42
NPS
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Ranked
#48
Automotive and Transportation Brands
Brand Page
NASA
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NASA is ranked #48 in Automotive and Transportation Brands
NASA is ranked #48 in Automotive and Transportation Brands
About NASA's Brand
NASA's vision is to reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind. NASA’s brand is ranked #951 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NASA. When compared to other organizations within the Automotive and Transportation industry, NASA is ranked #48. Among its major competitors, NASA is ranked in 2nd place for NPS while SpaceX is 1st, and Blue Origin is 3rd.
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
NASA Ranking
- #951 in Global Best Brands
- #48 in Automotive and Transportation
- #2 / 4 of its competitors
NASA NPS
NASA's Net Promoter Score (NPS) is a 42 with 66% Promoters, 10% Passives, and 24% Detractors. Net Promoter Score tracks whether NASA's customers would recommend using the product based on a scale of -100 to 100.
NASA Overall NPS
| 66% | Promoters |
|---|---|
| 10% | Passives |
| 24% | Detractors |
NASA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 42 | Nov 2024 | 42 |
Dec 2024 42 | Dec 2024 | 42 |
Jan 2025 42 | Jan 2025 | 42 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 42 | Mar 2025 | 42 |
Apr 2025 42 | Apr 2025 | 42 |
Jun 2025 42 | Jun 2025 | 42 |
Jul 2025 42 | Jul 2025 | 42 |
Sep 2025 42 | Sep 2025 | 42 |
Oct 2025 42 | Oct 2025 | 42 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
How Other Brands Compare
NASA is ranked second for NPS among its competitors. SpaceX and Blue Origin come in first and third, with InterStelNet coming in at #4.
NASA |  SpaceX |  Blue Origin |  InterStelNet | |
| Global Ranking | #951 | #208 | #- | #- |
| NPS | 42 | 42 | 26 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $36.00B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NASA NPS by Gender
Female customers rated NASA's NPS 10 points higher than Male customers.
Male
50
NASA's NPS was rated 50 by Male customers on Comparably.
71%
Promoters
8%
Passives
21%
Detractors
Female
60
NASA's NPS was rated 60 by Female customers on Comparably.
75%
Promoters
10%
Passives
15%
Detractors
NASA NPS by Ethnicity
NASA's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 55 | Caucasian | 55 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Native American -34 | Native American | -34 |
Other 30 | Other | 30 |
NASA NPS by Age
NASA's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
NASA NPS by Usage
NASA's NPS was rated the highest by customers who have used NASA's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 66 | 2 to 5 Years | 66 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 65 | Over 10 Years | 65 |
NASA NPS vs. Competitors
Compared to its competitors, NASA's NPS is rated right above Blue Origin, and is preceded by SpaceX.
| COMPANY | NPS Score | |
|---|---|---|
| SpaceX | 42 |
| NASA | 42 |
| Blue Origin | 26 |
NASA Customer Reviews
Out of the 5 NASA customer reviews 5 were positive and 0 were constructive. NASA customer reviews reflect that all customers have a favorable experience using the products/services of the company.
NASA Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of NASA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
NASA Customer Loyalty Score by Gender
Female customers rated NASA's Customer Loyalty score 10% higher than Male customers.
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Male
77%
Yes
Female
87%
Yes
NASA Customer Loyalty Score by Ethnicity
NASA's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of NASA.
75
out of 100
Caucasian
78
out of 100
Hispanic or Latino
85
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
40
out of 100
Native American
74
out of 100
Other
NASA Customer Loyalty Score by Age
NASA's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of NASA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
26-30 78% | 26-30 | 78% |
31-35 100% | 31-35 | 100% |
46-50 100% | 46-50 | 100% |
66+ 10% | 66+ | 10% |
NASA Customer Loyalty Score by Usage
NASA's Customer Loyalty score was rated the highest by customers who have used NASA's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
NASA Customer Loyalty Score by Industry
NASA's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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NASA Customer Loyalty vs. Competitors
Compared to its competitors, NASA's Customer Loyalty score is rated right above Blue Origin, and is preceded by SpaceX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SpaceX | 78% |
| NASA | 76% |
| Blue Origin | 74% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, NASA's Customer Loyalty score is rated right above FedEx, and is preceded by Tesla.
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NASA Product Quality
4.1/5
NASA has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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NASA Product Information
NASA’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated NASA's product the highest. Reviewers from the Fashion and Beauty industry rated NASA the lowest at 3.5.
- Website
- http://www.nasa.gov/
- Company Size
- 10,000+ Employees
Industry
Tech
AI, Big Data and Analytics
Business Services
Enterprise
Government & Legal
Hardware and Devices
SaaS
Quick Insights into NASA Product Quality
NASA's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked NASA Product Quality the Highest
Ranked NASA Product Quality the Lowest
NASA Product Quality Score by Gender
Female customers rated NASA's Product Quality score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
NASA Product Quality Score by Ethnicity
NASA's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Native American 3.1 | Native American | 3.1 |
Other 4.1 | Other | 4.1 |
NASA Product Quality Score by Age
NASA's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 5 | 26-30 | 5 |
31-35 4.6 | 31-35 | 4.6 |
46-50 5 | 46-50 | 5 |
66+ 1.5 | 66+ | 1.5 |
NASA Product Quality Score by Usage
NASA's Product Quality score was rated the highest by customers who have used NASA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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NASA Product Quality Score by Industry
NASA's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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NASA Product Quality vs. Competitors
Compared to its competitors, NASA's Product Quality score is rated right above Blue Origin, and is preceded by SpaceX.
| COMPANY | Product Quality Score | |
|---|---|---|
| SpaceX | 4.2/5 |
| NASA | 4.1/5 |
| Blue Origin | 3.9/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, NASA's Product Quality score is rated right above BMW Group, and is preceded by Toyota.
