
OPPO Digital designs and marketing digital electronic products, including MP3 players, portal media players, LCD TVs, ebooks, and more. OPPO’s brand is ranked #983 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of OPPO. When compared to other organizations within the Consumer Goods industry, OPPO is ranked #79. Among its major competitors, OPPO is ranked in 6th place for NPS while Apple is 1st, and Xiaomi Technology is 2nd.
OPPO's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether OPPO's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 15% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 21 | Dec 2024 | 21 |
Jan 2025 21 | Jan 2025 | 21 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
May 2025 21 | May 2025 | 21 |
Jun 2025 22 | Jun 2025 | 22 |
Jul 2025 22 | Jul 2025 | 22 |
Aug 2025 22 | Aug 2025 | 22 |
Sep 2025 22 | Sep 2025 | 22 |
Oct 2025 24 | Oct 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Jan 2026 22 | Jan 2026 | 22 |
OPPO is ranked #4 for NPS among its competitors. Apple and Xiaomi Technology come in first and second, with Huawei coming in at third.
![]() OPPO | ![]() Apple | ![]() Huawei | ![]() Xiaomi Technology | |
| Global Ranking | #983 | #5 | #707 | #714 |
| NPS | 23 | 48 | 37 | 43 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $2.11T | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated OPPO's NPS 2 points higher than Female customers.
OPPO's NPS was rated 31 by Male customers on Comparably.
OPPO's NPS was rated 29 by Female customers on Comparably.
OPPO's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black 62 | African American/Black | 62 |
Asian or Pacific Islander 28 | Asian or Pacific Islander | 28 |
Other 14 | Other | 14 |
OPPO's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
OPPO's NPS was rated the highest by customers who have used OPPO's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 21 | 2 to 5 Years | 21 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Compared to its competitors, OPPO's NPS is rated right above Huawei Technologies Company, and is preceded by Vivo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Apple | 48 |
![]() | Xiaomi Technology | 43 |
![]() | Huawei | 37 |
![]() | Samsung Electronics | 30 |
![]() | Vivo | 30 |
![]() | OPPO | 23 |
![]() | Huawei Technologies Company | -100 |
![]() | Meizu | -100 |
In the Consumer Goods industry, OPPO's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | OPPO | 23 |
Out of the 27 OPPO customer reviews 16 were positive and 11 were constructive. OPPO customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of OPPO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated OPPO's Customer Loyalty score 4% higher than Male customers.
OPPO's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
OPPO's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 69% | 26-30 | 69% |
31-35 89% | 31-35 | 89% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
51-55 70% | 51-55 | 70% |
OPPO's Customer Loyalty score was rated the highest by customers who have used OPPO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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OPPO's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, OPPO's Customer Loyalty score is rated right above Vivo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | OPPO | 88% |
![]() | Vivo | 87% |
![]() | Apple | 86% |
![]() | Xiaomi Technology | 84% |
![]() | Huawei | 81% |
![]() | Samsung Electronics | 81% |
![]() | Huawei Technologies Company | N/A |
![]() | Meizu | N/A |
In the Consumer Goods industry, OPPO's Customer Loyalty score is rated right above Bath & Body Works.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | OPPO | 88% |
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
OPPO has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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OPPO’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated OPPO's product the highest. Reviewers from the Architecture and Planning industry rated OPPO the lowest at 3.2.
OPPO's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Business Supplies and Equipment industry.
Female customers rated OPPO's Product Quality score 0.2 stars higher than Male customers.
OPPO's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.7 | Other | 3.7 |
OPPO's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.2 | 31-35 | 4.2 |
36-40 5 | 36-40 | 5 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.5 | 51-55 | 3.5 |
OPPO's Product Quality score was rated the highest by customers who have used OPPO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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OPPO's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, OPPO's Product Quality score is rated right above Huawei Technologies Company, and is preceded by Samsung Electronics.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vivo | 4.3/5 |
![]() | Apple | 4.3/5 |
![]() | Huawei | 4.2/5 |
![]() | Xiaomi Technology | 4.2/5 |
![]() | Samsung Electronics | 4/5 |
![]() | OPPO | 4/5 |
![]() | Huawei Technologies Company | 2.5/5 |
![]() | Meizu | N/A |
In the Consumer Goods industry, OPPO's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | OPPO | 4/5 |
![]() | Tiffany & Co | 4/5 |
OPPO has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Business Supplies and Equipment industry think that they had the lowest ROI from OPPO.
OPPO's ROI score was rated highest by customers ages 36-40, and rated lowest by customers from the Business Supplies and Equipment industry.
OPPO's ROI score was rated 3.8 by both Female and Male customers on Comparably.
