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BNSF Railway is

Ranked

#38

Automotive and Transportation Brands

Brand Page

BNSF Railway

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BNSF Railway

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BNSF Railway is ranked #38 in Automotive and Transportation Brands

About BNSF Railway's Brand

BNSF is a critical link that connects consumers with the global marketplace. BNSF Railway’s brand is ranked #789 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BNSF Railway. When compared to other organizations within the Automotive and Transportation industry, BNSF Railway is ranked #38. Among its major competitors, BNSF Railway is ranked in 2nd place for NPS while Kansas City Southern is 1st, and Union Pacific Railroad is 3rd. Overall, BNSF Railway has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

69%

Customer Loyalty

3.7/5

Product Quality

3.7/5

Pricing

3.7/5

Customer Service

BNSF Railway CMO

Steve Bobb

BNSF Railway Ranking

BNSF Railway NPS

BNSF Railway's Net Promoter Score (NPS) is a 27 with 58% Promoters, 11% Passives, and 31% Detractors. Net Promoter Score tracks whether BNSF Railway's customers would recommend using the product based on a scale of -100 to 100.

BNSF Railway Overall NPS

NPS

58%	Promoters
11%	Passives
31%	Detractors

BNSF Railway NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 27	Oct 2023	27
Jan 2024 27	Jan 2024	27
Feb 2024 26	Feb 2024	26
Mar 2024 26	Mar 2024	26
May 2024 26	May 2024	26
Jun 2024 26	Jun 2024	26
Jul 2024 25	Jul 2024	25
Oct 2024 25	Oct 2024	25
Dec 2024 27	Dec 2024	27
Mar 2025 27	Mar 2025	27
Apr 2025 28	Apr 2025	28
May 2025 26	May 2025	26

How Other Brands Compare

BNSF Railway is ranked second for NPS among its competitors. Kansas City Southern and Union Pacific come in first and third, with Genesee & Wyoming coming in at #4.

	BNSF Railway	Union Pacific	Kansas City Southern	Genesee & Wyoming
Global Ranking	#789	#-	#-	#-
NPS	27	14	100	-20
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	-	$140.03B	$26.71B	$6.42B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BNSF Railway NPS by Gender

Male customers rated BNSF Railway's NPS 101 points higher than Female customers.

Male

BNSF Railway's NPS was rated 21 by Male customers on Comparably.

50%

Promoters

21%

Passives

29%

Detractors

Female

-80

BNSF Railway's NPS was rated -80 by Female customers on Comparably.

Promoters

20%

Passives

80%

Detractors

BNSF Railway NPS by Ethnicity

BNSF Railway's NPS was rated -27 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -27	Caucasian	-27

BNSF Railway NPS by Age

BNSF Railway's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

100%

26-30

33%

67%

36-40

33%

34%

33%

46-50

25%

50%

56-60

33%

67%

61-65

33%

67%

BNSF Railway NPS by Usage

BNSF Railway's NPS was rated the highest by customers who have used BNSF Railway's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 60	Less than 1 Year	60
1 to 2 Years 0	1 to 2 Years	0
5 to 10 Years 20	5 to 10 Years	20
Over 10 Years -26	Over 10 Years	-26

BNSF Railway NPS vs. Competitors

Compared to its competitors, BNSF Railway's NPS is rated right above Union Pacific Railroad, and is preceded by Kansas City Southern.

COMPANY		NPS Score
	Kansas City Southern	100
	BNSF Railway	27
	Union Pacific Railroad	27
	Amtrak	14
	Union Pacific	14
	Canadian Pacific Railway Limited	N/A
	Genesee & Wyoming	-20

BNSF Railway NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, BNSF Railway's NPS is rated right above FedEx, and is preceded by Tesla.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	BNSF Railway	27
	FedEx	19

BNSF Railway Customer Reviews

Out of the 2 BNSF Railway customer reviews 1 was positive and 1 was constructive. BNSF Railway customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

BNSF Railway Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of BNSF Railway users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69%

31%

BNSF Railway Customer Loyalty Score by Gender

Male customers rated BNSF Railway's Customer Loyalty score 15% higher than Female customers.

