48
NPS
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RB US is ranked #75 in Consumer Goods Brands
RB US is ranked #75 in Consumer Goods Brands
About RB US' Brand
RB is a global health & hygiene company inspired by a vision of the world where people are healthier & live better &. RB US’s brand is ranked #899 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of RB US. When compared to other organizations within the Consumer Goods industry, RB US is ranked #75. Among its major competitors, RB US is ranked in 2nd place for NPS while NBTY is 1st, and Henkel is 3rd.Their current market cap is $61.08B
Brand at a Glance
86%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
RB US Ranking
- #899 in Global Best Brands
- #75 in Consumer Goods
- #1 / 4 of its competitors
RB US NPS
RB US's Net Promoter Score (NPS) is a 48 with 64% Promoters, 20% Passives, and 16% Detractors. Net Promoter Score tracks whether RB US's customers would recommend using the product based on a scale of -100 to 100.
RB US Overall NPS
| 64% | Promoters |
|---|---|
| 20% | Passives |
| 16% | Detractors |
RB US NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 25 | Dec 2020 | 25 |
Jan 2021 30 | Jan 2021 | 30 |
Mar 2021 42 | Mar 2021 | 42 |
May 2021 45 | May 2021 | 45 |
Aug 2021 56 | Aug 2021 | 56 |
Sep 2021 46 | Sep 2021 | 46 |
Oct 2021 31 | Oct 2021 | 31 |
Dec 2021 35 | Dec 2021 | 35 |
Feb 2022 41 | Feb 2022 | 41 |
Mar 2022 42 | Mar 2022 | 42 |
Apr 2022 45 | Apr 2022 | 45 |
Sep 2024 48 | Sep 2024 | 48 |
How Other Brands Compare
RB US is ranked first for NPS among its competitors. Henkel and Unilever come in second and third, with Procter & Gamble coming in at #4. Among those competitors, it is the second most valued company behind Procter & Gamble.
 RB US |  Unilever |  Procter & Gamble |  Henkel | |
| Global Ranking | #899 | #69 | #92 | #700 |
| NPS | 48 | 31 | 28 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $61.08B | $7.12B | $330.66B | $25.76B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RB US NPS by Gender
RB US's NPS was rated 0 by Female customers on Comparably.
Female
0
RB US's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Male
N/A
RB US's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
RB US NPS by Usage
RB US's NPS was rated 67 points by customers who have used RB US's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 67 | Over 10 Years | 67 |
RB US NPS vs. Competitors
Compared to its competitors, RB US's NPS is rated right above Henkel, and is preceded by NBTY.
| COMPANY | NPS Score | |
|---|---|---|
 | NBTY | 100 |
| RB US | 48 |
| Henkel | 34 |
| Unilever | 31 |
| Procter & Gamble | 28 |
 | Northridge | N/A |
 | Mead Johnson | -100 |
RB US NPS vs Companies in Consumer Goods
In the Consumer Goods industry, RB US's NPS is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
| RB US | 48 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
RB US Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of RB US users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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RB US Customer Loyalty Score by Gender
RB US's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
RB US Customer Loyalty Score by Usage
RB US's Customer Loyalty score was rated 70% by customers who have used RB US's products/services for Over 10 Years.
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RB US Customer Loyalty vs. Competitors
Compared to its competitors, RB US's Customer Loyalty score is rated right above Henkel, and is preceded by NBTY.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| NBTY | 100% |
| RB US | 86% |
| Henkel | 84% |
| Unilever | 84% |
| Procter & Gamble | 79% |
| Mead Johnson | N/A |
| Northridge | N/A |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, RB US's Customer Loyalty score is rated right above Lego Group, and is preceded by Bath & Body Works.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| RB US | 86% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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RB US Product Quality
4.1/5
RB US has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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RB US Product Information
RB US’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.rb.com/US
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into RB US Product Quality
RB US's Product Quality score was rated highest by customers who have used RB US's products/services for Over 10 Years.
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Ranked RB US Product Quality the Highest
RB US Product Quality Score by Gender
RB US's Product Quality score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
RB US Product Quality Score by Usage
RB US's Product Quality score was rated 4.6 stars by customers who have used RB US's products/services for Over 10 Years.
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RB US Product Quality vs. Competitors
Compared to its competitors, RB US's Product Quality score is rated right above Henkel, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
| NBTY | 5/5 |
| Unilever | 4.2/5 |
| RB US | 4.1/5 |
| Henkel | 4.1/5 |
| Procter & Gamble | 4/5 |
| Mead Johnson | N/A |
| Northridge | N/A |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, RB US's Product Quality score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| RB US | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
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RB US Pricing
RB US ROI & Value For Money
3.8/5
RB US has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into RB US ROI
RB US's ROI score was rated highest by customers who have used RB US's products/services for Over 10 Years.
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Ranked RB US ROI the Highest
RB US ROI Score by Gender
RB US's ROI score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
RB US ROI Score by Usage
RB US's ROI score was rated 4.6 stars by customers who have used RB US's products/services for Over 10 Years.
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RB US Pricing vs. Competitors
Compared to its competitors, RB US's ROI score is rated right above Mead Johnson, and is preceded by Procter & Gamble.
| COMPANY | Pricing Score | |
|---|---|---|
| NBTY | 5/5 |
| Henkel | 4.1/5 |
| Unilever | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| RB US | 3.8/5 |
| Mead Johnson | N/A |
| Northridge | N/A |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, RB US's ROI score is rated right above Bath & Body Works, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| RB US | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
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RB US Customer Satisfaction (CSAT)
RB US Customer Satisfaction (CSAT) Score
60 / 100
RB US has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
RB US Customer Satisfaction vs. Competitors
Compared to its competitors, RB US's Customer Satisfaction score is rated right above Mead Johnson, and is preceded by Procter & Gamble.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NBTY | 100% |
| Unilever | 85% |
| Henkel | 80% |
| Procter & Gamble | 78% |
| RB US | 60% |
| Mead Johnson | 0% |
| Northridge | 0% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, RB US's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
| RB US | 60% |
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RB US Customer Service
3.8/5
RB US has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About RB US's Customer Service
Address
399 Interpace Pkwy, Parsippany, NJ 07054
Website
http://www.rb.com/US
RB US's Social Links
Quick Insights into RB US Customer Service
RB US's Customer Service score was rated highest by customers who have used RB US's products/services for Over 10 Years.
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Ranked RB US Customer Service the Highest
RB US Customer Service Score by Usage
RB US's Customer Service score was rated 4.5 stars by customers who have used RB US's products/services for Over 10 Years.
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RB US Customer Service vs. Competitors
Compared to its competitors, RB US's Customer Service score is rated right above Mead Johnson, and is preceded by Procter & Gamble.
| COMPANY | Customer Service Score | |
|---|---|---|
| NBTY | 5/5 |
| Henkel | 4.1/5 |
| Unilever | 4/5 |
| Procter & Gamble | 3.9/5 |
| RB US | 3.8/5 |
| Mead Johnson | N/A |
| Northridge | N/A |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, RB US's Customer Service score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| RB US | 3.8/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
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RB US as an Employer
3.0/5
RB US has a 3.0/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
RB US scored a 48 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of RB US would recommend the brand to a friend. ENPS measures how likely RB US employees would recommend working at RB US to a friend.
Net Promoter Score
48
NPS Score
| 64% | Promoters |
|---|---|
| 20% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 20% | Promoters |
|---|---|
| 27% | Passive |
| 53% | Detractors |
Global Ranking Snapshot
RB US is ranked #899 in the Global Top 100 Brands. It ranks just behind Culver's Restaurants and just ahead of Kraken.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
897 |  | Rbc |  | David McKay | Banking and Financial Services |
898 |  | Culver's Restaurants |  | Craig Culver | Food and Beverages |
899 | | RB US | | Laxman Narasimhan | Consumer Goods |
900 |  | Kraken |  | David Ripley | Banking and Financial Services |
901 |  | NASCAR |  | Brian France | Automotive and Transportation |
902 |  | Legrand |  | John Selldorff | Consumer Goods |
903 |  | ServiceTitan Inc. |  | Ara Mahdessian | Tech |
Consumer Goods Ranking Snapshot
RB US is ranked #75 in the Consumer Goods Industry. It ranks just behind Formlabs and just ahead of Legrand.
| RANK | COMPANY | Location | |
|---|---|---|---|
73 |  | Amway Corporation | Ada, MI |
74 |  | Formlabs | Somerville, MA |
75 | | RB US | Parsippany, NJ |
76 | | Legrand | |
77 |  | Spin Master | Dubuque, IA |
78 |  | Cresco Labs | Chicago, IL |
79 |  | OPPO | Shenzhen |
