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Citadel is

Ranked

#57

Banking and Financial Services Brands

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Citadel

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Citadel

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Citadel is ranked #57 in Banking and Financial Services Brands

About Citadel's Brand

Our ambition at Citadel is to be the most successful investment firm of all time. Together, we turn ambition into action. For more than three decades, Citadel has captured undiscovered market opportunities in markets around the world by empowering extraordinary people to pursue their best and boldest ideas. We strive to identify the highest and best uses of capital to generate superior long-term returns for the world’s preeminent public and private institutions. Citadel’s brand is ranked #701 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Citadel. When compared to other organizations within the Banking and Financial Services industry, Citadel is ranked #57. Among its major competitors, Citadel is ranked in 2nd place for NPS while Millennium Management is 1st, and DRW is 3rd.Their current valuation is $33.61M

Brand at a Glance

67%

Customer Loyalty

3.6/5

Product Quality

3.7/5

Pricing

4/5

Customer Service

Citadel Ranking

Citadel NPS

Citadel's Net Promoter Score (NPS) is a 29 with 59% Promoters, 11% Passives, and 30% Detractors. Net Promoter Score tracks whether Citadel's customers would recommend using the product based on a scale of -100 to 100.

Citadel Overall NPS

NPS

59%	Promoters
11%	Passives
30%	Detractors

Citadel NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2023 25	Apr 2023	25
May 2023 23	May 2023	23
Jul 2023 22	Jul 2023	22
Sep 2023 24	Sep 2023	24
Oct 2023 24	Oct 2023	24
Nov 2023 25	Nov 2023	25
Jan 2024 25	Jan 2024	25
Mar 2024 25	Mar 2024	25
Jan 2025 26	Jan 2025	26
Jan 2026 28	Jan 2026	28
Apr 2026 28	Apr 2026	28
Aug 2026 27	Aug 2026	27

How Other Brands Compare

Citadel is ranked first for NPS among its competitors. DRW and Bridgewater Associates come in second and third, with BlackRock coming in at #4. Among those competitors, it is the lowest valued company behind BlackRock.

	Citadel	BlackRock	Bridgewater Associates	DRW
Global Ranking	#701	#602	#-	#-
NPS	29	10	17	25
Valuation Updated every 24 hours for public companies	$33.61M	$108.30B	$453.99M	$63.70M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Citadel NPS by Gender

Citadel's NPS was rated 37 by Male customers on Comparably.

Male

Citadel's NPS was rated 37 by Male customers on Comparably.

62%

Promoters

13%

Passives

25%

Detractors

Female

N/A

Citadel's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Citadel NPS by Ethnicity

Citadel's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 100	Caucasian	100
African American/Black 33	African American/Black	33
Asian or Pacific Islander -34	Asian or Pacific Islander	-34

Citadel NPS by Age

Citadel's NPS was rated 0 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

34%

33%

Citadel NPS by Usage

Citadel's NPS was rated 0 points by customers who have used Citadel's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0

Citadel NPS vs. Competitors

Compared to its competitors, Citadel's NPS is rated right above DRW, and is preceded by Millennium Management.

COMPANY		NPS Score
	Millennium Management	50
	Citadel	29
	DRW	25
	Bridgewater Associates	17
	BlackRock	10
	Jane Street	-67

Citadel NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Citadel's NPS is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Citadel	29
	Mastercard	27
	Stripe	26
	Block	25
	American Express	17
	PayPal	9
	USAA	7

Citadel Customer Reviews

Out of the 2 Citadel customer reviews 1 was positive and 1 was constructive. Citadel customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Citadel Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Citadel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67%

33%

Citadel Customer Loyalty Score by Gender

Citadel's Customer Loyalty score was rated 66 by Male customers on Comparably.

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Male

66%

Yes

Female

N/A

Yes

Citadel Customer Loyalty Score by Ethnicity

Citadel's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

Citadel Customer Loyalty Score by Age

Citadel's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%

Citadel Customer Loyalty Score by Usage

Citadel's Customer Loyalty score was rated 64% by customers who have used Citadel's products/services for Less than 1 Year.

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Less than 1 Year	64%

Citadel Customer Loyalty Score by Industry

Citadel's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	33%
Aerospace and Aviation	40%

Citadel Customer Loyalty vs. Competitors

Compared to its competitors, Citadel's Customer Loyalty score is rated right above Millennium Management, and is preceded by BlackRock.

