-8
NPS
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U.S. Bank
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About U.S. Bank's Brand
We're proud to be named by Ethisphere as a 2017 World's Most Ethical Company. Deposit products offered by U.S. Bank National Association. Member FDIC. Among its major competitors, U.S. Bank is ranked in 5th place for NPS while JPMorgan Chase & Co is 1st, and Wells Fargo is 2nd. Overall, U.S. Bank has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $83.89B
Brand at a Glance
78%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
U.S. Bank CMO
Beth McDonnell
Beth McDonnell serves as the Executive Vice President, Chief Marketing Officer of U.S. Bank. Beth started at U.S. Bank in January of 2017. Beth currently resides in the Greater Los Angeles Area.
U.S. Bank Ranking
- #4 / 4 of its competitors
U.S. Bank NPS
U.S. Bank's Net Promoter Score (NPS) is a -8 with 39% Promoters, 14% Passives, and 47% Detractors. Net Promoter Score tracks whether U.S. Bank's customers would recommend using the product based on a scale of -100 to 100.
U.S. Bank Overall NPS
| 39% | Promoters |
|---|---|
| 14% | Passives |
| 47% | Detractors |
U.S. Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -8 | Dec 2024 | -8 |
Jan 2025 -7 | Jan 2025 | -7 |
Feb 2025 -7 | Feb 2025 | -7 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -7 | Apr 2025 | -7 |
May 2025 -7 | May 2025 | -7 |
Jun 2025 -9 | Jun 2025 | -9 |
Jul 2025 -10 | Jul 2025 | -10 |
Aug 2025 -10 | Aug 2025 | -10 |
Sep 2025 -8 | Sep 2025 | -8 |
Oct 2025 -8 | Oct 2025 | -8 |
Nov 2025 -8 | Nov 2025 | -8 |
How Other Brands Compare
U.S. Bank is ranked #4 for NPS among its competitors. JPMorgan Chase & Co and Wells Fargo come in first and second, with Bank of America coming in at third. Among those competitors, it is the lowest valued company behind JPMorgan Chase & Co.
U.S. Bank |  JPMorgan Chase & Co |  Wells Fargo |  Bank of America | |
| Global Ranking | #- | #72 | #139 | #152 |
| NPS | -8 | 31 | 7 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $83.89B | $451.20B | $156.41B | $298.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
U.S. Bank NPS by Gender
Female customers rated U.S. Bank's NPS 14 points higher than Male customers.
Male
-34
U.S. Bank's NPS was rated -34 by Male customers on Comparably.
27%
Promoters
12%
Passives
61%
Detractors
Female
-20
U.S. Bank's NPS was rated -20 by Female customers on Comparably.
34%
Promoters
12%
Passives
54%
Detractors
U.S. Bank NPS by Ethnicity
U.S. Bank's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -52 | Caucasian | -52 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander 32 | Asian or Pacific Islander | 32 |
Other -28 | Other | -28 |
U.S. Bank NPS by Age
U.S. Bank's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
U.S. Bank NPS by Usage
U.S. Bank's NPS was rated the highest by customers who have used U.S. Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years -13 | 1 to 2 Years | -13 |
2 to 5 Years -3 | 2 to 5 Years | -3 |
5 to 10 Years -27 | 5 to 10 Years | -27 |
Over 10 Years -45 | Over 10 Years | -45 |
U.S. Bank NPS vs. Competitors
Compared to its competitors, U.S. Bank's NPS is rated right above M&T Bank, and is preceded by Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
| JPMorgan Chase & Co | 31 |
| Wells Fargo | 7 |
 | PNC | 4 |
| Bank of America | 2 |
| U.S. Bank | -8 |
 | M&T Bank | -31 |
 | SunTrust Banks | -48 |
 | BB&T Corporation | -63 |
U.S. Bank Customer Reviews
Out of the 28 U.S. Bank customer reviews 15 were positive and 13 were constructive. U.S. Bank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
U.S. Bank Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of U.S. Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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U.S. Bank Customer Loyalty Score by Gender
Male customers rated U.S. Bank's Customer Loyalty score 1% higher than Female customers.
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Male
83%
Yes
Female
82%
Yes
U.S. Bank Customer Loyalty Score by Ethnicity
U.S. Bank's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of U.S. Bank.
80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
73
out of 100
African American/Black
91
out of 100
Asian or Pacific Islander
70
out of 100
Other
U.S. Bank Customer Loyalty Score by Age
U.S. Bank's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 94% | 26-30 | 94% |
31-35 91% | 31-35 | 91% |
36-40 80% | 36-40 | 80% |
41-45 85% | 41-45 | 85% |
46-50 75% | 46-50 | 75% |
51-55 84% | 51-55 | 84% |
56-60 81% | 56-60 | 81% |
61-65 70% | 61-65 | 70% |
66+ 84% | 66+ | 84% |
U.S. Bank Customer Loyalty Score by Usage
U.S. Bank's Customer Loyalty score was rated the highest by customers who have used U.S. Bank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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U.S. Bank Customer Loyalty Score by Industry
U.S. Bank's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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U.S. Bank Customer Loyalty vs. Competitors
Compared to its competitors, U.S. Bank's Customer Loyalty score is rated right above M&T Bank, and is preceded by SunTrust Banks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| JPMorgan Chase & Co | 83% |
| PNC | 81% |
| Bank of America | 80% |
| SunTrust Banks | 79% |
| U.S. Bank | 78% |
| M&T Bank | 76% |
| BB&T Corporation | 75% |
| Wells Fargo | 71% |
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U.S. Bank Product Quality
2.8/5
U.S. Bank has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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U.S. Bank Product Information
U.S. Bank’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated U.S. Bank's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated U.S. Bank the lowest at 2.6.
- Website
- https://www.usbank.com/
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into U.S. Bank Product Quality
U.S. Bank's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Retail industry.
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Ranked U.S. Bank Product Quality the Highest
Ranked U.S. Bank Product Quality the Lowest
U.S. Bank Product Quality Score by Gender
Female customers rated U.S. Bank's Product Quality score 0.1 stars higher than Male customers.
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Male
2.4/5
Female
2.5/5
U.S. Bank Product Quality Score by Ethnicity
U.S. Bank's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of U.S. Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2 | Other | 2 |
U.S. Bank Product Quality Score by Age
U.S. Bank's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
U.S. Bank Product Quality Score by Usage
U.S. Bank's Product Quality score was rated the highest by customers who have used U.S. Bank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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U.S. Bank Product Quality Score by Industry
U.S. Bank's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Retail industry customers.
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U.S. Bank Product Quality vs. Competitors
Compared to its competitors, U.S. Bank's Product Quality score is rated right above M&T Bank, and is preceded by PNC.
| COMPANY | Product Quality Score | |
|---|---|---|
| JPMorgan Chase & Co | 4/5 |
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.8/5 |
| M&T Bank | 2.4/5 |
| SunTrust Banks | 2.1/5 |
| BB&T Corporation | 1.7/5 |
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U.S. Bank Pricing
U.S. Bank ROI & Value For Money
2.8/5
U.S. Bank has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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U.S. Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from U.S. Bank.
Quick Insights into U.S. Bank ROI
U.S. Bank's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Retail industry.
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Ranked U.S. Bank ROI the Highest
Ranked U.S. Bank ROI the Lowest
U.S. Bank ROI Score by Gender
Female customers rated U.S. Bank's ROI score 0.2 stars higher than Male customers.
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Male
2.3/5
Female
2.5/5
U.S. Bank ROI Score by Ethnicity
U.S. Bank's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.1 | Other | 2.1 |
U.S. Bank ROI Score by Age
U.S. Bank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2 | 56-60 | 2 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
U.S. Bank ROI Score by Usage
U.S. Bank's ROI score was rated the highest by customers who have used U.S. Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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U.S. Bank ROI Score by Industry
U.S. Bank's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Retail industry customers.
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U.S. Bank Pricing vs. Competitors
Compared to its competitors, U.S. Bank's ROI score is rated right above M&T Bank, and is preceded by PNC.
| COMPANY | Pricing Score | |
|---|---|---|
| JPMorgan Chase & Co | 3.9/5 |
| Wells Fargo | 3.4/5 |
| Bank of America | 3.3/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.8/5 |
| M&T Bank | 2.3/5 |
| SunTrust Banks | 1.9/5 |
| BB&T Corporation | 1.7/5 |
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U.S. Bank Customer Satisfaction (CSAT)
U.S. Bank Customer Satisfaction (CSAT) Score
51 / 100
U.S. Bank has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
29%
Satisfied
22%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into U.S. Bank Customer Satisfaction
U.S. Bank's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Insurance industry.
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Ranked U.S. Bank Customer Satisfaction the Highest
Ranked U.S. Bank Customer Satisfaction the Lowest
U.S. Bank Customer Satisfaction Score by Gender
Male customers rated U.S. Bank's Customer Satisfaction score 1 points higher than Female customers.
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40 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 11% | |
Very Dissatisfied | 45% |
39 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 7% | |
Very Dissatisfied | 43% |
U.S. Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
U.S. Bank's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
12%
Very Dissatisfied
55%
CSAT according to Hispanic or Latino
U.S. Bank's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
U.S. Bank's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
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56 / 100
Very Satisfied
28%
Satisfied
28%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
28%
CSAT according to Asian or Pacific Islander
U.S. Bank's Customer Satisfaction (CSAT) score was rated 59% according to Asian or Pacific Islander users and customers.
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59 / 100
Very Satisfied
35%
Satisfied
24%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
11%
Very Dissatisfied
18%
CSAT according to Other
U.S. Bank's Customer Satisfaction (CSAT) score was rated 36% according to Other users and customers.
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36 / 100
Very Satisfied
24%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
53%
U.S. Bank Customer Satisfaction Score by Age
U.S. Bank's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 59% | |||||||||||||||
| 36-40 | 61% | |||||||||||||||
| 41-45 | 53% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 23% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 12% |
U.S. Bank Customer Satisfaction Score by Usage
U.S. Bank's Customer Satisfaction score was rated the highest by customers who have used U.S. Bank's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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U.S. Bank Customer Satisfaction Score by Industry
U.S. Bank's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Insurance industry customers.
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}U.S. Bank Customer Satisfaction vs. Competitors
Compared to its competitors, U.S. Bank's Customer Satisfaction score is rated right above M&T Bank, and is preceded by PNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| JPMorgan Chase & Co | 77% |
| Bank of America | 70% |
| Wells Fargo | 60% |
| PNC | 53% |
| U.S. Bank | 52% |
| M&T Bank | 34% |
| SunTrust Banks | 26% |
| BB&T Corporation | 18% |
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U.S. Bank Customer Service
2.9/5
U.S. Bank has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About U.S. Bank's Customer Service
Address
Minneapolis, MN 55402
Website
https://www.usbank.com/
Phone Number
1-800-872-2657
U.S. Bank's Social Links
Quick Insights into U.S. Bank Customer Service
U.S. Bank's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Retail industry.
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Ranked U.S. Bank Customer Service the Highest
Ranked U.S. Bank Customer Service the Lowest
U.S. Bank Customer Service Score by Gender
Female customers rated U.S. Bank's Customer Service score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
U.S. Bank Customer Service Score by Ethnicity
U.S. Bank's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 1.9 | Other | 1.9 |
U.S. Bank Customer Service Score by Age
U.S. Bank's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.2 | 61-65 | 2.2 |
66+ 1.5 | 66+ | 1.5 |
U.S. Bank Customer Service Score by Usage
U.S. Bank's Customer Service score was rated the highest by customers who have used U.S. Bank's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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U.S. Bank Customer Service Score by Industry
U.S. Bank's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Retail industry customers.
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U.S. Bank Customer Service vs. Competitors
Compared to its competitors, U.S. Bank's Customer Service score is rated right above M&T Bank, and is preceded by PNC.
| COMPANY | Customer Service Score | |
|---|---|---|
| JPMorgan Chase & Co | 4/5 |
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.9/5 |
| M&T Bank | 2.2/5 |
| SunTrust Banks | 1.9/5 |
| BB&T Corporation | 1.6/5 |
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U.S. Bank as an Employer
4.2/5
U.S. Bank has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
U.S. Bank scored a -8 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of U.S. Bank would recommend the brand to a friend. ENPS measures how likely U.S. Bank employees would recommend working at U.S. Bank to a friend.
Net Promoter Score
-8
NPS Score
| 39% | Promoters |
|---|---|
| 14% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 51% | Promoters |
|---|---|
| 20% | Passive |
| 29% | Detractors |
