Fisher-Price NPS & Customer Reviews | Comparably
Brand Page
Fisher-Price
Marketing or Exec? Claim Your Free Account

About Fisher-Price's Brand

Fisher-Price has developed Laugh & Learn Learning Letters Monkey apllication that helps babies to interact with engaging animation

Brand at a Glance

87%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service

Fisher-Price NPS

Fisher-Price's Net Promoter Score (NPS) is a 37 with 61% Promoters, 15% Passives, and 24% Detractors. Net Promoter Score tracks whether Fisher-Price's customers would recommend using the product based on a scale of -100 to 100.

Fisher-Price Overall NPS

37
NPS
61%Promoters
15%Passives
24%Detractors
Fisher-Price Overall NPS

Fisher-Price NPS Trend

-100
-50
0
50
100
Oct 2023
37
Oct 202337
Dec 2023
39
Dec 202339
Jan 2024
37
Jan 202437
Feb 2024
36
Feb 202436
Apr 2024
38
Apr 202438
Jun 2024
39
Jun 202439
Jul 2024
39
Jul 202439
Aug 2024
41
Aug 202441
Sep 2024
38
Sep 202438
Oct 2024
36
Oct 202436
Nov 2024
40
Nov 202440
Jun 2025
37
Jun 202537

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fisher-Price NPS by Gender

Male customers rated Fisher-Price's NPS 27 points higher than Female customers.

Male

50

Fisher-Price's NPS was rated 50 by Male customers on Comparably.

75%
Promoters
0%
Passives
25%
Detractors

Female

23

Fisher-Price's NPS was rated 23 by Female customers on Comparably.

56%
Promoters
11%
Passives
33%
Detractors

Fisher-Price NPS by Ethnicity

Fisher-Price's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
55
Caucasian55
Asian or Pacific Islander
-25
Asian or Pacific Islander-25

Fisher-Price NPS by Age

Fisher-Price's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
18-2567%33%0%
Promoters
67%
Passives
0%
Detractors
33%
26-3067%0%33%
Promoters
60%
Passives
20%
Detractors
20%
31-3560%20%20%
Promoters
40%
Passives
0%
Detractors
60%
66+40%0%60%

Fisher-Price NPS by Usage

Fisher-Price's NPS was rated the highest by customers who have used Fisher-Price's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-20
1 to 2 Years-20
5 to 10 Years
34
5 to 10 Years34
Over 10 Years
21
Over 10 Years21

Fisher-Price Customer Reviews

Out of the 3 Fisher-Price customer reviews 3 were positive and 0 were constructive. Fisher-Price customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I can hand toys down to my grand kids
What do you value most about this brand?
Quality and defining brand image.
What do you value most about this brand?
Good keep going on h

Fisher-Price Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Fisher-Price users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87
87%
13
13%
Fisher-Price Customer Loyalty

Fisher-Price Customer Loyalty Score by Gender

Female customers rated Fisher-Price's Customer Loyalty score 12% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fisher-Price.
Male
78%
Yes
Female
90%
Yes

Fisher-Price Customer Loyalty Score by Ethnicity

Fisher-Price's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fisher-Price.
84
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander

Fisher-Price Customer Loyalty Score by Age

Fisher-Price's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fisher-Price.
0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
100%
26-30100%
31-35
100%
31-35100%
66+
82%
66+82%

Fisher-Price Customer Loyalty Score by Usage

Fisher-Price's Customer Loyalty score was rated the highest by customers who have used Fisher-Price's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years
82%
5 to 10 Years
100%
Over 10 Years
94%

Fisher-Price Customer Loyalty Score by Industry

Fisher-Price's Customer Loyalty score was rated 100% by both Accounting and Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Accounting
100%
Education
100%

Fisher-Price Product Quality

3.9/5

Fisher-Price has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Fisher-Price's overall Product Quality score rated by its users and customers.

Fisher-Price Product Information

Fisher-Price’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Fisher-Price's product the highest. Reviewers from the Education industry rated Fisher-Price the lowest at 2.6.

Website
http://www.fisher-price.com
Company Size
5,001-10,000 Employees

Industry

Tech
Education

Quick Insights into Fisher-Price Product Quality

Fisher-Price's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Fisher-Price's Product Quality.

Ranked Fisher-Price Product Quality the Highest

26-30
5
Male
4.7
Accounting
4.6

Ranked Fisher-Price Product Quality the Lowest

1 to 2 Years
3.2
Education
2.6
66+
2.3

Fisher-Price Product Quality Score by Gender

Male customers rated Fisher-Price's Product Quality score 0.8 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fisher-Price.

Male

4.7/5

Female

3.9/5

Fisher-Price Product Quality Score by Ethnicity

Fisher-Price's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fisher-Price.
0
1
2
3
4
5
Caucasian
4
Caucasian4
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9

Fisher-Price Product Quality Score by Age

Fisher-Price's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fisher-Price.
0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
5
26-305
31-35
4.6
31-354.6
66+
2.3
66+2.3

Fisher-Price Product Quality Score by Usage

Fisher-Price's Product Quality score was rated the highest by customers who have used Fisher-Price's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years
3.2
5 to 10 Years
3.8
Over 10 Years
4.3

Fisher-Price Product Quality Score by Industry

Fisher-Price's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Accounting
4.6
Education
2.6

Fisher-Price Pricing

Fisher-Price ROI & Value For Money

3.6/5

Fisher-Price has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Fisher-Price's overall ROI score rated by its users and customers.

