Samsung Electronics NPS & Customer Reviews

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Samsung Electronics

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Samsung Electronics

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About Samsung Electronics' Brand

Manufacturer of consumer electronics. The company designs, manufactures, markets and sells a comprehensive range of products, including smartphones, tablets, home-theater products, online payment systems, mobile phone applications, memory and storage devices, home appliances, smart home and security devices, military-grade communications equipment and medical devices. Among its major competitors, Samsung Electronics is ranked in 4th place for NPS while Apple is 1st, and Xiaomi Technology is 2nd.

Brand at a Glance

81%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.8/5

Customer Service

Samsung Electronics Ranking

^#3 / 4 of its competitors

Samsung Electronics NPS

Samsung Electronics's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Samsung Electronics's customers would recommend using the product based on a scale of -100 to 100.

Samsung Electronics Overall NPS

NPS

56%	Promoters
18%	Passives
26%	Detractors

Samsung Electronics NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 31	Oct 2024	31
Nov 2024 32	Nov 2024	32
Dec 2024 31	Dec 2024	31
Jan 2025 29	Jan 2025	29
Mar 2025 30	Mar 2025	30
Apr 2025 30	Apr 2025	30
May 2025 29	May 2025	29
Jun 2025 29	Jun 2025	29
Jul 2025 29	Jul 2025	29
Aug 2025 29	Aug 2025	29
Oct 2025 29	Oct 2025	29
Jan 2026 30	Jan 2026	30

How Other Brands Compare

Samsung Electronics is ranked third for NPS among its competitors. Apple and Huawei come in first and second, with Electrolux coming in at #4.

	Samsung Electronics	Apple	Electrolux	Huawei
Global Ranking	#-	#5	#312	#707
NPS	30	48	-26	37
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$2.11T	$4.03B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Samsung Electronics NPS by Gender

Male customers rated Samsung Electronics's NPS 61 points higher than Female customers.

Male

Samsung Electronics's NPS was rated 35 by Male customers on Comparably.

59%

Promoters

17%

Passives

24%

Detractors

Female

-26

Samsung Electronics's NPS was rated -26 by Female customers on Comparably.

12%

Promoters

50%

Passives

38%

Detractors

Samsung Electronics NPS by Ethnicity

Samsung Electronics's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -43	Caucasian	-43
African American/Black 60	African American/Black	60
Asian or Pacific Islander 34	Asian or Pacific Islander	34
Other 11	Other	11

Samsung Electronics NPS by Age

Samsung Electronics's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

57%

36%

26-30

40%

60%

46-50

50%

25%

51-55

50%

25%

56-60

33%

67%

61-65

67%

33%

Samsung Electronics NPS by Usage

Samsung Electronics's NPS was rated the highest by customers who have used Samsung Electronics's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -67	Less than 1 Year	-67
1 to 2 Years 33	1 to 2 Years	33
2 to 5 Years 41	2 to 5 Years	41
5 to 10 Years -15	5 to 10 Years	-15
Over 10 Years 58	Over 10 Years	58

Samsung Electronics NPS vs. Competitors

Compared to its competitors, Samsung Electronics's NPS is rated right above HTC Corp, and is preceded by Huawei.

COMPANY		NPS Score
	Apple	48
	Xiaomi Technology	43
	Huawei	37
	Samsung Electronics	30
	HTC Corp	-20
	Electrolux	-26
	LG Electronics North America	-78
	Huawei Technologies Company	-100

Samsung Electronics Customer Reviews

Out of the 8 Samsung Electronics customer reviews 7 were positive and 1 was constructive. Samsung Electronics customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Samsung Electronics Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Samsung Electronics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81%

19%

Samsung Electronics Customer Loyalty Score by Gender

Male customers rated Samsung Electronics's Customer Loyalty score 3% higher than Female customers.

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Male

81%

Yes

Female

78%

Yes

Samsung Electronics Customer Loyalty Score by Ethnicity

Samsung Electronics's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Samsung Electronics Customer Loyalty Score by Age

Samsung Electronics's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
26-30 64%	26-30	64%
46-50 78%	46-50	78%
51-55 100%	51-55	100%
56-60 70%	56-60	70%
61-65 70%	61-65	70%

Samsung Electronics Customer Loyalty Score by Usage

Samsung Electronics's Customer Loyalty score was rated the highest by customers who have used Samsung Electronics's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70%
1 to 2 Years	70%
2 to 5 Years	85%
5 to 10 Years	74%
Over 10 Years	93%

Samsung Electronics Customer Loyalty Score by Industry

Samsung Electronics's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	82%
Marketing, Advertising and Research	70%

Samsung Electronics Customer Loyalty vs. Competitors

Compared to its competitors, Samsung Electronics's Customer Loyalty score is rated right above HTC Corp, and is preceded by Huawei.

