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Colgate Palmolive is

Ranked

#39

Global Top 100 Brands

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Colgate Palmolive

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Colgate Palmolive

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Colgate Palmolive is ranked #39 in Global Top 100 Brands
Awards & Recognition

About Colgate Palmolive's Brand

Colgate-Palmolive is a consumer products company that produces, distributes and provides household, healthcare and personal products. Colgate Palmolive’s brand is ranked #39 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Colgate Palmolive. When compared to other organizations within the Consumer Goods industry, Colgate Palmolive is ranked #3. Among its major competitors, Colgate Palmolive is ranked in 2nd place for NPS while Kimberly-Clark is 1st, and Unilever is 3rd.Their current market cap is $67.40B

Brand at a Glance

85%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4/5

Customer Service

Colgate Palmolive Ranking

^#39 / 100 in Global Best Brands
^#3 in Consumer Goods
^#1 / 4 of its competitors

Colgate Palmolive NPS

Colgate Palmolive's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether Colgate Palmolive's customers would recommend using the product based on a scale of -100 to 100.

Colgate Palmolive Overall NPS

NPS

59%	Promoters
18%	Passives
23%	Detractors

Colgate Palmolive NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 35	Nov 2024	35
Dec 2024 35	Dec 2024	35
Feb 2025 35	Feb 2025	35
Mar 2025 35	Mar 2025	35
Apr 2025 35	Apr 2025	35
May 2025 35	May 2025	35
Jun 2025 35	Jun 2025	35
Jul 2025 35	Jul 2025	35
Sep 2025 35	Sep 2025	35
Oct 2025 35	Oct 2025	35
Nov 2025 35	Nov 2025	35
Jan 2026 35	Jan 2026	35

How Other Brands Compare

Colgate Palmolive is ranked first for NPS among its competitors. Unilever and Procter & Gamble come in second and third, with Johnson & Johnson coming in at #4. Among those competitors, it is the third most valued company behind Johnson & Johnson.

	Colgate Palmolive	Unilever	Johnson & Johnson	Procter & Gamble
Global Ranking	#39	#69	#89	#92
NPS	36	31	26	28
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$67.40B	$7.12B	$428.68B	$330.66B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Colgate Palmolive NPS by Gender

Female customers rated Colgate Palmolive's NPS 14 points higher than Male customers.

Male

Colgate Palmolive's NPS was rated 36 by Male customers on Comparably.

61%

Promoters

14%

Passives

25%

Detractors

Female

Colgate Palmolive's NPS was rated 50 by Female customers on Comparably.

64%

Promoters

22%

Passives

14%

Detractors

Colgate Palmolive NPS by Ethnicity

Colgate Palmolive's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 47	Caucasian	47
Hispanic or Latino 82	Hispanic or Latino	82
African American/Black 48	African American/Black	48
Asian or Pacific Islander 30	Asian or Pacific Islander	30
Native American 0	Native American	0
Other 40	Other	40

Colgate Palmolive NPS by Age

Colgate Palmolive's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

21%

15%

26-30

59%

15%

26%

31-35

52%

11%

37%

36-40

38%

39%

23%

41-45

75%

17%

46-50

86%

14%

51-55

87%

13%

61-65

75%

25%

66+

75%

25%

Colgate Palmolive NPS by Usage

Colgate Palmolive's NPS was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -1	Less than 1 Year	-1
1 to 2 Years 6	1 to 2 Years	6
2 to 5 Years 26	2 to 5 Years	26
5 to 10 Years 8	5 to 10 Years	8
Over 10 Years 67	Over 10 Years	67

Colgate Palmolive NPS vs. Competitors

Compared to its competitors, Colgate Palmolive's NPS is rated right above Unilever, and is preceded by Kimberly-Clark.

COMPANY		NPS Score
	Kimberly-Clark	43
	Colgate Palmolive	36
	Unilever	31
	Procter & Gamble	28
	Johnson & Johnson	26
	Clorox	24
	S.C. Johnson	19

Colgate Palmolive NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Colgate Palmolive's NPS is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31

Colgate Palmolive Customer Reviews

Out of the 41 Colgate Palmolive customer reviews 36 were positive and 5 were constructive. Colgate Palmolive customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Colgate Palmolive Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Colgate Palmolive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Colgate Palmolive Customer Loyalty Score by Gender

Male customers rated Colgate Palmolive's Customer Loyalty score 4% higher than Female customers.