Fisher-Price Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Fisher-Price.

Quick Insights into Fisher-Price ROI

Fisher-Price's ROI score was rated highest by Male customers, and rated lowest by customers from the Education industry.

Sign Up to unlock insights into how customers have ranked Fisher-Price's ROI score.

Ranked Fisher-Price ROI the Highest

Male
4.5
5 to 10 Years
3.8
31-35
3.7

Ranked Fisher-Price ROI the Lowest

66+
3.1
Asian or Pacific Islander
2.1
Education
1.5

Fisher-Price ROI Score by Gender

Male customers rated Fisher-Price's ROI score 1.3 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Fisher-Price.

Male

4.5/5

Female

3.2/5

Fisher-Price ROI Score by Ethnicity

Fisher-Price's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fisher-Price.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Asian or Pacific Islander
2.1
Asian or Pacific Islander2.1

Fisher-Price ROI Score by Age

Fisher-Price's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Fisher-Price.
0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3.6
26-303.6
31-35
3.7
31-353.7
66+
3.1
66+3.1

Fisher-Price ROI Score by Usage

Fisher-Price's ROI score was rated the highest by customers who have used Fisher-Price's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years
3.2
5 to 10 Years
3.8
Over 10 Years
3.6

Fisher-Price ROI Score by Industry

Fisher-Price's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Accounting
3.6
Education
1.5

Fisher-Price Customer Satisfaction (CSAT)

Fisher-Price Customer Satisfaction (CSAT) Score

81 / 100

Fisher-Price has an overall Customer Satisfaction score of 81 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied46%
Satisfied35%
Neither Satisfied nor Dissatisfied16%
Dissatisfied0%
Very Dissatisfied3%
Very Satisfied
46%
Satisfied
35%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fisher-Price Customer Satisfaction

Fisher-Price's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Asian or Pacific Islander customers.

Sign Up to unlock insights into how customers have ranked Fisher-Price's Customer Satisfaction.

Ranked Fisher-Price Customer Satisfaction the Highest

31-35
100%
Caucasian
80%
Over 10 Years
76%

Ranked Fisher-Price Customer Satisfaction the Lowest

66+
67%
1 to 2 Years
50%
Asian or Pacific Islander
33%

Fisher-Price Customer Satisfaction Score by Gender

Male customers rated Fisher-Price's Customer Satisfaction score 6 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fisher-Price.
75 / 100
Male
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
69 / 100
Female
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
8%

Fisher-Price Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Fisher-Price's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fisher-Price.
80 / 100
Very Satisfied50%
Satisfied30%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied10%
Very Satisfied
50%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%

CSAT according to Asian or Pacific Islander

Fisher-Price's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fisher-Price.
33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied67%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%

Fisher-Price Customer Satisfaction Score by Age

Fisher-Price's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Fisher-Price.
0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
18-2567%
31-35 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%
66+ CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
66+67%

Fisher-Price Customer Satisfaction Score by Usage

Fisher-Price's Customer Satisfaction score was rated the highest by customers who have used Fisher-Price's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years
50
Over 10 Years
76

Fisher-Price Customer Service

3.8/5

Fisher-Price has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Fisher-Price's overall Customer Service score rated by its users and customers.

About Fisher-Price's Customer Service

Address

East Aurora, NY


Website

http://www.fisher-price.com


Phone Number

(716) 687-3000

Quick Insights into Fisher-Price Customer Service

Fisher-Price's Customer Service score was rated highest by Male customers, and rated lowest by customers from the Education industry.

Sign Up to unlock insights into how customers have ranked Fisher-Price's Customer Service score.

Ranked Fisher-Price Customer Service the Highest

Male
4.5
26-30
4
Accounting
3.8

Ranked Fisher-Price Customer Service the Lowest

Asian or Pacific Islander
2.9
66+
2.6
Education
2

Fisher-Price Customer Service Score by Gender

Male customers rated Fisher-Price's Customer Service score 1.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fisher-Price.

Male

4.5/5

Female

3.4/5

Fisher-Price Customer Service Score by Ethnicity

Fisher-Price's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fisher-Price.
0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
2.9
Asian or Pacific Islander2.9

Fisher-Price Customer Service Score by Age

Fisher-Price's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fisher-Price.
0
20
40
60
80
100
18-25
3.8
18-253.8
26-30
4
26-304
31-35
4
31-354
66+
2.6
66+2.6

Fisher-Price Customer Service Score by Usage

Fisher-Price's Customer Service score was rated the highest by customers who have used Fisher-Price's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years
3.2
5 to 10 Years
3.3
Over 10 Years
3.6

Fisher-Price Customer Service Score by Industry

Fisher-Price's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Accounting
3.8
Education
2

Fisher-Price as an Employer

3.3/5

Fisher-Price has a 3.3/5 stars for its overall company culture rated by their employees

  Fisher-Price CEO
bottom
35%
CEO of Fisher-Price

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fisher-Price scored a 37 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Fisher-Price would recommend the brand to a friend. ENPS measures how likely Fisher-Price employees would recommend working at Fisher-Price to a friend.

Net Promoter Score

37
NPS Score
61%Promoters
15%Passive
24%Detractors

Employee Net Promoter Score

-32
eNPS Score
21%Promoters
26%Passive
53%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail