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Illumina is

Ranked

#91

Health and Wellness Brands

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Illumina is ranked #91 in Health and Wellness Brands

About Illumina's Brand

Genomics is the single most important revolution of our time. It’s transforming every industry there is, from healthcare to agriculture to ecology. Illumina is an applied genomics technology company dedicated to making genomics useful for all. Our mission, to improve human health by unlocking the power of the genome, fuels us every day. As the global leader in DNA sequencing and array-based technologies, we have developed one of the world’s most comprehensive genomics portfolio of integrated systems, consumables, and analysis tools. Life at Illumina is about working with teammates who are deeply passionate about what we do, because we know that our work has the power to improve lives. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. This movement belongs to all of us—to the people who work at it every day and to the lives it touches. Join the journey. Illumina’s brand is ranked #985 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Illumina. When compared to other organizations within the Health and Wellness industry, Illumina is ranked #91. Among its major competitors, Illumina is ranked in 4th place for NPS while Sanofi Pasteur is 1st, and QIAGEN is 2nd.Their current market cap is $70.95B

Brand at a Glance

73%

Customer Loyalty

3.9/5

Product Quality

3.9/5

Pricing

3.9/5

Customer Service

Illumina Ranking

^#985 in Global Best Brands
^#91 in Health and Wellness
^#2 / 4 of its competitors

Illumina NPS

Illumina's Net Promoter Score (NPS) is a 26 with 56% Promoters, 14% Passives, and 30% Detractors. Net Promoter Score tracks whether Illumina's customers would recommend using the product based on a scale of -100 to 100.

Illumina Overall NPS

NPS

56%	Promoters
14%	Passives
30%	Detractors

Illumina NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 29	Jan 2024	29
Feb 2024 27	Feb 2024	27
Mar 2024 25	Mar 2024	25
May 2024 24	May 2024	24
Jun 2024 25	Jun 2024	25
Jul 2024 25	Jul 2024	25
Sep 2024 25	Sep 2024	25
Oct 2024 25	Oct 2024	25
Nov 2024 25	Nov 2024	25
Mar 2025 25	Mar 2025	25
Apr 2025 25	Apr 2025	25
Nov 2025 25	Nov 2025	25

How Other Brands Compare

Illumina is ranked second for NPS among its competitors. QIAGEN and Danaher come in first and third, with Agilent Technologies coming in at #4. Among those competitors, it is the second most valued company behind Danaher.

	Illumina	Danaher	Agilent Technologies	QIAGEN
Global Ranking	#985	#-	#-	#-
NPS	26	24	17	32
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	-	Neutral
Valuation Updated every 24 hours for public companies	$70.95B	$164.27B	$38.95B	$11.25B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Illumina NPS by Gender

Female customers rated Illumina's NPS 4 points higher than Male customers.

Male

Illumina's NPS was rated 19 by Male customers on Comparably.

57%

Promoters

Passives

38%

Detractors

Female

Illumina's NPS was rated 23 by Female customers on Comparably.

56%

Promoters

11%

Passives

33%

Detractors

Illumina NPS by Ethnicity

Illumina's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -40	Caucasian	-40
Hispanic or Latino -50	Hispanic or Latino	-50
African American/Black 57	African American/Black	57
Asian or Pacific Islander 56	Asian or Pacific Islander	56
Other 0	Other	0

Illumina NPS by Age

Illumina's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

26-30

40%

20%

40%

31-35

50%

17%

33%

36-40

49%

13%

38%

41-45

50%

46-50

75%

25%

Illumina NPS by Usage

Illumina's NPS was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -18	Less than 1 Year	-18
1 to 2 Years 57	1 to 2 Years	57
2 to 5 Years 33	2 to 5 Years	33
Over 10 Years 72	Over 10 Years	72

Illumina NPS vs. Competitors

Compared to its competitors, Illumina's NPS is rated right above Danaher, and is preceded by Ultragenyx Pharmaceutical.

