
Dollskill is a website showcasing various fashion designs of women's clothing. Dolls Kill’s brand is ranked #947 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dolls Kill. When compared to other organizations within the Retail industry, Dolls Kill is ranked #125. Among its major competitors, Dolls Kill is ranked in 1st place for NPS while Aeropostale is 2nd, and Christopher & Banks is 3rd.Their current valuation is $200.00M
Dolls Kill's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether Dolls Kill's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 14% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 17 | Jul 2024 | 17 |
Aug 2024 17 | Aug 2024 | 17 |
Oct 2024 17 | Oct 2024 | 17 |
Nov 2024 16 | Nov 2024 | 16 |
Dec 2024 16 | Dec 2024 | 16 |
Jan 2025 16 | Jan 2025 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Mar 2025 16 | Mar 2025 | 16 |
Jul 2025 14 | Jul 2025 | 14 |
Sep 2025 14 | Sep 2025 | 14 |
Oct 2025 14 | Oct 2025 | 14 |
Nov 2025 14 | Nov 2025 | 14 |
Dolls Kill is ranked first for NPS among its competitors. Aeropostale and Christopher & Banks come in second and third, with Experfy coming in at #4. Among those competitors, it is the most valued company.
![]() Dolls Kill | ![]() Aeropostale | ![]() Christopher & Banks | ![]() Experfy | |
| Global Ranking | #947 | #- | #- | #- |
| NPS | 14 | -3 | -34 | - |
| Valuation Updated every 24 hours for public companies | $200.00M | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Dolls Kill's NPS 4 points higher than Male customers.
Dolls Kill's NPS was rated 16 by Male customers on Comparably.
Dolls Kill's NPS was rated 20 by Female customers on Comparably.
Dolls Kill's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Hispanic or Latino 32 | Hispanic or Latino | 32 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Other -22 | Other | -22 |
Dolls Kill's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Dolls Kill's NPS was rated the highest by customers who have used Dolls Kill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -15 | Less than 1 Year | -15 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 23 | 5 to 10 Years | 23 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Dolls Kill's NPS is rated right above Experfy.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Dolls Kill | 14 |
![]() | Experfy | N/A |
![]() | Wool and the Gang | N/A |
![]() | Aeropostale | -3 |
![]() | Christopher & Banks | -34 |
In the Retail industry, Dolls Kill's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Dolls Kill | 14 |
Out of the 48 Dolls Kill customer reviews 34 were positive and 14 were constructive. Dolls Kill customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Dolls Kill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Dolls Kill's Customer Loyalty score 3% higher than Male customers.
Dolls Kill's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Dolls Kill's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 75% | 26-30 | 75% |
31-35 82% | 31-35 | 82% |
36-40 93% | 36-40 | 93% |
41-45 86% | 41-45 | 86% |
46-50 89% | 46-50 | 89% |
Dolls Kill's Customer Loyalty score was rated the highest by customers who have used Dolls Kill's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Dolls Kill's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Dolls Kill's Customer Loyalty score is rated right above Aeropostale, and is preceded by Christopher & Banks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Christopher & Banks | 83% |
![]() | Dolls Kill | 77% |
![]() | Aeropostale | 71% |
![]() | Experfy | N/A |
![]() | Wool and the Gang | N/A |
In the Retail industry, Dolls Kill's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Dolls Kill | 77% |
![]() | Chipotle | 76% |
Dolls Kill has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Dolls Kill’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Dolls Kill's product the highest. Reviewers from the Accounting industry rated Dolls Kill the lowest at 1.8.
Dolls Kill's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Accounting industry.
Male customers rated Dolls Kill's Product Quality score 0.3 stars higher than Female customers.
Dolls Kill's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 2.9 | Other | 2.9 |
Dolls Kill's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
Dolls Kill's Product Quality score was rated the highest by customers who have used Dolls Kill's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Dolls Kill's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Dolls Kill's Product Quality score is rated right above Christopher & Banks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Dolls Kill | 3.7/5 |
![]() | Christopher & Banks | 3.2/5 |
![]() | Aeropostale | 3.1/5 |
![]() | Experfy | N/A |
![]() | Wool and the Gang | N/A |
In the Retail industry, Dolls Kill's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Dolls Kill | 3.7/5 |
Dolls Kill has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from Dolls Kill.
Dolls Kill's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Accounting industry.
Male customers rated Dolls Kill's ROI score 0.2 stars higher than Female customers.
Dolls Kill's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 2.2 | Other | 2.2 |
Dolls Kill's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.9 | 46-50 | 3.9 |
Dolls Kill's ROI score was rated the highest by customers who have used Dolls Kill's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Dolls Kill's ROI score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Dolls Kill's ROI score is rated right above Aeropostale.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dolls Kill | 3.2/5 |
![]() | Aeropostale | 3.1/5 |
![]() | Christopher & Banks | 3/5 |
![]() | Experfy | N/A |
![]() | Wool and the Gang | N/A |
In the Retail industry, Dolls Kill's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dolls Kill | 3.2/5 |
Dolls Kill has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dolls Kill's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Tech industry.
Female customers rated Dolls Kill's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 17% |
Dolls Kill's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
Dolls Kill's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.
Dolls Kill's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.
Dolls Kill's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Dolls Kill's Customer Satisfaction (CSAT) score was rated 41% according to Other users and customers.
Dolls Kill's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 61% | |||||||||||||||
| 26-30 | 51% | |||||||||||||||
| 31-35 | 59% | |||||||||||||||
| 36-40 | 69% | |||||||||||||||
| 41-45 | 64% | |||||||||||||||
| 46-50 | 80% |
Dolls Kill's Customer Satisfaction score was rated the highest by customers who have used Dolls Kill's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Dolls Kill's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Dolls Kill's Customer Satisfaction score is rated right above Aeropostale.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Dolls Kill | 66% |
![]() | Aeropostale | 58% |
![]() | Christopher & Banks | 33% |
![]() | Experfy | 0% |
![]() | Wool and the Gang | 0% |
In the Retail industry, Dolls Kill's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Dolls Kill | 66% |
![]() | Chipotle | 62% |
Dolls Kill has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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2525 16th Street, Suite 410, San Francisco, CA
http://dollskill.com
Dolls Kill's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Accounting industry.
Male customers rated Dolls Kill's Customer Service score 0.1 stars higher than Female customers.
Dolls Kill's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.3 | Other | 2.3 |
Dolls Kill's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.9 | 41-45 | 2.9 |
46-50 4 | 46-50 | 4 |
Dolls Kill's Customer Service score was rated the highest by customers who have used Dolls Kill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dolls Kill's Customer Service score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Dolls Kill's Customer Service score is rated right above Aeropostale.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Dolls Kill | 3.4/5 |
![]() | Aeropostale | 2.9/5 |
![]() | Christopher & Banks | 2.7/5 |
![]() | Experfy | N/A |
![]() | Wool and the Gang | N/A |
In the Retail industry, Dolls Kill's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Dolls Kill | 3.4/5 |
Dolls Kill has a 2.7/5 stars for its overall company culture rated by their employees

Dolls Kill scored a 14 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Dolls Kill would recommend the brand to a friend. ENPS measures how likely Dolls Kill employees would recommend working at Dolls Kill to a friend.
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
| 33% | Promoters |
|---|---|
| 14% | Passive |
| 53% | Detractors |
Dolls Kill is ranked #947 in the Global Top 100 Brands. It ranks just behind Boar's Head and just ahead of IQVIA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
945 | ![]() | Spin Master | ![]() | Max Rangel | Consumer Goods |
946 | ![]() | Boar's Head | ![]() | Food and Beverages | |
947 | ![]() | Dolls Kill | ![]() | Bobby Farahi | Retail |
948 | ![]() | IQVIA | ![]() | Ari Bousbib | Health and Wellness |
949 | ![]() | Brainly | ![]() | Michal Borkowski | Business and Consumer Services |
950 | ![]() | Ariat International | ![]() | Beth Cross | Retail |
951 | ![]() | NASA | ![]() | Jim Bridenstine | Automotive and Transportation |
Dolls Kill is ranked #125 in the Retail Industry. It ranks just behind Drybar and just ahead of Ariat International.
| RANK | COMPANY | Location | |
|---|---|---|---|
123 | ![]() | RH | Corte Madera, CA |
124 | ![]() | Drybar | Irvine, CA |
125 | ![]() | Dolls Kill | San Francisco, CA |
126 | ![]() | Ariat International | |
127 | ![]() | Parachute Home | Los Angeles, CA |
128 | ![]() | EB Games | Wilmington, DE |
129 | ![]() | TJ Maxx | Boston, MA |