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Comparably | 2021
Top Brands for Gen Z
Comparably Top Brands for Gen Z is a carefully curated list of brands rated by Gen Z customers as the best.
  1. Rank
    1
    Google
    • Mountain View, CA
    • Tech
    • 10,000+ Employees
  2. Rank
    2
    Apple
    • Cupertino, CA
    • Tech
  3. Rank
    3
    Amazon
    • Seattle, WA
    • Retail
  4. 4
    Netflix
    • Los Gatos, CA
    • Media and Entertainment
  5. 5
    Chick-fil-A
    • Atlanta, GA
    • Food and Beverages
  6. 6
    Vans
    • Costa Mesa, CA
    • Fashion and Beauty
  7. 7
    Discord
    • San Francisco, CA
    • Tech
  8. 8
    PlayStation
    • San Mateo, CA
    • Media and Entertainment
  9. 9
    Spotify
    • New York
    • Tech
  10. 10
    Nike
    • Beaverton, OR
    • Fashion and Beauty
  11. 11
    ROBLOX
    • San Mateo, CA
    • Media and Entertainment
  12. 12
    Bath & Body Works
    • Reynoldsburg, OH
    • Retail
  13. 13
    Trader Joe's
    • Monrovia, CA
    • Retail
  14. 14
    Uniqlo
    • New York City, NY
    • Fashion and Beauty
  15. 15
    Microsoft
    • Redmond, WA
    • Tech
  16. 16
    Target
    • Minneapolis, MN
    • Retail
  17. 17
    Costco
    • Seattle, WA
    • Retail
  18. 18
    American Eagle Outfitters
    • Pittsburgh, PA
    • Retail
  19. 19
    Ulta Beauty
    • Bolingbrook, IL
    • Retail
  20. 20
    CHANEL
    • New York
    • Fashion and Beauty
  21. 21
    Valve
    • Bellevue, WA
    • Media and Entertainment
  22. 22
    Glossier
    • New York City, NY
    • Fashion and Beauty
  23. 23
    nvidia
    • Santa Clara, CA
    • Tech
  24. 24
    The Walt Disney Company
    • Burbank, CA
    • Media and Entertainment
  25. 25
    Lego Group
    • Enfield, CT
    • Consumer Goods
  26. 26
    adidas
    • Portland, OR
    • Fashion and Beauty
  27. 27
    Nintendo
    • Redmond, WA
    • Media and Entertainment
  28. 28
    YouTube
    • San Bruno, CA
    • Media and Entertainment
  29. 29
    Red Bull
    • Santa Monica, CA
    • Food and Beverages
  30. 30
    Starbucks
    • Seattle, WA
    • Travel and Hospitality
  31. 31
    Dunkin'
    • Canton, MA
    • Travel and Hospitality
  32. 32
    The Coca-Cola Company
    • Atlanta, GA
    • Food and Beverages
  33. 33
    Gucci
    • Florence
    • Fashion and Beauty
  34. 34
    IKEA
    • Conshohocken, PA
    • Retail
  35. 35
    Airbnb
    • San Francisco, CA
    • Travel and Hospitality
  36. 36
    LVMH
    • Paris
    • Fashion and Beauty
  37. 37
    Twitter
    • San Francisco, CA
    • Tech
  38. 38
    TikTok
    • Culver City, CA
    • Tech
  39. 39
    KFC
    • Louisville, KY
    • Food and Beverages
  40. 40
    Zoom Video Communications
    • San Jose, CA
    • Tech
  41. 41
    SEPHORA
    • San Francisco, CA
    • Retail
  42. 42
    McDonald's
    • Chicago, IL
    • Food and Beverages
  43. 43
    Instagram
    • Menlo Park, CA
    • Media and Entertainment
  44. 44
    Riot Games
    • Los Angeles, CA
    • Media and Entertainment
  45. 45
    Samsung
    • San Jose, CA
    • Consumer Goods
  46. 46
    Razer
    • Irvine, CA
    • Consumer Goods
  47. 47
    Hot Topic
    • City Of Industry, CA
    • Retail
  48. 48
    7-Eleven
    • Dallas, TX
    • Retail
  49. 49
    GOAT Group
    • Culver City, CA
    • Fashion and Beauty
  50. 50
    Crocs
    • Broomfield, CO
    • Fashion and Beauty