OPPO's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.4 | Other | 3.4 |
OPPO's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.2 | 31-35 | 4.2 |
36-40 5 | 36-40 | 5 |
41-45 3.1 | 41-45 | 3.1 |
51-55 4 | 51-55 | 4 |
OPPO's ROI score was rated the highest by customers who have used OPPO's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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OPPO's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Business Supplies and Equipment industry customers.
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Compared to its competitors, OPPO's ROI score is rated right above Samsung Electronics, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Xiaomi Technology | 4.2/5 |
![]() | Vivo | 4.1/5 |
![]() | Huawei | 4/5 |
![]() | Apple | 4/5 |
![]() | OPPO | 3.8/5 |
![]() | Samsung Electronics | 3.8/5 |
![]() | Huawei Technologies Company | 3.5/5 |
![]() | Meizu | N/A |
In the Consumer Goods industry, OPPO's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | OPPO | 3.8/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
OPPO has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
OPPO's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 51-55.
Female customers rated OPPO's Customer Satisfaction score 12 points higher than Male customers.
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Very Satisfied | 51% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 7% |
OPPO's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
OPPO's Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.
OPPO's Customer Satisfaction (CSAT) score was rated 74% according to Asian or Pacific Islander users and customers.
OPPO's Customer Satisfaction (CSAT) score was rated 74% according to Other users and customers.
OPPO's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 70% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 51-55 | 33% |
OPPO's Customer Satisfaction score was rated the highest by customers who have used OPPO's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
OPPO's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "OPPO Customer Satisfaction Score by Industry",
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"groupId": 495,
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"groupId": 521,
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}Compared to its competitors, OPPO's Customer Satisfaction score is rated right above Meizu, and is preceded by Samsung Electronics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Huawei Technologies Company | 100% |
![]() | Vivo | 94% |
![]() | Xiaomi Technology | 89% |
![]() | Apple | 85% |
![]() | Huawei | 85% |
![]() | Samsung Electronics | 83% |
![]() | OPPO | 81% |
![]() | Meizu | 0% |
In the Consumer Goods industry, OPPO's Customer Satisfaction score is rated right above Bath & Body Works, and is preceded by Colgate Palmolive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | OPPO | 81% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 73% |
OPPO has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock OPPO's overall Customer Service score rated by its users and customers.
Shenzhen China
http://oppodigital.com/
16509611118
OPPO's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Business Supplies and Equipment industry.
OPPO's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.
OPPO's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.4 | Other | 3.4 |
OPPO's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.2 | 31-35 | 4.2 |
36-40 5 | 36-40 | 5 |
41-45 3.7 | 41-45 | 3.7 |
51-55 3.5 | 51-55 | 3.5 |
OPPO's Customer Service score was rated the highest by customers who have used OPPO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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OPPO's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Business Supplies and Equipment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, OPPO's Customer Service score is rated right above Samsung Electronics, and is preceded by Huawei.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | Vivo | 4.1/5 |
![]() | Xiaomi Technology | 4/5 |
![]() | Huawei | 4/5 |
![]() | OPPO | 3.9/5 |
![]() | Samsung Electronics | 3.8/5 |
![]() | Huawei Technologies Company | 3.5/5 |
![]() | Meizu | N/A |
In the Consumer Goods industry, OPPO's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | OPPO | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
OPPO scored a 23 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of OPPO would recommend the brand to a friend. ENPS measures how likely OPPO employees would recommend working at OPPO to a friend.
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
| 57% | Promoters |
|---|---|
| 12% | Passive |
| 31% | Detractors |
OPPO is ranked #983 in the Global Top 100 Brands. It ranks just behind Foodpanda and just ahead of IGN Entertainment.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
981 | ![]() | Engro Foods | ![]() | Food and Beverages | |
982 | ![]() | Foodpanda | ![]() | Ralf Wenzel | Food and Beverages |
983 | ![]() | OPPO | ![]() | Tony Chen | Consumer Goods |
984 | ![]() | IGN Entertainment | ![]() | Peer Schneider | Media and Entertainment |
985 | ![]() | Illumina | ![]() | Francis deSouza | Health and Wellness |
986 | ![]() | Planned Parenthood | ![]() | Alexis McGill Johnson | Health and Wellness |
987 | ![]() | Reliance | ![]() | Mukesh Ambani | Energy and Manufacturing |
OPPO is ranked #79 in the Consumer Goods Industry. It ranks just behind Cresco Labs and just ahead of Mondelez International North America.
| RANK | COMPANY | Location | |
|---|---|---|---|
77 | ![]() | Spin Master | Dubuque, IA |
78 | ![]() | Cresco Labs | Chicago, IL |
79 | ![]() | OPPO | Shenzhen |
80 | ![]() | Mondelez International North America | Chicago, IL |
81 | ![]() | J.M. Smucker Company | Orrville, OH |