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Male

86%

Yes

Female

82%

Yes

Colgate Palmolive Customer Loyalty Score by Ethnicity

Colgate Palmolive's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Colgate Palmolive.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Colgate Palmolive Customer Loyalty Score by Age

Colgate Palmolive's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Colgate Palmolive.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 80%	26-30	80%
31-35 76%	31-35	76%
36-40 86%	36-40	86%
41-45 84%	41-45	84%
46-50 100%	46-50	100%
51-55 100%	51-55	100%
61-65 55%	61-65	55%
66+ 78%	66+	78%

Colgate Palmolive Customer Loyalty Score by Usage

Colgate Palmolive's Customer Loyalty score was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	49%
1 to 2 Years	58%
2 to 5 Years	81%
5 to 10 Years	75%
Over 10 Years	93%

Colgate Palmolive Customer Loyalty Score by Industry

Colgate Palmolive's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.

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Tech	89%
Accounting	91%
Fashion and Beauty	82%
Architecture and Planning	66%
Arts and Entertainment	61%
Banking and Financial Services	100%
Business and Consumer Services	79%
Consumer Goods	100%
Education	100%
Healthcare, Hospitals and Medicine	84%
Hospitality	78%
Marketing, Advertising and Research	74%
Mechanical, Civil or Industrial Engineering	100%
Energy and Manufacturing	70%
Retail	40%

Colgate Palmolive Customer Loyalty vs. Competitors

Compared to its competitors, Colgate Palmolive's Customer Loyalty score is rated right above Unilever, and is preceded by Kimberly-Clark.

COMPANY		Customer Loyalty Score
	Clorox	87%
	Kimberly-Clark	86%
	Colgate Palmolive	85%
	Unilever	84%
	Procter & Gamble	79%
	Johnson & Johnson	79%
	S.C. Johnson	78%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Colgate Palmolive's Customer Loyalty score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Colgate Palmolive Product Quality

4.2/5

Colgate Palmolive has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Colgate Palmolive Product Information

Colgate Palmolive’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Colgate Palmolive's product the highest. Reviewers from the Banking and Financial Services industry rated Colgate Palmolive the lowest at 4.2.

Website: http://colgatepalmolive.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into Colgate Palmolive Product Quality

Colgate Palmolive's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Hospitality industry.

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Ranked Colgate Palmolive Product Quality the Highest

46-50	4.7
Education	4.7
Hispanic or Latino	4.6

Ranked Colgate Palmolive Product Quality the Lowest

36-40	3.7
Less than 1 Year	3.4
Hospitality	2.5

Colgate Palmolive Product Quality Score by Gender

Female customers rated Colgate Palmolive's Product Quality score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Colgate Palmolive Product Quality Score by Ethnicity

Colgate Palmolive's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 4.6	Native American	4.6
Other 4	Other	4

Colgate Palmolive Product Quality Score by Age

Colgate Palmolive's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4	26-30	4
31-35 4.4	31-35	4.4
36-40 3.7	36-40	3.7
41-45 4.4	41-45	4.4
46-50 4.7	46-50	4.7
51-55 4.7	51-55	4.7
61-65 4.4	61-65	4.4
66+ 3.9	66+	3.9

Colgate Palmolive Product Quality Score by Usage

Colgate Palmolive's Product Quality score was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.5
2 to 5 Years	4.1
5 to 10 Years	4
Over 10 Years	4.4

Colgate Palmolive Product Quality Score by Industry

Colgate Palmolive's Product Quality score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.

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Tech	4.3
Accounting	4.4
Fashion and Beauty	4.3
Architecture and Planning	3.3
Arts and Entertainment	3.3
Banking and Financial Services	4.2
Business and Consumer Services	4.4
Consumer Goods	4.4
Education	4.7
Healthcare, Hospitals and Medicine	4.2
Hospitality	2.5
Marketing, Advertising and Research	4.2
Mechanical, Civil or Industrial Engineering	4.6
Energy and Manufacturing	3.8
Retail	4

Colgate Palmolive Product Quality vs. Competitors

Compared to its competitors, Colgate Palmolive's Product Quality score is rated right above Unilever.

COMPANY		Product Quality Score
	Colgate Palmolive	4.2/5
	Unilever	4.2/5
	Clorox	4.2/5
	Kimberly-Clark	4.1/5
	Johnson & Johnson	4/5
	Procter & Gamble	4/5
	S.C. Johnson	3.8/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Colgate Palmolive's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Colgate Palmolive	4.2/5
	Red Bull	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Colgate Palmolive Pricing

Colgate Palmolive ROI & Value For Money

4/5

Colgate Palmolive has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Colgate Palmolive Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Hospitality industry think that they had the lowest ROI from Colgate Palmolive.

