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City National Bank is

Ranked

#61

Banking and Financial Services Brands

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City National Bank

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City National Bank

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City National Bank is ranked #61 in Banking and Financial Services Brands

About City National Bank's Brand

Los Angeles-based City National Bank offers a full complement of banking, trust and investment services. City National Bank’s brand is ranked #787 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of City National Bank. When compared to other organizations within the Banking and Financial Services industry, City National Bank is ranked #61. Among its major competitors, City National Bank is ranked in 1st place for NPS while U.S. Bank is 2nd.Their current market cap is $417.04M

Brand at a Glance

70%

Customer Loyalty

3.6/5

Product Quality

3.4/5

Pricing

3.5/5

Customer Service

City National Bank Ranking

City National Bank NPS

City National Bank's Net Promoter Score (NPS) is a 8 with 48% Promoters, 12% Passives, and 40% Detractors. Net Promoter Score tracks whether City National Bank's customers would recommend using the product based on a scale of -100 to 100.

City National Bank Overall NPS

NPS

48%	Promoters
12%	Passives
40%	Detractors

City National Bank NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 18	Dec 2023	18
Jan 2024 13	Jan 2024	13
Feb 2024 15	Feb 2024	15
May 2024 13	May 2024	13
Jun 2024 12	Jun 2024	12
Aug 2024 9	Aug 2024	9
Sep 2024 13	Sep 2024	13
Oct 2024 13	Oct 2024	13
Jan 2025 11	Jan 2025	11
Apr 2025 8	Apr 2025	8
Aug 2025 8	Aug 2025	8
Sep 2025 8	Sep 2025	8

How Other Brands Compare

City National Bank is ranked first for NPS among its competitors. U.S. Bank comes in second. Among those competitors, it is the second most valued company behind U.S. Bank.

	City National Bank	U.S. Bank
Global Ranking	#787	#-
NPS	8	-8
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral
Valuation Updated every 24 hours for public companies	$417.04M	$83.89B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

City National Bank NPS by Gender

Male customers rated City National Bank's NPS 15 points higher than Female customers.

Male

-10

City National Bank's NPS was rated -10 by Male customers on Comparably.

40%

Promoters

10%

Passives

50%

Detractors

Female

-25

City National Bank's NPS was rated -25 by Female customers on Comparably.

33%

Promoters

Passives

58%

Detractors

City National Bank NPS by Ethnicity

City National Bank's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -28	Caucasian	-28
African American/Black 0	African American/Black	0
Other -34	Other	-34

City National Bank NPS by Age

City National Bank's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

61-65

33%

67%

66+

25%

75%

City National Bank NPS by Usage

City National Bank's NPS was rated the highest by customers who have used City National Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
2 to 5 Years 40	2 to 5 Years	40
5 to 10 Years 34	5 to 10 Years	34
Over 10 Years -70	Over 10 Years	-70

City National Bank NPS vs. Competitors

Compared to its competitors, City National Bank's NPS is rated right above U.S. Bank.

COMPANY		NPS Score
	City National Bank	8
	U.S. Bank	-8

City National Bank NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, City National Bank's NPS is rated right above USAA, and is preceded by PayPal.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	City National Bank	8
	USAA	7

City National Bank Customer Reviews

Out of the 10 City National Bank customer reviews 5 were positive and 5 were constructive. City National Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

City National Bank Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of City National Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

70%

30%

City National Bank Customer Loyalty Score by Gender

Female customers rated City National Bank's Customer Loyalty score 20% higher than Male customers.

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Male

73%

Yes

Female

93%

Yes

City National Bank Customer Loyalty Score by Ethnicity

City National Bank's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of City National Bank.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Other

City National Bank Customer Loyalty Score by Age

City National Bank's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of City National Bank.

20%

40%

60%

80%

100%

Summary	Age	Score
61-65 85%	61-65	85%
66+ 100%	66+	100%

City National Bank Customer Loyalty Score by Usage

City National Bank's Customer Loyalty score was rated the highest by customers who have used City National Bank's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
2 to 5 Years	82%
5 to 10 Years	70%
Over 10 Years	91%

City National Bank Customer Loyalty Score by Industry

City National Bank's Customer Loyalty score was rated 78% by both Accounting and Banking and Financial Services industry customers.

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Accounting	78%
Arts and Entertainment	78%
Banking and Financial Services	78%

City National Bank Customer Loyalty vs. Competitors

Compared to its competitors, City National Bank's Customer Loyalty score is rated right below U.S. Bank.

