-8
NPS
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W.B. Mason is ranked #130 in Retail Brands
W.B. Mason is ranked #130 in Retail Brands
About W.B. Mason's Brand
Since W.B. Mason began in 1898, we have become the 2nd largest privately owned workplace products dealer in the U.S. W.B. Mason’s brand is ranked #977 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of W.B. Mason. When compared to other organizations within the Retail industry, W.B. Mason is ranked #130. Among its major competitors, W.B. Mason is ranked in 1st place for NPS while Staples is 2nd, and Office Max is 3rd.
Brand at a Glance
71%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
W.B. Mason Ranking
- #977 in Global Best Brands
- #130 in Retail
- #1 / 4 of its competitors
W.B. Mason NPS
W.B. Mason's Net Promoter Score (NPS) is a -8 with 43% Promoters, 6% Passives, and 51% Detractors. Net Promoter Score tracks whether W.B. Mason's customers would recommend using the product based on a scale of -100 to 100.
W.B. Mason Overall NPS
| 43% | Promoters |
|---|---|
| 6% | Passives |
| 51% | Detractors |
W.B. Mason NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -4 | Sep 2024 | -4 |
Nov 2024 -6 | Nov 2024 | -6 |
Dec 2024 -8 | Dec 2024 | -8 |
Feb 2025 -7 | Feb 2025 | -7 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -9 | Apr 2025 | -9 |
May 2025 -9 | May 2025 | -9 |
Jul 2025 -9 | Jul 2025 | -9 |
Aug 2025 -9 | Aug 2025 | -9 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -7 | Oct 2025 | -7 |
Dec 2025 -10 | Dec 2025 | -10 |
How Other Brands Compare
W.B. Mason is ranked first for NPS among its competitors. Staples and Office Max come in second and third, with Office Depot coming in at #4.
 W.B. Mason |  Staples |  Office Max |  Office Depot | |
| Global Ranking | #977 | #318 | #- | #- |
| NPS | -8 | -20 | -38 | -40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $2.27B | $2.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
W.B. Mason NPS by Gender
W.B. Mason's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
W.B. Mason's NPS was rated by Male customers on Comparably.
46%
Promoters
8%
Passives
46%
Detractors
Female
0
W.B. Mason's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
W.B. Mason NPS by Ethnicity
W.B. Mason's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 13 | Caucasian | 13 |
Other -34 | Other | -34 |
W.B. Mason NPS by Age
W.B. Mason's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
W.B. Mason NPS by Usage
W.B. Mason's NPS was rated the highest by customers who have used W.B. Mason's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -15 | 2 to 5 Years | -15 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 24 | Over 10 Years | 24 |
W.B. Mason NPS vs. Competitors
Compared to its competitors, W.B. Mason's NPS is rated right above Staples, and is preceded by Quill.
| COMPANY | NPS Score | |
|---|---|---|
 | Quill | N/A |
| W.B. Mason | -8 |
| Staples | -20 |
| Office Max | -38 |
| Office Depot | -40 |
W.B. Mason NPS vs Companies in Retail
In the Retail industry, W.B. Mason's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
| W.B. Mason | -8 |
W.B. Mason Customer Reviews
Out of the 6 W.B. Mason customer reviews 5 were positive and 1 was constructive. W.B. Mason customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
W.B. Mason Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of W.B. Mason users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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W.B. Mason Customer Loyalty Score by Gender
Female customers rated W.B. Mason's Customer Loyalty score 22% higher than Male customers.
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Male
65%
Yes
Female
87%
Yes
W.B. Mason Customer Loyalty Score by Ethnicity
W.B. Mason's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of W.B. Mason.
82
out of 100
Caucasian
70
out of 100
Other
W.B. Mason Customer Loyalty Score by Age
W.B. Mason's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 61% | 46-50 | 61% |
51-55 82% | 51-55 | 82% |
61-65 100% | 61-65 | 100% |
W.B. Mason Customer Loyalty Score by Usage
W.B. Mason's Customer Loyalty score was rated the highest by customers who have used W.B. Mason's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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W.B. Mason Customer Loyalty Score by Industry
W.B. Mason's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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W.B. Mason Customer Loyalty vs. Competitors
Compared to its competitors, W.B. Mason's Customer Loyalty score is rated right above Staples, and is preceded by Office Max.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Office Max | 73% |
| W.B. Mason | 71% |
| Staples | 71% |
| Office Depot | 67% |
| Quill | N/A |
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Customer Loyalty for Other Retail Brands
In the Retail industry, W.B. Mason's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| W.B. Mason | 71% |
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W.B. Mason Product Quality
2.9/5
W.B. Mason has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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W.B. Mason Product Information
W.B. Mason’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated W.B. Mason's product the highest. Reviewers from the Consulting industry rated W.B. Mason the lowest at 2.
