32
NPS
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QIAGEN
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About QIAGEN's Brand
QIAGEN N.V., through its subsidiaries, provides technologies and products for preanalytical sample preparation and linked molecular assay Among its major competitors, QIAGEN is ranked in 3rd place for NPS while Fisher Scientific is 1st, and Sysmex is 2nd. Overall, QIAGEN has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $11.25B
Brand at a Glance
80%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
QIAGEN Ranking
- #2 / 4 of its competitors
QIAGEN NPS
QIAGEN's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether QIAGEN's customers would recommend using the product based on a scale of -100 to 100.
QIAGEN Overall NPS
| 57% | Promoters |
|---|---|
| 18% | Passives |
| 25% | Detractors |
QIAGEN NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 24 | Oct 2023 | 24 |
Nov 2023 22 | Nov 2023 | 22 |
Jan 2024 25 | Jan 2024 | 25 |
Mar 2024 26 | Mar 2024 | 26 |
May 2024 27 | May 2024 | 27 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 27 | Jul 2024 | 27 |
Oct 2024 28 | Oct 2024 | 28 |
Apr 2025 30 | Apr 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Oct 2025 29 | Oct 2025 | 29 |
Nov 2025 33 | Nov 2025 | 33 |
How Other Brands Compare
QIAGEN is ranked second for NPS among its competitors. Fisher Scientific and Illumina come in first and third, with Thermo Fisher Scientific coming in at #4. Among those competitors, it is the lowest valued company behind Thermo Fisher Scientific.
QIAGEN |  Thermo Fisher Scientific |  Illumina |  Fisher Scientific | |
| Global Ranking | #- | #667 | #985 | #- |
| NPS | 32 | 20 | 26 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $11.25B | $188.21B | $70.95B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
QIAGEN NPS by Gender
Male customers rated QIAGEN's NPS 43 points higher than Female customers.
Male
71
QIAGEN's NPS was rated 71 by Male customers on Comparably.
71%
Promoters
29%
Passives
0%
Detractors
Female
28
QIAGEN's NPS was rated 28 by Female customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
QIAGEN NPS by Ethnicity
QIAGEN's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
African American/Black 0 | African American/Black | 0 |
QIAGEN NPS by Age
QIAGEN's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
QIAGEN NPS by Usage
QIAGEN's NPS was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
QIAGEN NPS vs. Competitors
Compared to its competitors, QIAGEN's NPS is rated right above Illumina, and is preceded by Sysmex.
| COMPANY | NPS Score | |
|---|---|---|
| Fisher Scientific | 100 |
 | Sysmex | 61 |
| QIAGEN | 32 |
| Illumina | 26 |
| Thermo Fisher Scientific | 20 |
 | Advanced Accelerator Applications | N/A |
 | GRAIL | -1 |
 | VWR International | -7 |
QIAGEN Customer Reviews
Out of the 5 QIAGEN customer reviews 5 were positive and 0 were constructive. QIAGEN customer reviews reflect that all customers have a favorable experience using the products/services of the company.
QIAGEN Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of QIAGEN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
QIAGEN Customer Loyalty Score by Gender
QIAGEN's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
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Male
87%
Yes
Female
87%
Yes
QIAGEN Customer Loyalty Score by Ethnicity
QIAGEN's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
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100
out of 100
Caucasian
70
out of 100
African American/Black
QIAGEN Customer Loyalty Score by Age
QIAGEN's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
41-45 78% | 41-45 | 78% |
QIAGEN Customer Loyalty Score by Usage
QIAGEN's Customer Loyalty score was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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QIAGEN Customer Loyalty Score by Industry
QIAGEN's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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QIAGEN Customer Loyalty vs. Competitors
Compared to its competitors, QIAGEN's Customer Loyalty score is rated right above Thermo Fisher Scientific, and is preceded by Sysmex.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sysmex | 89% |
| QIAGEN | 80% |
| Thermo Fisher Scientific | 79% |
| Illumina | 73% |
| VWR International | 73% |
| GRAIL | 63% |
| Fisher Scientific | N/A |
| Advanced Accelerator Applications | N/A |
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QIAGEN Product Quality
3.9/5
QIAGEN has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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QIAGEN Product Information
QIAGEN’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated QIAGEN's product the highest. Reviewers from the Tech industry rated QIAGEN the lowest at 4.5.
- Website
- http://www.qiagen.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Quick Insights into QIAGEN Product Quality
QIAGEN's Product Quality score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked QIAGEN Product Quality the Highest
Ranked QIAGEN Product Quality the Lowest
QIAGEN Product Quality Score by Gender
Male customers rated QIAGEN's Product Quality score 0.2 stars higher than Female customers.