Quick Insights into Colgate Palmolive ROI

Colgate Palmolive's ROI score was rated highest by Native American customers, and rated lowest by customers from the Hospitality industry.

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Ranked Colgate Palmolive ROI the Highest

Native American	4.5
46-50	4.4
Accounting	4.3

Ranked Colgate Palmolive ROI the Lowest

36-40	3.7
Less than 1 Year	3.3
Hospitality	2.7

Colgate Palmolive ROI Score by Gender

Colgate Palmolive's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Colgate Palmolive ROI Score by Ethnicity

Colgate Palmolive's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 4.5	Native American	4.5
Other 3.8	Other	3.8

Colgate Palmolive ROI Score by Age

Colgate Palmolive's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.7	26-30	3.7
31-35 3.9	31-35	3.9
36-40 3.7	36-40	3.7
41-45 4	41-45	4
46-50 4.4	46-50	4.4
51-55 4.4	51-55	4.4
61-65 4.1	61-65	4.1
66+ 3.9	66+	3.9

Colgate Palmolive ROI Score by Usage

Colgate Palmolive's ROI score was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.7
2 to 5 Years	3.4
5 to 10 Years	3.8
Over 10 Years	4.3

Colgate Palmolive ROI Score by Industry

Colgate Palmolive's ROI score was rated the highest by Accounting industry customers, and the lowest by Hospitality industry customers.

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Tech	4.1
Accounting	4.3
Fashion and Beauty	4.2
Architecture and Planning	3.3
Arts and Entertainment	3.5
Banking and Financial Services	4.2
Business and Consumer Services	4
Consumer Goods	4.3
Education	4.3
Healthcare, Hospitals and Medicine	3.8
Hospitality	2.7
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4
Energy and Manufacturing	3.5
Retail	3.8

Colgate Palmolive Pricing vs. Competitors

Compared to its competitors, Colgate Palmolive's ROI score is rated right above Unilever, and is preceded by Kimberly-Clark.

COMPANY		Pricing Score
	Kimberly-Clark	4.1/5
	Colgate Palmolive	4/5
	Unilever	3.9/5
	Clorox	3.9/5
	Procter & Gamble	3.9/5
	Johnson & Johnson	3.9/5
	S.C. Johnson	3.4/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Colgate Palmolive's ROI score is rated right above Lego Group.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Colgate Palmolive Customer Satisfaction (CSAT)

Colgate Palmolive Customer Satisfaction (CSAT) Score

83 / 100

Colgate Palmolive has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	43%
Satisfied	40%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	3%
Very Dissatisfied	5%

Very Satisfied

43%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Colgate Palmolive Customer Satisfaction

Colgate Palmolive's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Hospitality industry.

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Ranked Colgate Palmolive Customer Satisfaction the Highest

41-45	100%
Banking and Financial Services	100%
Hispanic or Latino	100%

Ranked Colgate Palmolive Customer Satisfaction the Lowest

Less than 1 Year	66%
66+	33%
Hospitality	33%

Colgate Palmolive Customer Satisfaction Score by Gender

Female customers rated Colgate Palmolive's Customer Satisfaction score 9 points higher than Male customers.

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84 / 100

Male

	Very Satisfied	40%
	Satisfied	44%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	6%

93 / 100

Female

	Very Satisfied	56%
	Satisfied	37%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	1%

Colgate Palmolive Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.

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83 / 100

Very Satisfied	62%
Satisfied	21%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

62%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	70%
Satisfied	30%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

70%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

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91 / 100

Very Satisfied	40%
Satisfied	51%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	2%
Very Dissatisfied	2%

Very Satisfied

40%

Satisfied

51%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Colgate Palmolive's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.

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84 / 100

Very Satisfied	38%
Satisfied	46%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

38%

Satisfied

46%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

Colgate Palmolive Customer Satisfaction Score by Age

Colgate Palmolive's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

92%

26-30

86%

31-35

86%

36-40

70%

41-45

100%

46-50

100%

51-55

100%

61-65

75%

66+

33%

Colgate Palmolive Customer Satisfaction Score by Usage

Colgate Palmolive's Customer Satisfaction score was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66
1 to 2 Years	83
2 to 5 Years	88
5 to 10 Years	85
Over 10 Years	92

Colgate Palmolive Customer Satisfaction Score by Industry

Colgate Palmolive's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.

