44
NPS
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Ariat International is ranked #126 in Retail Brands
Ariat International is ranked #126 in Retail Brands
About Ariat International's Brand
Ariat is an American manufacturer of riding boots and other equipment and apparel intended for equestrians. Ariat International’s brand is ranked #950 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ariat International. When compared to other organizations within the Retail industry, Ariat International is ranked #126. Among its major competitors, Ariat International is ranked in 1st place for NPS while Zappos is 2nd, and The Frye Company is 3rd.
Brand at a Glance
83%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Ariat International Ranking
- #126 in Retail
- #1 / 3 of its competitors
Ariat International NPS
Ariat International's Net Promoter Score (NPS) is a 44 with 66% Promoters, 12% Passives, and 22% Detractors. Net Promoter Score tracks whether Ariat International's customers would recommend using the product based on a scale of -100 to 100.
Ariat International Overall NPS
| 66% | Promoters |
|---|---|
| 12% | Passives |
| 22% | Detractors |
Ariat International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 48 | Dec 2024 | 48 |
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 48 | Mar 2025 | 48 |
May 2025 48 | May 2025 | 48 |
Jun 2025 45 | Jun 2025 | 45 |
Jul 2025 45 | Jul 2025 | 45 |
Aug 2025 43 | Aug 2025 | 43 |
Sep 2025 43 | Sep 2025 | 43 |
Oct 2025 43 | Oct 2025 | 43 |
Nov 2025 44 | Nov 2025 | 44 |
Dec 2025 44 | Dec 2025 | 44 |
How Other Brands Compare
Ariat International is ranked first for NPS among its competitors. Zappos and The Frye Company come in second and third.
 Ariat International |  Zappos |  The Frye Company | |
| Global Ranking | #950 | #210 | #- |
| NPS | 44 | 30 | -80 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ariat International NPS by Gender
Female customers rated Ariat International's NPS 31 points higher than Male customers.
Male
12
Ariat International's NPS was rated 12 by Male customers on Comparably.
54%
Promoters
4%
Passives
42%
Detractors
Female
43
Ariat International's NPS was rated 43 by Female customers on Comparably.
70%
Promoters
3%
Passives
27%
Detractors
Ariat International NPS by Ethnicity
Ariat International's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 42 | Caucasian | 42 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
Other -50 | Other | -50 |
Ariat International NPS by Age
Ariat International's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Ariat International NPS by Usage
Ariat International's NPS was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years 13 | Over 10 Years | 13 |
Ariat International NPS vs. Competitors
Compared to its competitors, Ariat International's NPS is rated right above Zappos.
| COMPANY | NPS Score | |
|---|---|---|
| Ariat International | 44 |
| Zappos | 30 |
| The Frye Company | -80 |
Ariat International NPS vs Companies in Retail
In the Retail industry, Ariat International's NPS is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
| Ariat International | 44 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
Ariat International Customer Reviews
Out of the 12 Ariat International customer reviews 7 were positive and 5 were constructive. Ariat International customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ariat International Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Ariat International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ariat International Customer Loyalty Score by Gender
Female customers rated Ariat International's Customer Loyalty score 9% higher than Male customers.
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Male
79%
Yes
Female
88%
Yes
Ariat International Customer Loyalty Score by Ethnicity
Ariat International's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ariat International.
89
out of 100
Caucasian
82
out of 100
Hispanic or Latino
100
out of 100
Other
Ariat International Customer Loyalty Score by Age
Ariat International's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 100% | 26-30 | 100% |
41-45 89% | 41-45 | 89% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
66+ 55% | 66+ | 55% |
Ariat International Customer Loyalty Score by Usage
Ariat International's Customer Loyalty score was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ariat International Customer Loyalty Score by Industry
Ariat International's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Ariat International Customer Loyalty vs. Competitors
Compared to its competitors, Ariat International's Customer Loyalty score is rated right above Zappos.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ariat International | 83% |
| Zappos | 76% |
| The Frye Company | 64% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Ariat International's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Ariat International | 83% |
| Target | 82% |
| Chipotle | 76% |
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Ariat International Product Quality
4.2/5
Ariat International has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Ariat International Product Information
Ariat International’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Ariat International's product the highest. Reviewers from the Construction industry rated Ariat International the lowest at 2.7.
- Website
- http://www.ariat.com
- Company Size
- 201-500 Employees
Quick Insights into Ariat International Product Quality
Ariat International's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 66+.
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Ranked Ariat International Product Quality the Highest
Ranked Ariat International Product Quality the Lowest
Ariat International Product Quality Score by Gender
Female customers rated Ariat International's Product Quality score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Ariat International Product Quality Score by Ethnicity
Ariat International's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Other 1.9 | Other | 1.9 |
Ariat International Product Quality Score by Age
Ariat International's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.6 | 26-30 | 4.6 |
41-45 2.2 | 41-45 | 2.2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4.2 | 56-60 | 4.2 |
66+ 1.6 | 66+ | 1.6 |
Ariat International Product Quality Score by Usage
Ariat International's Product Quality score was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Ariat International Product Quality Score by Industry
Ariat International's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.
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Ariat International Product Quality vs. Competitors
Compared to its competitors, Ariat International's Product Quality score is rated right above Zappos.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ariat International | 4.2/5 |
| Zappos | 4/5 |
| The Frye Company | 1.5/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Ariat International's Product Quality score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| Ariat International | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
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Ariat International Pricing
Ariat International ROI & Value For Money
3.9/5
Ariat International has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Ariat International Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Construction industry think that they had the lowest ROI from Ariat International.
Quick Insights into Ariat International ROI
Ariat International's ROI score was rated highest by customers from the Retail industry, and rated lowest by Other customers.