COMPANY		Customer Loyalty Score
	Bridgewater Associates	78%
	BlackRock	75%
	Citadel	67%
	Millennium Management	64%
	DRW	63%
	Jane Street	55%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citadel's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	75%
	Citadel	67%

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Citadel Product Quality

3.6/5

Citadel has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Citadel Product Information

Citadel’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Citadel's product the highest. Reviewers from the Tech industry rated Citadel the lowest at 2.7.

Website: http://www.citadel.com

Company Size: 1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into Citadel Product Quality

Citadel's Product Quality score was rated highest by customers who have used Citadel's products/services for Less than 1 Year, and rated lowest by Asian or Pacific Islander customers.

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Ranked Citadel Product Quality the Highest

Less than 1 Year	4.3
Aerospace and Aviation	4.1
Caucasian	4.1

Ranked Citadel Product Quality the Lowest

Tech	2.7
Asian or Pacific Islander	2.3

Citadel Product Quality Score by Gender

Citadel's Product Quality score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

Citadel Product Quality Score by Ethnicity

Citadel's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 2.3	Asian or Pacific Islander	2.3

Citadel Product Quality Score by Age

Citadel's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.8	18-25	3.8

Citadel Product Quality Score by Usage

Citadel's Product Quality score was rated 4.3 stars by customers who have used Citadel's products/services for Less than 1 Year.

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Less than 1 Year	4.3

Citadel Product Quality Score by Industry

Citadel's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	2.7
Aerospace and Aviation	4.1

Citadel Product Quality vs. Competitors

Compared to its competitors, Citadel's Product Quality score is rated right above Bridgewater Associates, and is preceded by Jane Street.

COMPANY		Product Quality Score
	DRW	3.9/5
	Millennium Management	3.8/5
	BlackRock	3.8/5
	Jane Street	3.8/5
	Citadel	3.6/5
	Bridgewater Associates	3.6/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citadel's Product Quality score is rated right above Block, and is preceded by Stripe.

COMPANY		Product Quality Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Citadel	3.6/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Citadel Pricing

Citadel ROI & Value For Money

3.7/5

Citadel has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Citadel Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Citadel.

Quick Insights into Citadel ROI

Citadel's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Citadel ROI the Highest

Aerospace and Aviation	5
Caucasian	5
Less than 1 Year	4.2

Ranked Citadel ROI the Lowest

Tech	3.7
Asian or Pacific Islander	3.3

Citadel ROI Score by Gender

Citadel's ROI score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

Citadel ROI Score by Ethnicity

Citadel's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 5	Caucasian	5
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3

Citadel ROI Score by Age

Citadel's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4	18-25	4

Citadel ROI Score by Usage

Citadel's ROI score was rated 4.2 stars by customers who have used Citadel's products/services for Less than 1 Year.

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Less than 1 Year	4.2

Citadel ROI Score by Industry

Citadel's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	3.7
Aerospace and Aviation	5

Citadel Pricing vs. Competitors

Compared to its competitors, Citadel's ROI score is rated right above BlackRock, and is preceded by Bridgewater Associates.

COMPANY		Pricing Score
	Millennium Management	4.3/5
	Bridgewater Associates	3.8/5
	Citadel	3.7/5
	BlackRock	3.7/5
	DRW	3.6/5
	Jane Street	1.7/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citadel's ROI score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Citadel	3.7/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Citadel Customer Satisfaction (CSAT)

Citadel Customer Satisfaction (CSAT) Score

71 / 100

Citadel has an overall Customer Satisfaction score of 71 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	45%
Satisfied	26%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	5%
Very Dissatisfied	11%

Very Satisfied

45%

Satisfied

26%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Citadel Customer Satisfaction

Citadel's Customer Satisfaction score was rated highest by customers who have used Citadel's products/services for Less than 1 Year.

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Ranked Citadel Customer Satisfaction the Highest

Less than 1 Year	100%
Aerospace and Aviation	67%
Caucasian	67%

Citadel Customer Satisfaction Score by Gender

Citadel's Customer Satisfaction score was rated 67 by Male customers on Comparably.

