43
NPS
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Xiaomi Technology is ranked #242 in Tech Brands
Xiaomi Technology is ranked #242 in Tech Brands
About Xiaomi Technology's Brand
Developer of smartphones and electronic devices intended to allow its users to communicate with each other. The company's smart devices and software enables its users to interact, read and share content with other users, it also produces other connected devices including smart televisions, wearables and audio devices, providing users with a variety of product range. Xiaomi Technology’s brand is ranked #714 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Xiaomi Technology. When compared to other organizations within the Tech industry, Xiaomi Technology is ranked #242. Among its major competitors, Xiaomi Technology is ranked in 1st place for NPS while Huawei is 2nd, and Vivo is 3rd.
Brand at a Glance
84%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4/5
Customer Service
Xiaomi Technology Ranking
- #242 in Tech
- #1 / 4 of its competitors
Xiaomi Technology NPS
Xiaomi Technology's Net Promoter Score (NPS) is a 43 with 60% Promoters, 23% Passives, and 17% Detractors. Net Promoter Score tracks whether Xiaomi Technology's customers would recommend using the product based on a scale of -100 to 100.
Xiaomi Technology Overall NPS
| 60% | Promoters |
|---|---|
| 23% | Passives |
| 17% | Detractors |
Xiaomi Technology NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 40 | Mar 2024 | 40 |
Apr 2024 40 | Apr 2024 | 40 |
Jun 2024 40 | Jun 2024 | 40 |
Jul 2024 42 | Jul 2024 | 42 |
Aug 2024 40 | Aug 2024 | 40 |
Nov 2024 41 | Nov 2024 | 41 |
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 42 | Mar 2025 | 42 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 42 | May 2025 | 42 |
Jul 2025 41 | Jul 2025 | 41 |
Dec 2025 43 | Dec 2025 | 43 |
How Other Brands Compare
Xiaomi Technology is ranked first for NPS among its competitors. Huawei and iRobot come in second and third, with Flipkart coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Xiaomi Technology NPS by Gender
Male customers rated Xiaomi Technology's NPS 13 points higher than Female customers.
Male
49
Xiaomi Technology's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
36
Xiaomi Technology's NPS was rated 36 by Female customers on Comparably.
48%
Promoters
40%
Passives
12%
Detractors
Xiaomi Technology NPS by Ethnicity
Xiaomi Technology's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 29 | Asian or Pacific Islander | 29 |
Other 82 | Other | 82 |
Xiaomi Technology NPS by Age
Xiaomi Technology's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Xiaomi Technology NPS by Usage
Xiaomi Technology's NPS was rated the highest by customers who have used Xiaomi Technology's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
Xiaomi Technology NPS vs Companies in Tech
In the Tech industry, Xiaomi Technology's NPS is rated right above Netflix, and is preceded by Zoom Video Communications.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Zoom Video Communications | 44 |
 | Xiaomi Technology | 43 |
 | Netflix | 43 |
 | 42 | |
 | ROBLOX | 38 |
 | Peloton | 31 |
Xiaomi Technology Customer Reviews
Out of the 11 Xiaomi Technology customer reviews 11 were positive and 0 were constructive. Xiaomi Technology customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Xiaomi Technology Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Xiaomi Technology users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Xiaomi Technology Customer Loyalty Score by Gender
Male customers rated Xiaomi Technology's Customer Loyalty score 1% higher than Female customers.
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Male
82%
Yes
Female
81%
Yes
Xiaomi Technology Customer Loyalty Score by Ethnicity
Xiaomi Technology's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Xiaomi Technology.
70
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Xiaomi Technology Customer Loyalty Score by Age
Xiaomi Technology's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 91% | 26-30 | 91% |
31-35 78% | 31-35 | 78% |
41-45 55% | 41-45 | 55% |
Xiaomi Technology Customer Loyalty Score by Usage
Xiaomi Technology's Customer Loyalty score was rated the highest by customers who have used Xiaomi Technology's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Xiaomi Technology Customer Loyalty Score by Industry
Xiaomi Technology's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Xiaomi Technology Customer Loyalty vs. Competitors
Compared to its competitors, Xiaomi Technology's Customer Loyalty score is rated right above Flipkart, and is preceded by Vivo.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Xiaomi Technology's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| 87% | |
| Spotify | 87% |
| Apple | 86% |
| Xiaomi Technology | 84% |
| Zoom Video Communications | 84% |
| Peloton | 82% |
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Xiaomi Technology Product Quality
4.2/5
Xiaomi Technology has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Xiaomi Technology Product Information
Xiaomi Technology’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Xiaomi Technology's product the highest. Reviewers from the Tech industry rated Xiaomi Technology the lowest at 3.7.
