-63
NPS
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BB&T Corporation
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About BB&T Corporation's Brand
Among its major competitors, BB&T Corporation is ranked in 8th place for NPS while NBT Bancorp is 1st, and Wells Fargo is 2nd.Their current market cap is $41.49B
Brand at a Glance
75%
Customer Loyalty
1.7/5
Product Quality
1.7/5
Pricing
1.6/5
Customer Service
BB&T Corporation Ranking
- #4 / 4 of its competitors
BB&T Corporation NPS
BB&T Corporation's Net Promoter Score (NPS) is a -63 with 15% Promoters, 7% Passives, and 78% Detractors. Net Promoter Score tracks whether BB&T Corporation's customers would recommend using the product based on a scale of -100 to 100.
BB&T Corporation Overall NPS
| 15% | Promoters |
|---|---|
| 7% | Passives |
| 78% | Detractors |
BB&T Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -69 | Sep 2022 | -69 |
Dec 2022 -66 | Dec 2022 | -66 |
Jan 2023 -66 | Jan 2023 | -66 |
Mar 2023 -68 | Mar 2023 | -68 |
Apr 2023 -68 | Apr 2023 | -68 |
May 2023 -68 | May 2023 | -68 |
Jul 2023 -66 | Jul 2023 | -66 |
Aug 2023 -66 | Aug 2023 | -66 |
Jan 2024 -66 | Jan 2024 | -66 |
Feb 2024 -64 | Feb 2024 | -64 |
Jul 2024 -65 | Jul 2024 | -65 |
Dec 2025 -64 | Dec 2025 | -64 |
How Other Brands Compare
BB&T Corporation is ranked #4 for NPS among its competitors. Wells Fargo and PNC come in first and second, with Bank of America coming in at third. Among those competitors, it is the lowest valued company behind Bank of America.
BB&T Corporation |  Wells Fargo |  Bank of America |  PNC | |
| Global Ranking | #- | #139 | #152 | #693 |
| NPS | -63 | 7 | 2 | 4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $41.49B | $156.41B | $298.80B | $74.38B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BB&T Corporation NPS by Gender
Male customers rated BB&T Corporation's NPS 15 points higher than Female customers.
Male
-75
BB&T Corporation's NPS was rated -75 by Male customers on Comparably.
6%
Promoters
13%
Passives
81%
Detractors
Female
-90
BB&T Corporation's NPS was rated -90 by Female customers on Comparably.
5%
Promoters
0%
Passives
95%
Detractors
BB&T Corporation NPS by Ethnicity
BB&T Corporation's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -83 | Caucasian | -83 |
African American/Black -67 | African American/Black | -67 |
Other -60 | Other | -60 |
BB&T Corporation NPS by Age
BB&T Corporation's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
BB&T Corporation NPS by Usage
BB&T Corporation's NPS was rated the highest by customers who have used BB&T Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -75 | Over 10 Years | -75 |
BB&T Corporation NPS vs. Competitors
Compared to its competitors, BB&T Corporation's NPS is rated right below SunTrust Banks.
| COMPANY | NPS Score | |
|---|---|---|
 | NBT Bancorp | 67 |
| Wells Fargo | 7 |
| PNC | 4 |
| Bank of America | 2 |
 | U.S. Bank | -8 |
 | Capital One | -41 |
 | SunTrust Banks | -48 |
| BB&T Corporation | -63 |
BB&T Corporation Customer Reviews
Out of the 17 BB&T Corporation customer reviews 2 were positive and 15 were constructive. BB&T Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
BB&T Corporation Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of BB&T Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BB&T Corporation Customer Loyalty Score by Gender
Male customers rated BB&T Corporation's Customer Loyalty score 2% higher than Female customers.
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Male
78%
Yes
Female
76%
Yes
BB&T Corporation Customer Loyalty Score by Ethnicity
BB&T Corporation's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BB&T Corporation.
76
out of 100
Caucasian
70
out of 100
African American/Black
82
out of 100
Other
BB&T Corporation Customer Loyalty Score by Age
BB&T Corporation's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 85% | 51-55 | 85% |
56-60 64% | 56-60 | 64% |
61-65 55% | 61-65 | 55% |
66+ 78% | 66+ | 78% |
BB&T Corporation Customer Loyalty Score by Usage
BB&T Corporation's Customer Loyalty score was rated the highest by customers who have used BB&T Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BB&T Corporation Customer Loyalty Score by Industry
BB&T Corporation's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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BB&T Corporation Customer Loyalty vs. Competitors
Compared to its competitors, BB&T Corporation's Customer Loyalty score is rated right above Wells Fargo, and is preceded by U.S. Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| NBT Bancorp | 83% |
| PNC | 81% |
| Bank of America | 80% |
| Capital One | 79% |
| SunTrust Banks | 79% |
| U.S. Bank | 78% |
| BB&T Corporation | 75% |
| Wells Fargo | 71% |
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BB&T Corporation Product Quality
1.7/5
BB&T Corporation has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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BB&T Corporation Product Information
BB&T Corporation’s product quality score is a 1.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BB&T Corporation's product the highest.
- Website
- http://www.bbt.com
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into BB&T Corporation Product Quality
BB&T Corporation's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers from the Transportation industry.
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Ranked BB&T Corporation Product Quality the Highest
Ranked BB&T Corporation Product Quality the Lowest
BB&T Corporation Product Quality Score by Gender
BB&T Corporation's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
BB&T Corporation Product Quality Score by Ethnicity
BB&T Corporation's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.5 | Other | 1.5 |
BB&T Corporation Product Quality Score by Age
BB&T Corporation's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.7 | 66+ | 1.7 |
BB&T Corporation Product Quality Score by Usage
BB&T Corporation's Product Quality score was rated the highest by customers who have used BB&T Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BB&T Corporation Product Quality Score by Industry
BB&T Corporation's Product Quality score was rated 1.5 stars by both Automotive and Transportation and Transportation industry customers.
