
Henkel operates worldwide with leading brands and technologies in three business areas: Adhesives, Beauty Care and Laundry & Home Care Henkel’s brand is ranked #700 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Henkel. When compared to other organizations within the Consumer Goods industry, Henkel is ranked #60. Among its major competitors, Henkel is ranked in 2nd place for NPS while RB US is 1st, and Procter & Gamble is 3rd. Overall, Henkel has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $25.76B
Henkel's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether Henkel's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 20% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 31 | Aug 2024 | 31 |
Oct 2024 31 | Oct 2024 | 31 |
Nov 2024 33 | Nov 2024 | 33 |
Jan 2025 33 | Jan 2025 | 33 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Henkel is ranked second for NPS among its competitors. RB US and Procter & Gamble come in first and third, with Johnson & Johnson coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
![]() Henkel | ![]() Johnson & Johnson | ![]() Procter & Gamble | ![]() RB US | |
| Global Ranking | #700 | #89 | #92 | #899 |
| NPS | 34 | 26 | 28 | 48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $25.76B | $428.68B | $330.66B | $61.08B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Henkel's NPS 42 points higher than Male customers.
Henkel's NPS was rated 20 by Male customers on Comparably.
Henkel's NPS was rated 62 by Female customers on Comparably.
Henkel's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander 55 | Asian or Pacific Islander | 55 |
Other 34 | Other | 34 |
Henkel's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Henkel's NPS was rated the highest by customers who have used Henkel's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 49 | Over 10 Years | 49 |
Compared to its competitors, Henkel's NPS is rated right above Procter & Gamble, and is preceded by RB US.
| COMPANY | NPS Score | |
|---|---|---|
![]() | RB US | 48 |
![]() | Henkel | 34 |
![]() | Procter & Gamble | 28 |
![]() | Johnson & Johnson | 26 |
![]() | H.B. Fuller | 4 |
![]() | LORD Corporation | 0 |
In the Consumer Goods industry, Henkel's NPS is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Henkel | 34 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 18 Henkel customer reviews 15 were positive and 3 were constructive. Henkel customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Henkel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Henkel's Customer Loyalty score 4% higher than Male customers.
Henkel's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Henkel's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 66% | 26-30 | 66% |
31-35 92% | 31-35 | 92% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
Henkel's Customer Loyalty score was rated the highest by customers who have used Henkel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Henkel's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Henkel's Customer Loyalty score is rated right above H.B. Fuller, and is preceded by RB US.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | LORD Corporation | 87% |
![]() | RB US | 86% |
![]() | Henkel | 84% |
![]() | H.B. Fuller | 80% |
![]() | Procter & Gamble | 79% |
![]() | Johnson & Johnson | 79% |
In the Consumer Goods industry, Henkel's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Henkel | 84% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Henkel has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Henkel’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Henkel's product the highest. Reviewers from the Banking and Financial Services industry rated Henkel the lowest at 3.9.
Henkel's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
Female customers rated Henkel's Product Quality score 0.5 stars higher than Male customers.
Henkel's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.2 | Other | 4.2 |
Henkel's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 2.6 | 56-60 | 2.6 |
Henkel's Product Quality score was rated the highest by customers who have used Henkel's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Henkel's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Henkel's Product Quality score is rated right above Johnson & Johnson, and is preceded by RB US.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | RB US | 4.1/5 |
![]() | Henkel | 4.1/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Procter & Gamble | 4/5 |
![]() | H.B. Fuller | 3.5/5 |
![]() | LORD Corporation | 3.2/5 |
In the Consumer Goods industry, Henkel's Product Quality score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Henkel | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
Henkel has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Henkel.
Henkel's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated Henkel's ROI score 0.4 stars higher than Male customers.
