12
NPS
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YouTube is ranked #28 in Top Brands for Gen ZAwards & Recognition
YouTube is ranked #28 in Top Brands for Gen Z
Awards & Recognition
About YouTube's Brand
YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. YouTube’s brand is ranked #75 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of YouTube. When compared to other organizations within the Media and Entertainment industry, YouTube is ranked #14. Among its major competitors, YouTube is ranked in 2nd place for NPS while Vidyard is 1st, and Twitch is 3rd.Their current market cap is $1.44T
Brand at a Glance
80%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
YouTube CMO
Danielle Tiedt
Danielle Tiedt serves as the Chief Marketing Officer of YouTube. Danielle started at YouTube in May of 2012. Danielle is currently based in the San Francisco Bay Area.
YouTube Ranking
- #75 / 100 in Global Best Brands
- #28 in Top Brands for Gen Z
- #14 in Media and Entertainment
- #2 / 4 of its competitors
YouTube NPS
YouTube's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether YouTube's customers would recommend using the product based on a scale of -100 to 100.
YouTube Overall NPS
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
YouTube NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 14 | Mar 2025 | 14 |
Apr 2025 14 | Apr 2025 | 14 |
May 2025 14 | May 2025 | 14 |
Jun 2025 12 | Jun 2025 | 12 |
Jul 2025 12 | Jul 2025 | 12 |
Aug 2025 12 | Aug 2025 | 12 |
Sep 2025 12 | Sep 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
Nov 2025 12 | Nov 2025 | 12 |
Dec 2025 12 | Dec 2025 | 12 |
Jan 2026 12 | Jan 2026 | 12 |
How Other Brands Compare
YouTube is ranked second for NPS among its competitors. Vidyard and Twitch come in first and third, with Hulu coming in at #4. Among those competitors, it is the third most valued company behind Twitch.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
YouTube NPS by Gender
Female customers rated YouTube's NPS 23 points higher than Male customers.
Male
-12
YouTube's NPS was rated -12 by Male customers on Comparably.
38%
Promoters
12%
Passives
50%
Detractors
Female
11
YouTube's NPS was rated 11 by Female customers on Comparably.
48%
Promoters
15%
Passives
37%
Detractors
YouTube NPS by Ethnicity
YouTube's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -22 | Caucasian | -22 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -4 | African American/Black | -4 |
Asian or Pacific Islander 16 | Asian or Pacific Islander | 16 |
Native American 11 | Native American | 11 |
Other -16 | Other | -16 |
YouTube NPS by Age
YouTube's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
YouTube NPS by Usage
YouTube's NPS was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years -15 | 1 to 2 Years | -15 |
2 to 5 Years -22 | 2 to 5 Years | -22 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -7 | Over 10 Years | -7 |
YouTube NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, YouTube's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
 | YouTube | 12 |
YouTube Customer Reviews
Out of the 96 YouTube customer reviews 58 were positive and 38 were constructive. YouTube customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
YouTube Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of YouTube users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
YouTube Customer Loyalty Score by Gender
Female customers rated YouTube's Customer Loyalty score 1% higher than Male customers.
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Male
83%
Yes
Female
84%
Yes
YouTube Customer Loyalty Score by Ethnicity
YouTube's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of YouTube.
83
out of 100
Caucasian
94
out of 100
Hispanic or Latino
84
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
60
out of 100
Native American
80
out of 100
Other
YouTube Customer Loyalty Score by Age
YouTube's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of YouTube.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 75% | 26-30 | 75% |
31-35 77% | 31-35 | 77% |
36-40 80% | 36-40 | 80% |
41-45 89% | 41-45 | 89% |
46-50 82% | 46-50 | 82% |
51-55 67% | 51-55 | 67% |
56-60 79% | 56-60 | 79% |
61-65 74% | 61-65 | 74% |
66+ 74% | 66+ | 74% |
YouTube Customer Loyalty Score by Usage
YouTube's Customer Loyalty score was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
YouTube Customer Loyalty Score by Industry
YouTube's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
YouTube Customer Loyalty vs. Competitors
Compared to its competitors, YouTube's Customer Loyalty score is rated right above dailymotion.
