

Bristol Myers Squibb engages in the discovery, development, licensing, manufacturing, marketing, distribution and sale of pharmaceuticals. Bristol Myers Squibb’s brand is ranked #205 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bristol Myers Squibb. When compared to other organizations within the Health and Wellness industry, Bristol Myers Squibb is ranked #14. Among its major competitors, Bristol Myers Squibb is ranked in 2nd place for NPS while Merck is 1st, and Johnson & Johnson is 3rd. Overall, Bristol Myers Squibb has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $140.58B
Bristol Myers Squibb's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether Bristol Myers Squibb's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 27 | Feb 2024 | 27 |
Apr 2024 25 | Apr 2024 | 25 |
May 2024 26 | May 2024 | 26 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 26 | Jul 2024 | 26 |
Aug 2024 28 | Aug 2024 | 28 |
Sep 2024 27 | Sep 2024 | 27 |
Oct 2024 27 | Oct 2024 | 27 |
Feb 2025 28 | Feb 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Nov 2025 28 | Nov 2025 | 28 |
Bristol Myers Squibb is ranked first for NPS among its competitors. Johnson & Johnson and Eli Lilly and Company come in second and third, with Pfizer coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
![]() Bristol Myers Squibb | ![]() Johnson & Johnson | ![]() Eli Lilly and Company | ![]() Pfizer | |
| Global Ranking | #205 | #89 | #192 | #214 |
| NPS | 27 | 26 | 26 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $140.58B | $428.68B | $179.16B | $191.43B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Bristol Myers Squibb's NPS 7 points higher than Male customers.
Bristol Myers Squibb's NPS was rated 10 by Male customers on Comparably.
Bristol Myers Squibb's NPS was rated 17 by Female customers on Comparably.
Bristol Myers Squibb's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 0 | Other | 0 |
Bristol Myers Squibb's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Bristol Myers Squibb's NPS was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years -28 | 2 to 5 Years | -28 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Compared to its competitors, Bristol Myers Squibb's NPS is rated right above Johnson & Johnson, and is preceded by Merck.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Merck | 35 |
![]() | Bristol Myers Squibb | 27 |
![]() | Johnson & Johnson | 26 |
![]() | Eli Lilly and Company | 26 |
![]() | GlaxoSmithKline | 23 |
![]() | Astrazeneca PLC | 18 |
![]() | Pfizer | 0 |
![]() | Daiichi Sankyo | 0 |
In the Health and Wellness industry, Bristol Myers Squibb's NPS is rated right above Johnson & Johnson, and is preceded by Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Bristol Myers Squibb | 27 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 4 Bristol Myers Squibb customer reviews 2 were positive and 2 were constructive. Bristol Myers Squibb customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Bristol Myers Squibb users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Bristol Myers Squibb's Customer Loyalty score 2% higher than Male customers.
Bristol Myers Squibb's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Bristol Myers Squibb's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 91% | 26-30 | 91% |
31-35 100% | 31-35 | 100% |
41-45 70% | 41-45 | 70% |
66+ 82% | 66+ | 82% |
Bristol Myers Squibb's Customer Loyalty score was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bristol Myers Squibb's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Compared to its competitors, Bristol Myers Squibb's Customer Loyalty score is rated right above Johnson & Johnson, and is preceded by Merck.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | GlaxoSmithKline | 83% |
![]() | Merck | 80% |
![]() | Bristol Myers Squibb | 79% |
![]() | Johnson & Johnson | 79% |
![]() | Eli Lilly and Company | 76% |
![]() | Astrazeneca PLC | 74% |
![]() | Pfizer | 65% |
![]() | Daiichi Sankyo | 55% |
In the Health and Wellness industry, Bristol Myers Squibb's Customer Loyalty score is rated right above Johnson & Johnson, and is preceded by CVS Health.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Bristol Myers Squibb | 79% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Bristol Myers Squibb has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Bristol Myers Squibb’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Bristol Myers Squibb's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Bristol Myers Squibb the lowest at 3.7.
Bristol Myers Squibb's Product Quality score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 66+.
Bristol Myers Squibb's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
Bristol Myers Squibb's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.8 | Other | 2.8 |
Bristol Myers Squibb's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
41-45 3.8 | 41-45 | 3.8 |
66+ 1.5 | 66+ | 1.5 |
Bristol Myers Squibb's Product Quality score was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bristol Myers Squibb's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Bristol Myers Squibb's Product Quality score is rated right above Eli Lilly and Company, and is preceded by Astrazeneca PLC.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Merck | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | GlaxoSmithKline | 4/5 |
![]() | Astrazeneca PLC | 4/5 |
![]() | Bristol Myers Squibb | 3.9/5 |
![]() | Eli Lilly and Company | 3.8/5 |
![]() | Daiichi Sankyo | 3.3/5 |
![]() | Pfizer | 3.2/5 |
In the Health and Wellness industry, Bristol Myers Squibb's Product Quality score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Bristol Myers Squibb | 3.9/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Bristol Myers Squibb has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Bristol Myers Squibb.
Bristol Myers Squibb's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
Female customers rated Bristol Myers Squibb's ROI score 0.2 stars higher than Male customers.
Bristol Myers Squibb's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3 | Other | 3 |
Bristol Myers Squibb's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
41-45 3.6 | 41-45 | 3.6 |
66+ 1.5 | 66+ | 1.5 |
Bristol Myers Squibb's ROI score was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bristol Myers Squibb's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Bristol Myers Squibb's ROI score is rated right above Daiichi Sankyo, and is preceded by Astrazeneca PLC.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Merck | 4/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Eli Lilly and Company | 3.9/5 |
![]() | GlaxoSmithKline | 3.9/5 |
![]() | Astrazeneca PLC | 3.9/5 |
![]() | Bristol Myers Squibb | 3.7/5 |
![]() | Daiichi Sankyo | 3.2/5 |
![]() | Pfizer | 3.1/5 |
In the Health and Wellness industry, Bristol Myers Squibb's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Bristol Myers Squibb | 3.7/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Bristol Myers Squibb has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bristol Myers Squibb's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
Female customers rated Bristol Myers Squibb's Customer Satisfaction score 11 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 28% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
Bristol Myers Squibb's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Bristol Myers Squibb's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Bristol Myers Squibb's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Bristol Myers Squibb's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
Bristol Myers Squibb's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 58% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 66+ | 0% |
Bristol Myers Squibb's Customer Satisfaction score was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bristol Myers Squibb's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Bristol Myers Squibb's Customer Satisfaction score is rated right above Johnson & Johnson, and is preceded by Merck.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Astrazeneca PLC | 83% |
![]() | GlaxoSmithKline | 80% |
![]() | Merck | 79% |
![]() | Bristol Myers Squibb | 78% |
![]() | Johnson & Johnson | 78% |
![]() | Eli Lilly and Company | 69% |
![]() | Pfizer | 58% |
![]() | Daiichi Sankyo | 50% |
In the Health and Wellness industry, Bristol Myers Squibb's Customer Satisfaction score is rated right above Johnson & Johnson, and is preceded by Glossier.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Bristol Myers Squibb | 78% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 46% |
Bristol Myers Squibb has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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New York City, NY
http://www.bms.com
212-546-4000
Bristol Myers Squibb's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
Female customers rated Bristol Myers Squibb's Customer Service score 0.3 stars higher than Male customers.
Bristol Myers Squibb's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.8 | Other | 2.8 |
Bristol Myers Squibb's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.5 | 31-35 | 4.5 |
41-45 4 | 41-45 | 4 |
66+ 1.5 | 66+ | 1.5 |
Bristol Myers Squibb's Customer Service score was rated the highest by customers who have used Bristol Myers Squibb's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bristol Myers Squibb's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Bristol Myers Squibb's Customer Service score is rated right above Eli Lilly and Company, and is preceded by GlaxoSmithKline.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Merck | 4.2/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | GlaxoSmithKline | 3.9/5 |
![]() | Bristol Myers Squibb | 3.8/5 |
![]() | Eli Lilly and Company | 3.8/5 |
![]() | Astrazeneca PLC | 3.8/5 |
![]() | Daiichi Sankyo | 3.2/5 |
![]() | Pfizer | 3.1/5 |
In the Health and Wellness industry, Bristol Myers Squibb's Customer Service score is rated right above Philips, and is preceded by Headspace.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Bristol Myers Squibb | 3.8/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Bristol Myers Squibb has a 4.3/5 stars for its overall company culture rated by their employees

Bristol Myers Squibb scored a 27 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Bristol Myers Squibb would recommend the brand to a friend. ENPS measures how likely Bristol Myers Squibb employees would recommend working at Bristol Myers Squibb to a friend.
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
| 42% | Promoters |
|---|---|
| 33% | Passive |
| 25% | Detractors |
Bristol Myers Squibb is ranked #205 in the Global Top 100 Brands. It ranks just behind Atlassian and just ahead of Nasdaq.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
203 | ![]() | The Kraft Heinz Company | ![]() | Miguel Patricio | Food and Beverages |
204 | ![]() | Atlassian | ![]() | Scott Farquhar & Mike Cannon-Brookes | Tech |
205 | ![]() | Bristol Myers Squibb | ![]() | Giovanni Caforio | Health and Wellness |
206 | ![]() | Nasdaq | ![]() | Adena T. Friedman | Banking and Financial Services |
207 | ![]() | Dole Food Company | ![]() | David Murdock | Food and Beverages |
208 | ![]() | SpaceX | ![]() | Elon Musk | Tech |
209 | ![]() | RingCentral | ![]() | Vladimir Shmunis | Tech |
Bristol Myers Squibb is ranked #14 in the Health and Wellness Industry. It ranks just behind UnitedHealth Group and just ahead of Pfizer.
| RANK | COMPANY | Location | |
|---|---|---|---|
12 | ![]() | Eli Lilly and Company | Indianapolis, IN |
13 | ![]() | UnitedHealth Group | Minnetonka, MN |
14 | ![]() | Bristol Myers Squibb | New York City, NY |
15 | ![]() | Pfizer | New York City, NY |
16 | ![]() | Genentech | South San Francisco, CA |
17 | ![]() | Beachbody | Santa Monica, CA |
18 | ![]() | Warby Parker | New York City, NY |