- Website
- http://www.wbmason.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into W.B. Mason Product Quality
W.B. Mason's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Consulting industry.
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Ranked W.B. Mason Product Quality the Highest
Ranked W.B. Mason Product Quality the Lowest
W.B. Mason Product Quality Score by Gender
Female customers rated W.B. Mason's Product Quality score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
W.B. Mason Product Quality Score by Ethnicity
W.B. Mason's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3.1 | Other | 3.1 |
W.B. Mason Product Quality Score by Age
W.B. Mason's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.5 | 46-50 | 2.5 |
51-55 3.8 | 51-55 | 3.8 |
61-65 3.6 | 61-65 | 3.6 |
W.B. Mason Product Quality Score by Usage
W.B. Mason's Product Quality score was rated the highest by customers who have used W.B. Mason's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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W.B. Mason Product Quality Score by Industry
W.B. Mason's Product Quality score was rated the highest by Education industry customers, and the lowest by Consulting industry customers.
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W.B. Mason Product Quality vs. Competitors
Compared to its competitors, W.B. Mason's Product Quality score is rated right above Office Max, and is preceded by Staples.
| COMPANY | Product Quality Score | |
|---|---|---|
| Staples | 3/5 |
| W.B. Mason | 2.9/5 |
| Office Max | 2.7/5 |
| Office Depot | 2.3/5 |
| Quill | N/A |
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Product Quality for Other Retail Brands
In the Retail industry, W.B. Mason's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| W.B. Mason | 2.9/5 |
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W.B. Mason Pricing
W.B. Mason ROI & Value For Money
3.1/5
W.B. Mason has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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W.B. Mason Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Consulting industry think that they had the lowest ROI from W.B. Mason.
Quick Insights into W.B. Mason ROI
W.B. Mason's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Consulting industry.
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Ranked W.B. Mason ROI the Highest
Ranked W.B. Mason ROI the Lowest
W.B. Mason ROI Score by Gender
Male customers rated W.B. Mason's ROI score 0.1 stars higher than Female customers.
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Male
3.3/5
Female
3.2/5
W.B. Mason ROI Score by Ethnicity
W.B. Mason's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 2.6 | Other | 2.6 |
W.B. Mason ROI Score by Age
W.B. Mason's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.8 | 46-50 | 2.8 |
51-55 3.2 | 51-55 | 3.2 |
61-65 4 | 61-65 | 4 |
W.B. Mason ROI Score by Usage
W.B. Mason's ROI score was rated the highest by customers who have used W.B. Mason's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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W.B. Mason ROI Score by Industry
W.B. Mason's ROI score was rated the highest by Education industry customers, and the lowest by Consulting industry customers.
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W.B. Mason Pricing vs. Competitors
Compared to its competitors, W.B. Mason's ROI score is rated right above Staples.
| COMPANY | Pricing Score | |
|---|---|---|
| W.B. Mason | 3.1/5 |
| Staples | 2.9/5 |
| Office Max | 2.5/5 |
| Office Depot | 2.3/5 |
| Quill | N/A |
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ROI for Other Retail Brands
In the Retail industry, W.B. Mason's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| W.B. Mason | 3.1/5 |
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W.B. Mason Customer Satisfaction (CSAT)
W.B. Mason Customer Satisfaction (CSAT) Score
36 / 100
W.B. Mason has an overall Customer Satisfaction score of 36 rated by its users and customers.
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Very Satisfied
28%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
22%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into W.B. Mason Customer Satisfaction
W.B. Mason's Customer Satisfaction score was rated highest by customers who have used W.B. Mason's products/services for 2 to 5 Years, and rated lowest by customers from the Construction industry.
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Ranked W.B. Mason Customer Satisfaction the Highest
Ranked W.B. Mason Customer Satisfaction the Lowest
W.B. Mason Customer Satisfaction Score by Gender
Female customers rated W.B. Mason's Customer Satisfaction score 4 points higher than Male customers.
