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Clorox is

Ranked

#29

Consumer Goods Brands

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Clorox

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Clorox

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Clorox is ranked #29 in Consumer Goods Brands

About Clorox's Brand

The Clorox Company is a US-based manufacturer of various food and chemical products. Clorox’s brand is ranked #191 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Clorox. When compared to other organizations within the Consumer Goods industry, Clorox is ranked #29. Among its major competitors, Clorox is ranked in 4th place for NPS while Colgate Palmolive is 1st, and Henkel is 2nd. Overall, Clorox has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $24.26B

Brand at a Glance

87%

Customer Loyalty

4.2/5

Product Quality

3.9/5

Pricing

3.9/5

Customer Service

Clorox CMO

Stacey Grier

Clorox Ranking

^#191 in Global Best Brands
^#29 in Consumer Goods
^#3 / 4 of its competitors

Clorox NPS

Clorox's Net Promoter Score (NPS) is a 24 with 56% Promoters, 12% Passives, and 32% Detractors. Net Promoter Score tracks whether Clorox's customers would recommend using the product based on a scale of -100 to 100.

Clorox Overall NPS

NPS

56%	Promoters
12%	Passives
32%	Detractors

Clorox NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 32	Mar 2024	32
Apr 2024 29	Apr 2024	29
Aug 2024 29	Aug 2024	29
Sep 2024 27	Sep 2024	27
Oct 2024 29	Oct 2024	29
Dec 2024 27	Dec 2024	27
Jan 2025 27	Jan 2025	27
Feb 2025 27	Feb 2025	27
Mar 2025 24	Mar 2025	24
Jul 2025 24	Jul 2025	24
Nov 2025 24	Nov 2025	24
Dec 2025 24	Dec 2025	24

How Other Brands Compare

Clorox is ranked third for NPS among its competitors. Colgate Palmolive and Procter & Gamble come in first and second, with Leo Burnett coming in at #4. Among those competitors, it is the third most valued company behind Procter & Gamble.

	Clorox	Colgate Palmolive	Procter & Gamble	Leo Burnett
Global Ranking	#191	#39	#92	#605
NPS	24	36	28	2
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	-
Valuation Updated every 24 hours for public companies	$24.26B	$67.40B	$330.66B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Clorox NPS by Gender

Female customers rated Clorox's NPS 22 points higher than Male customers.

Male

Clorox's NPS was rated 28 by Male customers on Comparably.

52%

Promoters

24%

Passives

24%

Detractors

Female

Clorox's NPS was rated 50 by Female customers on Comparably.

65%

Promoters

20%

Passives

15%

Detractors

Clorox NPS by Ethnicity

Clorox's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 55	Caucasian	55
African American/Black -15	African American/Black	-15
Asian or Pacific Islander 75	Asian or Pacific Islander	75
Other -25	Other	-25

Clorox NPS by Age

Clorox's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

17%

31-35

33%

34%

33%

36-40

33%

67%

46-50

62%

25%

13%

66+

100%

Clorox NPS by Usage

Clorox's NPS was rated the highest by customers who have used Clorox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 67	Less than 1 Year	67
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 61	2 to 5 Years	61
5 to 10 Years 23	5 to 10 Years	23
Over 10 Years 57	Over 10 Years	57

Clorox NPS vs. Competitors

Compared to its competitors, Clorox's NPS is rated right above Leo Burnett, and is preceded by Procter & Gamble.

COMPANY		NPS Score
	Colgate Palmolive	36
	Henkel	34
	Procter & Gamble	28
	Clorox	24
	Leo Burnett	2
	Ecolab	-7
	Dollar General	-11

Clorox NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Clorox's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Clorox	24

Clorox Customer Reviews

Out of the 6 Clorox customer reviews 5 were positive and 1 was constructive. Clorox customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Clorox Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Clorox users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

Clorox Customer Loyalty Score by Gender

Female customers rated Clorox's Customer Loyalty score 22% higher than Male customers.

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Male

74%

Yes

Female

96%

Yes

Clorox Customer Loyalty Score by Ethnicity

Clorox's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Clorox Customer Loyalty Score by Age

Clorox's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
31-35 70%	31-35	70%
36-40 100%	36-40	100%
46-50 100%	46-50	100%
66+ 100%	66+	100%

Clorox Customer Loyalty Score by Usage

Clorox's Customer Loyalty score was rated the highest by customers who have used Clorox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100%
1 to 2 Years	64%
2 to 5 Years	89%
5 to 10 Years	90%
Over 10 Years	91%

Clorox Customer Loyalty Score by Industry

Clorox's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Accounting industry customers.

