-7
NPS
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Ecolab
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About Ecolab's Brand
Ecolab is the global leader in water, hygiene and energy technologies and services that provide clean water, safe food, and abundant energy Among its major competitors, Ecolab is ranked in 8th place for NPS while Albemarle is 1st, and Clorox is 2nd. Overall, Ecolab has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $62.04B
Brand at a Glance
77%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Ecolab CMO
Ecolab Ranking
- #4 / 4 of its competitors
Ecolab NPS
Ecolab's Net Promoter Score (NPS) is a -7 with 38% Promoters, 17% Passives, and 45% Detractors. Net Promoter Score tracks whether Ecolab's customers would recommend using the product based on a scale of -100 to 100.
Ecolab Overall NPS
| 38% | Promoters |
|---|---|
| 17% | Passives |
| 45% | Detractors |
Ecolab NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -9 | Aug 2024 | -9 |
Sep 2024 -7 | Sep 2024 | -7 |
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -7 | Nov 2024 | -7 |
Dec 2024 -7 | Dec 2024 | -7 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -5 | Apr 2025 | -5 |
May 2025 -7 | May 2025 | -7 |
Jul 2025 -7 | Jul 2025 | -7 |
Sep 2025 -8 | Sep 2025 | -8 |
Nov 2025 -8 | Nov 2025 | -8 |
Dec 2025 -7 | Dec 2025 | -7 |
How Other Brands Compare
Ecolab is ranked #4 for NPS among its competitors. Albemarle and Clorox come in first and second, with Rollins coming in at third. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ecolab NPS by Gender
Male customers rated Ecolab's NPS 22 points higher than Female customers.
Male
-18
Ecolab's NPS was rated -18 by Male customers on Comparably.
33%
Promoters
16%
Passives
51%
Detractors
Female
-40
Ecolab's NPS was rated -40 by Female customers on Comparably.
26%
Promoters
8%
Passives
66%
Detractors
Ecolab NPS by Ethnicity
Ecolab's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
African American/Black -14 | African American/Black | -14 |
Asian or Pacific Islander -56 | Asian or Pacific Islander | -56 |
Other -60 | Other | -60 |
Ecolab NPS by Age
Ecolab's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Ecolab NPS by Usage
Ecolab's NPS was rated the highest by customers who have used Ecolab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years -58 | 2 to 5 Years | -58 |
5 to 10 Years -17 | 5 to 10 Years | -17 |
Over 10 Years -43 | Over 10 Years | -43 |
Ecolab NPS vs. Competitors
Compared to its competitors, Ecolab's NPS is rated right above Superior Plus, and is preceded by Rentokil Initial.
| COMPANY | NPS Score | |
|---|---|---|
 | Albemarle | 29 |
 | Clorox | 24 |
 | Rollins | 17 |
 | Praxair | 16 |
 | ABM Industries | 6 |
 | Rentokil | 5 |
 | Rentokil Initial | 0 |
| Ecolab | -7 |
 | Superior Plus | -100 |
Ecolab Customer Reviews
Out of the 18 Ecolab customer reviews 6 were positive and 12 were constructive. Ecolab customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ecolab Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Ecolab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ecolab Customer Loyalty Score by Gender
Male customers rated Ecolab's Customer Loyalty score 3% higher than Female customers.
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Male
77%
Yes
Female
74%
Yes
Ecolab Customer Loyalty Score by Ethnicity
Ecolab's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ecolab.