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, YouTube's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| YouTube | 80% |
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YouTube Product Quality
3.4/5
YouTube has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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YouTube Product Information
YouTube serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. YouTube supports iOS devices and offers products for small, medium, and large sized businesses.
YouTube’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated YouTube's product the highest. Reviewers from the Arts and Entertainment industry rated YouTube the lowest at 3.6.
- Website
- http://youtube.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Media
On Demand
Languages Supported
English
Product Type
Expense Management Software
Accounts Payable Software
Budgeting Software
Quick Insights into YouTube Product Quality
YouTube's Product Quality score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked YouTube Product Quality the Highest
Ranked YouTube Product Quality the Lowest
YouTube Product Quality Score by Gender
Female customers rated YouTube's Product Quality score 0.5 stars higher than Male customers.
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Male
3/5
Female
3.5/5
YouTube Product Quality Score by Ethnicity
YouTube's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of YouTube.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3 | Native American | 3 |
Other 2.8 | Other | 2.8 |
YouTube Product Quality Score by Age
YouTube's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of YouTube.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3 | 56-60 | 3 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.2 | 66+ | 2.2 |
YouTube Product Quality Score by Usage
YouTube's Product Quality score was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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YouTube Product Quality Score by Industry
YouTube's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Automotive and Transportation industry customers.
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YouTube Product Quality vs. Competitors
Compared to its competitors, YouTube's Product Quality score is rated right above Hulu, and is preceded by Twitch.
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, YouTube's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 | |
| YouTube | 3.4/5 |
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YouTube Pricing
YouTube ROI & Value For Money
3.1/5
YouTube has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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YouTube Pricing Plans
YouTube has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from YouTube.
Who Uses YouTube?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into YouTube ROI
YouTube's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked YouTube ROI the Highest
Ranked YouTube ROI the Lowest
YouTube ROI Score by Gender
Female customers rated YouTube's ROI score 0.4 stars higher than Male customers.
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Male
2.7/5
Female
3.1/5
YouTube ROI Score by Ethnicity
YouTube's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of YouTube.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.1 | Native American | 3.1 |
Other 2.5 | Other | 2.5 |
YouTube ROI Score by Age
YouTube's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of YouTube.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.8 | 26-30 | 2.8 |
31-35 3 | 31-35 | 3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 3 | 41-45 | 3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.1 | 66+ | 2.1 |
YouTube ROI Score by Usage
YouTube's ROI score was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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YouTube ROI Score by Industry
YouTube's ROI score was rated the highest by Restaurants industry customers, and the lowest by Automotive and Transportation industry customers.
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YouTube Pricing vs. Competitors
Compared to its competitors, YouTube's ROI score is rated right above Vimeo, and is preceded by dailymotion.
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, YouTube's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 | |
| YouTube | 3.1/5 |
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YouTube Customer Satisfaction (CSAT)
YouTube Customer Satisfaction (CSAT) Score
61 / 100
YouTube has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
29%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into YouTube Customer Satisfaction
YouTube's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Retail industry.
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Ranked YouTube Customer Satisfaction the Highest
Ranked YouTube Customer Satisfaction the Lowest
YouTube Customer Satisfaction Score by Gender
Female customers rated YouTube's Customer Satisfaction score 13 points higher than Male customers.
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49 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 31% |
62 / 100
FemaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 18% |
YouTube Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
YouTube's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
20%
Satisfied
19%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
14%
Very Dissatisfied
36%
CSAT according to Hispanic or Latino
YouTube's Customer Satisfaction (CSAT) score was rated 74% according to Hispanic or Latino users and customers.
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74 / 100
Very Satisfied
37%
Satisfied
37%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
11%
CSAT according to African American/Black
YouTube's Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.
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64 / 100
Very Satisfied
42%
Satisfied
22%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
8%
Very Dissatisfied
18%
CSAT according to Asian or Pacific Islander
YouTube's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
36%
Satisfied
35%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
13%
CSAT according to Native American
YouTube's Customer Satisfaction (CSAT) score was rated 56% according to Native American users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of YouTube.
56 / 100
Very Satisfied
33%
Satisfied
23%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
YouTube's Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.
