

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Grab’s brand is ranked #856 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Grab. When compared to other organizations within the Automotive and Transportation industry, Grab is ranked #43. Among its major competitors, Grab is ranked in 2nd place for NPS while GO-JEK is 1st, and Uber is 3rd. Overall, Grab has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $5.60B
Grab's Net Promoter Score (NPS) is a 24 with 46% Promoters, 32% Passives, and 22% Detractors. Net Promoter Score tracks whether Grab's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 32% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 23 | Jul 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Sep 2025 23 | Sep 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Dec 2025 23 | Dec 2025 | 23 |
Jan 2026 23 | Jan 2026 | 23 |
Feb 2026 23 | Feb 2026 | 23 |
Mar 2026 23 | Mar 2026 | 23 |
Apr 2026 23 | Apr 2026 | 23 |
May 2026 23 | May 2026 | 23 |
Grab is ranked second for NPS among its competitors. GO-JEK and Uber come in first and third, with Lyft coming in at #4. Among those competitors, it is the lowest valued company behind Uber.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Grab's NPS 7 points higher than Female customers.
Grab's NPS was rated 30 by Male customers on Comparably.
Grab's NPS was rated 23 by Female customers on Comparably.
Grab's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 49 | African American/Black | 49 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 7 | Other | 7 |
Grab's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
Grab's NPS was rated the highest by customers who have used Grab's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 0 | Over 10 Years | 0 |
Out of the 46 Grab customer reviews 40 were positive and 6 were constructive. Grab customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Grab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Grab's Customer Loyalty score 1% higher than Female customers.
Grab's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Grab's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 91% | 26-30 | 91% |
31-35 78% | 31-35 | 78% |
36-40 67% | 36-40 | 67% |
41-45 89% | 41-45 | 89% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
Grab's Customer Loyalty score was rated the highest by customers who have used Grab's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Grab's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Grab's Customer Loyalty score is rated right above GO-JEK.
In the Automotive and Transportation industry, Grab's Customer Loyalty score is rated right above Mercedes-Benz USA, and is preceded by Audi.
Grab has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Grab’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Grab's product the highest. Reviewers from the Business and Consumer Services industry rated Grab the lowest at 4.1.
Grab's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Grab's Product Quality score 0.1 stars higher than Male customers.
Grab's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.7 | Other | 3.7 |
Grab's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3 | 36-40 | 3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
Grab's Product Quality score was rated the highest by customers who have used Grab's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Grab's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Grab's Product Quality score is rated right above Uber, and is preceded by GO-JEK.
In the Automotive and Transportation industry, Grab's Product Quality score is rated right above Tesla, and is preceded by BMW Group.
Grab has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Public Relations and Communications industry think that they had the lowest ROI from Grab.
Grab's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 36-40.
Male customers rated Grab's ROI score 0.1 stars higher than Female customers.
Grab's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.6 | Other | 3.6 |
Grab's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.4 | 46-50 | 4.4 |
51-55 3.6 | 51-55 | 3.6 |
Grab's ROI score was rated the highest by customers who have used Grab's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Grab's ROI score was rated the highest by Transportation industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Grab's ROI score is rated right above Uber, and is preceded by GO-JEK.
In the Automotive and Transportation industry, Grab's ROI score is rated right above Audi, and is preceded by Tesla.
Grab has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Grab's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers who have used Grab's products/services for Over 10 Years.
Female customers rated Grab's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 58% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 1% | |
Very Dissatisfied | 5% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 58% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 2% |
Grab's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.
Grab's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Grab's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
Grab's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.
Grab's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 75% |
Grab's Customer Satisfaction score was rated the highest by customers who have used Grab's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Grab's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Aerospace and Aviation industry customers.
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"title": "Grab Customer Satisfaction Score by Industry",
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"groupId": 499,
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"groupId": 511,
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{
"label": "Education",
"groupId": 515,
"score": 92,
"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
"score": 89,
"stars": 0,
"csatScore": 89,
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"label": "Marketing, Advertising and Research",
"groupId": 535,
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"stars": 0,
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]
}Compared to its competitors, Grab's Customer Satisfaction score is rated right above Uber, and is preceded by GO-JEK.
In the Automotive and Transportation industry, Grab's Customer Satisfaction score is rated right above Toyota, and is preceded by Porsche.
Grab has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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28 Sin Ming Lane, #01-143, Midview City, Singapore 573972 Singapore
https://www.grab.com/
Grab's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers ages 36-40.
Male customers rated Grab's Customer Service score 0.1 stars higher than Female customers.
Grab's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.8 | Other | 3.8 |
Grab's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4 | 51-55 | 4 |
Grab's Customer Service score was rated the highest by customers who have used Grab's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Grab's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Grab's Customer Service score is rated right above Uber, and is preceded by GO-JEK.
In the Automotive and Transportation industry, Grab's Customer Service score is rated right above BMW Group, and is preceded by Honda.
Grab has a 3.9/5 stars for its overall company culture rated by their employees




Grab scored a 24 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Grab would recommend the brand to a friend. ENPS measures how likely Grab employees would recommend working at Grab to a friend.
| 46% | Promoters |
|---|---|
| 32% | Passive |
| 22% | Detractors |
| 42% | Promoters |
|---|---|
| 34% | Passive |
| 24% | Detractors |
Grab is ranked #856 in the Global Top 100 Brands. It ranks just behind Rivian and just ahead of TJX Companies .
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
854 | ![]() | Imperfect Foods | ![]() | Philip Behn | Food and Beverages |
855 | ![]() | Rivian | ![]() | RJ Scaringe | Automotive and Transportation |
856 | ![]() | Grab | ![]() | Anthony Tan | Automotive and Transportation |
857 | ![]() | TJX Companies | ![]() | Ernie Herrman | Retail |
858 | ![]() | Madewell | ![]() | Fashion and Beauty | |
859 | ![]() | TaskUs | ![]() | Bryce Maddock | Business and Consumer Services |
860 | ![]() | FactSet | ![]() | Philip Snow | Tech |
Grab is ranked #43 in the Automotive and Transportation Industry. It ranks just behind Rivian and just ahead of Volvo Trucks.
| RANK | COMPANY | Location | |
|---|---|---|---|
41 | ![]() | Tenneco | Lake Forest, IL |
42 | ![]() | Rivian | Irvine, CA |
43 | ![]() | Grab | Singapore |
44 | ![]() | Volvo Trucks | |
45 | ![]() | NFI Industries | Camden, NJ |
46 | ![]() | NASCAR | Daytona Beach, FL |
47 | ![]() | Kia America |