Henkel's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
Henkel's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4 | 46-50 | 4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.5 | 56-60 | 3.5 |
Henkel's ROI score was rated the highest by customers who have used Henkel's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Henkel's ROI score was rated the highest by Restaurants industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Henkel's ROI score is rated right above Procter & Gamble.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Henkel | 4.1/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | RB US | 3.8/5 |
![]() | H.B. Fuller | 3.8/5 |
![]() | LORD Corporation | 3.4/5 |
In the Consumer Goods industry, Henkel's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Henkel | 4.1/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Henkel has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Henkel's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 36-40.
Female customers rated Henkel's Customer Satisfaction score 30 points higher than Male customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 3% | |
Very Dissatisfied | 13% |
Very Satisfied | 49% | |
|---|---|---|
Satisfied | 49% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 2% | |
Very Dissatisfied | 0% |
Henkel's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Henkel's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Henkel's Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.
Henkel's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
Henkel's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.
Henkel's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 74% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 89% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 67% |
Henkel's Customer Satisfaction score was rated the highest by customers who have used Henkel's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Henkel's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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"title": "Henkel Customer Satisfaction Score by Industry",
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}Compared to its competitors, Henkel's Customer Satisfaction score is rated right above Procter & Gamble.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Henkel | 80% |
![]() | Procter & Gamble | 78% |
![]() | Johnson & Johnson | 78% |
![]() | LORD Corporation | 75% |
![]() | H.B. Fuller | 70% |
![]() | RB US | 60% |
In the Consumer Goods industry, Henkel's Customer Satisfaction score is rated right above Hershey Company, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Henkel | 80% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
Henkel has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Henkel's overall Customer Service score rated by its users and customers.
http://www.henkel.com
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Henkel's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Henkel's Customer Service score 0.3 stars higher than Male customers.
Henkel's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
Henkel's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.9 | 46-50 | 4.9 |
51-55 4.3 | 51-55 | 4.3 |
56-60 3.1 | 56-60 | 3.1 |
Henkel's Customer Service score was rated the highest by customers who have used Henkel's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Henkel's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Henkel's Customer Service score is rated right above Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Henkel | 4.1/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | RB US | 3.8/5 |
![]() | H.B. Fuller | 3.8/5 |
![]() | LORD Corporation | 3.5/5 |
In the Consumer Goods industry, Henkel's Customer Service score is rated right above Gucci, and is preceded by Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Henkel | 4.1/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
Henkel has a 4.1/5 stars for its overall company culture rated by their employees

Henkel scored a 34 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Henkel would recommend the brand to a friend. ENPS measures how likely Henkel employees would recommend working at Henkel to a friend.
| 57% | Promoters |
|---|---|
| 20% | Passive |
| 23% | Detractors |
| 49% | Promoters |
|---|---|
| 24% | Passive |
| 27% | Detractors |
Henkel is ranked #700 in the Global Top 100 Brands. It ranks just behind Datadog and just ahead of Citadel.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
698 | ![]() | DTE Energy | ![]() | Gerard Anderson | Energy and Manufacturing |
699 | ![]() | Datadog | ![]() | Olivier Pomel | Tech |
700 | ![]() | Henkel | ![]() | Carsten Knobel | Consumer Goods |
701 | ![]() | Citadel | ![]() | Kenneth Griffin | Banking and Financial Services |
702 | ![]() | Xcel Energy | ![]() | Benjamin G.S. Fowke III | Energy and Manufacturing |
703 | ![]() | Genetec | ![]() | Pierre Racz | Tech |
704 | ![]() | Infineon Technologies | ![]() | Jochen Hanebeck | Energy and Manufacturing |
Henkel is ranked #60 in the Consumer Goods Industry. It ranks just behind Belkin International and just ahead of Corsair Components, Inc.
| RANK | COMPANY | Location | |
|---|---|---|---|
58 | ![]() | Acer | San Jose, CA |
59 | ![]() | Belkin International | Los Angeles, CA |
60 | ![]() | Henkel | |
61 | ![]() | Corsair Components, Inc | Fremont, CA |
62 | ![]() | Herbalife | Los Angeles, CA |
63 | ![]() | Cotopaxi | Salt Lake City, UT |
64 | ![]() | BARK | New York City, NY |