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Male
4.7/5
Female
4.5/5
QIAGEN Product Quality Score by Ethnicity
QIAGEN's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
African American/Black 3.5 | African American/Black | 3.5 |
QIAGEN Product Quality Score by Age
QIAGEN's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
41-45 5 | 41-45 | 5 |
QIAGEN Product Quality Score by Usage
QIAGEN's Product Quality score was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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QIAGEN Product Quality Score by Industry
QIAGEN's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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QIAGEN Product Quality vs. Competitors
Compared to its competitors, QIAGEN's Product Quality score is rated right above Illumina, and is preceded by Thermo Fisher Scientific.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fisher Scientific | 5/5 |
| Sysmex | 4.3/5 |
| Thermo Fisher Scientific | 3.9/5 |
| QIAGEN | 3.9/5 |
| Illumina | 3.9/5 |
| VWR International | 3.7/5 |
| GRAIL | 3.6/5 |
| Advanced Accelerator Applications | N/A |
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QIAGEN Pricing
QIAGEN ROI & Value For Money
3.7/5
QIAGEN has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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QIAGEN Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Tech industry think that they had the lowest ROI from QIAGEN.
Quick Insights into QIAGEN ROI
QIAGEN's ROI score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.
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Ranked QIAGEN ROI the Highest
Ranked QIAGEN ROI the Lowest
QIAGEN ROI Score by Gender
Male customers rated QIAGEN's ROI score 0.5 stars higher than Female customers.
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Male
4.3/5
Female
3.8/5
QIAGEN ROI Score by Ethnicity
QIAGEN's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 3 | African American/Black | 3 |
QIAGEN ROI Score by Age
QIAGEN's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
QIAGEN ROI Score by Usage
QIAGEN's ROI score was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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QIAGEN ROI Score by Industry
QIAGEN's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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QIAGEN Pricing vs. Competitors
Compared to its competitors, QIAGEN's ROI score is rated right above GRAIL, and is preceded by Thermo Fisher Scientific.
| COMPANY | Pricing Score | |
|---|---|---|
| Sysmex | 4.3/5 |
| Illumina | 3.9/5 |
| Thermo Fisher Scientific | 3.8/5 |
| QIAGEN | 3.7/5 |
| GRAIL | 3.4/5 |
| VWR International | 3.3/5 |
| Fisher Scientific | N/A |
| Advanced Accelerator Applications | N/A |
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QIAGEN Customer Satisfaction (CSAT)
QIAGEN Customer Satisfaction (CSAT) Score
76 / 100
QIAGEN has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
36%
Satisfied
40%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
17%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into QIAGEN Customer Satisfaction
QIAGEN's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked QIAGEN Customer Satisfaction the Highest
Ranked QIAGEN Customer Satisfaction the Lowest
QIAGEN Customer Satisfaction Score by Gender
Male customers rated QIAGEN's Customer Satisfaction score 3 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
83 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
QIAGEN Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
QIAGEN's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
86%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
QIAGEN's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
0%
QIAGEN Customer Satisfaction Score by Age
QIAGEN's Customer Satisfaction score was rated 100 points by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 100% |
QIAGEN Customer Satisfaction Score by Usage
QIAGEN's Customer Satisfaction score was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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QIAGEN Customer Satisfaction Score by Industry
QIAGEN's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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}QIAGEN Customer Satisfaction vs. Competitors
Compared to its competitors, QIAGEN's Customer Satisfaction score is rated right above Thermo Fisher Scientific, and is preceded by Sysmex.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Fisher Scientific | 100% |
| Sysmex | 85% |
| QIAGEN | 76% |
| Thermo Fisher Scientific | 74% |
| Illumina | 72% |
| GRAIL | 67% |
| VWR International | 67% |
| Advanced Accelerator Applications | 0% |
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QIAGEN Customer Service
3.9/5
QIAGEN has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About QIAGEN's Customer Service
Address
Spoorstraat 50, Vendor, AR
Website
http://www.qiagen.com
Phone Number
+31 77 320 8400
Quick Insights into QIAGEN Customer Service
QIAGEN's Customer Service score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.
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Ranked QIAGEN Customer Service the Highest
Ranked QIAGEN Customer Service the Lowest
QIAGEN Customer Service Score by Gender
Male customers rated QIAGEN's Customer Service score 0.5 stars higher than Female customers.
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Male
4.3/5
Female
3.8/5
QIAGEN Customer Service Score by Ethnicity
QIAGEN's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of QIAGEN.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 3.1 | African American/Black | 3.1 |
QIAGEN Customer Service Score by Age
QIAGEN's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
QIAGEN Customer Service Score by Usage
QIAGEN's Customer Service score was rated the highest by customers who have used QIAGEN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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QIAGEN Customer Service Score by Industry
QIAGEN's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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QIAGEN Customer Service vs. Competitors
Compared to its competitors, QIAGEN's Customer Service score is rated right above Illumina, and is preceded by Sysmex.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sysmex | 4.4/5 |
| QIAGEN | 3.9/5 |
| Illumina | 3.9/5 |
| Thermo Fisher Scientific | 3.8/5 |
| GRAIL | 3.5/5 |
| VWR International | 3/5 |
| Fisher Scientific | N/A |
| Advanced Accelerator Applications | N/A |
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QIAGEN as an Employer
4.3/5
QIAGEN has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
QIAGEN scored a 32 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of QIAGEN would recommend the brand to a friend. ENPS measures how likely QIAGEN employees would recommend working at QIAGEN to a friend.
Net Promoter Score
32
NPS Score
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 36% | Promoters |
|---|---|
| 32% | Passive |
| 32% | Detractors |
