19
NPS
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Ranked
#42
Automotive and Transportation Brands
Brand Page
Rivian
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Rivian is ranked #42 in Automotive and Transportation Brands
Rivian is ranked #42 in Automotive and Transportation Brands
About Rivian's Brand
Rivian is an electric vehicle manufacturer on a mission to keep the world adventurous forever. Rivian’s brand is ranked #855 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Rivian. When compared to other organizations within the Automotive and Transportation industry, Rivian is ranked #42.
Brand at a Glance
73%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Rivian Ranking
- #855 in Global Best Brands
- #42 in Automotive and Transportation
Rivian NPS
Rivian's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Rivian's customers would recommend using the product based on a scale of -100 to 100.
Rivian Overall NPS
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
Rivian NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 21 | Sep 2024 | 21 |
Oct 2024 19 | Oct 2024 | 19 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 19 | Feb 2025 | 19 |
Apr 2025 19 | Apr 2025 | 19 |
Jun 2025 19 | Jun 2025 | 19 |
Jul 2025 19 | Jul 2025 | 19 |
Aug 2025 19 | Aug 2025 | 19 |
Nov 2025 19 | Nov 2025 | 19 |
Dec 2025 19 | Dec 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rivian NPS by Gender
Female customers rated Rivian's NPS 5 points higher than Male customers.
Male
20
Rivian's NPS was rated 20 by Male customers on Comparably.
52%
Promoters
16%
Passives
32%
Detractors
Female
25
Rivian's NPS was rated 25 by Female customers on Comparably.
55%
Promoters
15%
Passives
30%
Detractors
Rivian NPS by Ethnicity
Rivian's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Other -1 | Other | -1 |
Rivian NPS by Age
Rivian's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Rivian NPS by Usage
Rivian's NPS was rated the highest by customers who have used Rivian's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Rivian Customer Reviews
Out of the 20 Rivian customer reviews 17 were positive and 3 were constructive. Rivian customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Rivian Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Rivian users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rivian Customer Loyalty Score by Gender
Female customers rated Rivian's Customer Loyalty score 11% higher than Male customers.
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Male
76%
Yes
Female
87%
Yes
Rivian Customer Loyalty Score by Ethnicity
Rivian's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rivian.
80
out of 100
Caucasian
70
out of 100
Hispanic or Latino
50
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
78
out of 100
Other
Rivian Customer Loyalty Score by Age
Rivian's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 64% | 26-30 | 64% |
31-35 85% | 31-35 | 85% |
36-40 100% | 36-40 | 100% |
41-45 93% | 41-45 | 93% |
46-50 89% | 46-50 | 89% |
51-55 82% | 51-55 | 82% |
56-60 64% | 56-60 | 64% |
61-65 55% | 61-65 | 55% |
66+ 64% | 66+ | 64% |
Rivian Customer Loyalty Score by Usage
Rivian's Customer Loyalty score was rated the highest by customers who have used Rivian's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Rivian Customer Loyalty Score by Industry
Rivian's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Rivian's Customer Loyalty score is rated right below FedEx.
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Rivian Product Quality
3.8/5
Rivian has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Rivian Product Information
Rivian’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Rivian's product the highest. Reviewers from the Arts and Entertainment industry rated Rivian the lowest at 2.8.
- Website
- https://rivian.com
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into Rivian Product Quality
Rivian's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
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Ranked Rivian Product Quality the Highest
Ranked Rivian Product Quality the Lowest
Rivian Product Quality Score by Gender
Female customers rated Rivian's Product Quality score 0.1 stars higher than Male customers.
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Male
3.8/5
Female
3.9/5
Rivian Product Quality Score by Ethnicity
Rivian's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.4 | Other | 3.4 |
Rivian Product Quality Score by Age
Rivian's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4 | 41-45 | 4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.4 | 66+ | 3.4 |
Rivian Product Quality Score by Usage
Rivian's Product Quality score was rated the highest by customers who have used Rivian's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Rivian Product Quality Score by Industry
Rivian's Product Quality score was rated the highest by Construction industry customers, and the lowest by Arts and Entertainment industry customers.
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Rivian's Product Quality score is rated right above FedEx, and is preceded by Audi.
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Rivian Pricing
Rivian ROI & Value For Money
3.7/5
Rivian has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Rivian Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Rivian.
Quick Insights into Rivian ROI
Rivian's ROI score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Rivian ROI the Highest
Ranked Rivian ROI the Lowest
Rivian ROI Score by Gender
Female customers rated Rivian's ROI score 0.1 stars higher than Male customers.