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Male

61%

Yes

Female

46%

Yes

BNSF Railway Customer Loyalty Score by Ethnicity

BNSF Railway's Customer Loyalty score was rated 75% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

BNSF Railway Customer Loyalty Score by Age

BNSF Railway's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 100%	26-30	100%
36-40 40%	36-40	40%
46-50 55%	46-50	55%
56-60 70%	56-60	70%
61-65 40%	61-65	40%

BNSF Railway Customer Loyalty Score by Usage

BNSF Railway's Customer Loyalty score was rated the highest by customers who have used BNSF Railway's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	64%
1 to 2 Years	70%
5 to 10 Years	64%
Over 10 Years	55%

BNSF Railway Customer Loyalty Score by Industry

BNSF Railway's Customer Loyalty score was rated 82% by Tech industry customers.

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Tech	82%

BNSF Railway Customer Loyalty vs. Competitors

Compared to its competitors, BNSF Railway's Customer Loyalty score is rated right above Union Pacific, and is preceded by Union Pacific Railroad.

COMPANY		Customer Loyalty Score
	Genesee & Wyoming	85%
	Amtrak	79%
	Union Pacific Railroad	77%
	BNSF Railway	69%
	Union Pacific	65%
	Kansas City Southern	N/A
	Canadian Pacific Railway Limited	N/A

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BNSF Railway's Customer Loyalty score is rated right below FedEx.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	Tesla	77%
	FedEx	74%
	BNSF Railway	69%

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BNSF Railway Product Quality

3.7/5

BNSF Railway has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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BNSF Railway Product Information

BNSF Railway’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BNSF Railway's product the highest.

Website: http://www.bnsf.com/

Company Size: 10,000+ Employees

Industry

Tech

Business Services

Ecommerce and Marketplaces

Travel

Quick Insights into BNSF Railway Product Quality

BNSF Railway's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Female customers.

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Ranked BNSF Railway Product Quality the Highest

18-25	4.6
Less than 1 Year	4.3
Male	3.5

Ranked BNSF Railway Product Quality the Lowest

Over 10 Years	2.2
61-65	2
Female	2

BNSF Railway Product Quality Score by Gender

Male customers rated BNSF Railway's Product Quality score 1.5 stars higher than Female customers.

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Male

3.5/5

Female

2/5

BNSF Railway Product Quality Score by Ethnicity

BNSF Railway's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8

BNSF Railway Product Quality Score by Age

BNSF Railway's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.3	26-30	4.3
36-40 3.3	36-40	3.3
46-50 2.5	46-50	2.5
56-60 3.1	56-60	3.1
61-65 2	61-65	2

BNSF Railway Product Quality Score by Usage

BNSF Railway's Product Quality score was rated the highest by customers who have used BNSF Railway's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	3.8
5 to 10 Years	3.5
Over 10 Years	2.2

BNSF Railway Product Quality Score by Industry

BNSF Railway's Product Quality score was rated 3.5 stars by Tech industry customers.

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Tech	3.5

BNSF Railway Product Quality vs. Competitors

Compared to its competitors, BNSF Railway's Product Quality score is rated right above Amtrak, and is preceded by Union Pacific Railroad.

COMPANY		Product Quality Score
	Kansas City Southern	5/5
	Union Pacific Railroad	3.7/5
	BNSF Railway	3.7/5
	Amtrak	3.6/5
	Genesee & Wyoming	3.6/5
	Union Pacific	2.9/5
	Canadian Pacific Railway Limited	N/A

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BNSF Railway's Product Quality score is rated right above FedEx, and is preceded by Audi.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	BNSF Railway	3.7/5
	FedEx	3.6/5

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BNSF Railway Pricing

BNSF Railway ROI & Value For Money

3.7/5

BNSF Railway has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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BNSF Railway Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into BNSF Railway ROI

BNSF Railway's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked BNSF Railway ROI the Highest

18-25	4.8
Less than 1 Year	4.4
Tech	3.3

Ranked BNSF Railway ROI the Lowest

Female	2
Over 10 Years	1.8
61-65	1.5

BNSF Railway ROI Score by Gender

Male customers rated BNSF Railway's ROI score 1.2 stars higher than Female customers.

