Rentokil Initial NPS & Customer Reviews | Comparably
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Rentokil Initial
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About Rentokil Initial's Brand

For over 80 years, professional, reliable and effective service has been Rentokil Steritech North America's mission.

Brand at a Glance

83%
Customer Loyalty
4/5
Product Quality
3.4/5
Pricing
3.8/5
Customer Service

Rentokil Initial NPS

Rentokil Initial's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Rentokil Initial's customers would recommend using the product based on a scale of -100 to 100.

Rentokil Initial Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
Rentokil Initial Overall NPS

Rentokil Initial NPS Trend

-100
-50
0
50
100
Sep 2023
100
Sep 2023100
Mar 2024
100
Mar 2024100
Dec 2024
33
Dec 202433
Feb 2025
0
Feb 20250

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Rentokil Initial Customer Reviews

What do you value most about this brand?
Great company and very helpful

Rentokil Initial Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Rentokil Initial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83
83%
17
17%
Rentokil Initial Customer Loyalty

Rentokil Initial Product Quality

4/5

Rentokil Initial has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Rentokil Initial Product Information

Rentokil Initial’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.rentokil-initial.com
Company Size
10,000+ Employees

Rentokil Initial Pricing

Rentokil Initial ROI & Value For Money

3.4/5

Rentokil Initial has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Rentokil Initial Customer Satisfaction (CSAT)

Rentokil Initial Customer Satisfaction (CSAT) Score

100 / 100

Rentokil Initial has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Rentokil Initial Customer Service

3.8/5

Rentokil Initial has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Rentokil Initial's Customer Service

Address

Riverbank, Meadows Business Park, Surrey, Camberley, GU17 9AB Bahamas


Website

https://www.rentokil-initial.com

Rentokil Initial as an Employer

4.1/5

Rentokil Initial has a 4.1/5 stars for its overall company culture rated by their employees

  Rentokil Initial CEO
top
35%
CEO of Rentokil Initial

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Rentokil Initial scored a 0 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Rentokil Initial would recommend the brand to a friend. ENPS measures how likely Rentokil Initial employees would recommend working at Rentokil Initial to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

13
eNPS Score
46%Promoters
21%Passive
33%Detractors

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