COMPANY		Customer Loyalty Score
	U.S. Bank	78%
	City National Bank	70%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, City National Bank's Customer Loyalty score is rated right below Block.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%
	City National Bank	70%

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City National Bank Product Quality

3.6/5

City National Bank has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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City National Bank Product Information

City National Bank’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated City National Bank's product the highest. Reviewers from the Banking and Financial Services industry rated City National Bank the lowest at 2.1.

Website: https://www.cnb.com

Company Size: 1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into City National Bank Product Quality

City National Bank's Product Quality score was rated highest by customers who have used City National Bank's products/services for 2 to 5 Years, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked City National Bank Product Quality the Highest

2 to 5 Years	4.6
Accounting	3.9
African American/Black	3.7

Ranked City National Bank Product Quality the Lowest

61-65	2.5
Over 10 Years	2.5
Banking and Financial Services	2.1

City National Bank Product Quality Score by Gender

Female customers rated City National Bank's Product Quality score 0.3 stars higher than Male customers.

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Male

3.1/5

Female

3.4/5

City National Bank Product Quality Score by Ethnicity

City National Bank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
African American/Black 3.7	African American/Black	3.7
Other 3.5	Other	3.5

City National Bank Product Quality Score by Age

City National Bank's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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Summary	Age	Score
61-65 2.5	61-65	2.5
66+ 3	66+	3

City National Bank Product Quality Score by Usage

City National Bank's Product Quality score was rated the highest by customers who have used City National Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
2 to 5 Years	4.6
5 to 10 Years	3.1
Over 10 Years	2.5

City National Bank Product Quality Score by Industry

City National Bank's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting	3.9
Arts and Entertainment	3.6
Banking and Financial Services	2.1

City National Bank Product Quality vs. Competitors

Compared to its competitors, City National Bank's Product Quality score is rated right above U.S. Bank.

COMPANY		Product Quality Score
	City National Bank	3.6/5
	U.S. Bank	2.8/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, City National Bank's Product Quality score is rated right above Block, and is preceded by Stripe.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	City National Bank	3.6/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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City National Bank Pricing

City National Bank ROI & Value For Money

3.4/5

City National Bank has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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City National Bank Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from City National Bank.

Quick Insights into City National Bank ROI

City National Bank's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked City National Bank ROI the Highest

Accounting	4.5
2 to 5 Years	4.1
Other	3.8

Ranked City National Bank ROI the Lowest

African American/Black	2.6
66+	2.4
Banking and Financial Services	2.2

City National Bank ROI Score by Gender

Female customers rated City National Bank's ROI score 0.2 stars higher than Male customers.

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Male

3/5

Female

3.2/5

City National Bank ROI Score by Ethnicity

City National Bank's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
African American/Black 2.6	African American/Black	2.6
Other 3.8	Other	3.8

City National Bank ROI Score by Age

City National Bank's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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Summary	Age	Score
61-65 2.7	61-65	2.7
66+ 2.4	66+	2.4

City National Bank ROI Score by Usage

City National Bank's ROI score was rated the highest by customers who have used City National Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
2 to 5 Years	4.1
5 to 10 Years	3.3
Over 10 Years	2.8

City National Bank ROI Score by Industry

City National Bank's ROI score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting	4.5
Arts and Entertainment	3.6
Banking and Financial Services	2.2

City National Bank Pricing vs. Competitors

Compared to its competitors, City National Bank's ROI score is rated right above U.S. Bank.

COMPANY		Pricing Score
	City National Bank	3.4/5
	U.S. Bank	2.8/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, City National Bank's ROI score is rated right above PayPal, and is preceded by Block.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	City National Bank	3.4/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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City National Bank Customer Satisfaction (CSAT)

City National Bank Customer Satisfaction (CSAT) Score

58 / 100

City National Bank has an overall Customer Satisfaction score of 58 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	32%
Satisfied	26%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	8%
Very Dissatisfied	24%

Very Satisfied

32%

Satisfied

26%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

24%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into City National Bank Customer Satisfaction

City National Bank's Customer Satisfaction score was rated highest by customers who have used City National Bank's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.

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Ranked City National Bank Customer Satisfaction the Highest

2 to 5 Years	75%
Accounting	75%
Other	67%

Ranked City National Bank Customer Satisfaction the Lowest

Over 10 Years	26%
Banking and Financial Services	25%
61-65	20%

City National Bank Customer Satisfaction Score by Gender

Female customers rated City National Bank's Customer Satisfaction score 1 points higher than Male customers.

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45 / 100

Male

	Very Satisfied	22%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	11%
	Very Dissatisfied	44%

46 / 100

Female

	Very Satisfied	27%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	18%
	Very Dissatisfied	36%

City National Bank Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

City National Bank's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.

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43 / 100

Very Satisfied	29%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	28%
Very Dissatisfied	29%

Very Satisfied

29%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

28%

Very Dissatisfied

29%

CSAT according to African American/Black

City National Bank's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.

