Hot Topic NPS & Customer Reviews | Comparably
Hot Topic is
Ranked
#47
in
Top Brands for Gen Z
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Hot Topic is ranked #47 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021

About Hot Topic's Brand

At Hot Topic we pride ourselves on being the destination of pop culture and music merchandise. We do this by hiring the best people, having the best product, and providing the best customer experience for our one-of-a-kind fans. We give back to our communities in our partnerships with Mental Health America, Notes for Notes, and Little Kids Rock. Hot Topic’s unique culture thrives in an open and collaborative work environment where autonomy and authenticity shape your success. As a company that stays ahead of trends, we want you to come with innovative perspectives, cutting-edge thought leadership, and a readiness to learn, all of which will contribute to the continued success of our business. We’ve built an inclusive community where you’re encouraged to be who you are and love what you do! Hot Topic’s brand is ranked #277 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hot Topic. When compared to other organizations within the Retail industry, Hot Topic is ranked #49.

Brand at a Glance

84%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service

Hot Topic Ranking

Hot Topic NPS

Hot Topic's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Hot Topic's customers would recommend using the product based on a scale of -100 to 100.

Hot Topic Overall NPS

19
NPS
51%Promoters
17%Passives
32%Detractors
Hot Topic Overall NPS

Hot Topic NPS Trend

-100
-50
0
50
100
Feb 2025
20
Feb 202520
Mar 2025
20
Mar 202520
Apr 2025
20
Apr 202520
May 2025
20
May 202520
Jun 2025
20
Jun 202520
Jul 2025
18
Jul 202518
Aug 2025
18
Aug 202518
Sep 2025
17
Sep 202517
Oct 2025
17
Oct 202517
Nov 2025
17
Nov 202517
Dec 2025
19
Dec 202519
Jan 2026
19
Jan 202619

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hot Topic NPS by Gender

Female customers rated Hot Topic's NPS 25 points higher than Male customers.

Male

-12

Hot Topic's NPS was rated -12 by Male customers on Comparably.

38%
Promoters
12%
Passives
50%
Detractors

Female

13

Hot Topic's NPS was rated 13 by Female customers on Comparably.

48%
Promoters
17%
Passives
35%
Detractors

Hot Topic NPS by Ethnicity

Hot Topic's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
16
Caucasian16
Hispanic or Latino
12
Hispanic or Latino12
African American/Black
32
African American/Black32
Asian or Pacific Islander
-26
Asian or Pacific Islander-26
Native American
57
Native American57
Other
24
Other24

Hot Topic NPS by Age

Hot Topic's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
62%
Passives
21%
Detractors
17%
18-2562%21%17%
Promoters
26%
Passives
12%
Detractors
62%
26-3026%12%62%
Promoters
50%
Passives
0%
Detractors
50%
31-3550%0%50%
Promoters
16%
Passives
5%
Detractors
79%
36-4016%5%79%
Promoters
21%
Passives
0%
Detractors
79%
41-4521%0%79%
Promoters
11%
Passives
22%
Detractors
67%
46-5011%22%67%
Promoters
29%
Passives
14%
Detractors
57%
51-5529%14%57%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%

Hot Topic NPS by Usage

Hot Topic's NPS was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-66
Less than 1 Year-66
1 to 2 Years
67
1 to 2 Years67
2 to 5 Years
22
2 to 5 Years22
5 to 10 Years
3
5 to 10 Years3
Over 10 Years
-20
Over 10 Years-20

Hot Topic NPS vs Companies in Retail

In the Retail industry, Hot Topic's NPS is rated right above Chipotle, and is preceded by Target.

Hot Topic Customer Reviews

Out of the 45 Hot Topic customer reviews 27 were positive and 18 were constructive. Hot Topic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
this brand helps people find comfort in being different and allows everyone to embrace their weirdness. I have never walked into one of their stores and felt judged by either their employees or other shoppers.
What can this brand most improve?
The quality and pricing of products
What do you value most about this brand?
the greatest vibe when entering
What can this brand most improve?
Its employees. Need better cusotmer service
What do you value most about this brand?
It just calls to me

Hot Topic Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Hot Topic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
Hot Topic Customer Loyalty

Hot Topic Customer Loyalty Score by Gender

Female customers rated Hot Topic's Customer Loyalty score 7% higher than Male customers.

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Male
81%
Yes
Female
88%
Yes

Hot Topic Customer Loyalty Score by Ethnicity

Hot Topic's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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88
out of 100
Caucasian
85
out of 100
Hispanic or Latino
89
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
100
out of 100
Native American
91
out of 100
Other

Hot Topic Customer Loyalty Score by Age

Hot Topic's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
91%
18-2591%
26-30
76%
26-3076%
31-35
94%
31-3594%
36-40
91%
36-4091%
41-45
74%
41-4574%
46-50
90%
46-5090%
51-55
61%
51-5561%
56-60
70%
56-6070%

Hot Topic Customer Loyalty Score by Usage

Hot Topic's Customer Loyalty score was rated the highest by customers who have used Hot Topic's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
63%
1 to 2 Years
75%
2 to 5 Years
90%
5 to 10 Years
88%
Over 10 Years
87%

Hot Topic Customer Loyalty Score by Industry

Hot Topic's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
80%
Accounting
70%
Fashion and Beauty
100%
Arts and Entertainment
91%
Business and Consumer Services
80%
Chemicals
100%
Construction
100%
Consumer Goods
100%
Consumer Services
100%
Education
100%
Healthcare, Hospitals and Medicine
93%
Legal
78%
Logistics and Supply Chain
100%
Manufacturing and Machinery
40%
Marketing, Advertising and Research
100%
Media and Entertainment
82%
Non-Profit
100%
Restaurants
100%
Retail
82%

Customer Loyalty for Other Retail Brands

In the Retail industry, Hot Topic's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

Unlock Hot Topic Customer Loyalty vs. Companies in Retail Data

Hot Topic's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Trader Joe's' Logo
Target's Logo
Chipotle's Logo

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Hot Topic Product Quality

3.5/5

Hot Topic has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Hot Topic Product Information

Hot Topic’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Hot Topic's product the highest. Reviewers from the Business and Consumer Services industry rated Hot Topic the lowest at 3.3.

