28
NPS
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ON24
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About ON24 Brand
ON24 provides webcasting, lead generation, and virtual event solutions to achieve performance requirements of companies. Among its major competitors, ON24 is ranked in 2nd place for NPS while Zoom Video Communications is 1st, and Invesco is 3rd. Overall, ON24 has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $200.00M
Brand at a Glance
67%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.3/5
Customer Service
ON24 Ranking
- #2 / 4 of its competitors
ON24 NPS
ON24's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether ON24's customers would recommend using the product based on a scale of -100 to 100.
ON24 Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
ON24 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 35 | Jun 2021 | 35 |
Jul 2021 33 | Jul 2021 | 33 |
Sep 2021 33 | Sep 2021 | 33 |
Jan 2022 33 | Jan 2022 | 33 |
Apr 2022 32 | Apr 2022 | 32 |
Jul 2022 31 | Jul 2022 | 31 |
Dec 2022 29 | Dec 2022 | 29 |
Jan 2023 29 | Jan 2023 | 29 |
May 2023 31 | May 2023 | 31 |
Aug 2023 29 | Aug 2023 | 29 |
Feb 2024 26 | Feb 2024 | 26 |
Dec 2025 28 | Dec 2025 | 28 |
How Other Brands Compare
ON24 is ranked second for NPS among its competitors. Zoom Video Communications and Invesco come in first and third, with INXPO coming in at #4. Among those competitors, it is the third most valued company behind Zoom Video Communications.
ON24 |  Zoom Video Communications |  Invesco |  INXPO | |
| Global Ranking | #- | #12 | #- | #- |
| NPS | 28 | 44 | 6 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $93.30B | $11.58B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ON24 NPS by Gender
ON24's NPS was rated -34 by Male customers on Comparably.
Male
-34
ON24's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
ON24's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
ON24 NPS by Ethnicity
ON24's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Other 34 | Other | 34 |
ON24 NPS by Usage
ON24's NPS was rated the highest by customers who have used ON24's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 16 | Less than 1 Year | 16 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 35 | 2 to 5 Years | 35 |
5 to 10 Years 46 | 5 to 10 Years | 46 |
ON24 NPS vs. Competitors
Compared to its competitors, ON24's NPS is rated right above Invesco, and is preceded by Zoom Video Communications.
| COMPANY | NPS Score | |
|---|---|---|
| Zoom Video Communications | 44 |
| ON24 | 28 |
| Invesco | 6 |
| INXPO | 0 |
 | Blippar | N/A |
 | ReadyTalk | N/A |
 | TalkPoint | N/A |
 | BrightTALK | -23 |
ON24 Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of ON24 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ON24 Customer Loyalty Score by Gender
ON24's Customer Loyalty score was rated 40 by Male customers on Comparably.
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Male
40%
Yes
Female
N/A
Yes
ON24 Customer Loyalty Score by Ethnicity
ON24's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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40
out of 100
Caucasian
100
out of 100
Other
ON24 Customer Loyalty Score by Usage
ON24's Customer Loyalty score was rated 78% by customers who have used ON24's products/services for Less than 1 Year.
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ON24 Customer Loyalty vs. Competitors
Compared to its competitors, ON24's Customer Loyalty score is rated right above INXPO, and is preceded by Invesco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zoom Video Communications | 84% |
| BrightTALK | 71% |
| Invesco | 69% |
| ON24 | 67% |
| INXPO | N/A |
| Blippar | N/A |
| ReadyTalk | N/A |
| TalkPoint | N/A |
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ON24 Product Quality
4/5
ON24 has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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ON24 Product Information
ON24 serves markets in the United States, Asia, China, Europe, Japan, Australia, Canada, United Kingdom, Germany, and Mexico. ON24 offers products for small, medium, and large sized businesses.
ON24’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated ON24's product the highest. Reviewers from the Banking and Financial Services industry rated ON24 the lowest at 3.9.
- Website
- http://www.on24.com
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Content
Media
SaaS
Sports & Entertainment
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Product Type
Communication Software
Event Management Software
Video Conferencing Software
Online Community Software
Webinars Software
Quick Insights into ON24 Product Quality
ON24's Product Quality score was rated highest by customers from the Education industry, and rated lowest by Caucasian customers.
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Ranked ON24 Product Quality the Highest
Ranked ON24 Product Quality the Lowest
ON24 Product Quality Score by Gender
ON24's Product Quality score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
ON24 Product Quality Score by Ethnicity
ON24's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ON24.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 3.5 | Other | 3.5 |
ON24 Product Quality Score by Usage
ON24's Product Quality score was rated the highest by customers who have used ON24's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ON24 Product Quality Score by Industry
ON24's Product Quality score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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ON24 Product Quality vs. Competitors
Compared to its competitors, ON24's Product Quality score is rated right above Invesco, and is preceded by Zoom Video Communications.
| COMPANY | Product Quality Score | |
|---|---|---|
| INXPO | 4.5/5 |
| Zoom Video Communications | 4.3/5 |
| ON24 | 4/5 |
| Invesco | 3.3/5 |
| BrightTALK | 3/5 |
| Blippar | N/A |
| ReadyTalk | N/A |
| TalkPoint | N/A |
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ON24 Pricing
ON24 ROI & Value For Money
3.8/5
ON24 has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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ON24 Pricing Plans
ON24 has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare industry think that they had the lowest ROI from ON24.
Who Uses ON24?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into ON24 ROI
ON24's ROI score was rated highest by customers from the Education industry, and rated lowest by Caucasian customers.
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Ranked ON24 ROI the Highest
Ranked ON24 ROI the Lowest
ON24 ROI Score by Gender
ON24's ROI score was rated 3 by Male customers on Comparably.
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Male
3/5
Female
N/A
ON24 ROI Score by Ethnicity
ON24's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ON24.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 4 | Other | 4 |
ON24 ROI Score by Usage
ON24's ROI score was rated 3.6 stars by customers who have used ON24's products/services for Less than 1 Year.
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ON24 ROI Score by Industry
ON24's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare industry customers.
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ON24 Pricing vs. Competitors
Compared to its competitors, ON24's ROI score is rated right above Invesco, and is preceded by Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| INXPO | 4.5/5 |
| Zoom Video Communications | 4.1/5 |
| ON24 | 3.8/5 |
| Invesco | 3.5/5 |
| BrightTALK | 2.9/5 |
| Blippar | N/A |
| ReadyTalk | N/A |
| TalkPoint | N/A |
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ON24 Customer Satisfaction (CSAT)
ON24 Customer Satisfaction (CSAT) Score
63 / 100
ON24 has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ON24 Customer Satisfaction
ON24's Customer Satisfaction score was rated highest by customers who have used ON24's products/services for Less than 1 Year.
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Ranked ON24 Customer Satisfaction the Highest
ON24 Customer Satisfaction Score by Usage
ON24's Customer Satisfaction score was rated 67 points by customers who have used ON24's products/services for Less than 1 Year.
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ON24 Customer Satisfaction vs. Competitors
Compared to its competitors, ON24's Customer Satisfaction score is rated right above BrightTALK, and is preceded by Invesco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zoom Video Communications | 74% |
| Invesco | 66% |
| ON24 | 63% |
| BrightTALK | 47% |
| INXPO | 0% |
| Blippar | 0% |
| ReadyTalk | 0% |
| TalkPoint | 0% |
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ON24 Customer Service
3.3/5
ON24 has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About ON24's Customer Service
Address
201 3rd Street, 34d Floor, San Francisco, CA 94103
Website
http://www.on24.com
Phone Number
(877) 202-9599
Quick Insights into ON24 Customer Service
ON24's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked ON24 Customer Service the Highest
Ranked ON24 Customer Service the Lowest
ON24 Customer Service Score by Gender
ON24's Customer Service score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
ON24 Customer Service Score by Ethnicity
ON24's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ON24.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 4 | Other | 4 |
ON24 Customer Service Score by Usage
ON24's Customer Service score was rated 3.4 stars by customers who have used ON24's products/services for Less than 1 Year.
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ON24 Customer Service vs. Competitors
Compared to its competitors, ON24's Customer Service score is rated right above BrightTALK, and is preceded by Invesco.
| COMPANY | Customer Service Score | |
|---|---|---|
| INXPO | 5/5 |
| Zoom Video Communications | 4/5 |
| Invesco | 3.6/5 |
| ON24 | 3.3/5 |
| BrightTALK | 3/5 |
| Blippar | N/A |
| ReadyTalk | N/A |
| TalkPoint | N/A |
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ON24 as an Employer
2.9/5
ON24 has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
ON24 scored a 28 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of ON24 would recommend the brand to a friend. ENPS measures how likely ON24 employees would recommend working at ON24 to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 32% | Promoters |
|---|---|
| 18% | Passive |
| 50% | Detractors |