COMPANY		Customer Loyalty Score
	Apple	86%
	Xiaomi Technology	84%
	Huawei	81%
	Samsung Electronics	81%
	HTC Corp	81%
	Electrolux	68%
	LG Electronics North America	64%
	Huawei Technologies Company	N/A

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Samsung Electronics Product Quality

4/5

Samsung Electronics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Samsung Electronics Product Information

Samsung Electronics’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Samsung Electronics's product the highest.

Website: www.samsung.com

Company Size: 10,000+ Employees

Quick Insights into Samsung Electronics Product Quality

Samsung Electronics's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Samsung Electronics's products/services for Less than 1 Year.

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Ranked Samsung Electronics Product Quality the Highest

African American/Black	4.5
18-25	4.4
1 to 2 Years	4.3

Ranked Samsung Electronics Product Quality the Lowest

Female	2.9
26-30	2.5
Less than 1 Year	2.3

Samsung Electronics Product Quality Score by Gender

Male customers rated Samsung Electronics's Product Quality score 1.1 stars higher than Female customers.

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Male

4/5

Female

2.9/5

Samsung Electronics Product Quality Score by Ethnicity

Samsung Electronics's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3	Other	3

Samsung Electronics Product Quality Score by Age

Samsung Electronics's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 2.5	26-30	2.5
46-50 3.6	46-50	3.6
51-55 3.9	51-55	3.9
56-60 3.1	56-60	3.1
61-65 3.1	61-65	3.1

Samsung Electronics Product Quality Score by Usage

Samsung Electronics's Product Quality score was rated the highest by customers who have used Samsung Electronics's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.3
1 to 2 Years	4.3
2 to 5 Years	4.1
5 to 10 Years	3.3
Over 10 Years	4.2

Samsung Electronics Product Quality Score by Industry

Samsung Electronics's Product Quality score was rated 4 stars by both Marketing, Advertising and Research and Tech industry customers.

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Tech	4
Marketing, Advertising and Research	4

Samsung Electronics Product Quality vs. Competitors

Compared to its competitors, Samsung Electronics's Product Quality score is rated right above HTC Corp, and is preceded by Xiaomi Technology.

COMPANY		Product Quality Score
	Apple	4.3/5
	Huawei	4.2/5
	Xiaomi Technology	4.2/5
	Samsung Electronics	4/5
	HTC Corp	3.5/5
	Electrolux	2.5/5
	Huawei Technologies Company	2.5/5
	LG Electronics North America	1.5/5

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Samsung Electronics Pricing

Samsung Electronics ROI & Value For Money

3.8/5

Samsung Electronics has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Samsung Electronics Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Samsung Electronics.

Quick Insights into Samsung Electronics ROI

Samsung Electronics's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 56-60.

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Ranked Samsung Electronics ROI the Highest

African American/Black	4.5
18-25	4.2
Over 10 Years	4.2

Ranked Samsung Electronics ROI the Lowest

Marketing, Advertising and Research	2.8
Less than 1 Year	2.3
56-60	2

Samsung Electronics ROI Score by Gender

Male customers rated Samsung Electronics's ROI score 0.7 stars higher than Female customers.

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Male

3.7/5

Female

3/5

Samsung Electronics ROI Score by Ethnicity

Samsung Electronics's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 3	Other	3

Samsung Electronics ROI Score by Age

Samsung Electronics's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 2.6	26-30	2.6
46-50 3.6	46-50	3.6
51-55 4	51-55	4
56-60 2	56-60	2
61-65 3.1	61-65	3.1

Samsung Electronics ROI Score by Usage

Samsung Electronics's ROI score was rated the highest by customers who have used Samsung Electronics's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.3
1 to 2 Years	4.1
2 to 5 Years	3.6
5 to 10 Years	3.1
Over 10 Years	4.2

Samsung Electronics ROI Score by Industry

Samsung Electronics's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	3.8
Marketing, Advertising and Research	2.8

Samsung Electronics Pricing vs. Competitors

Compared to its competitors, Samsung Electronics's ROI score is rated right above HTC Corp, and is preceded by Apple.

COMPANY		Pricing Score
	Xiaomi Technology	4.2/5
	Huawei	4/5
	Apple	4/5
	Samsung Electronics	3.8/5
	HTC Corp	3.6/5
	Huawei Technologies Company	3.5/5
	Electrolux	2.3/5
	LG Electronics North America	1.5/5

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Samsung Electronics Customer Satisfaction (CSAT)

Samsung Electronics Customer Satisfaction (CSAT) Score

83 / 100

Samsung Electronics has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	44%
Satisfied	39%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	1%
Very Dissatisfied	10%

Very Satisfied

44%

Satisfied

39%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Samsung Electronics Customer Satisfaction

Samsung Electronics's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

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Ranked Samsung Electronics Customer Satisfaction the Highest

18-25	92%
2 to 5 Years	90%
African American/Black	89%

Ranked Samsung Electronics Customer Satisfaction the Lowest

Less than 1 Year	67%
26-30	60%
Caucasian	57%

Samsung Electronics Customer Satisfaction Score by Gender

Male customers rated Samsung Electronics's Customer Satisfaction score 10 points higher than Female customers.

