

Zoom is an all-in-one intelligent collaboration platform that makes connecting easier, more immersive, and more dynamic for businesses and individuals. Zoom technology puts people at the center, enabling meaningful connections, facilitating modern collaboration, and driving human innovation through solutions like team chat, phone, meetings, omnichannel cloud contact center, smart recordings, whiteboard, and more, in one offering. Founded in 2011, Zoom is publicly traded (NASDAQ:ZM) and headquartered in San Jose, California. Get more info at zoom.com. Zoom Video Communications’s brand is ranked #12 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Zoom Video Communications. When compared to other organizations within the Tech industry, Zoom Video Communications is ranked #6. Among its major competitors, Zoom Video Communications is ranked in 2nd place for NPS while Slack is 1st, and Cisco is 3rd.Their current market cap is $93.30B
Zoom Video Communications's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether Zoom Video Communications's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 18% | Passives |
| 19% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 43 | Feb 2025 | 43 |
Mar 2025 43 | Mar 2025 | 43 |
May 2025 43 | May 2025 | 43 |
Jun 2025 43 | Jun 2025 | 43 |
Jul 2025 43 | Jul 2025 | 43 |
Aug 2025 43 | Aug 2025 | 43 |
Sep 2025 43 | Sep 2025 | 43 |
Oct 2025 43 | Oct 2025 | 43 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 43 | Dec 2025 | 43 |
Feb 2026 43 | Feb 2026 | 43 |
Apr 2026 43 | Apr 2026 | 43 |
Zoom Video Communications is ranked second for NPS among its competitors. Slack and Cisco come in first and third, with BlueJeans Network coming in at #4. Among those competitors, it is the second most valued company behind Cisco.
![]() Zoom Video Communications | ![]() Slack | ![]() Cisco | ![]() BlueJeans Network | |
| Global Ranking | #12 | #35 | #71 | #- |
| NPS | 44 | 49 | 35 | -34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $93.30B | $20.69B | $192.85B | $750.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zoom Video Communications's NPS was rated 49 by both Female and Male customers on Comparably.
Zoom Video Communications's NPS was rated 49 by Male customers on Comparably.
Zoom Video Communications's NPS was rated 49 by Female customers on Comparably.
Zoom Video Communications's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 28 | Hispanic or Latino | 28 |
African American/Black 46 | African American/Black | 46 |
Asian or Pacific Islander 39 | Asian or Pacific Islander | 39 |
Other 30 | Other | 30 |
Zoom Video Communications's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Zoom Video Communications's NPS was rated the highest by customers who have used Zoom Video Communications's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 54 | 1 to 2 Years | 54 |
2 to 5 Years 52 | 2 to 5 Years | 52 |
5 to 10 Years 71 | 5 to 10 Years | 71 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Zoom Video Communications's NPS is rated right above Cisco, and is preceded by Slack.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Slack | 49 |
![]() | Zoom Video Communications | 44 |
![]() | Cisco | 35 |
![]() | ON24 | 28 |
![]() | BrightTALK | -18 |
![]() | BlueJeans Network | -34 |
![]() | Vidyo | -50 |
Out of the 33 Zoom Video Communications customer reviews 31 were positive and 2 were constructive. Zoom Video Communications customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Zoom Video Communications users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Zoom Video Communications's Customer Loyalty score 6% higher than Male customers.
Zoom Video Communications's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Zoom Video Communications's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 86% | 26-30 | 86% |
31-35 85% | 31-35 | 85% |
36-40 91% | 36-40 | 91% |
41-45 97% | 41-45 | 97% |
46-50 96% | 46-50 | 96% |
51-55 96% | 51-55 | 96% |
56-60 90% | 56-60 | 90% |
61-65 70% | 61-65 | 70% |
66+ 74% | 66+ | 74% |
Zoom Video Communications's Customer Loyalty score was rated the highest by customers who have used Zoom Video Communications's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zoom Video Communications's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Public Relations and Communications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Zoom Video Communications's Customer Loyalty score is rated right above Cisco, and is preceded by Slack.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Slack | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Cisco | 81% |
![]() | BrightTALK | 68% |
![]() | ON24 | 67% |
![]() | BlueJeans Network | 55% |
![]() | Vidyo | 54% |
In the Tech industry, Zoom Video Communications's Customer Loyalty score is rated right above Peloton, and is preceded by Apple.
Zoom Video Communications has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Zoom Video Communications serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Zoom Video Communications supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Zoom Video Communications’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Zoom Video Communications's product the highest. Reviewers from the Business Supplies and Equipment industry rated Zoom Video Communications the lowest at 4.6.
Zoom Video Communications's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Zoom Video Communications's Product Quality score 0.1 stars higher than Male customers.
Zoom Video Communications's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.2 | Other | 4.2 |
Zoom Video Communications's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.3 | 66+ | 3.3 |
Zoom Video Communications's Product Quality score was rated the highest by customers who have used Zoom Video Communications's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zoom Video Communications's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Zoom Video Communications's Product Quality score is rated right above Cisco, and is preceded by Slack.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Slack | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Cisco | 4.1/5 |
![]() | ON24 | 4/5 |
![]() | BlueJeans Network | 4/5 |
![]() | BrightTALK | 3.1/5 |
![]() | Vidyo | 2.8/5 |
In the Tech industry, Zoom Video Communications's Product Quality score is rated right above Apple, and is preceded by Nintendo.