- Website
- www.mi.com
- Company Size
- 5,001-10,000 Employees
Industry
Hardware and Devices
Quick Insights into Xiaomi Technology Product Quality
Xiaomi Technology's Product Quality score was rated highest by customers who have used Xiaomi Technology's products/services for 2 to 5 Years, and rated lowest by customers ages 41-45.
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Ranked Xiaomi Technology Product Quality the Highest
Ranked Xiaomi Technology Product Quality the Lowest
Xiaomi Technology Product Quality Score by Gender
Female customers rated Xiaomi Technology's Product Quality score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
Xiaomi Technology Product Quality Score by Ethnicity
Xiaomi Technology's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.4 | Other | 4.4 |
Xiaomi Technology Product Quality Score by Age
Xiaomi Technology's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
Xiaomi Technology Product Quality Score by Usage
Xiaomi Technology's Product Quality score was rated the highest by customers who have used Xiaomi Technology's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Xiaomi Technology Product Quality Score by Industry
Xiaomi Technology's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Xiaomi Technology Product Quality vs. Competitors
Compared to its competitors, Xiaomi Technology's Product Quality score is rated right above HTC Corp, and is preceded by Huawei.
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Product Quality for Other Tech Brands
In the Tech industry, Xiaomi Technology's Product Quality score is rated right above Google, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Zoom Video Communications | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| Xiaomi Technology | 4.2/5 |
| 4.1/5 | |
| Peloton | 4/5 |
| ROBLOX | 4/5 |
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Xiaomi Technology Pricing
Xiaomi Technology ROI & Value For Money
4.2/5
Xiaomi Technology has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Xiaomi Technology Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Tech industry think that they had the lowest ROI from Xiaomi Technology.
Quick Insights into Xiaomi Technology ROI
Xiaomi Technology's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 31-35.
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Ranked Xiaomi Technology ROI the Highest
Ranked Xiaomi Technology ROI the Lowest
Xiaomi Technology ROI Score by Gender
Male customers rated Xiaomi Technology's ROI score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
Xiaomi Technology ROI Score by Ethnicity
Xiaomi Technology's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
Xiaomi Technology ROI Score by Age
Xiaomi Technology's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.2 | 31-35 | 3.2 |
41-45 4.1 | 41-45 | 4.1 |
Xiaomi Technology ROI Score by Usage
Xiaomi Technology's ROI score was rated the highest by customers who have used Xiaomi Technology's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Xiaomi Technology ROI Score by Industry
Xiaomi Technology's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Xiaomi Technology Pricing vs. Competitors
Compared to its competitors, Xiaomi Technology's ROI score is rated right above Vivo.
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ROI for Other Tech Brands
In the Tech industry, Xiaomi Technology's ROI score is rated right above Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| Xiaomi Technology | 4.2/5 |
| Zoom Video Communications | 4.1/5 |
| 4/5 | |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| ROBLOX | 3.8/5 |
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Xiaomi Technology Customer Satisfaction (CSAT)
Xiaomi Technology Customer Satisfaction (CSAT) Score
89 / 100
Xiaomi Technology has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
1%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Xiaomi Technology Customer Satisfaction
Xiaomi Technology's Customer Satisfaction score was rated highest by customers who have used Xiaomi Technology's products/services for 2 to 5 Years, and rated lowest by customers ages 41-45.
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Ranked Xiaomi Technology Customer Satisfaction the Highest
Ranked Xiaomi Technology Customer Satisfaction the Lowest
Xiaomi Technology Customer Satisfaction Score by Gender
Male customers rated Xiaomi Technology's Customer Satisfaction score 2 points higher than Female customers.
