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Cresco Labs is

Ranked

#78

Consumer Goods Brands

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Cresco Labs

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Cresco Labs

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Cresco Labs is ranked #78 in Consumer Goods Brands

About Cresco Labs' Brand

Cresco Labs is a vertically-integrated marijuana cultivation company on a mission to normalize and professionalize cannabis nationwide. Cresco Labs’s brand is ranked #965 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cresco Labs. When compared to other organizations within the Consumer Goods industry, Cresco Labs is ranked #78. Among its major competitors, Cresco Labs is ranked in 1st place for NPS while MedMen is 2nd, and PharmaCan Capital is 3rd.Their current valuation is $66.57B

Brand at a Glance

75%

Customer Loyalty

3.9/5

Product Quality

3.5/5

Pricing

3.8/5

Customer Service

Cresco Labs Ranking

^#965 in Global Best Brands
^#78 in Consumer Goods
^#1 / 3 of its competitors

Cresco Labs NPS

Cresco Labs's Net Promoter Score (NPS) is a 32 with 60% Promoters, 12% Passives, and 28% Detractors. Net Promoter Score tracks whether Cresco Labs's customers would recommend using the product based on a scale of -100 to 100.

Cresco Labs Overall NPS

NPS

60%	Promoters
12%	Passives
28%	Detractors

Cresco Labs NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 36	Nov 2023	36
Jan 2024 36	Jan 2024	36
Feb 2024 35	Feb 2024	35
Mar 2024 35	Mar 2024	35
Apr 2024 35	Apr 2024	35
May 2024 33	May 2024	33
Jun 2024 33	Jun 2024	33
Aug 2024 33	Aug 2024	33
Oct 2024 33	Oct 2024	33
Mar 2025 32	Mar 2025	32
May 2025 33	May 2025	33
Oct 2025 31	Oct 2025	31

How Other Brands Compare

Cresco Labs is ranked first for NPS among its competitors. MedMen and PharmaCan Capital come in second and third. Among those competitors, it is the most valued company.

	Cresco Labs	MedMen	PharmaCan Capital
Global Ranking	#965	#-	#-
NPS	32	13	-
Valuation Updated every 24 hours for public companies	$66.57B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cresco Labs NPS by Gender

Female customers rated Cresco Labs's NPS 3 points higher than Male customers.

Male

Cresco Labs's NPS was rated 21 by Male customers on Comparably.

50%

Promoters

21%

Passives

29%

Detractors

Female

Cresco Labs's NPS was rated 24 by Female customers on Comparably.

62%

Promoters

Passives

38%

Detractors

Cresco Labs NPS by Ethnicity

Cresco Labs's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 5	Caucasian	5
Hispanic or Latino 0	Hispanic or Latino	0
Other 50	Other	50

Cresco Labs NPS by Age

Cresco Labs's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

62%

38%

26-30

25%

50%

31-35

67%

33%

41-45

33%

67%

51-55

40%

60%

56-60

50%

Cresco Labs NPS by Usage

Cresco Labs's NPS was rated the highest by customers who have used Cresco Labs's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 24	Less than 1 Year	24
1 to 2 Years 5	1 to 2 Years	5
2 to 5 Years 37	2 to 5 Years	37
5 to 10 Years 100	5 to 10 Years	100

Cresco Labs NPS vs. Competitors

Compared to its competitors, Cresco Labs's NPS is rated right above MedMen.

COMPANY		NPS Score
	Cresco Labs	32
	MedMen	13

Cresco Labs NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Cresco Labs's NPS is rated right above Gucci, and is preceded by Crocs.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Cresco Labs	32
	Gucci	31
	Tiffany & Co	31

Cresco Labs Customer Reviews

Out of the 4 Cresco Labs customer reviews 3 were positive and 1 was constructive. Cresco Labs customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Cresco Labs Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Cresco Labs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Cresco Labs Customer Loyalty Score by Gender

Female customers rated Cresco Labs's Customer Loyalty score 19% higher than Male customers.

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Male

70%

Yes

Female

89%

Yes

Cresco Labs Customer Loyalty Score by Ethnicity

Cresco Labs's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

Other

Cresco Labs Customer Loyalty Score by Age

Cresco Labs's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cresco Labs.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 66%	18-25	66%
26-30 100%	26-30	100%
31-35 100%	31-35	100%
41-45 55%	41-45	55%
51-55 46%	51-55	46%
56-60 85%	56-60	85%

Cresco Labs Customer Loyalty Score by Usage

Cresco Labs's Customer Loyalty score was rated the highest by customers who have used Cresco Labs's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	66%
1 to 2 Years	76%
2 to 5 Years	89%
5 to 10 Years	100%

Cresco Labs Customer Loyalty Score by Industry

Cresco Labs's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	78%
Consumer Goods	70%

Cresco Labs Customer Loyalty vs. Competitors

Compared to its competitors, Cresco Labs's Customer Loyalty score is rated right above MedMen.

COMPANY		Customer Loyalty Score
	Cresco Labs	75%
	MedMen	73%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Cresco Labs's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Cresco Labs	75%
	Tiffany & Co	73%

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Cresco Labs Product Quality

3.9/5

Cresco Labs has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Cresco Labs Product Information

Cresco Labs’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Cresco Labs's product the highest. Reviewers from the Tech industry rated Cresco Labs the lowest at 3.6.

Website: http://www.crescolabs.com

Company Size: 201-500 Employees

Industry

Consumer Goods

Quick Insights into Cresco Labs Product Quality

Cresco Labs's Product Quality score was rated highest by customers who have used Cresco Labs's products/services for 5 to 10 Years, and rated lowest by customers ages 26-30.

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Ranked Cresco Labs Product Quality the Highest

5 to 10 Years	5
Female	4.4
18-25	4.3

Ranked Cresco Labs Product Quality the Lowest

Tech	3.6
Less than 1 Year	3.3
26-30	2.7

Cresco Labs Product Quality Score by Gender

Female customers rated Cresco Labs's Product Quality score 0.8 stars higher than Male customers.

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Male

3.6/5

Female

4.4/5

Cresco Labs Product Quality Score by Ethnicity

Cresco Labs's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 3.9	Hispanic or Latino	3.9
Other 3.9	Other	3.9

Cresco Labs Product Quality Score by Age

Cresco Labs's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 2.7	26-30	2.7
31-35 4.1	31-35	4.1
41-45 3.1	41-45	3.1
51-55 3.1	51-55	3.1
56-60 4.1	56-60	4.1

Cresco Labs Product Quality Score by Usage

Cresco Labs's Product Quality score was rated the highest by customers who have used Cresco Labs's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.8
2 to 5 Years	4.3
5 to 10 Years	5

Cresco Labs Product Quality Score by Industry

Cresco Labs's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Consumer Goods	4.1

Cresco Labs Product Quality vs. Competitors

Compared to its competitors, Cresco Labs's Product Quality score is rated right above MedMen.

COMPANY		Product Quality Score
	Cresco Labs	3.9/5
	MedMen	3.5/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Cresco Labs's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Cresco Labs	3.9/5

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Cresco Labs Pricing

Cresco Labs ROI & Value For Money

3.5/5

Cresco Labs has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Cresco Labs Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry.

Quick Insights into Cresco Labs ROI

Cresco Labs's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.

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Ranked Cresco Labs ROI the Highest

31-35	4
Other	3.7
5 to 10 Years	3.3

Ranked Cresco Labs ROI the Lowest

Caucasian	2.8
Less than 1 Year	2.7
41-45	1.9

Cresco Labs ROI Score by Gender

Cresco Labs's ROI score was rated 3 by both Female and Male customers on Comparably.

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Male

3/5

Female

3/5

Cresco Labs ROI Score by Ethnicity

Cresco Labs's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 2.9	Hispanic or Latino	2.9
Other 3.7	Other	3.7

Cresco Labs ROI Score by Age

Cresco Labs's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3	18-25	3
26-30 2.4	26-30	2.4
31-35 4	31-35	4
41-45 1.9	41-45	1.9
51-55 2.9	51-55	2.9
56-60 4	56-60	4

Cresco Labs ROI Score by Usage

Cresco Labs's ROI score was rated the highest by customers who have used Cresco Labs's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.2
2 to 5 Years	3.2
5 to 10 Years	3.3

Cresco Labs ROI Score by Industry

Cresco Labs's ROI score was rated 3.1 stars by both Consumer Goods and Tech industry customers.

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Tech	3.1
Consumer Goods	3.1

Cresco Labs Pricing vs. Competitors

Compared to its competitors, Cresco Labs's ROI score is rated right above MedMen.

COMPANY		Pricing Score
	Cresco Labs	3.5/5
	MedMen	3.2/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Cresco Labs's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Cresco Labs	3.5/5

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Cresco Labs Customer Satisfaction (CSAT)

Cresco Labs Customer Satisfaction (CSAT) Score

68 / 100

Cresco Labs has an overall Customer Satisfaction score of 68 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	43%
Satisfied	25%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	5%
Very Dissatisfied	9%

Very Satisfied

43%

Satisfied

25%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cresco Labs Customer Satisfaction

Cresco Labs's Customer Satisfaction score was rated highest by customers who have used Cresco Labs's products/services for 2 to 5 Years, and rated lowest by customers who have used Cresco Labs's products/services for 1 to 2 Years.

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Ranked Cresco Labs Customer Satisfaction the Highest

2 to 5 Years	100%
Female	100%
18-25	83%

Ranked Cresco Labs Customer Satisfaction the Lowest

Male	67%
Other	67%
1 to 2 Years	56%

Cresco Labs Customer Satisfaction Score by Gender

Female customers rated Cresco Labs's Customer Satisfaction score 33 points higher than Male customers.