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Ranked Ariat International ROI the Highest
Ranked Ariat International ROI the Lowest
Ariat International ROI Score by Gender
Female customers rated Ariat International's ROI score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
Ariat International ROI Score by Ethnicity
Ariat International's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
Other 2.2 | Other | 2.2 |
Ariat International ROI Score by Age
Ariat International's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.3 | 26-30 | 4.3 |
41-45 2.6 | 41-45 | 2.6 |
51-55 2.9 | 51-55 | 2.9 |
56-60 4.1 | 56-60 | 4.1 |
66+ 3.5 | 66+ | 3.5 |
Ariat International ROI Score by Usage
Ariat International's ROI score was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Ariat International ROI Score by Industry
Ariat International's ROI score was rated the highest by Retail industry customers, and the lowest by Construction industry customers.
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Ariat International Pricing vs. Competitors
Compared to its competitors, Ariat International's ROI score is rated right above The Frye Company, and is preceded by Zappos.
| COMPANY | Pricing Score | |
|---|---|---|
| Zappos | 3.9/5 |
| Ariat International | 3.9/5 |
| The Frye Company | 1.5/5 |
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ROI for Other Retail Brands
In the Retail industry, Ariat International's ROI score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Ariat International | 3.9/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
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Ariat International Customer Satisfaction (CSAT)
Ariat International Customer Satisfaction (CSAT) Score
80 / 100
Ariat International has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
58%
Satisfied
22%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
2%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ariat International Customer Satisfaction
Ariat International's Customer Satisfaction score was rated highest by customers who have used Ariat International's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Ariat International Customer Satisfaction the Highest
Ranked Ariat International Customer Satisfaction the Lowest
Ariat International Customer Satisfaction Score by Gender
Male customers rated Ariat International's Customer Satisfaction score 1 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
69 / 100
FemaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 22% |
Ariat International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ariat International's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
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74 / 100
Very Satisfied
55%
Satisfied
19%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Ariat International's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Ariat International's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
Ariat International Customer Satisfaction Score by Age
Ariat International's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 66+ | 25% |
Ariat International Customer Satisfaction Score by Usage
Ariat International's Customer Satisfaction score was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ariat International Customer Satisfaction Score by Industry
Ariat International's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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{
"title": "Ariat International Customer Satisfaction Score by Industry",
"text": "Ariat International's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Education industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "Ariat International's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Construction",
"groupId": 510,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Ariat International's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
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{
"label": "Education",
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"scoreClassName": "",
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}Ariat International Customer Satisfaction vs. Competitors
Compared to its competitors, Ariat International's Customer Satisfaction score is rated right above Zappos.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ariat International | 80% |
| Zappos | 78% |
| The Frye Company | 0% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Ariat International's Customer Satisfaction score is rated right above Target, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Ariat International | 80% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 62% |
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Ariat International Customer Service
3.9/5
Ariat International has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Ariat International's Customer Service
Website
http://www.ariat.com
Quick Insights into Ariat International Customer Service
Ariat International's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 41-45.
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Ranked Ariat International Customer Service the Highest
Ranked Ariat International Customer Service the Lowest
Ariat International Customer Service Score by Gender
Female customers rated Ariat International's Customer Service score 0.4 stars higher than Male customers.
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Male
3.3/5
Female
3.7/5
Ariat International Customer Service Score by Ethnicity
Ariat International's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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40
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Other 2.2 | Other | 2.2 |
Ariat International Customer Service Score by Age
Ariat International's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.3 | 26-30 | 4.3 |
41-45 1.9 | 41-45 | 1.9 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.5 | 56-60 | 3.5 |
66+ 2.4 | 66+ | 2.4 |
Ariat International Customer Service Score by Usage
Ariat International's Customer Service score was rated the highest by customers who have used Ariat International's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ariat International Customer Service Score by Industry
Ariat International's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.
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Ariat International Customer Service vs. Competitors
Compared to its competitors, Ariat International's Customer Service score is rated right above The Frye Company, and is preceded by Zappos.
| COMPANY | Customer Service Score | |
|---|---|---|
| Zappos | 4.1/5 |
| Ariat International | 3.9/5 |
| The Frye Company | 1.5/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Ariat International's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Ariat International | 3.9/5 |
| Chipotle | 3.6/5 |
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Ariat International as an Employer
4.2/5
Ariat International has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Ariat International scored a 44 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Ariat International would recommend the brand to a friend. ENPS measures how likely Ariat International employees would recommend working at Ariat International to a friend.
Net Promoter Score
44
NPS Score
| 66% | Promoters |
|---|---|
| 12% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Ariat International is ranked #950 in the Global Top 100 Brands. It ranks just behind Brainly and just ahead of NASA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
948 |  | IQVIA |  | Ari Bousbib | Health and Wellness |
949 |  | Brainly |  | Michal Borkowski | Business and Consumer Services |
950 | | Ariat International | | Beth Cross | Retail |
951 |  | NASA |  | Jim Bridenstine | Automotive and Transportation |
952 |  | PatientPop |  | Luke Kervin | Health and Wellness |
953 |  | Parachute Home |  | Ariel Kaye | Retail |
954 |  | EB Games |  | J Raines | Retail |
Retail Ranking Snapshot
Ariat International is ranked #126 in the Retail Industry. It ranks just behind Dolls Kill and just ahead of Parachute Home.
| RANK | COMPANY | Location | |
|---|---|---|---|
124 |  | Drybar | Irvine, CA |
125 |  | Dolls Kill | San Francisco, CA |
126 | | Ariat International | |
127 | | Parachute Home | Los Angeles, CA |
128 | | EB Games | Wilmington, DE |
129 |  | TJ Maxx | Boston, MA |
130 |  | W.B. Mason | Brockton, MA |
