27
NPS
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Union Pacific Railroad
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About Union Pacific Railroad's Brand
Union Pacific Railroad provides railroad transportation services which offers offers freight transportation services for agricultural products. Among its major competitors, Union Pacific Railroad is ranked in 3rd place for NPS while Kansas City Southern is 1st, and BNSF Railway is 2nd.
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Union Pacific Railroad Ranking
- #2 / 4 of its competitors
Union Pacific Railroad NPS
Union Pacific Railroad's Net Promoter Score (NPS) is a 27 with 60% Promoters, 7% Passives, and 33% Detractors. Net Promoter Score tracks whether Union Pacific Railroad's customers would recommend using the product based on a scale of -100 to 100.
Union Pacific Railroad Overall NPS
| 60% | Promoters |
|---|---|
| 7% | Passives |
| 33% | Detractors |
Union Pacific Railroad NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 30 | Dec 2023 | 30 |
Jan 2024 30 | Jan 2024 | 30 |
Apr 2024 30 | Apr 2024 | 30 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 29 | Dec 2024 | 29 |
Jan 2025 27 | Jan 2025 | 27 |
Feb 2025 27 | Feb 2025 | 27 |
Apr 2025 24 | Apr 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 26 | Aug 2025 | 26 |
Nov 2025 28 | Nov 2025 | 28 |
How Other Brands Compare
Union Pacific Railroad is ranked second for NPS among its competitors. BNSF Railway and CSX Corporation come in first and third, with Canadian National Railway coming in at #4.
Union Pacific Railroad |  BNSF Railway |  Canadian National Railway |  CSX Corporation | |
| Global Ranking | #- | #789 | #- | #- |
| NPS | 27 | 27 | -100 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $77.63B | $66.24B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Union Pacific Railroad NPS by Gender
Union Pacific Railroad's NPS was rated 12 by Male customers on Comparably.
Male
12
Union Pacific Railroad's NPS was rated 12 by Male customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
Female
N/A
Union Pacific Railroad's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Union Pacific Railroad NPS by Ethnicity
Union Pacific Railroad's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Union Pacific Railroad NPS by Age
Union Pacific Railroad's NPS was rated 100 points by customers ages 36-40 on Comparably.
Union Pacific Railroad NPS by Usage
Union Pacific Railroad's NPS was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
Over 10 Years -34 | Over 10 Years | -34 |
Union Pacific Railroad NPS vs. Competitors
Compared to its competitors, Union Pacific Railroad's NPS is rated right above CSX Corporation, and is preceded by BNSF Railway.
| COMPANY | NPS Score | |
|---|---|---|
 | Kansas City Southern | 100 |
| BNSF Railway | 27 |
| Union Pacific Railroad | 27 |
| CSX Corporation | 15 |
 | Amtrak | 14 |
 | Norfolk Southern Corporation | -36 |
| Canadian National Railway | -100 |
Union Pacific Railroad Customer Reviews
Out of the 5 Union Pacific Railroad customer reviews 5 were positive and 0 were constructive. Union Pacific Railroad customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Union Pacific Railroad Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Union Pacific Railroad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Union Pacific Railroad Customer Loyalty Score by Gender
Union Pacific Railroad's Customer Loyalty score was rated 66 by Male customers on Comparably.
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Male
66%
Yes
Female
N/A
Yes
Union Pacific Railroad Customer Loyalty Score by Ethnicity
Union Pacific Railroad's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Union Pacific Railroad.
60
out of 100
Caucasian
Union Pacific Railroad Customer Loyalty Score by Age
Union Pacific Railroad's Customer Loyalty score was rated 78% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
Union Pacific Railroad Customer Loyalty Score by Usage
Union Pacific Railroad's Customer Loyalty score was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Union Pacific Railroad Customer Loyalty Score by Industry
Union Pacific Railroad's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Union Pacific Railroad Customer Loyalty vs. Competitors
Compared to its competitors, Union Pacific Railroad's Customer Loyalty score is rated right above CSX Corporation, and is preceded by Amtrak.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Canadian National Railway | 100% |
| Amtrak | 79% |
| Union Pacific Railroad | 77% |
| CSX Corporation | 74% |
| BNSF Railway | 69% |
| Norfolk Southern Corporation | 69% |
| Kansas City Southern | N/A |
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Union Pacific Railroad Product Quality
3.7/5
Union Pacific Railroad has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Union Pacific Railroad Product Information
Union Pacific Railroad’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Union Pacific Railroad's product the highest. Reviewers from the Automotive and Transportation industry rated Union Pacific Railroad the lowest at 2.5.
- Website
- https://www.up.com
- Company Size
- 10,000+ Employees
Industry
Railroad Manufacturing
Quick Insights into Union Pacific Railroad Product Quality
Union Pacific Railroad's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Union Pacific Railroad's products/services for Over 10 Years.
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Ranked Union Pacific Railroad Product Quality the Highest
Ranked Union Pacific Railroad Product Quality the Lowest
Union Pacific Railroad Product Quality Score by Gender
Union Pacific Railroad's Product Quality score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
Union Pacific Railroad Product Quality Score by Ethnicity
Union Pacific Railroad's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Union Pacific Railroad Product Quality Score by Age
Union Pacific Railroad's Product Quality score was rated 5 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 5 | 36-40 | 5 |
Union Pacific Railroad Product Quality Score by Usage
Union Pacific Railroad's Product Quality score was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Union Pacific Railroad Product Quality Score by Industry
Union Pacific Railroad's Product Quality score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Union Pacific Railroad Product Quality vs. Competitors
Compared to its competitors, Union Pacific Railroad's Product Quality score is rated right above BNSF Railway, and is preceded by Canadian National Railway.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kansas City Southern | 5/5 |
| Canadian National Railway | 4/5 |
| Union Pacific Railroad | 3.7/5 |
| BNSF Railway | 3.7/5 |
| Amtrak | 3.6/5 |
| CSX Corporation | 3.4/5 |
| Norfolk Southern Corporation | 2.7/5 |
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Union Pacific Railroad Pricing
Union Pacific Railroad ROI & Value For Money
3.7/5
Union Pacific Railroad has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Union Pacific Railroad Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Union Pacific Railroad.
Quick Insights into Union Pacific Railroad ROI
Union Pacific Railroad's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Union Pacific Railroad's products/services for Over 10 Years.
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Ranked Union Pacific Railroad ROI the Highest
Ranked Union Pacific Railroad ROI the Lowest
Union Pacific Railroad ROI Score by Gender
Union Pacific Railroad's ROI score was rated 3.4 by Male customers on Comparably.
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Male
3.4/5
Female
N/A
Union Pacific Railroad ROI Score by Ethnicity
Union Pacific Railroad's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Union Pacific Railroad.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Union Pacific Railroad ROI Score by Age
Union Pacific Railroad's ROI score was rated 4.9 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.9 | 36-40 | 4.9 |
Union Pacific Railroad ROI Score by Usage
Union Pacific Railroad's ROI score was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Union Pacific Railroad ROI Score by Industry
Union Pacific Railroad's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Union Pacific Railroad Pricing vs. Competitors
Compared to its competitors, Union Pacific Railroad's ROI score is rated right above CSX Corporation, and is preceded by BNSF Railway.
| COMPANY | Pricing Score | |
|---|---|---|
| Kansas City Southern | 5/5 |
| BNSF Railway | 3.7/5 |
| Union Pacific Railroad | 3.7/5 |
| CSX Corporation | 3.6/5 |
| Amtrak | 3.4/5 |
| Norfolk Southern Corporation | 2.9/5 |
| Canadian National Railway | 1.5/5 |
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Union Pacific Railroad Customer Satisfaction (CSAT)
Union Pacific Railroad Customer Satisfaction (CSAT) Score
80 / 100
Union Pacific Railroad has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
49%
Satisfied
31%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Union Pacific Railroad Customer Satisfaction
Union Pacific Railroad's Customer Satisfaction score was rated highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and rated lowest by customers who have used Union Pacific Railroad's products/services for Less than 1 Year.
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Ranked Union Pacific Railroad Customer Satisfaction the Highest
Ranked Union Pacific Railroad Customer Satisfaction the Lowest
Union Pacific Railroad Customer Satisfaction Score by Gender
Union Pacific Railroad's Customer Satisfaction score was rated 75 by Male customers on Comparably.
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75 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
Union Pacific Railroad Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Union Pacific Railroad's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
0%
Union Pacific Railroad Customer Satisfaction Score by Age
Union Pacific Railroad's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Union Pacific Railroad Customer Satisfaction Score by Usage
Union Pacific Railroad's Customer Satisfaction score was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Union Pacific Railroad Customer Satisfaction Score by Industry
Union Pacific Railroad's Customer Satisfaction score was rated 67 points by Automotive and Transportation industry customers.
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"score": 67,
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}Union Pacific Railroad Customer Satisfaction vs. Competitors
Compared to its competitors, Union Pacific Railroad's Customer Satisfaction score is rated right above Amtrak, and is preceded by Canadian National Railway.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Canadian National Railway | 100% |
| Union Pacific Railroad | 80% |
| Amtrak | 72% |
| CSX Corporation | 64% |
| BNSF Railway | 62% |
| Norfolk Southern Corporation | 48% |
| Kansas City Southern | 0% |
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Union Pacific Railroad Customer Service
3.7/5
Union Pacific Railroad has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Union Pacific Railroad's Customer Service
Address
1400 Douglas St, Omaha, NE 68179
Website
https://www.up.com
Quick Insights into Union Pacific Railroad Customer Service
Union Pacific Railroad's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Union Pacific Railroad's products/services for Over 10 Years.
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Ranked Union Pacific Railroad Customer Service the Highest
Ranked Union Pacific Railroad Customer Service the Lowest
Union Pacific Railroad Customer Service Score by Gender
Union Pacific Railroad's Customer Service score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
Union Pacific Railroad Customer Service Score by Ethnicity
Union Pacific Railroad's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Union Pacific Railroad.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Union Pacific Railroad Customer Service Score by Age
Union Pacific Railroad's Customer Service score was rated 5 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 5 | 36-40 | 5 |
Union Pacific Railroad Customer Service Score by Usage
Union Pacific Railroad's Customer Service score was rated the highest by customers who have used Union Pacific Railroad's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Union Pacific Railroad Customer Service Score by Industry
Union Pacific Railroad's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Union Pacific Railroad Customer Service vs. Competitors
Compared to its competitors, Union Pacific Railroad's Customer Service score is rated right above Amtrak, and is preceded by BNSF Railway.
| COMPANY | Customer Service Score | |
|---|---|---|
| Canadian National Railway | 4.5/5 |
| BNSF Railway | 3.7/5 |
| Union Pacific Railroad | 3.7/5 |
| Amtrak | 3.6/5 |
| CSX Corporation | 3.4/5 |
| Norfolk Southern Corporation | 2.6/5 |
| Kansas City Southern | N/A |
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Union Pacific Railroad as an Employer
2.3/5
Union Pacific Railroad has a 2.3/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Union Pacific Railroad scored a 27 for Net Promoter Score and a -49 for Employee Net Promoter Score. NPS gauges how likely a customer of Union Pacific Railroad would recommend the brand to a friend. ENPS measures how likely Union Pacific Railroad employees would recommend working at Union Pacific Railroad to a friend.
Net Promoter Score
27
NPS Score
| 60% | Promoters |
|---|---|
| 7% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-49
eNPS Score
| 21% | Promoters |
|---|---|
| 9% | Passive |
| 70% | Detractors |