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90 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
88 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 64% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Xiaomi Technology Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Xiaomi Technology's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Xiaomi Technology's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Xiaomi Technology's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
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84 / 100
Very Satisfied
36%
Satisfied
48%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
4%
CSAT according to Other
Xiaomi Technology's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
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90 / 100
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
Xiaomi Technology Customer Satisfaction Score by Age
Xiaomi Technology's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 41-45 | 67% |
Xiaomi Technology Customer Satisfaction Score by Usage
Xiaomi Technology's Customer Satisfaction score was rated the highest by customers who have used Xiaomi Technology's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Xiaomi Technology Customer Satisfaction Score by Industry
Xiaomi Technology's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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}Xiaomi Technology Customer Satisfaction vs. Competitors
Compared to its competitors, Xiaomi Technology's Customer Satisfaction score is rated right above Huawei, and is preceded by Vivo.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Xiaomi Technology's Customer Satisfaction score is rated right above Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Xiaomi Technology | 89% |
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| 81% | |
| Zoom Video Communications | 74% |
| ROBLOX | 73% |
| Peloton | 63% |
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Xiaomi Technology Customer Service
4/5
Xiaomi Technology has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Xiaomi Technology's Customer Service
Address
Number 58 Qinghe Middle Street, Beijing, 100085 British Indian Ocean
Website
www.mi.com
Phone Number
6
Quick Insights into Xiaomi Technology Customer Service
Xiaomi Technology's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 31-35.
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Ranked Xiaomi Technology Customer Service the Highest
Ranked Xiaomi Technology Customer Service the Lowest
Xiaomi Technology Customer Service Score by Gender
Male customers rated Xiaomi Technology's Customer Service score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Xiaomi Technology Customer Service Score by Ethnicity
Xiaomi Technology's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Xiaomi Technology Customer Service Score by Age
Xiaomi Technology's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2.7 | 31-35 | 2.7 |
41-45 3.4 | 41-45 | 3.4 |
Xiaomi Technology Customer Service Score by Usage
Xiaomi Technology's Customer Service score was rated the highest by customers who have used Xiaomi Technology's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Xiaomi Technology Customer Service Score by Industry
Xiaomi Technology's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Xiaomi Technology Customer Service vs. Competitors
Compared to its competitors, Xiaomi Technology's Customer Service score is rated right above Huawei, and is preceded by Vivo.
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Customer Service for Other Tech Brands
In the Tech industry, Xiaomi Technology's Customer Service score is rated right above Google, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Xiaomi Technology | 4/5 |
| 4/5 | |
| Zoom Video Communications | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| ROBLOX | 3.6/5 |
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Xiaomi Technology as an Employer
4.6/5
Xiaomi Technology has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Xiaomi Technology scored a 43 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Xiaomi Technology would recommend the brand to a friend. ENPS measures how likely Xiaomi Technology employees would recommend working at Xiaomi Technology to a friend.
Net Promoter Score
43
NPS Score
| 60% | Promoters |
|---|---|
| 23% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
Xiaomi Technology is ranked #714 in the Global Top 100 Brands. It ranks just behind CNBC and just ahead of NFL Network.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
712 |  | Saudi Aramco |  | Amin Nasser | Energy and Manufacturing |
713 |  | CNBC |  | Mark Hoffman | Media and Entertainment |
714 | | Xiaomi Technology | | Jun Lei | Tech |
715 |  | NFL Network |  | Brian Rolapp | Media and Entertainment |
716 |  | Benefit Cosmetics |  | Jean-Andre Rougeot | Fashion and Beauty |
717 |  | Ripple |  | Brad Garlinghouse | Tech |
718 |  | ipsy |  | Marcelo Camberos | Fashion and Beauty |
Tech Ranking Snapshot
Xiaomi Technology is ranked #242 in the Tech Industry. It ranks just behind Huawei and just ahead of Ripple.
| RANK | COMPANY | Location | |
|---|---|---|---|
240 |  | SoundCloud | Berlin, MD |
241 | | Huawei | |
242 | | Xiaomi Technology | |
243 | | Ripple | San Francisco, CA |
244 |  | Penguin Random House | |
245 |  | IntouchCX | Winnipeg |
246 |  | Ezappsolution | New York City, NY |