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NASA Pricing
NASA ROI & Value For Money
4/5
NASA has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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NASA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from NASA.
Quick Insights into NASA ROI
NASA's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked NASA ROI the Highest
Ranked NASA ROI the Lowest
NASA ROI Score by Gender
Female customers rated NASA's ROI score 0.6 stars higher than Male customers.
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Male
3.8/5
Female
4.4/5
NASA ROI Score by Ethnicity
NASA's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of NASA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Native American 2.6 | Native American | 2.6 |
Other 3.7 | Other | 3.7 |
NASA ROI Score by Age
NASA's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
46-50 4.8 | 46-50 | 4.8 |
66+ 1.6 | 66+ | 1.6 |
NASA ROI Score by Usage
NASA's ROI score was rated the highest by customers who have used NASA's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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NASA ROI Score by Industry
NASA's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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NASA Pricing vs. Competitors
Compared to its competitors, NASA's ROI score is rated right above Blue Origin, and is preceded by SpaceX.
| COMPANY | Pricing Score | |
|---|---|---|
| SpaceX | 4/5 |
| NASA | 4/5 |
| Blue Origin | 3.8/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, NASA's ROI score is rated right above Mercedes-Benz USA, and is preceded by Toyota.
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NASA Customer Satisfaction (CSAT)
NASA Customer Satisfaction (CSAT) Score
79 / 100
NASA has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
55%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into NASA Customer Satisfaction
NASA's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
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Ranked NASA Customer Satisfaction the Highest
Ranked NASA Customer Satisfaction the Lowest
NASA Customer Satisfaction Score by Gender
Female customers rated NASA's Customer Satisfaction score 22 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
89 / 100
FemaleVery Satisfied | 78% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
NASA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
NASA's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
55%
Satisfied
9%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
9%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
NASA's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
NASA's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
NASA's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
NASA's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
NASA's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
6%
NASA Customer Satisfaction Score by Age
NASA's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 66+ | 0% |
NASA Customer Satisfaction Score by Usage
NASA's Customer Satisfaction score was rated the highest by customers who have used NASA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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NASA Customer Satisfaction Score by Industry
NASA's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}NASA Customer Satisfaction vs. Competitors
Compared to its competitors, NASA's Customer Satisfaction score is rated right above SpaceX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NASA | 79% |
| SpaceX | 77% |
| Blue Origin | 65% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, NASA's Customer Satisfaction score is rated right above BMW Group, and is preceded by Mercedes-Benz USA.
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NASA Customer Service
4.1/5
NASA has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About NASA's Customer Service
Address
E Street SW, Suite 5K39, Washington, DC
Website
http://www.nasa.gov/
Phone Number
(202) 358-0001
Quick Insights into NASA Customer Service
NASA's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked NASA Customer Service the Highest
Ranked NASA Customer Service the Lowest
NASA Customer Service Score by Gender
NASA's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
NASA Customer Service Score by Ethnicity
NASA's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of NASA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Native American 3.1 | Native American | 3.1 |
Other 4 | Other | 4 |
NASA Customer Service Score by Age
NASA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 5 | 26-30 | 5 |
31-35 4.6 | 31-35 | 4.6 |
46-50 4.8 | 46-50 | 4.8 |
66+ 1.6 | 66+ | 1.6 |
NASA Customer Service Score by Usage
NASA's Customer Service score was rated the highest by customers who have used NASA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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NASA Customer Service Score by Industry
NASA's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fashion and Beauty industry customers.
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NASA Customer Service vs. Competitors
Compared to its competitors, NASA's Customer Service score is rated right above Blue Origin, and is preceded by SpaceX.
| COMPANY | Customer Service Score | |
|---|---|---|
| SpaceX | 4.1/5 |
| NASA | 4.1/5 |
| Blue Origin | 4/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, NASA's Customer Service score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
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NASA as an Employer
4.3/5
NASA has a 4.3/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
NASA scored a 42 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of NASA would recommend the brand to a friend. ENPS measures how likely NASA employees would recommend working at NASA to a friend.
Net Promoter Score
42
NPS Score
| 66% | Promoters |
|---|---|
| 10% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 56% | Promoters |
|---|---|
| 16% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
NASA is ranked #951 in the Global Top 100 Brands. It ranks just behind Ariat International and just ahead of PatientPop.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
949 |  | Brainly |  | Michal Borkowski | Business and Consumer Services |
950 |  | Ariat International |  | Beth Cross | Retail |
951 | | NASA | | Jim Bridenstine | Automotive and Transportation |
952 |  | PatientPop |  | Luke Kervin | Health and Wellness |
953 |  | Parachute Home |  | Ariel Kaye | Retail |
954 |  | EB Games |  | J Raines | Retail |
955 |  | BairesDev |  | Nacho De Marco | Tech |
Automotive and Transportation Ranking Snapshot
NASA is ranked #48 in the Automotive and Transportation Industry. It ranks just behind Kia America and just ahead of Alstom.
| RANK | COMPANY | Location | |
|---|---|---|---|
46 |  | NASCAR | Daytona Beach, FL |
47 |  | Kia America | |
48 | | NASA | Washington, DC |
49 |  | Alstom |
