
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Spin Master’s brand is ranked #945 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Spin Master. When compared to other organizations within the Consumer Goods industry, Spin Master is ranked #77. Among its major competitors, Spin Master is ranked in 7th place for NPS while JAKKS Pacific is 1st, and Lego Group is 2nd.Their current market cap is $1.29B
Spin Master's Net Promoter Score (NPS) is a 16 with 50% Promoters, 16% Passives, and 34% Detractors. Net Promoter Score tracks whether Spin Master's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 16% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 28 | Mar 2024 | 28 |
May 2024 26 | May 2024 | 26 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 22 | Aug 2024 | 22 |
Sep 2024 19 | Sep 2024 | 19 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 19 | Jan 2025 | 19 |
Apr 2025 19 | Apr 2025 | 19 |
Jun 2025 18 | Jun 2025 | 18 |
Jul 2025 20 | Jul 2025 | 20 |
Nov 2025 16 | Nov 2025 | 16 |
Spin Master is ranked #4 for NPS among its competitors. Lego Group and Hasbro come in first and second, with Mattel, Inc. coming in at third. Among those competitors, it is the lowest valued company behind Hasbro.
![]() Spin Master | ![]() Lego Group | ![]() Mattel, Inc. | ![]() Hasbro | |
| Global Ranking | #945 | #20 | #111 | #327 |
| NPS | 16 | 54 | 22 | 24 |
| Valuation Updated every 24 hours for public companies | $1.29B | - | $7.04B | $13.10B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Spin Master's NPS 14 points higher than Female customers.
Spin Master's NPS was rated 34 by Male customers on Comparably.
Spin Master's NPS was rated 20 by Female customers on Comparably.
Spin Master's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Spin Master's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Spin Master's NPS was rated the highest by customers who have used Spin Master's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 60 | Over 10 Years | 60 |
Compared to its competitors, Spin Master's NPS is rated right below MGA Entertainment.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JAKKS Pacific | 71 |
![]() | Lego Group | 54 |
![]() | Fisher-Price | 37 |
![]() | Hasbro | 24 |
![]() | Mattel, Inc. | 22 |
![]() | MGA Entertainment | 18 |
![]() | Spin Master | 16 |
In the Consumer Goods industry, Spin Master's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Spin Master | 16 |
Out of the 8 Spin Master customer reviews 6 were positive and 2 were constructive. Spin Master customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Spin Master users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Spin Master's Customer Loyalty score 16% higher than Female customers.
Spin Master's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Spin Master's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
Spin Master's Customer Loyalty score was rated the highest by customers who have used Spin Master's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spin Master's Customer Loyalty score was rated 64% by Tech industry customers.
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Compared to its competitors, Spin Master's Customer Loyalty score is rated right above Mattel, Inc., and is preceded by MGA Entertainment.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fisher-Price | 87% |
![]() | Lego Group | 86% |
![]() | MGA Entertainment | 80% |
![]() | Spin Master | 79% |
![]() | Mattel, Inc. | 78% |
![]() | Hasbro | 77% |
![]() | JAKKS Pacific | 60% |
In the Consumer Goods industry, Spin Master's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Spin Master | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Spin Master has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Spin Master’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Spin Master's product the highest.
Spin Master's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Spin Master's products/services for 5 to 10 Years.
Female customers rated Spin Master's Product Quality score 0.2 stars higher than Male customers.
Spin Master's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Spin Master's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.6 | 26-30 | 4.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
Spin Master's Product Quality score was rated the highest by customers who have used Spin Master's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Spin Master's Product Quality score was rated 3.6 stars by Tech industry customers.
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Compared to its competitors, Spin Master's Product Quality score is rated right above MGA Entertainment, and is preceded by Hasbro.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Mattel, Inc. | 4/5 |
![]() | Fisher-Price | 3.9/5 |
![]() | Hasbro | 3.9/5 |
![]() | Spin Master | 3.8/5 |
![]() | MGA Entertainment | 3.6/5 |
![]() | JAKKS Pacific | 2.8/5 |
In the Consumer Goods industry, Spin Master's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
![]() | Spin Master | 3.8/5 |
Spin Master has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Spin Master's ROI score was rated highest by customers ages 26-30, and rated lowest by customers who have used Spin Master's products/services for 5 to 10 Years.
Female customers rated Spin Master's ROI score 0.5 stars higher than Male customers.