Zoom Video Communications has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Zoom Video Communications has a pricing structure that accommodates small, medium, and large businesses. Starting from $13.99/month, Zoom Video Communications uses a subscription model and offers the following: Pro - for small teams: $13.99/month/host, Business - for small & medium sized businesses: $18.99/month/host (min 10 hosts), and Enterprise - for large enterprises: $18.99/month/host (min 100 hosts).
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Public Relations and Communications industry think that they had the lowest ROI from Zoom Video Communications.
Zoom Video Communications's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Zoom Video Communications's ROI score 0.1 stars higher than Male customers.
Zoom Video Communications's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.7 | Other | 3.7 |
Zoom Video Communications's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.4 | 66+ | 3.4 |
Zoom Video Communications's ROI score was rated the highest by customers who have used Zoom Video Communications's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zoom Video Communications's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Zoom Video Communications's ROI score is rated right above Cisco, and is preceded by Slack.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Slack | 4.1/5 |
![]() | Zoom Video Communications | 4.1/5 |
![]() | Cisco | 4/5 |
![]() | ON24 | 3.8/5 |
![]() | BlueJeans Network | 3.7/5 |
![]() | BrightTALK | 3.1/5 |
![]() | Vidyo | 2.7/5 |
In the Tech industry, Zoom Video Communications's ROI score is rated right above Google.
Zoom Video Communications has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zoom Video Communications's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
Female customers rated Zoom Video Communications's Customer Satisfaction score 10 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 1% | |
Very Dissatisfied | 10% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
Zoom Video Communications' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Zoom Video Communications' Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.
Zoom Video Communications' Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
Zoom Video Communications' Customer Satisfaction (CSAT) score was rated 93% according to Asian or Pacific Islander users and customers.
Zoom Video Communications' Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Zoom Video Communications's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 81% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 85% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 93% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 66+ | 40% |
Zoom Video Communications's Customer Satisfaction score was rated the highest by customers who have used Zoom Video Communications's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Zoom Video Communications's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Zoom Video Communications's Customer Satisfaction score is rated right above ON24, and is preceded by Cisco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Slack | 90% |
![]() | Cisco | 78% |
![]() | Zoom Video Communications | 74% |
![]() | ON24 | 63% |
![]() | BrightTALK | 52% |
![]() | Vidyo | 33% |
![]() | BlueJeans Network | 0% |
In the Tech industry, Zoom Video Communications's Customer Satisfaction score is rated right above ROBLOX, and is preceded by Google.
Zoom Video Communications has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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55 Almaden Blvd, San Jose, CA 95113
https://www.zoom.us/
1.888.799.9666
Zoom Video Communications's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Public Relations and Communications industry.
Male customers rated Zoom Video Communications's Customer Service score 0.1 stars higher than Female customers.
Zoom Video Communications's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.9 | Other | 3.9 |
Zoom Video Communications's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4 | 51-55 | 4 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.3 | 66+ | 3.3 |
Zoom Video Communications's Customer Service score was rated the highest by customers who have used Zoom Video Communications's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Zoom Video Communications's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Zoom Video Communications's Customer Service score is rated right above BlueJeans Network, and is preceded by Cisco.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Slack | 4.1/5 |
![]() | Cisco | 4.1/5 |
![]() | Zoom Video Communications | 4/5 |
![]() | BlueJeans Network | 3.5/5 |
![]() | ON24 | 3.3/5 |
![]() | BrightTALK | 3.1/5 |
![]() | Vidyo | 2.9/5 |
In the Tech industry, Zoom Video Communications's Customer Service score is rated right above Google, and is preceded by Apple.
Zoom Video Communications has a 4.6/5 stars for its overall company culture rated by their employees

Zoom Video Communications scored a 44 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Zoom Video Communications would recommend the brand to a friend. ENPS measures how likely Zoom Video Communications employees would recommend working at Zoom Video Communications to a friend.
| 63% | Promoters |
|---|---|
| 18% | Passive |
| 19% | Detractors |
| 58% | Promoters |
|---|---|
| 15% | Passive |
| 27% | Detractors |
Zoom Video Communications is ranked #12 in the Global Top 100 Brands. It ranks just behind Trader Joe's and just ahead of The Walt Disney Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
10 | ![]() | Spotify | ![]() | Daniel Ek | Tech |
11 | ![]() | Trader Joe's | ![]() | Bryan Palbaum | Retail |
12 | ![]() | Zoom Video Communications | ![]() | Eric Yuan | Tech |
13 | ![]() | The Walt Disney Company | ![]() | Bob Chapek | Media and Entertainment |
14 | ![]() | ROBLOX | ![]() | David Baszucki | Media and Entertainment |
15 | ![]() | In-N-Out Burger | ![]() | Lynsi Snyder | Travel and Hospitality |
16 | ![]() | Vans | ![]() | Doug Palladini | Fashion and Beauty |
Zoom Video Communications is ranked #6 in the Tech Industry. It ranks just behind Spotify and just ahead of ROBLOX.
| RANK | COMPANY | Location | |
|---|---|---|---|
4 | ![]() | Mountain View, CA | |
5 | ![]() | Spotify | New York |
6 | ![]() | Zoom Video Communications | San Jose, CA |
7 | ![]() | ROBLOX | San Mateo, CA |
8 | ![]() | Nintendo | Redmond, WA |
9 | ![]() | Microsoft | Redmond, WA |
10 | ![]() | Rockstar Games | New York City, NY |