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67 / 100

Male

	Very Satisfied	40%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	7%
	Very Dissatisfied	13%

100 / 100

Female

	Very Satisfied	50%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Cresco Labs Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Cresco Labs' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.

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73 / 100

Very Satisfied	37%
Satisfied	36%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

37%

Satisfied

36%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Cresco Labs' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

Cresco Labs' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

Cresco Labs Customer Satisfaction Score by Age

Cresco Labs's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

83%

41-45

67%

Cresco Labs Customer Satisfaction Score by Usage

Cresco Labs's Customer Satisfaction score was rated the highest by customers who have used Cresco Labs's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	75
1 to 2 Years	56
2 to 5 Years	100

Cresco Labs Customer Satisfaction Score by Industry

Cresco Labs's Customer Satisfaction score was rated 83 points by Tech industry customers.

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	"title": "Cresco Labs Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 83,
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			"text": "Cresco Labs's Customer Satisfaction score is  rated by Tech customers on Comparably.",
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Tech	83

Cresco Labs Customer Satisfaction vs. Competitors

Compared to its competitors, Cresco Labs's Customer Satisfaction score is rated right above MedMen.

COMPANY		Customer Satisfaction (CSAT) Score
	Cresco Labs	68%
	MedMen	67%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Cresco Labs's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Cresco Labs	68%

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Cresco Labs Customer Service

3.8/5

Cresco Labs has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Cresco Labs's Customer Service

Address

520 W Erie Suite 220, Chicago, IL 60657

Website

http://www.crescolabs.com

Phone Number

312-929-0993

Quick Insights into Cresco Labs Customer Service

Cresco Labs's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.

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Ranked Cresco Labs Customer Service the Highest

31-35	4.5
2 to 5 Years	4.4
Female	4

Ranked Cresco Labs Customer Service the Lowest

Male	3.5
Less than 1 Year	3.2
41-45	2.6

Cresco Labs Customer Service Score by Gender

Female customers rated Cresco Labs's Customer Service score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

Cresco Labs Customer Service Score by Ethnicity

Cresco Labs's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cresco Labs.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3.5	Hispanic or Latino	3.5
Other 4	Other	4

Cresco Labs Customer Service Score by Age

Cresco Labs's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cresco Labs.

100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
26-30 3	26-30	3
31-35 4.5	31-35	4.5
41-45 2.6	41-45	2.6
51-55 3.5	51-55	3.5
56-60 4.1	56-60	4.1

Cresco Labs Customer Service Score by Usage

Cresco Labs's Customer Service score was rated the highest by customers who have used Cresco Labs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.5
2 to 5 Years	4.4
5 to 10 Years	4.3

Cresco Labs Customer Service Score by Industry

Cresco Labs's Customer Service score was rated the highest by Tech industry customers, and the lowest by Consumer Goods industry customers.

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Tech	3.6
Consumer Goods	3.5

Cresco Labs Customer Service vs. Competitors

Compared to its competitors, Cresco Labs's Customer Service score is rated right above MedMen.

COMPANY		Customer Service Score
	Cresco Labs	3.8/5
	MedMen	3.5/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Cresco Labs's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Cresco Labs	3.8/5

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Cresco Labs as an Employer

2.5/5

Cresco Labs has a 2.5/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Cresco Labs

Charles Bachtell

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cresco Labs scored a 32 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Cresco Labs would recommend the brand to a friend. ENPS measures how likely Cresco Labs employees would recommend working at Cresco Labs to a friend.

Net Promoter Score

NPS Score

60%	Promoters
12%	Passive
28%	Detractors

Employee Net Promoter Score

-8

eNPS Score

36%	Promoters
20%	Passive
44%	Detractors

Global Ranking Snapshot

Cresco Labs is ranked #965 in the Global Top 100 Brands. It ranks just behind Oculus VR and just ahead of Capitec Bank.

RANK			INDUSTRY
963	Fastly	Joshua Bixby	Tech
964	Oculus VR	Brendan Iribe	Tech
965	Cresco Labs	Charles Bachtell	Consumer Goods
966	Capitec Bank	Gerrie Fourie	Banking and Financial Services
967	Progressive Insurance	Tricia Griffith	Business and Consumer Services
968	Alstom	Henri Poupart-Lafarge	Automotive and Transportation
969	Lose It!	Patrick Wetherille	Tech

Consumer Goods Ranking Snapshot

Cresco Labs is ranked #78 in the Consumer Goods Industry. It ranks just behind Spin Master and just ahead of OPPO.

RANK		Location
76	Legrand
77	Spin Master	Dubuque, IA
78	Cresco Labs	Chicago, IL
79	OPPO	Shenzhen
80	Mondelez International North America	Chicago, IL
81	J.M. Smucker Company	Orrville, OH