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NASCAR is

Ranked

#46

Automotive and Transportation Brands

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NASCAR

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NASCAR

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NASCAR is ranked #46 in Automotive and Transportation Brands

About NASCAR's Brand

NASCAR is the sanctioning body for one of North America's premier sports. NASCAR’s brand is ranked #901 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NASCAR. When compared to other organizations within the Automotive and Transportation industry, NASCAR is ranked #46. Among its major competitors, NASCAR is ranked in 1st place for NPS while NFL Network is 2nd, and ARCA is 3rd.

Brand at a Glance

88%

Customer Loyalty

3.7/5

Product Quality

3.5/5

Pricing

3.6/5

Customer Service

NASCAR Ranking

NASCAR NPS

NASCAR's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether NASCAR's customers would recommend using the product based on a scale of -100 to 100.

NASCAR Overall NPS

NPS

52%	Promoters
15%	Passives
33%	Detractors

NASCAR NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 19	Jan 2025	19
Feb 2025 18	Feb 2025	18
Mar 2025 18	Mar 2025	18
Apr 2025 19	Apr 2025	19
May 2025 20	May 2025	20
Jun 2025 20	Jun 2025	20
Jul 2025 20	Jul 2025	20
Aug 2025 20	Aug 2025	20
Sep 2025 20	Sep 2025	20
Oct 2025 20	Oct 2025	20
Nov 2025 20	Nov 2025	20
Dec 2025 20	Dec 2025	20

How Other Brands Compare

NASCAR is ranked first for NPS among its competitors. NFL Network and ARCA come in second and third, with IndyCar coming in at #4.

	NASCAR	NFL Network	ARCA	IndyCar
Global Ranking	#901	#715	#-	#-
NPS	19	2	-	-
Valuation Updated every 24 hours for public companies	-	$39.68B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NASCAR NPS by Gender

Female customers rated NASCAR's NPS 38 points higher than Male customers.

Male

-10

NASCAR's NPS was rated -10 by Male customers on Comparably.

35%

Promoters

20%

Passives

45%

Detractors

Female

NASCAR's NPS was rated 28 by Female customers on Comparably.

64%

Promoters

Passives

36%

Detractors

NASCAR NPS by Ethnicity

NASCAR's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 6	Caucasian	6
African American/Black 0	African American/Black	0
Other -34	Other	-34

NASCAR NPS by Age

NASCAR's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

36%

31-35

25%

50%

41-45

33%

67%

51-55

40%

60%

56-60

33%

17%

50%

61-65

25%

50%

66+

33%

34%

33%

NASCAR NPS by Usage

NASCAR's NPS was rated the highest by customers who have used NASCAR's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years 67	2 to 5 Years	67
5 to 10 Years 50	5 to 10 Years	50
Over 10 Years -33	Over 10 Years	-33

NASCAR NPS vs. Competitors

Compared to its competitors, NASCAR's NPS is rated right above NFL Network.

COMPANY		NPS Score
	NASCAR	19
	NFL Network	2
	ARCA	N/A

NASCAR NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, NASCAR's NPS is rated right above FedEx, and is preceded by Tesla.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	NASCAR	19
	FedEx	19

NASCAR Customer Reviews

Out of the 11 NASCAR customer reviews 6 were positive and 5 were constructive. NASCAR customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

NASCAR Customer Loyalty

88%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

88% of NASCAR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

88%

12%

NASCAR Customer Loyalty Score by Gender

Female customers rated NASCAR's Customer Loyalty score 8% higher than Male customers.

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Male

83%

Yes

Female

91%

Yes

NASCAR Customer Loyalty Score by Ethnicity

NASCAR's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NASCAR.

out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Other

NASCAR Customer Loyalty Score by Age

NASCAR's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of NASCAR.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
31-35 100%	31-35	100%
51-55 64%	51-55	64%
56-60 85%	56-60	85%
61-65 78%	61-65	78%
66+ 100%	66+	100%

NASCAR Customer Loyalty Score by Usage

NASCAR's Customer Loyalty score was rated the highest by customers who have used NASCAR's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
1 to 2 Years	78%
2 to 5 Years	100%
5 to 10 Years	78%
Over 10 Years	88%

NASCAR Customer Loyalty Score by Industry

NASCAR's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	87%
Arts and Entertainment	100%
Construction	70%

NASCAR Customer Loyalty vs. Competitors

Compared to its competitors, NASCAR's Customer Loyalty score is rated right above NFL Network.

COMPANY		Customer Loyalty Score
	NASCAR	88%
	NFL Network	75%
	ARCA	N/A

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, NASCAR's Customer Loyalty score is rated right above Honda.

COMPANY		Customer Loyalty Score
	NASCAR	88%
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	Tesla	77%
	FedEx	74%

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NASCAR Product Quality

3.7/5

NASCAR has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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NASCAR Product Information

NASCAR’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated NASCAR's product the highest. Reviewers from the Tech industry rated NASCAR the lowest at 2.9.

