5
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Rentokil
Marketing or Exec? Claim Your Free Account
About Rentokil's Brand
Rentokil North America is part of Rentokil Initial plc, a British company that provides diverse services.
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Rentokil NPS
Rentokil's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether Rentokil's customers would recommend using the product based on a scale of -100 to 100.
Rentokil Overall NPS
| 45% | Promoters |
|---|---|
| 15% | Passives |
| 40% | Detractors |
Rentokil NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 0 | Nov 2023 | 0 |
Jan 2024 0 | Jan 2024 | 0 |
Feb 2024 -2 | Feb 2024 | -2 |
Mar 2024 -5 | Mar 2024 | -5 |
Apr 2024 -5 | Apr 2024 | -5 |
May 2024 -8 | May 2024 | -8 |
Aug 2024 -10 | Aug 2024 | -10 |
Sep 2024 -6 | Sep 2024 | -6 |
Nov 2024 -5 | Nov 2024 | -5 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 4 | Oct 2025 | 4 |
Jan 2026 6 | Jan 2026 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rentokil NPS by Gender
Female customers rated Rentokil's NPS 78 points higher than Male customers.
Male
-28
Rentokil's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
50
Rentokil's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Rentokil NPS by Ethnicity
Rentokil's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Rentokil NPS by Age
Rentokil's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Rentokil NPS by Usage
Rentokil's NPS was rated the highest by customers who have used Rentokil's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Rentokil Customer Reviews
Out of the 3 Rentokil customer reviews 2 were positive and 1 was constructive. Rentokil customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Rentokil Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Rentokil users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rentokil Customer Loyalty Score by Gender
Female customers rated Rentokil's Customer Loyalty score 23% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Rentokil.
Male
55%
Yes
Female
78%
Yes
Rentokil Customer Loyalty Score by Ethnicity
Rentokil's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rentokil.
60
out of 100
Caucasian
40
out of 100
Hispanic or Latino
Rentokil Customer Loyalty Score by Age
Rentokil's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rentokil.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 55% | 26-30 | 55% |
41-45 100% | 41-45 | 100% |
46-50 40% | 46-50 | 40% |
51-55 40% | 51-55 | 40% |
Rentokil Customer Loyalty Score by Usage
Rentokil's Customer Loyalty score was rated the highest by customers who have used Rentokil's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rentokil Customer Loyalty Score by Industry
Rentokil's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rentokil Product Quality
3.5/5
Rentokil has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rentokil's overall Product Quality score rated by its users and customers.
Rentokil Product Information
Rentokil’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rentokil's product the highest.
- Website
- http://www.rentokil.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Rentokil Product Quality
Rentokil's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers who have used Rentokil's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Rentokil's Product Quality.
Ranked Rentokil Product Quality the Highest
Ranked Rentokil Product Quality the Lowest
Rentokil Product Quality Score by Gender
Female customers rated Rentokil's Product Quality score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Rentokil.
Male
3.1/5
Female
3.9/5
Rentokil Product Quality Score by Ethnicity
Rentokil's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rentokil.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Rentokil Product Quality Score by Age
Rentokil's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rentokil.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
41-45 4.7 | 41-45 | 4.7 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.6 | 51-55 | 2.6 |
Rentokil Product Quality Score by Usage
Rentokil's Product Quality score was rated the highest by customers who have used Rentokil's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rentokil Product Quality Score by Industry
Rentokil's Product Quality score was rated 2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Rentokil Pricing
Rentokil ROI & Value For Money
3.3/5
Rentokil has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rentokil's overall ROI score rated by its users and customers.
Rentokil Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Rentokil ROI
Rentokil's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used Rentokil's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Rentokil's ROI score.
Ranked Rentokil ROI the Highest
Ranked Rentokil ROI the Lowest
Rentokil ROI Score by Gender
Female customers rated Rentokil's ROI score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rentokil.
Male
2.8/5
Female
4/5
Rentokil ROI Score by Ethnicity
Rentokil's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rentokil.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Rentokil ROI Score by Age
Rentokil's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rentokil.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.4 | 26-30 | 3.4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2 | 51-55 | 2 |
Rentokil ROI Score by Usage
Rentokil's ROI score was rated the highest by customers who have used Rentokil's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rentokil ROI Score by Industry
Rentokil's ROI score was rated 1.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Rentokil Customer Satisfaction (CSAT)
Rentokil Customer Satisfaction (CSAT) Score
62 / 100
Rentokil has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
51%
Satisfied
11%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
9%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rentokil Customer Satisfaction
Rentokil's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Rentokil's Customer Satisfaction.
Ranked Rentokil Customer Satisfaction the Highest
Ranked Rentokil Customer Satisfaction the Lowest
Rentokil Customer Satisfaction Score by Gender
Female customers rated Rentokil's Customer Satisfaction score 15 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rentokil.
60 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 20% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Rentokil Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rentokil's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rentokil.
56 / 100
Very Satisfied
45%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
22%
Rentokil Customer Satisfaction Score by Age
Rentokil's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rentokil.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 41-45 | 100% |
Rentokil Customer Satisfaction Score by Usage
Rentokil's Customer Satisfaction score was rated 78 points by customers who have used Rentokil's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rentokil Customer Service
3.3/5
Rentokil has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rentokil's overall Customer Service score rated by its users and customers.
About Rentokil's Customer Service
Website
http://www.rentokil.com
Phone Number
610-372-9750
Quick Insights into Rentokil Customer Service
Rentokil's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used Rentokil's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Rentokil's Customer Service score.
Ranked Rentokil Customer Service the Highest
Ranked Rentokil Customer Service the Lowest
Rentokil Customer Service Score by Gender
Female customers rated Rentokil's Customer Service score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rentokil.
Male
2.5/5
Female
3.9/5
Rentokil Customer Service Score by Ethnicity
Rentokil's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rentokil.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Rentokil Customer Service Score by Age
Rentokil's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rentokil.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2 | 51-55 | 2 |
Rentokil Customer Service Score by Usage
Rentokil's Customer Service score was rated the highest by customers who have used Rentokil's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rentokil Customer Service Score by Industry
Rentokil's Customer Service score was rated 1.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Rentokil as an Employer
3.7/5
Rentokil has a 3.7/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Rentokil scored a 5 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Rentokil would recommend the brand to a friend. ENPS measures how likely Rentokil employees would recommend working at Rentokil to a friend.
Net Promoter Score
5
NPS Score
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