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Male

3.2/5

Female

2/5

BNSF Railway ROI Score by Ethnicity

BNSF Railway's ROI score was rated 2.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5

BNSF Railway ROI Score by Age

BNSF Railway's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.8	18-25	4.8
26-30 4	26-30	4
36-40 3.6	36-40	3.6
46-50 2.4	46-50	2.4
56-60 2.5	56-60	2.5
61-65 1.5	61-65	1.5

BNSF Railway ROI Score by Usage

BNSF Railway's ROI score was rated the highest by customers who have used BNSF Railway's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	3.8
5 to 10 Years	3.2
Over 10 Years	1.8

BNSF Railway ROI Score by Industry

BNSF Railway's ROI score was rated 3.3 stars by Tech industry customers.

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Tech	3.3

BNSF Railway Pricing vs. Competitors

Compared to its competitors, BNSF Railway's ROI score is rated right above Union Pacific Railroad, and is preceded by Kansas City Southern.

COMPANY		Pricing Score
	Kansas City Southern	5/5
	BNSF Railway	3.7/5
	Union Pacific Railroad	3.7/5
	Amtrak	3.4/5
	Union Pacific	3.3/5
	Genesee & Wyoming	3/5
	Canadian Pacific Railway Limited	N/A

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BNSF Railway's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	BNSF Railway	3.7/5
	FedEx	3.4/5

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BNSF Railway Customer Satisfaction (CSAT)

BNSF Railway Customer Satisfaction (CSAT) Score

62 / 100

BNSF Railway has an overall Customer Satisfaction score of 62 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	23%
Satisfied	39%
Neither Satisfied nor Dissatisfied	21%
Dissatisfied	5%
Very Dissatisfied	12%

Very Satisfied

23%

Satisfied

39%

Neither Satisfied nor Dissatisfied

21%

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BNSF Railway Customer Satisfaction

BNSF Railway's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used BNSF Railway's products/services for Over 10 Years.

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Ranked BNSF Railway Customer Satisfaction the Highest

26-30	100%
5 to 10 Years	100%
Male	63%

Ranked BNSF Railway Customer Satisfaction the Lowest

56-60	33%
Female	20%
Over 10 Years	17%

BNSF Railway Customer Satisfaction Score by Gender

Male customers rated BNSF Railway's Customer Satisfaction score 43 points higher than Female customers.

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63 / 100

Male

	Very Satisfied	36%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	9%
	Very Dissatisfied	18%

20 / 100

Female

	Very Satisfied	0%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	40%
	Dissatisfied	0%
	Very Dissatisfied	40%

BNSF Railway Customer Satisfaction Score by Ethnicity

Caucasian
54%

CSAT according to Caucasian

BNSF Railway's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.

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54 / 100

Very Satisfied	27%
Satisfied	27%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	9%
Very Dissatisfied	27%

Very Satisfied

27%

Satisfied

27%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

27%

BNSF Railway Customer Satisfaction Score by Age

BNSF Railway's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

26-30

100%

46-50

33%

56-60

33%

BNSF Railway Customer Satisfaction Score by Usage

BNSF Railway's Customer Satisfaction score was rated the highest by customers who have used BNSF Railway's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	66
5 to 10 Years	100
Over 10 Years	17

BNSF Railway Customer Satisfaction Score by Industry

BNSF Railway's Customer Satisfaction score was rated 50 points by Tech industry customers.