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Tech	90%
Accounting	82%
Consulting	100%
Marketing, Advertising and Research	100%

Clorox Customer Loyalty vs. Competitors

Compared to its competitors, Clorox's Customer Loyalty score is rated right above Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Clorox	87%
	Colgate Palmolive	85%
	Henkel	84%
	Procter & Gamble	79%
	Ecolab	77%
	Dollar General	73%
	Leo Burnett	72%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Clorox's Customer Loyalty score is rated right above Bath & Body Works.

COMPANY		Customer Loyalty Score
	Clorox	87%
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Clorox Product Quality

4.2/5

Clorox has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Clorox Product Information

Clorox’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Clorox's product the highest. Reviewers from the Tech industry rated Clorox the lowest at 3.8.

Website: http://www.thecloroxcompany.com/

Company Size: 5,001-10,000 Employees

Industry

Consumer Goods

Consumer Services

Quick Insights into Clorox Product Quality

Clorox's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 31-35.

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Ranked Clorox Product Quality the Highest

66+	5
Asian or Pacific Islander	4.7
Consulting	4.6

Ranked Clorox Product Quality the Lowest

Tech	3.8
Other	3.5
31-35	3.3

Clorox Product Quality Score by Gender

Clorox's Product Quality score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Clorox Product Quality Score by Ethnicity

Clorox's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.7	Asian or Pacific Islander	4.7
Other 3.5	Other	3.5

Clorox Product Quality Score by Age

Clorox's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.2	18-25	4.2
31-35 3.3	31-35	3.3
36-40 4.1	36-40	4.1
46-50 4	46-50	4
66+ 5	66+	5

Clorox Product Quality Score by Usage

Clorox's Product Quality score was rated the highest by customers who have used Clorox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.4
2 to 5 Years	4.3
5 to 10 Years	3.8
Over 10 Years	4.4

Clorox Product Quality Score by Industry

Clorox's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Accounting	4.3
Consulting	4.6
Marketing, Advertising and Research	4.6

Clorox Product Quality vs. Competitors

Compared to its competitors, Clorox's Product Quality score is rated right above Henkel, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Colgate Palmolive	4.2/5
	Clorox	4.2/5
	Henkel	4.1/5
	Procter & Gamble	4/5
	Leo Burnett	3.8/5
	Ecolab	3.3/5
	Dollar General	3.2/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Clorox's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Clorox	4.2/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Clorox Pricing

Clorox ROI & Value For Money

3.9/5

Clorox has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Clorox Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Clorox.

Quick Insights into Clorox ROI

Clorox's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.

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Ranked Clorox ROI the Highest

Asian or Pacific Islander	4.9
Accounting	4.8
66+	4.6

Ranked Clorox ROI the Lowest

5 to 10 Years	3.6
Tech	3.5
Other	3.2

Clorox ROI Score by Gender

Female customers rated Clorox's ROI score 0.1 stars higher than Male customers.

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Male

3.9/5

Female

4/5

Clorox ROI Score by Ethnicity

Clorox's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.9	Asian or Pacific Islander	4.9
Other 3.2	Other	3.2

Clorox ROI Score by Age

Clorox's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.1	18-25	4.1
31-35 3.6	31-35	3.6
36-40 3.8	36-40	3.8
46-50 3.7	46-50	3.7
66+ 4.6	66+	4.6

Clorox ROI Score by Usage

Clorox's ROI score was rated the highest by customers who have used Clorox's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	4.5
5 to 10 Years	3.6
Over 10 Years	4

Clorox ROI Score by Industry

Clorox's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.5
Accounting	4.8
Consulting	4.3
Marketing, Advertising and Research	4.8

Clorox Pricing vs. Competitors

Compared to its competitors, Clorox's ROI score is rated right above Procter & Gamble, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Henkel	4.1/5
	Colgate Palmolive	4/5
	Clorox	3.9/5
	Procter & Gamble	3.9/5
	Leo Burnett	3.8/5
	Dollar General	3.4/5
	Ecolab	3.1/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Clorox's ROI score is rated right above Lego Group, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Clorox	3.9/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Clorox Customer Satisfaction (CSAT)

Clorox Customer Satisfaction (CSAT) Score

70 / 100

Clorox has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied	49%
Satisfied	21%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	3%
Very Dissatisfied	11%

Very Satisfied

49%

Satisfied

21%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Clorox Customer Satisfaction

Clorox's Customer Satisfaction score was rated highest by customers who have used Clorox's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Clorox Customer Satisfaction the Highest

1 to 2 Years	100%
66+	100%
Asian or Pacific Islander	100%

Ranked Clorox Customer Satisfaction the Lowest

31-35	60%
5 to 10 Years	60%
Other	50%

Clorox Customer Satisfaction Score by Gender

Male customers rated Clorox's Customer Satisfaction score 1 points higher than Female customers.

