]() | Vladimir Shmunis | Tech |
210 | ![]() | Zappos | ![]() | Kedar Deshpande | Retail |
211 | ![]() | Lenovo | ![]() | Yang Yuanqing | Tech |
Dole Food Company is ranked #19 in the Food and Beverages Industry. It ranks just behind The Kraft Heinz Company and just ahead of Tim Hortons.
| RANK | COMPANY | Location | |
|---|---|---|---|
17 | ![]() | Campbell Soup Company | Camden, NJ |
18 | ![]() | The Kraft Heinz Company | Chicago, IL |
19 | ![]() | Dole Food Company | Westlake Village, CA |
20 | ![]() | Tim Hortons | Oakville, CT |
21 | ![]() | Dennys | Spartanburg, SC |
22 | ![]() | MillerCoors | |
23 | ![]() | Jack in the Box | San Diego, CA |