72
out of 100
Caucasian
73
out of 100
Hispanic or Latino
61
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
76
out of 100
Other
Ecolab Customer Loyalty Score by Age
Ecolab's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 55% | 26-30 | 55% |
31-35 87% | 31-35 | 87% |
36-40 85% | 36-40 | 85% |
41-45 51% | 41-45 | 51% |
46-50 78% | 46-50 | 78% |
51-55 68% | 51-55 | 68% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
Ecolab Customer Loyalty Score by Usage
Ecolab's Customer Loyalty score was rated the highest by customers who have used Ecolab's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ecolab Customer Loyalty Score by Industry
Ecolab's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Ecolab Customer Loyalty vs. Competitors
Compared to its competitors, Ecolab's Customer Loyalty score is rated right above Albemarle, and is preceded by Praxair.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Superior Plus | 100% |
| Clorox | 87% |
| Rentokil Initial | 83% |
| Rollins | 79% |
| Praxair | 78% |
| Ecolab | 77% |
| Albemarle | 69% |
| Rentokil | 68% |
| ABM Industries | 67% |
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Ecolab Product Quality
3.3/5
Ecolab has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Ecolab Product Information
Ecolab’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Ecolab's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated Ecolab the lowest at 1.5.
- Website
- http://www.ecolab.com
- Company Size
- 11-50 Employees
Industry
Chemicals
Quick Insights into Ecolab Product Quality
Ecolab's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Restaurants industry.
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Ranked Ecolab Product Quality the Highest
Ranked Ecolab Product Quality the Lowest
Ecolab Product Quality Score by Gender
Male customers rated Ecolab's Product Quality score 0.4 stars higher than Female customers.
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Male
3.1/5
Female
2.7/5
Ecolab Product Quality Score by Ethnicity
Ecolab's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ecolab.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.3 | Other | 2.3 |
Ecolab Product Quality Score by Age
Ecolab's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.1 | 26-30 | 2.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3 | 46-50 | 3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.7 | 61-65 | 1.7 |
Ecolab Product Quality Score by Usage
Ecolab's Product Quality score was rated the highest by customers who have used Ecolab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ecolab Product Quality Score by Industry
Ecolab's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Restaurants industry customers.
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Ecolab Product Quality vs. Competitors
Compared to its competitors, Ecolab's Product Quality score is rated right above ABM Industries, and is preceded by Rollins.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clorox | 4.2/5 |
| Rentokil Initial | 4/5 |
| Albemarle | 3.8/5 |
| Praxair | 3.5/5 |
| Rentokil | 3.5/5 |
| Rollins | 3.4/5 |
| Ecolab | 3.3/5 |
| ABM Industries | 3/5 |
| Superior Plus | 2.7/5 |
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Ecolab Pricing
Ecolab ROI & Value For Money
3.1/5
Ecolab has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Ecolab Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Ecolab.
Quick Insights into Ecolab ROI
Ecolab's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Restaurants industry.
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Ranked Ecolab ROI the Highest
Ranked Ecolab ROI the Lowest
Ecolab ROI Score by Gender
Male customers rated Ecolab's ROI score 0.6 stars higher than Female customers.
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Male
2.9/5
Female
2.3/5
Ecolab ROI Score by Ethnicity
Ecolab's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 2 | Other | 2 |
Ecolab ROI Score by Age
Ecolab's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2 | 51-55 | 2 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.7 | 61-65 | 1.7 |
Ecolab ROI Score by Usage
Ecolab's ROI score was rated the highest by customers who have used Ecolab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ecolab ROI Score by Industry
Ecolab's ROI score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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Ecolab Pricing vs. Competitors
Compared to its competitors, Ecolab's ROI score is rated right above Rollins, and is preceded by ABM Industries.
| COMPANY | Pricing Score | |
|---|---|---|
| Clorox | 3.9/5 |
| Albemarle | 3.6/5 |
| Rentokil Initial | 3.4/5 |
| Rentokil | 3.3/5 |
| Praxair | 3.3/5 |
| ABM Industries | 3.1/5 |
| Ecolab | 3.1/5 |
| Rollins | 2.9/5 |
| Superior Plus | 2.7/5 |
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Ecolab Customer Satisfaction (CSAT)
Ecolab Customer Satisfaction (CSAT) Score
49 / 100
Ecolab has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Very Satisfied
28%
Satisfied
21%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
14%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ecolab Customer Satisfaction
Ecolab's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Restaurants industry.
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Ranked Ecolab Customer Satisfaction the Highest
Ranked Ecolab Customer Satisfaction the Lowest
Ecolab Customer Satisfaction Score by Gender
Male customers rated Ecolab's Customer Satisfaction score 5 points higher than Female customers.
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37 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 19% | |
Very Dissatisfied | 36% |
32 / 100
FemaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 13% | |
Very Dissatisfied | 39% |
Ecolab Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ecolab's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
25%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
Ecolab's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
22%
Satisfied
11%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
34%
CSAT according to African American/Black
Ecolab's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
Ecolab's Customer Satisfaction (CSAT) score was rated 22% according to Asian or Pacific Islander users and customers.
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22 / 100
Very Satisfied
11%
Satisfied
11%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to Other
Ecolab's Customer Satisfaction (CSAT) score was rated 21% according to Other users and customers.
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21 / 100
Very Satisfied
7%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
29%
Very Dissatisfied
43%
Ecolab Customer Satisfaction Score by Age
Ecolab's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 30% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 23% | |||||||||||||||
| 61-65 | 0% |
Ecolab Customer Satisfaction Score by Usage
Ecolab's Customer Satisfaction score was rated the highest by customers who have used Ecolab's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ecolab Customer Satisfaction Score by Industry
Ecolab's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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{
"title": "Ecolab Customer Satisfaction Score by Industry",
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}Ecolab Customer Satisfaction vs. Competitors
Compared to its competitors, Ecolab's Customer Satisfaction score is rated right above Superior Plus, and is preceded by ABM Industries.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rollins | 100% |
| Rentokil Initial | 100% |
| Albemarle | 86% |
| Clorox | 70% |
| Praxair | 70% |
| Rentokil | 62% |
| ABM Industries | 51% |
| Ecolab | 49% |
| Superior Plus | 0% |
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Ecolab Customer Service
3.1/5
Ecolab has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Ecolab's Customer Service
Address
370 Wabasha Street North, St. Paul, Saint Paul, MN 55102
Website
http://www.ecolab.com
Phone Number
+679 9499004
Quick Insights into Ecolab Customer Service
Ecolab's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Restaurants industry.
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Ranked Ecolab Customer Service the Highest
Ranked Ecolab Customer Service the Lowest
Ecolab Customer Service Score by Gender
Male customers rated Ecolab's Customer Service score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
Ecolab Customer Service Score by Ethnicity
Ecolab's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Other 1.5 | Other | 1.5 |
Ecolab Customer Service Score by Age
Ecolab's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.5 | 26-30 | 1.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
Ecolab Customer Service Score by Usage
Ecolab's Customer Service score was rated the highest by customers who have used Ecolab's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ecolab Customer Service Score by Industry
Ecolab's Customer Service score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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Ecolab Customer Service vs. Competitors
Compared to its competitors, Ecolab's Customer Service score is rated right above ABM Industries, and is preceded by Praxair.
| COMPANY | Customer Service Score | |
|---|---|---|
| Superior Plus | 4.5/5 |
| Clorox | 3.9/5 |
| Rentokil Initial | 3.8/5 |
| Albemarle | 3.7/5 |
| Rollins | 3.4/5 |
| Rentokil | 3.3/5 |
| Praxair | 3.2/5 |
| Ecolab | 3.1/5 |
| ABM Industries | 3/5 |
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Ecolab as an Employer
3.4/5
Ecolab has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Ecolab scored a -7 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Ecolab would recommend the brand to a friend. ENPS measures how likely Ecolab employees would recommend working at Ecolab to a friend.
Net Promoter Score
-7
NPS Score
| 38% | Promoters |
|---|---|
| 17% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 49% | Promoters |
|---|---|
| 19% | Passive |
| 32% | Detractors |