Website: http://www.nascar.com/

Company Size: 5,001-10,000 Employees

Industry

Tech

Sports & Entertainment

Quick Insights into NASCAR Product Quality

NASCAR's Product Quality score was rated highest by customers who have used NASCAR's products/services for 2 to 5 Years, and rated lowest by Other customers.

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Ranked NASCAR Product Quality the Highest

2 to 5 Years	4.3
Marketing, Advertising and Research	3.8
18-25	3.7

Ranked NASCAR Product Quality the Lowest

Over 10 Years	2.4
41-45	2.3
Other	1.5

NASCAR Product Quality Score by Gender

Female customers rated NASCAR's Product Quality score 0.9 stars higher than Male customers.

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Male

2.8/5

Female

3.7/5

NASCAR Product Quality Score by Ethnicity

NASCAR's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
African American/Black 2.3	African American/Black	2.3
Other 1.5	Other	1.5

NASCAR Product Quality Score by Age

NASCAR's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of NASCAR.

Summary	Age	Score
18-25 3.7	18-25	3.7
31-35 2.5	31-35	2.5
41-45 2.3	41-45	2.3
51-55 2.5	51-55	2.5
56-60 3.1	56-60	3.1
61-65 2.5	61-65	2.5
66+ 3.5	66+	3.5

NASCAR Product Quality Score by Usage

NASCAR's Product Quality score was rated the highest by customers who have used NASCAR's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.6
2 to 5 Years	4.3
5 to 10 Years	3.7
Over 10 Years	2.4

NASCAR Product Quality Score by Industry

NASCAR's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	2.9
Arts and Entertainment	3.4
Construction	3.1
Marketing, Advertising and Research	3.8

NASCAR Product Quality vs. Competitors

Compared to its competitors, NASCAR's Product Quality score is rated right above NFL Network.

COMPANY		Product Quality Score
	NASCAR	3.7/5
	NFL Network	3.3/5
	ARCA	N/A

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, NASCAR's Product Quality score is rated right above FedEx, and is preceded by Audi.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	NASCAR	3.7/5
	FedEx	3.6/5

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NASCAR Pricing

NASCAR ROI & Value For Money

3.5/5

NASCAR has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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NASCAR Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from NASCAR.

Quick Insights into NASCAR ROI

NASCAR's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Tech industry.

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Ranked NASCAR ROI the Highest

Arts and Entertainment	4.5
Less than 1 Year	4.3
African American/Black	4

Ranked NASCAR ROI the Lowest

Over 10 Years	2.5
61-65	2.2
Tech	2.2

NASCAR ROI Score by Gender

Female customers rated NASCAR's ROI score 0.9 stars higher than Male customers.

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Male

2.8/5

Female

3.7/5

NASCAR ROI Score by Ethnicity

NASCAR's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 4	African American/Black	4
Other 2.5	Other	2.5

NASCAR ROI Score by Age

NASCAR's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.2	18-25	3.2
31-35 2.6	31-35	2.6
41-45 2.5	41-45	2.5
51-55 2.4	51-55	2.4
56-60 2.8	56-60	2.8
61-65 2.2	61-65	2.2
66+ 3.8	66+	3.8

NASCAR ROI Score by Usage

NASCAR's ROI score was rated the highest by customers who have used NASCAR's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.2
2 to 5 Years	4
5 to 10 Years	3.4
Over 10 Years	2.5

NASCAR ROI Score by Industry

NASCAR's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	2.2
Arts and Entertainment	4.5
Construction	3.1
Marketing, Advertising and Research	3.6

NASCAR Pricing vs. Competitors

Compared to its competitors, NASCAR's ROI score is rated right above NFL Network.

COMPANY		Pricing Score
	NASCAR	3.5/5
	NFL Network	3.2/5
	ARCA	N/A

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, NASCAR's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	NASCAR	3.5/5
	FedEx	3.4/5

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NASCAR Customer Satisfaction (CSAT)

NASCAR Customer Satisfaction (CSAT) Score

69 / 100

NASCAR has an overall Customer Satisfaction score of 69 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	41%
Satisfied	28%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	6%
Very Dissatisfied	15%

Very Satisfied

41%

Satisfied

28%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NASCAR Customer Satisfaction

NASCAR's Customer Satisfaction score was rated highest by customers who have used NASCAR's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked NASCAR Customer Satisfaction the Highest

1 to 2 Years	75%
66+	67%
Marketing, Advertising and Research	67%

Ranked NASCAR Customer Satisfaction the Lowest

41-45	33%
Construction	33%
Other	0%

NASCAR Customer Satisfaction Score by Gender

Female customers rated NASCAR's Customer Satisfaction score 10 points higher than Male customers.

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46 / 100

Male

	Very Satisfied	23%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	10%
	Very Dissatisfied	32%

56 / 100

Female

	Very Satisfied	56%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	22%
	Dissatisfied	11%
	Very Dissatisfied	11%

NASCAR Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

NASCAR's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.