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54 / 100
Very Satisfied
28%
Satisfied
26%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
13%
Very Dissatisfied
26%
YouTube Customer Satisfaction Score by Age
YouTube's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of YouTube.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 54% | |||||||||||||||
| 31-35 | 55% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 53% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 27% |
YouTube Customer Satisfaction Score by Usage
YouTube's Customer Satisfaction score was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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YouTube Customer Satisfaction Score by Industry
YouTube's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "YouTube Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
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{
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"groupId": 499,
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"scoreClassName": "",
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"csatScore": 33,
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"scoreClassName": "",
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{
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"groupId": 501,
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"scoreClassName": "",
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"scoreClassName": "",
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{
"label": "Chemicals",
"groupId": 506,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
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},
{
"label": "Construction",
"groupId": 510,
"score": 37,
"stars": 0,
"csatScore": 37,
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"scoreClassName": "",
"scoreLabel": 37
},
{
"label": "Consulting",
"groupId": 511,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "YouTube's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
"scoreLabel": 43
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 41,
"stars": 0,
"csatScore": 41,
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"scoreClassName": "",
"scoreLabel": 41
},
{
"label": "Legal",
"groupId": 529,
"score": 29,
"stars": 0,
"csatScore": 29,
"text": "YouTube's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 29
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 79,
"stars": 0,
"csatScore": 79,
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"scoreClassName": "",
"scoreLabel": 79
},
{
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"label": "Media and Entertainment",
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"label": "Real Estate",
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}YouTube Customer Satisfaction vs. Competitors
Compared to its competitors, YouTube's Customer Satisfaction score is rated right above dailymotion, and is preceded by Vidyard.
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, YouTube's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| YouTube | 61% |
| 61% |
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YouTube Customer Service
3/5
YouTube has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About YouTube's Customer Service
Address
San Bruno, CA 94066
Website
http://youtube.com
Phone Number
1 650-253-0000
Quick Insights into YouTube Customer Service
YouTube's Customer Service score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Professional Services industry.
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Ranked YouTube Customer Service the Highest
Ranked YouTube Customer Service the Lowest
YouTube Customer Service Score by Gender
Female customers rated YouTube's Customer Service score 0.6 stars higher than Male customers.
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Male
2.5/5
Female
3.1/5
YouTube Customer Service Score by Ethnicity
YouTube's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 2.9 | Native American | 2.9 |
Other 2.4 | Other | 2.4 |
YouTube Customer Service Score by Age
YouTube's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2 | 36-40 | 2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
YouTube Customer Service Score by Usage
YouTube's Customer Service score was rated the highest by customers who have used YouTube's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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YouTube Customer Service Score by Industry
YouTube's Customer Service score was rated the highest by Restaurants industry customers, and the lowest by Professional Services industry customers.
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YouTube Customer Service vs. Competitors
Compared to its competitors, YouTube's Customer Service score is rated right above Hulu, and is preceded by Twitch.
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, YouTube's Customer Service score is rated right below Instagram.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 | |
| YouTube | 3/5 |
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YouTube as an Employer
3.8/5
YouTube has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
YouTube scored a 12 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of YouTube would recommend the brand to a friend. ENPS measures how likely YouTube employees would recommend working at YouTube to a friend.
Net Promoter Score
12
NPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 43% | Promoters |
|---|---|
| 16% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
YouTube is ranked #75 in the Global Top 100 Brands. It ranks just behind MAC Cosmetics and just ahead of LVMH.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
73 |  | Bungie |  | Pete Parsons | Media and Entertainment |
74 |  | MAC Cosmetics |  | Fabrizio Freda | Fashion and Beauty |
75 | | YouTube | | Susan Wojcicki | Media and Entertainment |
76 |  | LVMH |  | Bernard Arnault | Fashion and Beauty |
77 |  | Riot Games |  | Nicolo Laurent | Media and Entertainment |
78 |  | Airbnb |  | Brian Chesky | Travel and Hospitality |
79 |  | Marriott |  | Anthony Capuano | Travel and Hospitality |
Media and Entertainment Ranking Snapshot
YouTube is ranked #14 in the Media and Entertainment Industry. It ranks just behind Bungie and just ahead of Riot Games.