COMPANY		NPS Score
	Sanofi Pasteur	37
	QIAGEN	32
	Ultragenyx Pharmaceutical	31
	Illumina	26
	Danaher	24
	Agilent Technologies	17
	ARCA biopharma	N/A
	Threshold Pharmaceuticals	N/A

Illumina NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Illumina's NPS is rated right above Johnson & Johnson, and is preceded by Peloton.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Illumina	26
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Illumina Customer Reviews

Out of the 7 Illumina customer reviews 7 were positive and 0 were constructive. Illumina customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Illumina Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Illumina users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Illumina Customer Loyalty Score by Gender

Female customers rated Illumina's Customer Loyalty score 5% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Illumina.

Male

70%

Yes

Female

75%

Yes

Illumina Customer Loyalty Score by Ethnicity

Illumina's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Illumina.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Illumina Customer Loyalty Score by Age

Illumina's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Illumina.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 46%	26-30	46%
31-35 55%	31-35	55%
36-40 89%	36-40	89%
41-45 78%	41-45	78%
46-50 78%	46-50	78%

Illumina Customer Loyalty Score by Usage

Illumina's Customer Loyalty score was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	50%
1 to 2 Years	85%
2 to 5 Years	82%
Over 10 Years	100%

Illumina Customer Loyalty Score by Industry

Illumina's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	67%
Aerospace and Aviation	55%
Biotech and Pharmaceuticals	86%
Healthcare, Hospitals and Medicine	70%

Illumina Customer Loyalty vs. Competitors

Compared to its competitors, Illumina's Customer Loyalty score is rated right above Danaher, and is preceded by Sanofi Pasteur.

COMPANY		Customer Loyalty Score
	Ultragenyx Pharmaceutical	84%
	Agilent Technologies	81%
	QIAGEN	80%
	Sanofi Pasteur	76%
	Illumina	73%
	Danaher	67%
	ARCA biopharma	N/A
	Threshold Pharmaceuticals	N/A

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Illumina's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	Illumina	73%
	WW (formally Weight Watchers)	73%

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Illumina Product Quality

3.9/5

Illumina has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Illumina's overall Product Quality score rated by its users and customers.

Illumina Product Information

Illumina serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Illumina supports Web devices and offers products for small and medium sized businesses.

Illumina’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Illumina's product the highest. Reviewers from the Aerospace and Aviation industry rated Illumina the lowest at 3.

Website: http://www.illumina.com

Company Size: 5,001-10,000 Employees

Industry

Biotech and Pharmaceuticals

Languages Supported

English

Product Type

Laboratory Information Management System Software

Quick Insights into Illumina Product Quality

Illumina's Product Quality score was rated highest by African American/Black customers, and rated lowest by Hispanic or Latino customers.

Sign Up to unlock insights into how customers have ranked Illumina's Product Quality.

Ranked Illumina Product Quality the Highest

African American/Black	4.5
Healthcare, Hospitals and Medicine	4.4
26-30	4.3

Ranked Illumina Product Quality the Lowest

41-45	3.5
Aerospace and Aviation	3
Hispanic or Latino	2.6

Illumina Product Quality Score by Gender

Male customers rated Illumina's Product Quality score 0.1 stars higher than Female customers.

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Male

3.9/5

Female

3.8/5

Illumina Product Quality Score by Ethnicity

Illumina's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Illumina.

Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 2.6	Hispanic or Latino	2.6
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.5	Other	4.5

Illumina Product Quality Score by Age

Illumina's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Illumina.

Summary	Age	Score
18-25 4	18-25	4
26-30 4.3	26-30	4.3
31-35 3.6	31-35	3.6
36-40 3.9	36-40	3.9
41-45 3.5	41-45	3.5
46-50 3.9	46-50	3.9

Illumina Product Quality Score by Usage

Illumina's Product Quality score was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	3.7
Over 10 Years	4.3

Illumina Product Quality Score by Industry

Illumina's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4
Aerospace and Aviation	3
Biotech and Pharmaceuticals	4.2
Healthcare, Hospitals and Medicine	4.4

Illumina Product Quality vs. Competitors

Compared to its competitors, Illumina's Product Quality score is rated right above Danaher, and is preceded by QIAGEN.

COMPANY		Product Quality Score
	Sanofi Pasteur	4/5
	Agilent Technologies	4/5
	Ultragenyx Pharmaceutical	4/5
	QIAGEN	3.9/5
	Illumina	3.9/5
	Danaher	3.8/5
	ARCA biopharma	N/A
	Threshold Pharmaceuticals	N/A

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Illumina's Product Quality score is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Illumina	3.9/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Illumina Pricing

Illumina ROI & Value For Money

3.9/5

Illumina has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Illumina's overall ROI score rated by its users and customers.