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Male
3.6/5
Female
3.7/5
Rivian ROI Score by Ethnicity
Rivian's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rivian.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.4 | Other | 3.4 |
Rivian ROI Score by Age
Rivian's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rivian.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 4.7 | 36-40 | 4.7 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3.5 | 66+ | 3.5 |
Rivian ROI Score by Usage
Rivian's ROI score was rated the highest by customers who have used Rivian's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Rivian ROI Score by Industry
Rivian's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Arts and Entertainment industry customers.
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Rivian's ROI score is rated right above BMW Group, and is preceded by Audi.
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Rivian Customer Satisfaction (CSAT)
Rivian Customer Satisfaction (CSAT) Score
68 / 100
Rivian has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
26%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rivian Customer Satisfaction
Rivian's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Rivian Customer Satisfaction the Highest
Ranked Rivian Customer Satisfaction the Lowest
Rivian Customer Satisfaction Score by Gender
Female customers rated Rivian's Customer Satisfaction score 12 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 10% | |
Very Dissatisfied | 15% |
75 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Rivian Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rivian's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
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62 / 100
Very Satisfied
44%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
8%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
Rivian's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Rivian's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
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89 / 100
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Rivian's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
44%
Satisfied
31%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
6%
Very Dissatisfied
0%
CSAT according to Other
Rivian's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
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58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
29%
Rivian Customer Satisfaction Score by Age
Rivian's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rivian.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 84% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 70% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 25% |
Rivian Customer Satisfaction Score by Usage
Rivian's Customer Satisfaction score was rated the highest by customers who have used Rivian's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Rivian Customer Satisfaction Score by Industry
Rivian's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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{
"title": "Rivian Customer Satisfaction Score by Industry",
"text": "Rivian's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 77,
"stars": 0,
"csatScore": 77,
"text": "Rivian's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 77
},
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Rivian's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Rivian's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 43,
"stars": 0,
"csatScore": 43,
"text": "Rivian's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rivian's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Construction",
"groupId": 510,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Rivian's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Rivian's Customer Satisfaction score is rated by Energy and Manufacturing customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
}
]
}Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Rivian's Customer Satisfaction score is rated right above FedEx, and is preceded by Audi.
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Rivian Customer Service
3.8/5
Rivian has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Rivian's Customer Service
Address
Irvine, CA
Website
https://rivian.com
Rivian's Social Links
Quick Insights into Rivian Customer Service
Rivian's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Rivian's Customer Service score.
Ranked Rivian Customer Service the Highest
Ranked Rivian Customer Service the Lowest
Rivian Customer Service Score by Gender
Female customers rated Rivian's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rivian.
Male
3.5/5
Female
4/5
Rivian Customer Service Score by Ethnicity
Rivian's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rivian.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.4 | Other | 3.4 |
Rivian Customer Service Score by Age
Rivian's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rivian.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.9 | 36-40 | 4.9 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.7 | 56-60 | 3.7 |
61-65 2.2 | 61-65 | 2.2 |
66+ 1.8 | 66+ | 1.8 |
Rivian Customer Service Score by Usage
Rivian's Customer Service score was rated the highest by customers who have used Rivian's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Rivian Customer Service Score by Industry
Rivian's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Rivian's Customer Service score is rated right above FedEx, and is preceded by Audi.
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Rivian as an Employer
4.3/5
Rivian has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Rivian scored a 19 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Rivian would recommend the brand to a friend. ENPS measures how likely Rivian employees would recommend working at Rivian to a friend.
Net Promoter Score
19
NPS Score
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 56% | Promoters |
|---|---|
| 17% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Rivian is ranked #855 in the Global Top 100 Brands. It ranks just behind Imperfect Foods and just ahead of Grab.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
853 |  | Sisense |  | Ariel Katz | Tech |
854 |  | Imperfect Foods |  | Philip Behn | Food and Beverages |
855 | | Rivian | | RJ Scaringe | Automotive and Transportation |
856 |  | Grab |  | Anthony Tan | Automotive and Transportation |
857 |  | TJX Companies |  | Ernie Herrman | Retail |
858 |  | Madewell |  | Fashion and Beauty | |
859 |  | TaskUs |  | Bryce Maddock | Business and Consumer Services |
Automotive and Transportation Ranking Snapshot
Rivian is ranked #42 in the Automotive and Transportation Industry. It ranks just behind Tenneco and just ahead of Grab.
| RANK | COMPANY | Location | |
|---|---|---|---|
40 |  | Faurecia | |
41 |  | Tenneco | Lake Forest, IL |
42 | | Rivian | Irvine, CA |
43 | | Grab | Singapore |
44 |  | Volvo Trucks | |
45 |  | NFI Industries | Camden, NJ |
46 |  | NASCAR | Daytona Beach, FL |
