14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Union Pacific
Marketing or Exec? Claim Your Free Account
About Union Pacific's Brand
Among its major competitors, Union Pacific is ranked in 4th place for NPS while BNSF Railway is 1st, and TTX is 2nd.Their current valuation is $140.03B
Brand at a Glance
65%
Customer Loyalty
2.9/5
Product Quality
3.3/5
Pricing
3/5
Customer Service
Union Pacific Ranking
- #3 / 4 of its competitors
Union Pacific NPS
Union Pacific's Net Promoter Score (NPS) is a 14 with 57% Promoters, 0% Passives, and 43% Detractors. Net Promoter Score tracks whether Union Pacific's customers would recommend using the product based on a scale of -100 to 100.
Union Pacific Overall NPS
| 57% | Promoters |
|---|---|
| 0% | Passives |
| 43% | Detractors |
Union Pacific NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 100 | Jul 2021 | 100 |
Oct 2021 100 | Oct 2021 | 100 |
Jan 2022 33 | Jan 2022 | 33 |
Jan 2023 0 | Jan 2023 | 0 |
Oct 2023 20 | Oct 2023 | 20 |
Dec 2024 0 | Dec 2024 | 0 |
Nov 2025 15 | Nov 2025 | 15 |
How Other Brands Compare
Union Pacific is ranked third for NPS among its competitors. BNSF Railway and CSX Corporation come in first and second, with Canadian National Railway coming in at #4. Among those competitors, it is the second most valued company.
Union Pacific |  BNSF Railway |  Canadian National Railway |  CSX Corporation | |
| Global Ranking | #- | #789 | #- | #- |
| NPS | 14 | 27 | -100 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $140.03B | - | $77.63B | $66.24B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Union Pacific NPS vs. Competitors
Compared to its competitors, Union Pacific's NPS is rated right above Berkshire Hathaway Energy, and is preceded by CSX Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| BNSF Railway | 27 |
 | TTX | 17 |
| CSX Corporation | 15 |
| Union Pacific | 14 |
 | Berkshire Hathaway Energy | N/A |
| Canadian National Railway | -100 |
Union Pacific Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Union Pacific users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Union Pacific Customer Loyalty vs. Competitors
Compared to its competitors, Union Pacific's Customer Loyalty score is rated right above Berkshire Hathaway Energy, and is preceded by BNSF Railway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Canadian National Railway | 100% |
| TTX | 88% |
| CSX Corporation | 74% |
| BNSF Railway | 69% |
| Union Pacific | 65% |
| Berkshire Hathaway Energy | N/A |
Unlock Union Pacific Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Union Pacific Customer Loyalty vs. Competitors data and gain insights into your customers today.
Union Pacific Product Quality
2.9/5
Union Pacific has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Union Pacific's overall Product Quality score rated by its users and customers.
Union Pacific Product Information
Union Pacific’s product quality score is a 2.9 out of 5 as rated by its users and customers.
Union Pacific Product Quality vs. Competitors
Compared to its competitors, Union Pacific's Product Quality score is rated right above Berkshire Hathaway Energy, and is preceded by CSX Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Canadian National Railway | 4/5 |
| TTX | 3.8/5 |
| BNSF Railway | 3.7/5 |
| CSX Corporation | 3.4/5 |
| Union Pacific | 2.9/5 |
| Berkshire Hathaway Energy | N/A |
Unlock Union Pacific Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Union Pacific Product Quality vs. Competitors data and gain insights into your customers today.
Union Pacific Pricing
Union Pacific ROI & Value For Money
3.3/5
Union Pacific has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Union Pacific's overall ROI score rated by its users and customers.
Union Pacific Pricing vs. Competitors
Compared to its competitors, Union Pacific's ROI score is rated right above Canadian National Railway, and is preceded by CSX Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| TTX | 3.8/5 |
| BNSF Railway | 3.7/5 |
| CSX Corporation | 3.6/5 |
| Union Pacific | 3.3/5 |
| Canadian National Railway | 1.5/5 |
| Berkshire Hathaway Energy | N/A |
Unlock Union Pacific ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Union Pacific ROI vs. Competitors data and gain insights into your customers today.
Union Pacific Customer Satisfaction (CSAT)
Union Pacific Customer Satisfaction (CSAT) Score
60 / 100
Union Pacific has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Union Pacific Customer Satisfaction vs. Competitors
Compared to its competitors, Union Pacific's Customer Satisfaction score is rated right above TTX, and is preceded by BNSF Railway.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Canadian National Railway | 100% |
| CSX Corporation | 64% |
| BNSF Railway | 62% |
| Union Pacific | 60% |
| TTX | 58% |
| Berkshire Hathaway Energy | 0% |
Unlock Union Pacific Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Union Pacific Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Union Pacific Customer Service
3/5
Union Pacific has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Union Pacific's overall Customer Service score rated by its users and customers.
Union Pacific Customer Service vs. Competitors
Compared to its competitors, Union Pacific's Customer Service score is rated right above Berkshire Hathaway Energy, and is preceded by CSX Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Canadian National Railway | 4.5/5 |
| TTX | 3.8/5 |
| BNSF Railway | 3.7/5 |
| CSX Corporation | 3.4/5 |
| Union Pacific | 3/5 |
| Berkshire Hathaway Energy | N/A |
Unlock Union Pacific Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Union Pacific Customer Service vs. Competitors data and gain insights into your customers today.
Union Pacific as an Employer
2.7/5
Union Pacific has a 2.7/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Union Pacific scored a 14 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Union Pacific would recommend the brand to a friend. ENPS measures how likely Union Pacific employees would recommend working at Union Pacific to a friend.
Net Promoter Score
14
NPS Score
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 18% | Promoters |
|---|---|
| 13% | Passive |
| 69% | Detractors |