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			"label": "Tech",
			"groupId": 104,
			"score": 50,
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Tech	50

BNSF Railway Customer Satisfaction vs. Competitors

Compared to its competitors, BNSF Railway's Customer Satisfaction score is rated right above Union Pacific, and is preceded by Amtrak.

COMPANY		Customer Satisfaction (CSAT) Score
	Union Pacific Railroad	80%
	Amtrak	72%
	BNSF Railway	62%
	Union Pacific	60%
	Genesee & Wyoming	60%
	Kansas City Southern	0%
	Canadian Pacific Railway Limited	0%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BNSF Railway's Customer Satisfaction score is rated right below FedEx.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	FedEx	65%
	BNSF Railway	62%

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BNSF Railway Customer Service

3.7/5

BNSF Railway has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About BNSF Railway's Customer Service

Address

2650 Lou Menk Drive, Fort Worth, TX

Website

http://www.bnsf.com/

Phone Number

(800) 795-2673

Quick Insights into BNSF Railway Customer Service

BNSF Railway's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.

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Ranked BNSF Railway Customer Service the Highest

18-25	4.8
Less than 1 Year	4.4
Male	3.3

Ranked BNSF Railway Customer Service the Lowest

Female	2.2
Over 10 Years	1.9
61-65	1.6

BNSF Railway Customer Service Score by Gender

Male customers rated BNSF Railway's Customer Service score 1.1 stars higher than Female customers.

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Male

3.3/5

Female

2.2/5

BNSF Railway Customer Service Score by Ethnicity

BNSF Railway's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6

BNSF Railway Customer Service Score by Age

BNSF Railway's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.8	18-25	4.8
26-30 4.1	26-30	4.1
36-40 4.3	36-40	4.3
46-50 2.4	46-50	2.4
56-60 2.5	56-60	2.5
61-65 1.6	61-65	1.6

BNSF Railway Customer Service Score by Usage

BNSF Railway's Customer Service score was rated the highest by customers who have used BNSF Railway's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.1
5 to 10 Years	3.3
Over 10 Years	1.9

BNSF Railway Customer Service Score by Industry

BNSF Railway's Customer Service score was rated 3.3 stars by Tech industry customers.

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Tech	3.3

BNSF Railway Customer Service vs. Competitors

Compared to its competitors, BNSF Railway's Customer Service score is rated right above Union Pacific Railroad.

COMPANY		Customer Service Score
	BNSF Railway	3.7/5
	Union Pacific Railroad	3.7/5
	Amtrak	3.6/5
	Genesee & Wyoming	3.2/5
	Union Pacific	3/5
	Kansas City Southern	N/A
	Canadian Pacific Railway Limited	N/A

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BNSF Railway's Customer Service score is rated right above FedEx, and is preceded by Audi.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	BNSF Railway	3.7/5
	FedEx	3.5/5

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BNSF Railway as an Employer

2.4/5

BNSF Railway has a 2.4/5 stars for its overall company culture rated by their employees

bottom

CEO of BNSF Railway

Carl Ice

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BNSF Railway scored a 27 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of BNSF Railway would recommend the brand to a friend. ENPS measures how likely BNSF Railway employees would recommend working at BNSF Railway to a friend.

Net Promoter Score

NPS Score

58%	Promoters
11%	Passive
31%	Detractors

Employee Net Promoter Score

-43

eNPS Score

22%	Promoters
13%	Passive
65%	Detractors

Global Ranking Snapshot

BNSF Railway is ranked #789 in the Global Top 100 Brands. It ranks just behind DigitalOcean and just ahead of Dr Martens.

RANK			INDUSTRY
787	City National Bank	Kelly Coffey	Banking and Financial Services
788	DigitalOcean	Yancey Spruill	Tech
789	BNSF Railway	Carl Ice	Automotive and Transportation
790	Dr Martens	Kenny Wilson	Fashion and Beauty
791	Frost Bank	Phillip Green	Banking and Financial Services
792	ArcelorMittal	Lakshmi Mittal	Energy and Manufacturing
793	Jio	Rahul Razdan	Tech