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40 / 100

Very Satisfied	20%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	60%

Very Satisfied

20%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

60%

CSAT according to Other

City National Bank's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

City National Bank Customer Satisfaction Score by Age

City National Bank's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

61-65

20%

66+

50%

City National Bank Customer Satisfaction Score by Usage

City National Bank's Customer Satisfaction score was rated the highest by customers who have used City National Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	33
2 to 5 Years	75
5 to 10 Years	67
Over 10 Years	26

City National Bank Customer Satisfaction Score by Industry

City National Bank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting	75
Arts and Entertainment	50
Banking and Financial Services	25

City National Bank Customer Satisfaction vs. Competitors

Compared to its competitors, City National Bank's Customer Satisfaction score is rated right above U.S. Bank.

COMPANY		Customer Satisfaction (CSAT) Score
	City National Bank	58%
	U.S. Bank	52%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, City National Bank's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	76%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	61%
	City National Bank	58%
	USAA	30%

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City National Bank Customer Service

3.5/5

City National Bank has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About City National Bank's Customer Service

Address

555 South Flower Street, Los Angeles, CA 90071

Website

https://www.cnb.com

Phone Number

800-773-7100

Quick Insights into City National Bank Customer Service

City National Bank's Customer Service score was rated highest by customers who have used City National Bank's products/services for 2 to 5 Years, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked City National Bank Customer Service the Highest

2 to 5 Years	4.6
Accounting	4.5
Other	3.3

Ranked City National Bank Customer Service the Lowest

66+	2.5
Over 10 Years	2.2
Banking and Financial Services	2.1

City National Bank Customer Service Score by Gender

Male customers rated City National Bank's Customer Service score 0.2 stars higher than Female customers.

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Male

3.1/5

Female

2.9/5

City National Bank Customer Service Score by Ethnicity

City National Bank's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of City National Bank.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
African American/Black 2.7	African American/Black	2.7
Other 3.3	Other	3.3

City National Bank Customer Service Score by Age

City National Bank's Customer Service score was rated 2.5 stars by customers ages 61-65 and customers ages 66+ on Comparably.

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100

Summary	Age	Customer Service Score
61-65 2.5	61-65	2.5
66+ 2.5	66+	2.5

City National Bank Customer Service Score by Usage

City National Bank's Customer Service score was rated the highest by customers who have used City National Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.3
2 to 5 Years	4.6
5 to 10 Years	3.3
Over 10 Years	2.2

City National Bank Customer Service Score by Industry

City National Bank's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting	4.5
Arts and Entertainment	3.5
Banking and Financial Services	2.1

City National Bank Customer Service vs. Competitors

Compared to its competitors, City National Bank's Customer Service score is rated right above U.S. Bank.

COMPANY		Customer Service Score
	City National Bank	3.5/5
	U.S. Bank	2.9/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, City National Bank's Customer Service score is rated right above Block, and is preceded by Stripe.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	City National Bank	3.5/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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City National Bank as an Employer

3.3/5

City National Bank has a 3.3/5 stars for its overall company culture rated by their employees

top

50%

CEO of City National Bank

Kelly Coffey

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

City National Bank scored a 8 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of City National Bank would recommend the brand to a friend. ENPS measures how likely City National Bank employees would recommend working at City National Bank to a friend.

Net Promoter Score

NPS Score

48%	Promoters
12%	Passive
40%	Detractors

Employee Net Promoter Score

-12

eNPS Score

35%	Promoters
18%	Passive
47%	Detractors

Global Ranking Snapshot

City National Bank is ranked #787 in the Global Top 100 Brands. It ranks just behind Flatiron Health and just ahead of DigitalOcean.

RANK			INDUSTRY
785	Gong.io	Amit Bendov	Tech
786	Flatiron Health	Carolyn Starrett	Health and Wellness
787	City National Bank	Kelly Coffey	Banking and Financial Services
788	DigitalOcean	Yancey Spruill	Tech
789	BNSF Railway	Carl Ice	Automotive and Transportation
790	Dr Martens	Kenny Wilson	Fashion and Beauty
791	Frost Bank	Phillip Green	Banking and Financial Services

Banking and Financial Services Ranking Snapshot

City National Bank is ranked #61 in the Banking and Financial Services Industry. It ranks just behind Bank OZK and just ahead of Frost Bank.

RANK		Location
59	Ramsey Solutions
60	Bank OZK	Little Rock, AR
61	City National Bank	Los Angeles, CA
62	Frost Bank	San Antonio, TX
63	Better	New York City, NY
64	Flywire	Boston, MA
65	Betterment	New York City, NY