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75 / 100

Male

	Very Satisfied	33%
	Satisfied	42%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	8%
	Very Dissatisfied	0%

74 / 100

Female

	Very Satisfied	47%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	13%

Clorox Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Clorox's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.

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70 / 100

Very Satisfied	40%
Satisfied	30%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	10%
Very Dissatisfied	10%

Very Satisfied

40%

Satisfied

30%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

10%

Very Dissatisfied

10%

CSAT according to African American/Black

Clorox's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100

Very Satisfied	14%
Satisfied	58%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

14%

Satisfied

58%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Asian or Pacific Islander

Clorox's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Clorox's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	50%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

50%

Dissatisfied

Very Dissatisfied

Clorox Customer Satisfaction Score by Age

Clorox's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

80%

31-35

60%

46-50

86%

66+

100%

Clorox Customer Satisfaction Score by Usage

Clorox's Customer Satisfaction score was rated the highest by customers who have used Clorox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100
2 to 5 Years	75
5 to 10 Years	60
Over 10 Years	69

Clorox Customer Satisfaction Score by Industry

Clorox's Customer Satisfaction score was rated 67 points by both Accounting and Tech industry customers.

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{
	"title": "Clorox Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 67,
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			"scoreClassName": "max",
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			"label": "Accounting",
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			"scoreClassName": "max",
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Tech	67
Accounting	67

Clorox Customer Satisfaction vs. Competitors

Compared to its competitors, Clorox's Customer Satisfaction score is rated right above Dollar General , and is preceded by Procter & Gamble.

COMPANY		Customer Satisfaction (CSAT) Score
	Colgate Palmolive	83%
	Henkel	80%
	Procter & Gamble	78%
	Clorox	70%
	Dollar General	60%
	Leo Burnett	53%
	Ecolab	49%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Clorox's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Clorox	70%

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Clorox Customer Service

3.9/5

Clorox has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Clorox's Customer Service

Address

Oakland, CA

Website

http://www.thecloroxcompany.com/

Quick Insights into Clorox Customer Service

Clorox's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.

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Ranked Clorox Customer Service the Highest

Accounting	4.9
66+	4.8
Asian or Pacific Islander	4.7

Ranked Clorox Customer Service the Lowest

Tech	3.6
46-50	3.5
Other	3.2

Clorox Customer Service Score by Gender

Male customers rated Clorox's Customer Service score 0.3 stars higher than Female customers.

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Male

4.1/5

Female

3.8/5

Clorox Customer Service Score by Ethnicity

Clorox's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4.7	Asian or Pacific Islander	4.7
Other 3.2	Other	3.2

Clorox Customer Service Score by Age

Clorox's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
31-35 3.5	31-35	3.5
36-40 3.6	36-40	3.6
46-50 3.5	46-50	3.5
66+ 4.8	66+	4.8

Clorox Customer Service Score by Usage

Clorox's Customer Service score was rated the highest by customers who have used Clorox's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4
2 to 5 Years	4.6
5 to 10 Years	3.6
Over 10 Years	4.1

Clorox Customer Service Score by Industry

Clorox's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	4.9
Consulting	4.3
Marketing, Advertising and Research	4.8

Clorox Customer Service vs. Competitors

Compared to its competitors, Clorox's Customer Service score is rated right above Procter & Gamble, and is preceded by Colgate Palmolive.

COMPANY		Customer Service Score
	Henkel	4.1/5
	Colgate Palmolive	4/5
	Clorox	3.9/5
	Procter & Gamble	3.9/5
	Leo Burnett	3.9/5
	Dollar General	3.3/5
	Ecolab	3.1/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Clorox's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Clorox	3.9/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Clorox as an Employer

2.9/5

Clorox has a 2.9/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Clorox

Linda Rendle

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Clorox scored a 24 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Clorox would recommend the brand to a friend. ENPS measures how likely Clorox employees would recommend working at Clorox to a friend.

Net Promoter Score

NPS Score

56%	Promoters
12%	Passive
32%	Detractors

Employee Net Promoter Score

-29

eNPS Score

29%	Promoters
13%	Passive
58%	Detractors

Global Ranking Snapshot

Clorox is ranked #191 in the Global Top 100 Brands. It ranks just behind Campbell Soup Company and just ahead of Eli Lilly and Company.

RANK			INDUSTRY
189	Zillow	Rich Barton	Tech
190	Campbell Soup Company	Mark A. Clouse	Food and Beverages
191	Clorox	Linda Rendle	Consumer Goods
192	Eli Lilly and Company	David Ricks	Health and Wellness
193	Goodyear	Richard Kramer	Energy and Manufacturing
194	Skechers U.S.A.	Robert Greenberg	Retail
195	Paychex	John B. Gibson, Jr.	Business and Consumer Services