Spin Master's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Spin Master's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 5 | 26-30 | 5 |
36-40 4 | 36-40 | 4 |
41-45 4.3 | 41-45 | 4.3 |
Spin Master's ROI score was rated the highest by customers who have used Spin Master's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Spin Master's ROI score was rated 3.4 stars by Tech industry customers.
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Compared to its competitors, Spin Master's ROI score is rated right above Fisher-Price, and is preceded by Lego Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JAKKS Pacific | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Spin Master | 3.7/5 |
![]() | Fisher-Price | 3.6/5 |
![]() | Hasbro | 3.6/5 |
![]() | Mattel, Inc. | 3.6/5 |
![]() | MGA Entertainment | 3.5/5 |
In the Consumer Goods industry, Spin Master's ROI score is rated right above Crocs, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Spin Master | 3.7/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Spin Master has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Spin Master's Customer Satisfaction score was rated highest by customers who have used Spin Master's products/services for 2 to 5 Years, and rated lowest by customers who have used Spin Master's products/services for 1 to 2 Years.
Male customers rated Spin Master's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 0% |
Spin Master's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
Spin Master's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Spin Master's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% |
Spin Master's Customer Satisfaction score was rated the highest by customers who have used Spin Master's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Spin Master's Customer Satisfaction score was rated 75 points by Tech industry customers.
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"label": "Tech",
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}Compared to its competitors, Spin Master's Customer Satisfaction score is rated right above MGA Entertainment, and is preceded by Fisher-Price.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Mattel, Inc. | 85% |
![]() | Fisher-Price | 81% |
![]() | Spin Master | 80% |
![]() | MGA Entertainment | 77% |
![]() | Hasbro | 75% |
![]() | JAKKS Pacific | 50% |
In the Consumer Goods industry, Spin Master's Customer Satisfaction score is rated right above Hershey Company, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Spin Master | 80% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
Spin Master has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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M5V 3M2 Canada
http://www.spinmaster.com
4168090524
Spin Master's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Spin Master's products/services for 5 to 10 Years.
Spin Master's Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
Spin Master's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Spin Master's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 5 | 26-30 | 5 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.5 | 41-45 | 3.5 |
Spin Master's Customer Service score was rated the highest by customers who have used Spin Master's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Spin Master's Customer Service score was rated 3.4 stars by Tech industry customers.
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Compared to its competitors, Spin Master's Customer Service score is rated right above MGA Entertainment, and is preceded by Hasbro.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | JAKKS Pacific | 4.2/5 |
![]() | Mattel, Inc. | 3.8/5 |
![]() | Fisher-Price | 3.8/5 |
![]() | Hasbro | 3.7/5 |
![]() | Spin Master | 3.7/5 |
![]() | MGA Entertainment | 3.4/5 |
In the Consumer Goods industry, Spin Master's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Spin Master | 3.7/5 |
Spin Master has a 3.2/5 stars for its overall company culture rated by their employees

Spin Master scored a 16 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Spin Master would recommend the brand to a friend. ENPS measures how likely Spin Master employees would recommend working at Spin Master to a friend.
| 50% | Promoters |
|---|---|
| 16% | Passive |
| 34% | Detractors |
| 29% | Promoters |
|---|---|
| 22% | Passive |
| 49% | Detractors |
Spin Master is ranked #945 in the Global Top 100 Brands. It ranks just behind Fila and just ahead of Boar's Head.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
943 | ![]() | Cold Stone Creamery | ![]() | Doug Ducey | Food and Beverages |
944 | ![]() | Fila | ![]() | Yoon-Soo Yoon | Fashion and Beauty |
945 | ![]() | Spin Master | ![]() | Max Rangel | Consumer Goods |
946 | ![]() | Boar's Head | ![]() | Food and Beverages | |
947 | ![]() | Dolls Kill | ![]() | Bobby Farahi | Retail |
948 | ![]() | IQVIA | ![]() | Ari Bousbib | Health and Wellness |
949 | ![]() | Brainly | ![]() | Michal Borkowski | Business and Consumer Services |
Spin Master is ranked #77 in the Consumer Goods Industry. It ranks just behind Legrand and just ahead of Cresco Labs.
| RANK | COMPANY | Location | |
|---|---|---|---|
75 | ![]() | RB US | Parsippany, NJ |
76 | ![]() | Legrand | |
77 | ![]() | Spin Master | Dubuque, IA |
78 | ![]() | Cresco Labs | Chicago, IL |
79 | ![]() | OPPO | Shenzhen |
80 | ![]() | Mondelez International North America | Chicago, IL |
81 | ![]() | J.M. Smucker Company | Orrville, OH |