50
NPS
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Ranked
#35
Global Top 100 Brands
Brand Page
Salesforce / Slack
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Salesforce / Slack is ranked #33 in Top Brands for MillennialsAwards & Recognition
Salesforce / Slack is ranked #33 in Top Brands for Millennials
Awards & Recognition
About Slack's Brand
Slack is a team communication application providing services such as real-time messaging, archiving, and search for modern teams. Slack’s brand is ranked #35 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Slack. When compared to other organizations within the Tech industry, Slack is ranked #13. Among its major competitors, Slack is ranked in 2nd place for NPS while CollabNet is 1st, and Atlassian is 3rd. Overall, Slack has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $20.69B
Brand at a Glance
86%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Slack CMO
Slack Ranking
- #35 / 100 in Global Best Brands
- #33 in Top Brands for Millennials
- #13 in Tech
- #2 / 3 of its competitors
Slack NPS
Slack's Net Promoter Score (NPS) is a 50 with 65% Promoters, 20% Passives, and 15% Detractors. Net Promoter Score tracks whether Slack's customers would recommend using the product based on a scale of -100 to 100.
Slack Overall NPS
| 65% | Promoters |
|---|---|
| 20% | Passives |
| 15% | Detractors |
Slack NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 50 | Aug 2024 | 50 |
Sep 2024 50 | Sep 2024 | 50 |
Oct 2024 51 | Oct 2024 | 51 |
Nov 2024 51 | Nov 2024 | 51 |
Feb 2025 51 | Feb 2025 | 51 |
Apr 2025 51 | Apr 2025 | 51 |
May 2025 51 | May 2025 | 51 |
Jun 2025 51 | Jun 2025 | 51 |
Sep 2025 51 | Sep 2025 | 51 |
Oct 2025 49 | Oct 2025 | 49 |
Nov 2025 49 | Nov 2025 | 49 |
Jan 2026 49 | Jan 2026 | 49 |
How Other Brands Compare
Slack is ranked second for NPS among its competitors. CollabNet and Atlassian come in first and third. Among those competitors, it is the second most valued company behind Atlassian.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Slack NPS by Gender
Female customers rated Slack's NPS 30 points higher than Male customers.
Male
35
Slack's NPS was rated 35 by Male customers on Comparably.
54%
Promoters
27%
Passives
19%
Detractors
Female
65
Slack's NPS was rated 65 by Female customers on Comparably.
73%
Promoters
19%
Passives
8%
Detractors
Slack NPS by Ethnicity
Slack's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black 37 | African American/Black | 37 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 100 | Other | 100 |
Slack NPS by Age
Slack's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Slack NPS by Usage
Slack's NPS was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 49 | Less than 1 Year | 49 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 77 | 5 to 10 Years | 77 |
Slack Customer Reviews
Out of the 12 Slack customer reviews 12 were positive and 0 were constructive. Slack customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Slack Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Slack users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Slack Customer Loyalty Score by Gender
Female customers rated Slack's Customer Loyalty score 9% higher than Male customers.
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Male
86%
Yes
Female
95%
Yes
Slack Customer Loyalty Score by Ethnicity
Slack's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Slack.
90
out of 100
Caucasian
78
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
100
out of 100
Other
Slack Customer Loyalty Score by Age
Slack's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Slack.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 91% | 26-30 | 91% |
31-35 91% | 31-35 | 91% |
36-40 94% | 36-40 | 94% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 80% | 51-55 | 80% |
Slack Customer Loyalty Score by Usage
Slack's Customer Loyalty score was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Slack Customer Loyalty Score by Industry
Slack's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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Slack Customer Loyalty vs. Competitors
Compared to its competitors, Slack's Customer Loyalty score is rated right above Atlassian.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Slack's Customer Loyalty score is rated right above Apple, and is preceded by Spotify.
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Slack Product Quality
4.3/5
Slack has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Slack Product Information
Slack serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Slack supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Slack’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Slack's product the highest. Reviewers from the Tech industry rated Slack the lowest at 4.5.
- Website
- http://slack.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Enterprise
Productivity
SaaS
Languages Supported
English
French
German
Spanish
Japanese
Product Type
Communication Software
Project Management Software
Project Collaboration Software
Visual Project Management Software
Productivity Software
Web Collaboration Software
Unified Communications Software
Instant Messaging & Chat Software
File Sharing Software
Team Communication Software
Quick Insights into Slack Product Quality
Slack's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Slack Product Quality the Highest
Ranked Slack Product Quality the Lowest
Slack Product Quality Score by Gender
Female customers rated Slack's Product Quality score 0.6 stars higher than Male customers.
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Male
4.1/5
Female
4.7/5
Slack Product Quality Score by Ethnicity
Slack's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Slack.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.5 | Other | 4.5 |
Slack Product Quality Score by Age
Slack's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.4 | 51-55 | 4.4 |
Slack Product Quality Score by Usage
Slack's Product Quality score was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Slack Product Quality Score by Industry
Slack's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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Slack Product Quality vs. Competitors
Compared to its competitors, Slack's Product Quality score is rated right above Atlassian.
