10
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
TechTarget
Marketing or Exec? Claim Your Free Account
About TechTarget's Brand
TechTarget is an online IT media related firm operating websites for targeted technical content and technology providers.
Brand at a Glance
55%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
TechTarget CMO
John Steinert
John Steinert serves as the Chief Marketing Officer of TechTarget. John started at TechTarget in April of 2016. John currently resides in the Greater Boston Area.
TechTarget NPS
TechTarget's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether TechTarget's customers would recommend using the product based on a scale of -100 to 100.
TechTarget Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
TechTarget NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 22 | Nov 2022 | 22 |
Dec 2022 15 | Dec 2022 | 15 |
Jan 2023 24 | Jan 2023 | 24 |
Aug 2023 28 | Aug 2023 | 28 |
Sep 2023 21 | Sep 2023 | 21 |
Dec 2023 25 | Dec 2023 | 25 |
Jan 2024 24 | Jan 2024 | 24 |
Mar 2024 18 | Mar 2024 | 18 |
Apr 2024 14 | Apr 2024 | 14 |
May 2024 17 | May 2024 | 17 |
Sep 2024 13 | Sep 2024 | 13 |
Oct 2024 10 | Oct 2024 | 10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TechTarget NPS by Gender
Female customers rated TechTarget's NPS 75 points higher than Male customers.
Male
-25
TechTarget's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
50
TechTarget's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
TechTarget NPS by Ethnicity
TechTarget's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
TechTarget NPS by Age
TechTarget's NPS was rated 67 points by customers ages 18-25 on Comparably.
TechTarget NPS by Usage
TechTarget's NPS was rated 0 points by customers who have used TechTarget's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
TechTarget Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of TechTarget users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TechTarget Customer Loyalty Score by Gender
Female customers rated TechTarget's Customer Loyalty score 23% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of TechTarget.
Male
55%
Yes
Female
78%
Yes
TechTarget Customer Loyalty Score by Ethnicity
TechTarget's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TechTarget.
78
out of 100
Caucasian
TechTarget Customer Loyalty Score by Age
TechTarget's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TechTarget.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
TechTarget Customer Loyalty Score by Usage
TechTarget's Customer Loyalty score was rated 40% by customers who have used TechTarget's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
TechTarget Customer Loyalty Score by Industry
TechTarget's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
TechTarget Product Quality
3.7/5
TechTarget has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock TechTarget's overall Product Quality score rated by its users and customers.
TechTarget Product Information
TechTarget’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TechTarget's product the highest.
- Website
- http://www.techtarget.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Business Services
SaaS
Quick Insights into TechTarget Product Quality
TechTarget's Product Quality score was rated highest by Caucasian customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked TechTarget's Product Quality.
Ranked TechTarget Product Quality the Highest
Ranked TechTarget Product Quality the Lowest
TechTarget Product Quality Score by Gender
Female customers rated TechTarget's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of TechTarget.
Male
3.9/5
Female
4.1/5
TechTarget Product Quality Score by Ethnicity
TechTarget's Product Quality score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TechTarget.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
TechTarget Product Quality Score by Age
TechTarget's Product Quality score was rated 3.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TechTarget.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
TechTarget Product Quality Score by Usage
TechTarget's Product Quality score was rated 3.5 stars by customers who have used TechTarget's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
TechTarget Product Quality Score by Industry
TechTarget's Product Quality score was rated 4.4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
TechTarget Pricing
TechTarget ROI & Value For Money
3.6/5
TechTarget has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock TechTarget's overall ROI score rated by its users and customers.
TechTarget Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into TechTarget ROI
TechTarget's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked TechTarget's ROI score.
Ranked TechTarget ROI the Highest
Ranked TechTarget ROI the Lowest
TechTarget ROI Score by Gender
Female customers rated TechTarget's ROI score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of TechTarget.
Male
3.7/5
Female
4.6/5
TechTarget ROI Score by Ethnicity
TechTarget's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TechTarget.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
TechTarget ROI Score by Age
TechTarget's ROI score was rated 4.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TechTarget.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
TechTarget ROI Score by Usage
TechTarget's ROI score was rated 4 stars by customers who have used TechTarget's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
TechTarget ROI Score by Industry
TechTarget's ROI score was rated 4.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
TechTarget Customer Satisfaction (CSAT)
TechTarget Customer Satisfaction (CSAT) Score
56 / 100
TechTarget has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
6%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TechTarget Customer Satisfaction
TechTarget's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked TechTarget's Customer Satisfaction.
Ranked TechTarget Customer Satisfaction the Highest
TechTarget Customer Satisfaction Score by Gender
TechTarget's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of TechTarget.
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
TechTarget Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TechTarget's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TechTarget.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
TechTarget Customer Service
3.7/5
TechTarget has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock TechTarget's overall Customer Service score rated by its users and customers.
About TechTarget's Customer Service
Address
275 Grove Street, Newton, MA
Website
http://www.techtarget.com
Quick Insights into TechTarget Customer Service
TechTarget's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked TechTarget's Customer Service score.
Ranked TechTarget Customer Service the Highest
Ranked TechTarget Customer Service the Lowest
TechTarget Customer Service Score by Gender
Female customers rated TechTarget's Customer Service score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of TechTarget.
Male
3.7/5
Female
4.1/5
TechTarget Customer Service Score by Ethnicity
TechTarget's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of TechTarget.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
TechTarget Customer Service Score by Age
TechTarget's Customer Service score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TechTarget.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
TechTarget Customer Service Score by Usage
TechTarget's Customer Service score was rated 4 stars by customers who have used TechTarget's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
TechTarget Customer Service Score by Industry
TechTarget's Customer Service score was rated 4.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
TechTarget as an Employer
4.5/5
TechTarget has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
TechTarget scored a 10 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of TechTarget would recommend the brand to a friend. ENPS measures how likely TechTarget employees would recommend working at TechTarget to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