Illumina Pricing Plans

Illumina has a pricing structure that accommodates small and medium businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Illumina.

Who Uses Illumina?

Small Businesses

Medium Businesses

Quick Insights into Illumina ROI

Illumina's ROI score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.

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Ranked Illumina ROI the Highest

African American/Black	4.3
Over 10 Years	4.3
18-25	4

Ranked Illumina ROI the Lowest

41-45	2.7
Aerospace and Aviation	2.4
Caucasian	2.3

Illumina ROI Score by Gender

Female customers rated Illumina's ROI score 0.1 stars higher than Male customers.

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Male

3.5/5

Female

3.6/5

Illumina ROI Score by Ethnicity

Illumina's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Illumina.

Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 2.4	Hispanic or Latino	2.4
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.4	Other	3.4

Illumina ROI Score by Age

Illumina's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Illumina.

Summary	Age	Score
18-25 4	18-25	4
26-30 3.5	26-30	3.5
31-35 3.8	31-35	3.8
36-40 3.5	36-40	3.5
41-45 2.7	41-45	2.7
46-50 3.6	46-50	3.6

Illumina ROI Score by Usage

Illumina's ROI score was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.9
2 to 5 Years	3.5
Over 10 Years	4.3

Illumina ROI Score by Industry

Illumina's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4
Aerospace and Aviation	2.4
Biotech and Pharmaceuticals	3.9
Healthcare, Hospitals and Medicine	3.6

Illumina Pricing vs. Competitors

Compared to its competitors, Illumina's ROI score is rated right above Danaher, and is preceded by Ultragenyx Pharmaceutical.

COMPANY		Pricing Score
	Sanofi Pasteur	4/5
	Agilent Technologies	4/5
	Ultragenyx Pharmaceutical	3.9/5
	Illumina	3.9/5
	Danaher	3.9/5
	QIAGEN	3.7/5
	ARCA biopharma	N/A
	Threshold Pharmaceuticals	N/A

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Illumina's ROI score is rated right above Glossier, and is preceded by Headspace.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Illumina	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Illumina Customer Satisfaction (CSAT)

Illumina Customer Satisfaction (CSAT) Score

72 / 100

Illumina has an overall Customer Satisfaction score of 72 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	39%
Satisfied	33%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	1%
Very Dissatisfied	11%

Very Satisfied

39%

Satisfied

33%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Illumina Customer Satisfaction

Illumina's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.

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Ranked Illumina Customer Satisfaction the Highest

Other	100%
Tech	87%
36-40	86%

Ranked Illumina Customer Satisfaction the Lowest

41-45	50%
Aerospace and Aviation	50%
Hispanic or Latino	25%

Illumina Customer Satisfaction Score by Gender

Female customers rated Illumina's Customer Satisfaction score 5 points higher than Male customers.

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65 / 100

Male

	Very Satisfied	24%
	Satisfied	41%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	0%
	Very Dissatisfied	17%

70 / 100

Female

	Very Satisfied	47%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	0%
	Very Dissatisfied	15%

Illumina Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Illumina's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.

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45 / 100

Very Satisfied	12%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	44%

Very Satisfied

12%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

44%

CSAT according to Hispanic or Latino

Illumina's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Illumina.

25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	50%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

50%

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

Illumina's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	67%
Satisfied	16%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

16%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Illumina's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.

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76 / 100

Very Satisfied	13%
Satisfied	63%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

13%

Satisfied

63%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Other

Illumina's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Illumina.

100 / 100

Very Satisfied	40%
Satisfied	60%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

60%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Illumina Customer Satisfaction Score by Age

Illumina's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Illumina.

100

Breakdown

Age

Score

18-25

67%

26-30

75%

31-35

80%

36-40

86%

41-45

50%

46-50

67%

Illumina Customer Satisfaction Score by Usage

Illumina's Customer Satisfaction score was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	61
1 to 2 Years	67
2 to 5 Years	60
Over 10 Years	86

Illumina Customer Satisfaction Score by Industry

Illumina's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Illumina Customer Satisfaction Score by Industry",
	"text": "Illumina's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Illumina's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 87
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 67,
			"stars": 0,
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			"text": "Illumina's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 67,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 67
		}
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}

Tech	87
Aerospace and Aviation	50
Biotech and Pharmaceuticals	67
Healthcare, Hospitals and Medicine	67

Illumina Customer Satisfaction vs. Competitors

Compared to its competitors, Illumina's Customer Satisfaction score is rated right above ARCA biopharma, and is preceded by Ultragenyx Pharmaceutical.

COMPANY		Customer Satisfaction (CSAT) Score
	QIAGEN	76%
	Sanofi Pasteur	75%
	Agilent Technologies	74%
	Danaher	73%
	Ultragenyx Pharmaceutical	72%
	Illumina	72%
	ARCA biopharma	0%
	Threshold Pharmaceuticals	0%

Unlock Illumina Customer Satisfaction vs. Competitors Data

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Illumina's Customer Satisfaction score is rated right above CVS Health, and is preceded by Philips.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	Illumina	72%
	CVS Health	68%
	Peloton	64%
	WW (formally Weight Watchers)	46%

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Illumina Customer Service

3.9/5

Illumina has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Illumina's Customer Service

Address

5200 Illumina Way, San Diego, CA 92122

Website

http://www.illumina.com

Quick Insights into Illumina Customer Service

Illumina's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Hispanic or Latino customers.

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Ranked Illumina Customer Service the Highest

Asian or Pacific Islander	4.3
Over 10 Years	4.3
18-25	4

Ranked Illumina Customer Service the Lowest

41-45	2.8
Aerospace and Aviation	2.4
Hispanic or Latino	2.4

Illumina Customer Service Score by Gender

Female customers rated Illumina's Customer Service score 0.3 stars higher than Male customers.

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Male

3.5/5

Female

3.8/5

Illumina Customer Service Score by Ethnicity

Illumina's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 2.4	Hispanic or Latino	2.4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.4	Other	3.4

Illumina Customer Service Score by Age

Illumina's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 3.4	26-30	3.4
31-35 3.9	31-35	3.9
36-40 3.6	36-40	3.6
41-45 2.8	41-45	2.8
46-50 3.6	46-50	3.6

Illumina Customer Service Score by Usage

Illumina's Customer Service score was rated the highest by customers who have used Illumina's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	4
2 to 5 Years	3.6
Over 10 Years	4.3

Illumina Customer Service Score by Industry

Illumina's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4
Aerospace and Aviation	2.4
Biotech and Pharmaceuticals	3.9
Healthcare, Hospitals and Medicine	3.8

Illumina Customer Service vs. Competitors

Compared to its competitors, Illumina's Customer Service score is rated right above Danaher, and is preceded by QIAGEN.

COMPANY		Customer Service Score
	Agilent Technologies	4.1/5
	Sanofi Pasteur	3.9/5
	QIAGEN	3.9/5
	Illumina	3.9/5
	Danaher	3.8/5
	Ultragenyx Pharmaceutical	3.8/5
	ARCA biopharma	N/A
	Threshold Pharmaceuticals	N/A

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Illumina's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Illumina	3.9/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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Illumina as an Employer

4.6/5

Illumina has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Illumina

Francis deSouza

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Illumina scored a 26 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Illumina would recommend the brand to a friend. ENPS measures how likely Illumina employees would recommend working at Illumina to a friend.

Net Promoter Score

NPS Score

56%	Promoters
14%	Passive
30%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
25%	Passive
22%	Detractors

Global Ranking Snapshot

Illumina is ranked #985 in the Global Top 100 Brands. It ranks just behind IGN Entertainment and just ahead of Planned Parenthood.

RANK			INDUSTRY
983	OPPO	Tony Chen	Consumer Goods
984	IGN Entertainment	Peer Schneider	Media and Entertainment
985	Illumina	Francis deSouza	Health and Wellness
986	Planned Parenthood	Alexis McGill Johnson	Health and Wellness
987	Reliance	Mukesh Ambani	Energy and Manufacturing
988	Mondelez International North America	Dirk van de Put	Food and Beverages
989	Wix.com	Avishai Abrahami	Tech