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Product Quality for Other Tech Brands
In the Tech industry, Slack's Product Quality score is rated right above Apple, and is preceded by Nintendo.
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Slack Pricing
Slack ROI & Value For Money
4.1/5
Slack has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Slack Pricing Plans
Slack has a pricing structure that accommodates small, medium, and large businesses. Starting from $8/month, Slack uses a subscription model and offers the following: • No limits on time or users, • Search and browse up to 10k of the most recent messages, and • 10 apps or service integrations.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Slack.
Who Uses Slack?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Slack ROI
Slack's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Slack ROI the Highest
Ranked Slack ROI the Lowest
Slack ROI Score by Gender
Female customers rated Slack's ROI score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
Slack ROI Score by Ethnicity
Slack's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Slack.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Slack ROI Score by Age
Slack's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4 | 51-55 | 4 |
Slack ROI Score by Usage
Slack's ROI score was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Slack ROI Score by Industry
Slack's ROI score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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Slack Pricing vs. Competitors
Compared to its competitors, Slack's ROI score is rated right above Atlassian.
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ROI for Other Tech Brands
In the Tech industry, Slack's ROI score is rated right above Zoom Video Communications.
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Slack Customer Satisfaction (CSAT)
Slack Customer Satisfaction (CSAT) Score
90 / 100
Slack has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
38%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Slack Customer Satisfaction
Slack's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Slack Customer Satisfaction the Highest
Ranked Slack Customer Satisfaction the Lowest
Slack Customer Satisfaction Score by Gender
Female customers rated Slack's Customer Satisfaction score 13 points higher than Male customers.
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87 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 49% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 5% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Slack Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Slack's Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
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94 / 100
Very Satisfied
52%
Satisfied
42%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
0%
CSAT according to African American/Black
Slack's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Slack's Customer Satisfaction (CSAT) score was rated 95% according to Asian or Pacific Islander users and customers.
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95 / 100
Very Satisfied
53%
Satisfied
42%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
0%
CSAT according to Other
Slack's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Slack Customer Satisfaction Score by Age
Slack's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Slack.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 92% | |||||||||||||||
| 36-40 | 90% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 84% |
Slack Customer Satisfaction Score by Usage
Slack's Customer Satisfaction score was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Slack Customer Satisfaction Score by Industry
Slack's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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}Slack Customer Satisfaction vs. Competitors
Compared to its competitors, Slack's Customer Satisfaction score is rated right above Atlassian.
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VS
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Slack's Customer Satisfaction score is rated right above Nintendo.
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Slack Customer Service
4.1/5
Slack has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Slack's Customer Service
Address
155 5th Street, San Francisco, CA 94103
Website
http://slack.com
Quick Insights into Slack Customer Service
Slack's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.
Sign Up to unlock insights into how customers have ranked Slack's Customer Service score.
Ranked Slack Customer Service the Highest
Ranked Slack Customer Service the Lowest
Slack Customer Service Score by Gender
Female customers rated Slack's Customer Service score 0.2 stars higher than Male customers.
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Male
4/5
Female
4.2/5
Slack Customer Service Score by Ethnicity
Slack's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Slack.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.4 | Other | 4.4 |
Slack Customer Service Score by Age
Slack's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Slack.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.2 | 51-55 | 4.2 |
Slack Customer Service Score by Usage
Slack's Customer Service score was rated the highest by customers who have used Slack's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Slack Customer Service Score by Industry
Slack's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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Slack Customer Service vs. Competitors
Compared to its competitors, Slack's Customer Service score is rated right above Atlassian.
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Customer Service for Other Tech Brands
In the Tech industry, Slack's Customer Service score is rated right above Google, and is preceded by Apple.
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Slack as an Employer
4.6/5
Slack has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Slack scored a 50 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of Slack would recommend the brand to a friend. ENPS measures how likely Slack employees would recommend working at Slack to a friend.
Net Promoter Score
50
NPS Score
| 65% | Promoters |
|---|---|
| 20% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
58
eNPS Score
| 72% | Promoters |
|---|---|
| 14% | Passive |
| 14% | Detractors |
Global Ranking Snapshot
Slack is ranked #35 in the Global Top 100 Brands. It ranks just behind NVIDIA and just ahead of Honda.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
33 |  | Starbucks |  | Howard Schultz | Travel and Hospitality |
34 |  | NVIDIA |  | Jensen Huang | Tech |
35 | | Slack | | Stewart Butterfield | Tech |
36 |  | Honda |  | Takahiro Hachigo | Automotive and Transportation |
37 |  | Audi |  | Markus Duesmann | Automotive and Transportation |
38 |  | Red Bull |  | Dietrich Mateschitz | Food and Beverages |
39 |  | Colgate Palmolive |  | Noel Wallace | Consumer Goods |