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77 / 100

Male

	Very Satisfied	46%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	0%
	Very Dissatisfied	19%

67 / 100

Female

	Very Satisfied	0%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	33%

Samsung Electronics Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Samsung Electronics' Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.

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57 / 100

Very Satisfied	14%
Satisfied	43%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

14%

Satisfied

43%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

29%

CSAT according to African American/Black

Samsung Electronics' Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.

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89 / 100

Very Satisfied	44%
Satisfied	45%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

44%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

CSAT according to Asian or Pacific Islander

Samsung Electronics' Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.

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86 / 100

Very Satisfied	43%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

43%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to Other

Samsung Electronics' Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.

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62 / 100

Very Satisfied	37%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

37%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

38%

Samsung Electronics Customer Satisfaction Score by Age

Samsung Electronics's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

18-25

92%

26-30

60%

46-50

75%

51-55

67%

56-60

67%

Samsung Electronics Customer Satisfaction Score by Usage

Samsung Electronics's Customer Satisfaction score was rated the highest by customers who have used Samsung Electronics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67
2 to 5 Years	90
5 to 10 Years	67
Over 10 Years	70

Samsung Electronics Customer Satisfaction Score by Industry

Samsung Electronics's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech	67

Samsung Electronics Customer Satisfaction vs. Competitors

Compared to its competitors, Samsung Electronics's Customer Satisfaction score is rated right above Electrolux, and is preceded by Huawei.

COMPANY		Customer Satisfaction (CSAT) Score
	Huawei Technologies Company	100%
	Xiaomi Technology	89%
	Apple	85%
	Huawei	85%
	Samsung Electronics	83%
	Electrolux	35%
	HTC Corp	33%
	LG Electronics North America	7%

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Samsung Electronics Customer Service

3.8/5

Samsung Electronics has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Samsung Electronics's Customer Service

Address

443-742

Website

www.samsung.com

Phone Number

Quick Insights into Samsung Electronics Customer Service

Samsung Electronics's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Samsung Electronics's products/services for Less than 1 Year.

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Ranked Samsung Electronics Customer Service the Highest

18-25	4.4
African American/Black	4.4
1 to 2 Years	4.3

Ranked Samsung Electronics Customer Service the Lowest

Caucasian	3
26-30	2.6
Less than 1 Year	2.5

Samsung Electronics Customer Service Score by Gender

Male customers rated Samsung Electronics's Customer Service score 0.8 stars higher than Female customers.

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Male

3.9/5

Female

3.1/5

Samsung Electronics Customer Service Score by Ethnicity

Samsung Electronics's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.1	Other	3.1

Samsung Electronics Customer Service Score by Age

Samsung Electronics's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 2.6	26-30	2.6
46-50 3.2	46-50	3.2
51-55 4	51-55	4
56-60 2.8	56-60	2.8
61-65 3.3	61-65	3.3

Samsung Electronics Customer Service Score by Usage

Samsung Electronics's Customer Service score was rated the highest by customers who have used Samsung Electronics's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	4.3
2 to 5 Years	4
5 to 10 Years	3.3
Over 10 Years	4.1

Samsung Electronics Customer Service Score by Industry

Samsung Electronics's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.9
Marketing, Advertising and Research	4

Samsung Electronics Customer Service vs. Competitors

Compared to its competitors, Samsung Electronics's Customer Service score is rated right above HTC Corp, and is preceded by Huawei.

COMPANY		Customer Service Score
	Apple	4.2/5
	Xiaomi Technology	4/5
	Huawei	4/5
	Samsung Electronics	3.8/5
	HTC Corp	3.7/5
	Huawei Technologies Company	3.5/5
	Electrolux	2.3/5
	LG Electronics North America	1.5/5

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Samsung Electronics as an Employer

4.6/5

Samsung Electronics has a 4.6/5 stars for its overall company culture rated by their employees

top

10%

CEO of Samsung Electronics

Young Hoon Eom

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Samsung Electronics scored a 30 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Samsung Electronics would recommend the brand to a friend. ENPS measures how likely Samsung Electronics employees would recommend working at Samsung Electronics to a friend.

Net Promoter Score

NPS Score

56%	Promoters
18%	Passive
26%	Detractors

Employee Net Promoter Score

-4

eNPS Score

33%	Promoters
30%	Passive
37%	Detractors

Global Ranking Snapshot

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4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail