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Strava is

Ranked

#90

Health and Wellness Brands

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Strava

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Strava is ranked #90 in Health and Wellness Brands

About Strava's Brand

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count. Strava’s brand is ranked #976 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Strava. When compared to other organizations within the Health and Wellness industry, Strava is ranked #90. Among its major competitors, Strava is ranked in 5th place for NPS while TrainingPeaks is 1st, and Wahoo Fitness is 2nd. Overall, Strava has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $150.00M

Brand at a Glance

81%

Customer Loyalty

3.7/5

Product Quality

3.5/5

Pricing

3.3/5

Customer Service

Strava Ranking

^#90 in Health and Wellness
^#2 / 4 of its competitors

Strava NPS

Strava's Net Promoter Score (NPS) is a 22 with 52% Promoters, 18% Passives, and 30% Detractors. Net Promoter Score tracks whether Strava's customers would recommend using the product based on a scale of -100 to 100.

Strava Overall NPS

NPS

52%	Promoters
18%	Passives
30%	Detractors

Strava NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 29	Oct 2023	29
Dec 2023 26	Dec 2023	26
Jan 2024 25	Jan 2024	25
Feb 2024 25	Feb 2024	25
Mar 2024 26	Mar 2024	26
Jun 2024 24	Jun 2024	24
Jul 2024 21	Jul 2024	21
Aug 2024 19	Aug 2024	19
Dec 2024 19	Dec 2024	19
Apr 2025 19	Apr 2025	19
May 2025 20	May 2025	20
Jun 2025 22	Jun 2025	22

How Other Brands Compare

Strava is ranked second for NPS among its competitors. Peloton and Garmin International come in first and third, with Fitbit coming in at #4. Among those competitors, it is the lowest valued company behind Peloton.

	Strava	Peloton	Fitbit	Garmin International
Global Ranking	#976	#2	#375	#563
NPS	22	31	-35	17
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$150.00M	$29.55B	$1.72B	$25.26B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Strava NPS by Gender

Female customers rated Strava's NPS 58 points higher than Male customers.

Male

Strava's NPS was rated 42 by Male customers on Comparably.

71%

Promoters

Passives

29%

Detractors

Female

100

Strava's NPS was rated 100 by Female customers on Comparably.

100%

Promoters

Passives

Detractors

Strava NPS by Ethnicity

Strava's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 50	Caucasian	50
Hispanic or Latino 34	Hispanic or Latino	34
Other 0	Other	0

Strava NPS by Age

Strava's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

80%

20%

31-35

100%

46-50

100%

Strava NPS by Usage

Strava's NPS was rated the highest by customers who have used Strava's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -17	1 to 2 Years	-17
2 to 5 Years 78	2 to 5 Years	78
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years -34	Over 10 Years	-34

Strava NPS vs. Competitors

Compared to its competitors, Strava's NPS is rated right above Garmin International, and is preceded by Peloton.

COMPANY		NPS Score
	TrainingPeaks	100
	Wahoo Fitness	34
	Zwift	33
	Peloton	31
	Strava	22
	Garmin International	17
	MapMyFitness	5
	RunKeeper	0
	Fitbit	-35

Strava NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Strava's NPS is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Strava	22
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Strava Customer Reviews

Out of the 5 Strava customer reviews 3 were positive and 2 were constructive. Strava customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Strava Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Strava users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Strava Customer Loyalty Score by Gender

Male customers rated Strava's Customer Loyalty score 19% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Strava.

Male

89%

Yes

Female

70%

Yes

Strava Customer Loyalty Score by Ethnicity

Strava's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Strava.

100

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

Other

Strava Customer Loyalty Score by Age

Strava's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Strava.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
31-35 100%	31-35	100%
46-50 70%	46-50	70%

Strava Customer Loyalty Score by Usage

Strava's Customer Loyalty score was rated the highest by customers who have used Strava's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	70%
2 to 5 Years	100%
5 to 10 Years	87%
Over 10 Years	70%

Strava Customer Loyalty Score by Industry

Strava's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%
Accounting	70%

Strava Customer Loyalty vs. Competitors

Compared to its competitors, Strava's Customer Loyalty score is rated right above Garmin International, and is preceded by Peloton.

COMPANY		Customer Loyalty Score
	TrainingPeaks	100%
	Zwift	89%
	Wahoo Fitness	83%
	MapMyFitness	83%
	Peloton	82%
	Strava	81%
	Garmin International	80%
	Fitbit	74%
	RunKeeper	55%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Strava's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	Strava	81%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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Strava Product Quality

3.7/5

Strava has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Strava Product Information

Strava’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Strava's product the highest. Reviewers from the Accounting industry rated Strava the lowest at 3.8.

Website: http://www.strava.com

Company Size: 201-500 Employees

Industry

Tech

Mobile App

Social

Quick Insights into Strava Product Quality

Strava's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Strava's products/services for Over 10 Years.

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Ranked Strava Product Quality the Highest

18-25	5
2 to 5 Years	4.8
Female	4.6

Ranked Strava Product Quality the Lowest

Male	3.7
Other	2.7
Over 10 Years	1.6

Strava Product Quality Score by Gender

Female customers rated Strava's Product Quality score 0.9 stars higher than Male customers.

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Male

3.7/5

Female

4.6/5

Strava Product Quality Score by Ethnicity

Strava's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.1	Hispanic or Latino	3.1
Other 2.7	Other	2.7

Strava Product Quality Score by Age

Strava's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 5	18-25	5
31-35 4.5	31-35	4.5
46-50 4.3	46-50	4.3

Strava Product Quality Score by Usage

Strava's Product Quality score was rated the highest by customers who have used Strava's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	2.9
2 to 5 Years	4.8
5 to 10 Years	4.2
Over 10 Years	1.6

Strava Product Quality Score by Industry

Strava's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.3
Accounting	3.8

Strava Product Quality vs. Competitors

Compared to its competitors, Strava's Product Quality score is rated right above Garmin International, and is preceded by Zwift.

COMPANY		Product Quality Score
	Peloton	4/5
	TrainingPeaks	4/5
	Zwift	3.9/5
	Strava	3.7/5
	Garmin International	3.6/5
	Wahoo Fitness	3.5/5
	MapMyFitness	3.4/5
	RunKeeper	3.2/5
	Fitbit	2.6/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Strava's Product Quality score is rated right above CVS Health, and is preceded by Philips.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	Strava	3.7/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Strava Pricing

Strava ROI & Value For Money

3.5/5

Strava has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Strava Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Strava.

Quick Insights into Strava ROI

Strava's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Strava's products/services for Over 10 Years.

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Ranked Strava ROI the Highest

31-35	4.6
2 to 5 Years	4.5
Female	4.5

Ranked Strava ROI the Lowest

Male	3.6
Other	2.6
Over 10 Years	1.8

Strava ROI Score by Gender

Female customers rated Strava's ROI score 0.9 stars higher than Male customers.

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Male

3.6/5

Female

4.5/5

Strava ROI Score by Ethnicity

Strava's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.3	Hispanic or Latino	3.3
Other 2.6	Other	2.6

Strava ROI Score by Age

Strava's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.4	18-25	4.4
31-35 4.6	31-35	4.6
46-50 4.6	46-50	4.6

Strava ROI Score by Usage

Strava's ROI score was rated the highest by customers who have used Strava's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	2.4
2 to 5 Years	4.5
5 to 10 Years	4.3
Over 10 Years	1.8

Strava ROI Score by Industry

Strava's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.2
Accounting	4.1

Strava Pricing vs. Competitors

Compared to its competitors, Strava's ROI score is rated right above RunKeeper, and is preceded by Wahoo Fitness.

COMPANY		Pricing Score
	Peloton	4/5
	Zwift	3.7/5
	Garmin International	3.5/5
	TrainingPeaks	3.5/5
	Wahoo Fitness	3.5/5
	Strava	3.5/5
	RunKeeper	3.5/5
	MapMyFitness	3.4/5
	Fitbit	2.4/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Strava's ROI score is rated right above CVS Health, and is preceded by Philips.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	Strava	3.5/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Strava Customer Satisfaction (CSAT)

Strava Customer Satisfaction (CSAT) Score

47 / 100

Strava has an overall Customer Satisfaction score of 47 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	42%
Satisfied	5%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	11%
Very Dissatisfied	42%

Very Satisfied

42%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

42%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Strava Customer Satisfaction

Strava's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Other customers.

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Ranked Strava Customer Satisfaction the Highest

Tech	75%
Caucasian	67%
Male	56%

Ranked Strava Customer Satisfaction the Lowest

Other	50%

Strava Customer Satisfaction Score by Gender

Strava's Customer Satisfaction score was rated 56 by Male customers on Comparably.

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56 / 100

Male

	Very Satisfied	56%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	44%

Strava Customer Satisfaction Score by Ethnicity

Caucasian
67%
Other
50%

CSAT according to Caucasian

Strava's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

Strava's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	50%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

50%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

Strava Customer Satisfaction Score by Usage

Strava's Customer Satisfaction score was rated 33 points by customers who have used Strava's products/services for 1 to 2 Years.

