-23
NPS
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BrightTALK
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About BrightTALK's Brand
BrightTALK provides videos and webinars for professionals and their communities. Among its major competitors, BrightTALK is ranked in 8th place for NPS while GoTo is 1st, and Zoom Video Communications is 2nd. Overall, BrightTALK has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
71%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
BrightTALK CMO
BrightTALK Ranking
- #4 / 4 of its competitors
BrightTALK NPS
BrightTALK's Net Promoter Score (NPS) is a -23 with 29% Promoters, 19% Passives, and 52% Detractors. Net Promoter Score tracks whether BrightTALK's customers would recommend using the product based on a scale of -100 to 100.
BrightTALK Overall NPS
| 29% | Promoters |
|---|---|
| 19% | Passives |
| 52% | Detractors |
BrightTALK NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -7 | Dec 2023 | -7 |
Jan 2024 -12 | Jan 2024 | -12 |
Feb 2024 -18 | Feb 2024 | -18 |
Mar 2024 -14 | Mar 2024 | -14 |
Aug 2024 -18 | Aug 2024 | -18 |
Sep 2024 -17 | Sep 2024 | -17 |
Nov 2024 -16 | Nov 2024 | -16 |
Jan 2025 -20 | Jan 2025 | -20 |
Feb 2025 -15 | Feb 2025 | -15 |
Mar 2025 -14 | Mar 2025 | -14 |
Jun 2025 -17 | Jun 2025 | -17 |
Sep 2025 -22 | Sep 2025 | -22 |
How Other Brands Compare
BrightTALK is ranked #4 for NPS among its competitors. GoTo and Zoom Video Communications come in first and second, with YouTube coming in at third.
BrightTALK |  Zoom Video Communications |  YouTube |  GoTo | |
| Global Ranking | #- | #12 | #75 | #291 |
| NPS | -23 | 44 | 12 | 59 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Negative |
| Valuation Updated every 24 hours for public companies | - | $93.30B | $1.44T | $4.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BrightTALK NPS vs. Competitors
Compared to its competitors, BrightTALK's NPS is rated right above InterCall, and is preceded by ReadyTalk.
| COMPANY | NPS Score | |
|---|---|---|
| GoTo | 59 |
| Zoom Video Communications | 44 |
 | WebEx | 41 |
 | ON24 | 28 |
| YouTube | 12 |
 | TechTarget | 10 |
 | INXPO | 0 |
 | ReadyTalk | N/A |
| BrightTALK | -23 |
 | InterCall | -100 |
BrightTALK Customer Reviews
Out of the 2 BrightTALK customer reviews 1 was positive and 1 was constructive. BrightTALK customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
BrightTALK Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of BrightTALK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BrightTALK Customer Loyalty vs. Competitors
Compared to its competitors, BrightTALK's Customer Loyalty score is rated right above ON24, and is preceded by YouTube.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| InterCall | 100% |
| GoTo | 88% |
| Zoom Video Communications | 84% |
| WebEx | 82% |
| YouTube | 80% |
| BrightTALK | 71% |
| ON24 | 67% |
| TechTarget | 55% |
| INXPO | N/A |
| ReadyTalk | N/A |
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BrightTALK Product Quality
3/5
BrightTALK has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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BrightTALK Product Information
BrightTALK serves markets in the United States. BrightTALK supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
BrightTALK’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.brighttalk.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Content
Media
Languages Supported
English
Product Type
Webinars Software
BrightTALK Product Quality vs. Competitors
Compared to its competitors, BrightTALK's Product Quality score is rated right above ReadyTalk, and is preceded by InterCall.
| COMPANY | Product Quality Score | |
|---|---|---|
| INXPO | 4.5/5 |
| GoTo | 4.4/5 |
| WebEx | 4.4/5 |
| Zoom Video Communications | 4.3/5 |
| ON24 | 4/5 |
| TechTarget | 3.7/5 |
| YouTube | 3.4/5 |
| InterCall | 3.1/5 |
| BrightTALK | 3/5 |
| ReadyTalk | N/A |
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BrightTALK Pricing
BrightTALK ROI & Value For Money
2.9/5
BrightTALK has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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BrightTALK Pricing Plans
BrightTALK has a pricing structure that accommodates small, medium, and large businesses.
Who Uses BrightTALK?
Small Businesses
Medium Businesses
Large Enterprises
BrightTALK Pricing vs. Competitors
Compared to its competitors, BrightTALK's ROI score is rated right above InterCall, and is preceded by YouTube.
| COMPANY | Pricing Score | |
|---|---|---|
| INXPO | 4.5/5 |
| GoTo | 4.4/5 |
| WebEx | 4.1/5 |
| Zoom Video Communications | 4.1/5 |
| ON24 | 3.8/5 |
| TechTarget | 3.6/5 |
| YouTube | 3.1/5 |
| BrightTALK | 2.9/5 |
| InterCall | 1.5/5 |
| ReadyTalk | N/A |
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BrightTALK Customer Satisfaction (CSAT)
BrightTALK Customer Satisfaction (CSAT) Score
47 / 100
BrightTALK has an overall Customer Satisfaction score of 47 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
27%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
20%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BrightTALK Customer Satisfaction vs. Competitors
Compared to its competitors, BrightTALK's Customer Satisfaction score is rated right above INXPO, and is preceded by TechTarget.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| WebEx | 100% |
| GoTo | 89% |
| Zoom Video Communications | 74% |
| ON24 | 63% |
| YouTube | 61% |
| TechTarget | 55% |
| BrightTALK | 47% |
| INXPO | 0% |
| InterCall | 0% |
| ReadyTalk | 0% |
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BrightTALK Customer Service
3/5
BrightTALK has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About BrightTALK's Customer Service
Address
100 montgomery, suite 1900, San Francisco, CA 94105
Website
http://www.brighttalk.com
Phone Number
9724000145
BrightTALK Customer Service vs. Competitors
Compared to its competitors, BrightTALK's Customer Service score is rated right above InterCall, and is preceded by YouTube.
| COMPANY | Customer Service Score | |
|---|---|---|
| INXPO | 5/5 |
| GoTo | 4.3/5 |
| WebEx | 4.2/5 |
| Zoom Video Communications | 4/5 |
| TechTarget | 3.7/5 |
| ON24 | 3.3/5 |
| YouTube | 3/5 |
| BrightTALK | 3/5 |
| InterCall | 1.5/5 |
| ReadyTalk | N/A |
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BrightTALK as an Employer
4.1/5
BrightTALK has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
BrightTALK scored a -23 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of BrightTALK would recommend the brand to a friend. ENPS measures how likely BrightTALK employees would recommend working at BrightTALK to a friend.
Net Promoter Score
-23
NPS Score
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