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{
	"title": "Colgate Palmolive Customer Satisfaction Score by Industry",
	"text": "Colgate Palmolive's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Hospitality industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Tech customers on Comparably.",
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			"scoreLabel": 75
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
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			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
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			"scoreClassName": "",
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			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
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			"csatScore": 100,
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		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
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		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
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		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
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			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Colgate Palmolive's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
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}

Tech	75
Accounting	96
Architecture and Planning	75
Arts and Entertainment	83
Banking and Financial Services	100
Business and Consumer Services	100
Consumer Goods	100
Education	100
Healthcare, Hospitals and Medicine	75
Hospitality	33
Marketing, Advertising and Research	92
Mechanical, Civil or Industrial Engineering	100
Energy and Manufacturing	100

Colgate Palmolive Customer Satisfaction vs. Competitors

Compared to its competitors, Colgate Palmolive's Customer Satisfaction score is rated right above Kimberly-Clark, and is preceded by Unilever.

COMPANY		Customer Satisfaction (CSAT) Score
	Unilever	85%
	Colgate Palmolive	83%
	Kimberly-Clark	81%
	Procter & Gamble	78%
	Johnson & Johnson	78%
	S.C. Johnson	75%
	Clorox	70%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Colgate Palmolive's Customer Satisfaction score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

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Colgate Palmolive Customer Service

4/5

Colgate Palmolive has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Colgate Palmolive's Customer Service

Address

300 Park Avenue, New York City, NY 10022

Website

http://colgatepalmolive.com

Phone Number

(785) 368-5713

Colgate Palmolive's Social Links

Quick Insights into Colgate Palmolive Customer Service

Colgate Palmolive's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Hospitality industry.

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Ranked Colgate Palmolive Customer Service the Highest

51-55	4.5
Hispanic or Latino	4.5
Fashion and Beauty	4.4

Ranked Colgate Palmolive Customer Service the Lowest

Asian or Pacific Islander	3.8
Less than 1 Year	3.5
Hospitality	3.2

Colgate Palmolive Customer Service Score by Gender

Male customers rated Colgate Palmolive's Customer Service score 0.1 stars higher than Female customers.

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Male

4.1/5

Female

4/5

Colgate Palmolive Customer Service Score by Ethnicity

Colgate Palmolive's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 4.5	Native American	4.5
Other 4	Other	4

Colgate Palmolive Customer Service Score by Age

Colgate Palmolive's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 4	31-35	4
36-40 3.8	36-40	3.8
41-45 4	41-45	4
46-50 4.4	46-50	4.4
51-55 4.5	51-55	4.5
61-65 4.2	61-65	4.2
66+ 3.9	66+	3.9

Colgate Palmolive Customer Service Score by Usage

Colgate Palmolive's Customer Service score was rated the highest by customers who have used Colgate Palmolive's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.8
2 to 5 Years	3.6
5 to 10 Years	3.7
Over 10 Years	4.3

Colgate Palmolive Customer Service Score by Industry

Colgate Palmolive's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Hospitality industry customers.

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Tech	4.2
Accounting	4.2
Fashion and Beauty	4.4
Architecture and Planning	3.7
Arts and Entertainment	3.5
Banking and Financial Services	4.1
Business and Consumer Services	3.9
Consumer Goods	4.2
Education	4.1
Healthcare, Hospitals and Medicine	4
Hospitality	3.2
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.1
Energy and Manufacturing	4.1
Retail	3.8

Colgate Palmolive Customer Service vs. Competitors

Compared to its competitors, Colgate Palmolive's Customer Service score is rated right above Unilever, and is preceded by Kimberly-Clark.

COMPANY		Customer Service Score
	Kimberly-Clark	4/5
	Colgate Palmolive	4/5
	Unilever	4/5
	Johnson & Johnson	4/5
	Clorox	3.9/5
	Procter & Gamble	3.9/5
	S.C. Johnson	3.7/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Colgate Palmolive's Customer Service score is rated right above Red Bull, and is preceded by Gucci.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Colgate Palmolive	4/5
	Red Bull	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Colgate Palmolive as an Employer

4.6/5

Colgate Palmolive has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Colgate Palmolive

Noel Wallace

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Colgate Palmolive scored a 36 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Colgate Palmolive would recommend the brand to a friend. ENPS measures how likely Colgate Palmolive employees would recommend working at Colgate Palmolive to a friend.

Net Promoter Score

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
15%	Passive
29%	Detractors

Global Ranking Snapshot

Colgate Palmolive is ranked #39 in the Global Top 100 Brands. It ranks just behind Red Bull and just ahead of Bath & Body Works.

RANK			INDUSTRY
37	Audi	Markus Duesmann	Automotive and Transportation
38	Red Bull	Dietrich Mateschitz	Food and Beverages
39	Colgate Palmolive	Noel Wallace	Consumer Goods
40	Bath & Body Works	Andrew Meslow	Retail
41	Mercedes-Benz USA	Ola Källenius	Automotive and Transportation
42	Hershey Company	Michele Buck	Food and Beverages
43	Dunkin'	David Hoffman	Travel and Hospitality

Consumer Goods Ranking Snapshot

Colgate Palmolive is ranked #3 in the Consumer Goods Industry. It ranks just behind Red Bull and just ahead of Bath & Body Works.

RANK		Location
1	Lego Group	Enfield, CT
2	Red Bull	Santa Monica, CA
3	Colgate Palmolive	New York City, NY
4	Bath & Body Works	Reynoldsburg, OH
5	Hershey Company	Hershey, PA
6	Crocs	Broomfield, CO
7	Gucci	Florence

Colgate Palmolive is ranked #39 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Colgate Palmolive's Brand

Brand at a Glance

Colgate Palmolive Ranking

Colgate Palmolive NPS

Colgate Palmolive Overall NPS

Colgate Palmolive NPS Trend

How Other Brands Compare

What is NPS

Colgate Palmolive NPS by Gender

Male

Female

Colgate Palmolive NPS by Ethnicity

Colgate Palmolive NPS by Age

Colgate Palmolive NPS by Usage

Colgate Palmolive NPS vs. Competitors

Colgate Palmolive NPS vs Companies in Consumer Goods

Colgate Palmolive Customer Reviews

Colgate Palmolive Customer Loyalty

Colgate Palmolive Customer Loyalty Score by Gender

Colgate Palmolive Customer Loyalty Score by Ethnicity

Colgate Palmolive Customer Loyalty Score by Age

Colgate Palmolive Customer Loyalty Score by Usage

Colgate Palmolive Customer Loyalty Score by Industry

Colgate Palmolive Customer Loyalty vs. Competitors

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Customer Loyalty for Other Consumer Goods Brands

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Colgate Palmolive Product Quality

Colgate Palmolive Product Information

Industry

Quick Insights into Colgate Palmolive Product Quality

Ranked Colgate Palmolive Product Quality the Highest

Ranked Colgate Palmolive Product Quality the Lowest

Colgate Palmolive Product Quality Score by Gender

Male

Female

Colgate Palmolive Product Quality Score by Ethnicity

Colgate Palmolive Product Quality Score by Age

Colgate Palmolive Product Quality Score by Usage

Colgate Palmolive Product Quality Score by Industry

Colgate Palmolive Product Quality vs. Competitors

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Product Quality for Other Consumer Goods Brands

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Colgate Palmolive Pricing

Colgate Palmolive ROI & Value For Money

Colgate Palmolive Pricing Plans

Quick Insights into Colgate Palmolive ROI

Ranked Colgate Palmolive ROI the Highest

Ranked Colgate Palmolive ROI the Lowest

Colgate Palmolive ROI Score by Gender

Male

Female

Colgate Palmolive ROI Score by Ethnicity

Colgate Palmolive ROI Score by Age

Colgate Palmolive ROI Score by Usage

Colgate Palmolive ROI Score by Industry

Colgate Palmolive Pricing vs. Competitors

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ROI for Other Consumer Goods Brands

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Colgate Palmolive Customer Satisfaction (CSAT)

Colgate Palmolive Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Colgate Palmolive Customer Satisfaction

Ranked Colgate Palmolive Customer Satisfaction the Highest

Ranked Colgate Palmolive Customer Satisfaction the Lowest

Colgate Palmolive Customer Satisfaction Score by Gender

Colgate Palmolive Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Colgate Palmolive Customer Satisfaction Score by Age

Colgate Palmolive Customer Satisfaction Score by Usage

Colgate Palmolive Customer Satisfaction Score by Industry

Colgate Palmolive is ranked #39 in Global Top 100 Brands
Awards & Recognition