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1 to 2 Years	33

Strava Customer Satisfaction Score by Industry

Strava's Customer Satisfaction score was rated 75 points by Tech industry customers.

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	"title": "Strava Customer Satisfaction Score by Industry",
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	"bars": [
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			"label": "Tech",
			"groupId": 104,
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			"scoreClassName": "max",
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Tech	75

Strava Customer Satisfaction vs. Competitors

Compared to its competitors, Strava's Customer Satisfaction score is rated right above Fitbit, and is preceded by RunKeeper.

COMPANY		Customer Satisfaction (CSAT) Score
	TrainingPeaks	100%
	Wahoo Fitness	100%
	MapMyFitness	76%
	Peloton	63%
	Garmin International	63%
	Zwift	50%
	RunKeeper	50%
	Strava	47%
	Fitbit	32%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Strava's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	Strava	47%
	WW (formally Weight Watchers)	46%

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Strava Customer Service

3.3/5

Strava has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Strava's Customer Service

Address

181 Fremont St, San Francisco, CA 94105

Website

http://www.strava.com

Strava's Social Links

Quick Insights into Strava Customer Service

Strava's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Strava's products/services for Over 10 Years.

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Ranked Strava Customer Service the Highest

46-50	4.8
Female	4.6
2 to 5 Years	4.4

Ranked Strava Customer Service the Lowest

Accounting	3.3
Other	2.6
Over 10 Years	1.6

Strava Customer Service Score by Gender

Female customers rated Strava's Customer Service score 1 stars higher than Male customers.

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Male

3.6/5

Female

4.6/5

Strava Customer Service Score by Ethnicity

Strava's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Strava.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 3.5	Hispanic or Latino	3.5
Other 2.6	Other	2.6

Strava Customer Service Score by Age

Strava's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Strava.

100

Summary	Age	Customer Service Score
18-25 4.5	18-25	4.5
31-35 4.5	31-35	4.5
46-50 4.8	46-50	4.8

Strava Customer Service Score by Usage

Strava's Customer Service score was rated the highest by customers who have used Strava's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	2.8
2 to 5 Years	4.4
5 to 10 Years	3.7
Over 10 Years	1.6

Strava Customer Service Score by Industry

Strava's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.1
Accounting	3.3

Strava Customer Service vs. Competitors

Compared to its competitors, Strava's Customer Service score is rated right above Garmin International, and is preceded by RunKeeper.

COMPANY		Customer Service Score
	TrainingPeaks	4/5
	Peloton	4/5
	Zwift	3.5/5
	Wahoo Fitness	3.5/5
	RunKeeper	3.5/5
	Strava	3.3/5
	Garmin International	3.3/5
	MapMyFitness	3.1/5
	Fitbit	2.2/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Strava's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	Strava	3.3/5
	WW (formally Weight Watchers)	3/5

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Strava as an Employer

4.6/5

Strava has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Strava

Mike Martin

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Strava scored a 22 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Strava would recommend the brand to a friend. ENPS measures how likely Strava employees would recommend working at Strava to a friend.

Net Promoter Score

NPS Score

52%	Promoters
18%	Passive
30%	Detractors

Employee Net Promoter Score

eNPS Score

61%	Promoters
24%	Passive
15%	Detractors

Global Ranking Snapshot

Strava is ranked #976 in the Global Top 100 Brands. It ranks just behind Carrabba's Italian Grill and just ahead of W.B. Mason.

RANK			INDUSTRY
974	iQor	Gary Praznik	Business and Consumer Services
975	Carrabba's Italian Grill		Food and Beverages
976	Strava	Mike Martin	Health and Wellness
977	W.B. Mason	Leo Meehan	Retail
978	Raising Cane's	Todd Graves	Food and Beverages
979	Steel Dynamics	Mark Millett	Energy and Manufacturing
980	AEG	Dan Beckerman	Media and Entertainment

Health and Wellness Ranking Snapshot

Strava is ranked #90 in the Health and Wellness Industry. It ranks just behind PatientPop and just ahead of Illumina.

RANK		Location
88	IQVIA	San Jose, CA
89	PatientPop	Santa Monica, CA
90	Strava	San Francisco, CA
91	Illumina	San Diego, CA
92	Planned Parenthood	New York City, NY
93	Galderma
94	Zimmer Biomet	Warsaw, IN