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67 / 100

Male

	Very Satisfied	50%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	0%

Citadel Customer Satisfaction Score by Ethnicity

Caucasian
67%

CSAT according to Caucasian

Citadel's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

Citadel Customer Satisfaction Score by Usage

Citadel's Customer Satisfaction score was rated 100 points by customers who have used Citadel's products/services for Less than 1 Year.

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Less than 1 Year	100

Citadel Customer Satisfaction Score by Industry

Citadel's Customer Satisfaction score was rated 67 points by Aerospace and Aviation industry customers.

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Aerospace and Aviation	67

Citadel Customer Satisfaction vs. Competitors

Compared to its competitors, Citadel's Customer Satisfaction score is rated right above Jane Street, and is preceded by Millennium Management.

COMPANY		Customer Satisfaction (CSAT) Score
	DRW	78%
	BlackRock	77%
	Bridgewater Associates	76%
	Millennium Management	75%
	Citadel	71%
	Jane Street	67%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citadel's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	81%
	Mastercard	79%
	JPMorgan Chase & Co	76%
	Citadel	71%
	Stripe	69%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	31%

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Citadel Customer Service

4/5

Citadel has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Citadel's Customer Service

Address

Miami, FL 33131

Website

http://www.citadel.com

Phone Number

(305) 929-6851

Citadel's Social Links

Quick Insights into Citadel Customer Service

Citadel's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Citadel Customer Service the Highest

Aerospace and Aviation	5
Caucasian	5
18-25	4

Ranked Citadel Customer Service the Lowest

Tech	3.4
Asian or Pacific Islander	2.8

Citadel Customer Service Score by Gender

Citadel's Customer Service score was rated 4 by Male customers on Comparably.

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Male

4/5

Female

N/A

Citadel Customer Service Score by Ethnicity

Citadel's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Citadel.

100

Summary	Ethnicity	Customer Service Score
Caucasian 5	Caucasian	5
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8

Citadel Customer Service Score by Age

Citadel's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4

Citadel Customer Service Score by Usage

Citadel's Customer Service score was rated 3.9 stars by customers who have used Citadel's products/services for Less than 1 Year.

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Less than 1 Year	3.9

Citadel Customer Service Score by Industry

Citadel's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	3.4
Aerospace and Aviation	5

Citadel Customer Service vs. Competitors

Compared to its competitors, Citadel's Customer Service score is rated right above Bridgewater Associates, and is preceded by Millennium Management.

COMPANY		Customer Service Score
	Jane Street	4.5/5
	Millennium Management	4.3/5
	Citadel	4/5
	Bridgewater Associates	3.9/5
	BlackRock	3.8/5
	DRW	3.7/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Citadel's Customer Service score is rated right above Visa.

COMPANY		Customer Service Score
	Citadel	4/5
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Citadel as an Employer

3.9/5

Citadel has a 3.9/5 stars for its overall company culture rated by their employees

top

15%

CEO of Citadel

Kenneth Griffin

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Citadel scored a 29 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Citadel would recommend the brand to a friend. ENPS measures how likely Citadel employees would recommend working at Citadel to a friend.

Net Promoter Score

NPS Score

59%	Promoters
11%	Passive
30%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
22%	Passive
32%	Detractors

Global Ranking Snapshot

Citadel is ranked #701 in the Global Top 100 Brands. It ranks just behind Henkel and just ahead of Xcel Energy.

RANK			INDUSTRY
699	Datadog	Olivier Pomel	Tech
700	Henkel	Carsten Knobel	Consumer Goods
701	Citadel	Kenneth Griffin	Banking and Financial Services
702	Xcel Energy	Benjamin G.S. Fowke III	Energy and Manufacturing
703	Genetec	Pierre Racz	Tech
704	Infineon Technologies	Jochen Hanebeck	Energy and Manufacturing
705	Driveline Retail Merchandising	Randy Wilson	Business and Consumer Services

Banking and Financial Services Ranking Snapshot

Citadel is ranked #57 in the Banking and Financial Services Industry. It ranks just behind Robert Half and just ahead of Prologis.

RANK		Location
55	Willis Towers Watson	London
56	Robert Half	Menlo Park, CA
57	Citadel	Miami, FL
58	Prologis	San Francisco, CA
59	Ramsey Solutions
60	Bank OZK	Little Rock, AR
61	City National Bank	Los Angeles, CA