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42 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
46 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 23% | |
Very Dissatisfied | 23% |
W.B. Mason Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
W.B. Mason's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
53%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
27%
CSAT according to Other
W.B. Mason's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
W.B. Mason Customer Satisfaction Score by Age
W.B. Mason's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
20
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60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 17% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 61-65 | 50% |
W.B. Mason Customer Satisfaction Score by Usage
W.B. Mason's Customer Satisfaction score was rated the highest by customers who have used W.B. Mason's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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W.B. Mason Customer Satisfaction Score by Industry
W.B. Mason's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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}W.B. Mason Customer Satisfaction vs. Competitors
Compared to its competitors, W.B. Mason's Customer Satisfaction score is rated right above Office Depot, and is preceded by Office Max.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Staples | 47% |
| Office Max | 42% |
| W.B. Mason | 36% |
| Office Depot | 32% |
| Quill | 0% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, W.B. Mason's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 62% |
| W.B. Mason | 36% |
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W.B. Mason Customer Service
2.9/5
W.B. Mason has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About W.B. Mason's Customer Service
Address
59 Centre St, Brockton, MA 02301
Website
http://www.wbmason.com
Phone Number
508-577-9268
Quick Insights into W.B. Mason Customer Service
W.B. Mason's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Construction industry.
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Ranked W.B. Mason Customer Service the Highest
Ranked W.B. Mason Customer Service the Lowest
W.B. Mason Customer Service Score by Gender
Male customers rated W.B. Mason's Customer Service score 0.4 stars higher than Female customers.
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Male
3/5
Female
2.6/5
W.B. Mason Customer Service Score by Ethnicity
W.B. Mason's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 1.7 | Other | 1.7 |
W.B. Mason Customer Service Score by Age
W.B. Mason's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
46-50 2.4 | 46-50 | 2.4 |
51-55 2.4 | 51-55 | 2.4 |
61-65 2.7 | 61-65 | 2.7 |
W.B. Mason Customer Service Score by Usage
W.B. Mason's Customer Service score was rated the highest by customers who have used W.B. Mason's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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W.B. Mason Customer Service Score by Industry
W.B. Mason's Customer Service score was rated the highest by Education industry customers, and the lowest by Construction industry customers.
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W.B. Mason Customer Service vs. Competitors
Compared to its competitors, W.B. Mason's Customer Service score is rated right above Staples.
| COMPANY | Customer Service Score | |
|---|---|---|
| W.B. Mason | 2.9/5 |
| Staples | 2.7/5 |
| Office Max | 2.5/5 |
| Office Depot | 2/5 |
| Quill | N/A |
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Customer Service for Other Retail Brands
In the Retail industry, W.B. Mason's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
| W.B. Mason | 2.9/5 |
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W.B. Mason as an Employer
3.2/5
W.B. Mason has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
W.B. Mason scored a -8 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of W.B. Mason would recommend the brand to a friend. ENPS measures how likely W.B. Mason employees would recommend working at W.B. Mason to a friend.
Net Promoter Score
-8
NPS Score
| 43% | Promoters |
|---|---|
| 6% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 35% | Promoters |
|---|---|
| 17% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
W.B. Mason is ranked #977 in the Global Top 100 Brands. It ranks just behind Strava and just ahead of Raising Cane's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
975 |  | Carrabba's Italian Grill |  | Food and Beverages | |
976 |  | Strava |  | Mike Martin | Health and Wellness |
977 | | W.B. Mason | | Leo Meehan | Retail |
978 |  | Raising Cane's |  | Todd Graves | Food and Beverages |
979 |  | Steel Dynamics |  | Mark Millett | Energy and Manufacturing |
980 |  | AEG |  | Dan Beckerman | Media and Entertainment |
981 |  | Engro Foods | | Food and Beverages |
Retail Ranking Snapshot
W.B. Mason is ranked #130 in the Retail Industry. It ranks just behind TJ Maxx and just ahead of Burlington Coat Factory.
| RANK | COMPANY | Location | |
|---|---|---|---|
128 |  | EB Games | Wilmington, DE |
129 |  | TJ Maxx | Boston, MA |
130 | | W.B. Mason | Brockton, MA |
131 |  | Burlington Coat Factory | Burlington, NJ |