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BB&T Corporation Product Quality vs. Competitors
Compared to its competitors, BB&T Corporation's Product Quality score is rated right below SunTrust Banks.
| COMPANY | Product Quality Score | |
|---|---|---|
| NBT Bancorp | 4/5 |
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.8/5 |
| Capital One | 2.3/5 |
| SunTrust Banks | 2.1/5 |
| BB&T Corporation | 1.7/5 |
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BB&T Corporation Pricing
BB&T Corporation ROI & Value For Money
1.7/5
BB&T Corporation has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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BB&T Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from BB&T Corporation.
Quick Insights into BB&T Corporation ROI
BB&T Corporation's ROI score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Tech industry.
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Ranked BB&T Corporation ROI the Highest
Ranked BB&T Corporation ROI the Lowest
BB&T Corporation ROI Score by Gender
Male customers rated BB&T Corporation's ROI score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
BB&T Corporation ROI Score by Ethnicity
BB&T Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.5 | Other | 1.5 |
BB&T Corporation ROI Score by Age
BB&T Corporation's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
BB&T Corporation ROI Score by Usage
BB&T Corporation's ROI score was rated 1.5 stars by customers who have used BB&T Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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BB&T Corporation ROI Score by Industry
BB&T Corporation's ROI score was rated the highest by Transportation industry customers, and the lowest by Tech industry customers.
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BB&T Corporation Pricing vs. Competitors
Compared to its competitors, BB&T Corporation's ROI score is rated right below SunTrust Banks.
| COMPANY | Pricing Score | |
|---|---|---|
| NBT Bancorp | 3.9/5 |
| Wells Fargo | 3.4/5 |
| Bank of America | 3.3/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.8/5 |
| Capital One | 2.1/5 |
| SunTrust Banks | 1.9/5 |
| BB&T Corporation | 1.7/5 |
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BB&T Corporation Customer Satisfaction (CSAT)
BB&T Corporation Customer Satisfaction (CSAT) Score
17 / 100
BB&T Corporation has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Very Satisfied
7%
Satisfied
10%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
65%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BB&T Corporation Customer Satisfaction
BB&T Corporation's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers from the Transportation industry.
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Ranked BB&T Corporation Customer Satisfaction the Highest
Ranked BB&T Corporation Customer Satisfaction the Lowest
BB&T Corporation Customer Satisfaction Score by Gender
Male customers rated BB&T Corporation's Customer Satisfaction score 10 points higher than Female customers.
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17 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 17% | |
Very Dissatisfied | 59% |
7 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 93% |
BB&T Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BB&T Corporation's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
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10 / 100
Very Satisfied
5%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
14%
Very Dissatisfied
71%
CSAT according to African American/Black
BB&T Corporation's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
BB&T Corporation's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
BB&T Corporation Customer Satisfaction Score by Age
BB&T Corporation's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 20% |
BB&T Corporation Customer Satisfaction Score by Usage
BB&T Corporation's Customer Satisfaction score was rated the highest by customers who have used BB&T Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BB&T Corporation Customer Satisfaction Score by Industry
BB&T Corporation's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.
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}BB&T Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, BB&T Corporation's Customer Satisfaction score is rated right above Capital One, and is preceded by SunTrust Banks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NBT Bancorp | 100% |
| Bank of America | 70% |
| Wells Fargo | 60% |
| PNC | 52% |
| U.S. Bank | 52% |
| SunTrust Banks | 26% |
| BB&T Corporation | 18% |
| Capital One | 14% |
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BB&T Corporation Customer Service
1.6/5
BB&T Corporation has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
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About BB&T Corporation's Customer Service
Website
http://www.bbt.com
Quick Insights into BB&T Corporation Customer Service
BB&T Corporation's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked BB&T Corporation Customer Service the Highest
Ranked BB&T Corporation Customer Service the Lowest
BB&T Corporation Customer Service Score by Gender
BB&T Corporation's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
BB&T Corporation Customer Service Score by Ethnicity
BB&T Corporation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.5 | Other | 1.5 |
BB&T Corporation Customer Service Score by Age
BB&T Corporation's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.7 | 66+ | 1.7 |
BB&T Corporation Customer Service Score by Usage
BB&T Corporation's Customer Service score was rated 1.5 stars by customers who have used BB&T Corporation's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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BB&T Corporation Customer Service Score by Industry
BB&T Corporation's Customer Service score was rated the highest by Transportation industry customers, and the lowest by Tech industry customers.
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BB&T Corporation Customer Service vs. Competitors
Compared to its competitors, BB&T Corporation's Customer Service score is rated right below SunTrust Banks.
| COMPANY | Customer Service Score | |
|---|---|---|
| NBT Bancorp | 3.9/5 |
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| PNC | 3.1/5 |
| U.S. Bank | 2.9/5 |
| Capital One | 2/5 |
| SunTrust Banks | 1.9/5 |
| BB&T Corporation | 1.6/5 |
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BB&T Corporation as an Employer
3.0/5
BB&T Corporation has a 3.0/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
BB&T Corporation scored a -63 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of BB&T Corporation would recommend the brand to a friend. ENPS measures how likely BB&T Corporation employees would recommend working at BB&T Corporation to a friend.
Net Promoter Score
-63
NPS Score
| 15% | Promoters |
|---|---|
| 7% | Passive |
| 78% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 36% | Promoters |
|---|---|
| 23% | Passive |
| 41% | Detractors |