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53 / 100

Very Satisfied	34%
Satisfied	19%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	3%
Very Dissatisfied	31%

Very Satisfied

34%

Satisfied

19%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

31%

CSAT according to African American/Black

NASCAR's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100

Very Satisfied	0%
Satisfied	33%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

Satisfied

33%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

34%

CSAT according to Other

NASCAR's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of NASCAR.

0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	100%
Very Dissatisfied	0%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

100%

Very Dissatisfied

NASCAR Customer Satisfaction Score by Age

NASCAR's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

50%

31-35

50%

41-45

33%

51-55

40%

56-60

50%

61-65

50%

66+

67%

NASCAR Customer Satisfaction Score by Usage

NASCAR's Customer Satisfaction score was rated the highest by customers who have used NASCAR's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	67
1 to 2 Years	75
2 to 5 Years	67
5 to 10 Years	50
Over 10 Years	38

NASCAR Customer Satisfaction Score by Industry

NASCAR's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Construction industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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			"groupId": 104,
			"score": 43,
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			"csatScore": 43,
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Tech	43
Arts and Entertainment	60
Construction	33
Marketing, Advertising and Research	67

NASCAR Customer Satisfaction vs. Competitors

Compared to its competitors, NASCAR's Customer Satisfaction score is rated right above NFL Network.

COMPANY		Customer Satisfaction (CSAT) Score
	NASCAR	70%
	NFL Network	47%
	ARCA	0%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, NASCAR's Customer Satisfaction score is rated right above FedEx, and is preceded by Audi.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	NASCAR	70%
	FedEx	65%

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NASCAR Customer Service

3.6/5

NASCAR has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock NASCAR's overall Customer Service score rated by its users and customers.

About NASCAR's Customer Service

Address

International Motorsports Center One Daytona Blvd, Daytona Beach, FL

Website

http://www.nascar.com/

Phone Number

386-253-0611

Quick Insights into NASCAR Customer Service

NASCAR's Customer Service score was rated highest by customers who have used NASCAR's products/services for 2 to 5 Years, and rated lowest by Other customers.

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Ranked NASCAR Customer Service the Highest

2 to 5 Years	4.8
Arts and Entertainment	4.2
18-25	3.6

Ranked NASCAR Customer Service the Lowest

56-60	2.5
Over 10 Years	2.4
Other	2.1

NASCAR Customer Service Score by Gender

Female customers rated NASCAR's Customer Service score 0.6 stars higher than Male customers.

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Male

3/5

Female

3.6/5

NASCAR Customer Service Score by Ethnicity

NASCAR's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of NASCAR.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.2	Caucasian	3.2
African American/Black 3.6	African American/Black	3.6
Other 2.1	Other	2.1

NASCAR Customer Service Score by Age

NASCAR's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
31-35 2.6	31-35	2.6
41-45 2.5	41-45	2.5
51-55 3.2	51-55	3.2
56-60 2.5	56-60	2.5
61-65 2.6	61-65	2.6
66+ 3	66+	3

NASCAR Customer Service Score by Usage

NASCAR's Customer Service score was rated the highest by customers who have used NASCAR's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.2
2 to 5 Years	4.8
5 to 10 Years	4
Over 10 Years	2.4

NASCAR Customer Service Score by Industry

NASCAR's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	3
Arts and Entertainment	4.2
Construction	4.1
Marketing, Advertising and Research	3.6

NASCAR Customer Service vs. Competitors

Compared to its competitors, NASCAR's Customer Service score is rated right above NFL Network.

COMPANY		Customer Service Score
	NASCAR	3.6/5
	NFL Network	3.2/5
	ARCA	N/A

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, NASCAR's Customer Service score is rated right above FedEx, and is preceded by Audi.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	NASCAR	3.6/5
	FedEx	3.5/5

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NASCAR as an Employer

3.5/5

NASCAR has a 3.5/5 stars for its overall company culture rated by their employees

top

35%

CEO of NASCAR

Brian France

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NASCAR scored a 19 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of NASCAR would recommend the brand to a friend. ENPS measures how likely NASCAR employees would recommend working at NASCAR to a friend.

Net Promoter Score

NPS Score

52%	Promoters
15%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

43%	Promoters
15%	Passive
42%	Detractors

Global Ranking Snapshot

NASCAR is ranked #901 in the Global Top 100 Brands. It ranks just behind Kraken and just ahead of Legrand.

RANK			INDUSTRY
899	RB US	Laxman Narasimhan	Consumer Goods
900	Kraken	David Ripley	Banking and Financial Services
901	NASCAR	Brian France	Automotive and Transportation
902	Legrand	John Selldorff	Consumer Goods
903	ServiceTitan Inc.	Ara Mahdessian	Tech
904	DTCC		Banking and Financial Services
905	Qlik	Mike Capone	SaaS