Website
https://hottopic.com
Company Size
5,001-10,000 Employees

Industry

Retail

Quick Insights into Hot Topic Product Quality

Hot Topic's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 41-45.

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Ranked Hot Topic Product Quality the Highest

Consumer Goods
5
Native American
4.5
1 to 2 Years
4

Ranked Hot Topic Product Quality the Lowest

Less than 1 Year
2.2
Legal
1.9
41-45
1.5

Hot Topic Product Quality Score by Gender

Female customers rated Hot Topic's Product Quality score 0.5 stars higher than Male customers.

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Male

2.9/5

Female

3.4/5

Hot Topic Product Quality Score by Ethnicity

Hot Topic's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
2.2
Asian or Pacific Islander2.2
Native American
4.5
Native American4.5
Other
3.7
Other3.7

Hot Topic Product Quality Score by Age

Hot Topic's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4
18-254
26-30
3
26-303
31-35
3.2
31-353.2
36-40
2.3
36-402.3
41-45
1.5
41-451.5
46-50
1.9
46-501.9
51-55
2.7
51-552.7
56-60
1.6
56-601.6

Hot Topic Product Quality Score by Usage

Hot Topic's Product Quality score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.2
1 to 2 Years
4
2 to 5 Years
3.6
5 to 10 Years
3.2
Over 10 Years
2.7

Hot Topic Product Quality Score by Industry

Hot Topic's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.

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Tech
3.1
Accounting
3.6
Fashion and Beauty
3.1
Arts and Entertainment
4
Business and Consumer Services
3.3
Chemicals
2
Construction
2
Consumer Goods
5
Consumer Services
2.5
Education
3.3
Healthcare, Hospitals and Medicine
2.8
Legal
1.9
Logistics and Supply Chain
2
Manufacturing and Machinery
2.3
Marketing, Advertising and Research
4.5
Media and Entertainment
3.5
Non-Profit
2.6
Restaurants
5
Retail
3.6

Product Quality for Other Retail Brands

In the Retail industry, Hot Topic's Product Quality score is rated right below Chipotle.

COMPANYProduct Quality Score
REI4.3/5
Costco4.3/5
Amazon4.2/5
Trader Joe's4.2/5
American Eagle Outfitters4.2/5
Bath & Body Works4.1/5
Target4.1/5
Chipotle3.8/5
Hot Topic3.5/5

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Hot Topic's Logo
VS
REI's Logo
Costco's Logo
Amazon's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Target's Logo
Chipotle's Logo

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Hot Topic Pricing

Hot Topic ROI & Value For Money

3.3/5

Hot Topic has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Hot Topic Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Legal industry think that they had the lowest ROI from Hot Topic.

Quick Insights into Hot Topic ROI

Hot Topic's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Legal industry.

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Ranked Hot Topic ROI the Highest

Restaurants
4.8
Native American
4.5
1 to 2 Years
3.4

Ranked Hot Topic ROI the Lowest

Over 10 Years
2.7
41-45
1.8
Legal
1.6

Hot Topic ROI Score by Gender

Female customers rated Hot Topic's ROI score 0.4 stars higher than Male customers.

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Male

2.7/5

Female

3.1/5

Hot Topic ROI Score by Ethnicity

Hot Topic's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3
Caucasian3
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
3.3
African American/Black3.3
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Native American
4.5
Native American4.5
Other
3.4
Other3.4

Hot Topic ROI Score by Age

Hot Topic's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
3.1
26-303.1
31-35
3
31-353
36-40
2.3
36-402.3
41-45
1.8
41-451.8
46-50
2.4
46-502.4
51-55
2.6
51-552.6
56-60
2.6
56-602.6

Hot Topic ROI Score by Usage

Hot Topic's ROI score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.4
2 to 5 Years
3.3
5 to 10 Years
2.9
Over 10 Years
2.7

Hot Topic ROI Score by Industry

Hot Topic's ROI score was rated the highest by Restaurants industry customers, and the lowest by Legal industry customers.

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Tech
3.2
Accounting
2.5
Fashion and Beauty
2.7
Arts and Entertainment
3.4
Business and Consumer Services
3.4
Chemicals
1.8
Construction
2
Consumer Goods
4.5
Consumer Services
2.7
Education
3.4
Healthcare, Hospitals and Medicine
2.7
Legal
1.6
Logistics and Supply Chain
3
Manufacturing and Machinery
3.6
Marketing, Advertising and Research
4.4
Media and Entertainment
3.5
Non-Profit
1.8
Restaurants
4.8
Retail
3.1

ROI for Other Retail Brands

In the Retail industry, Hot Topic's ROI score is rated right below Chipotle.

COMPANYPricing Score
Costco4.1/5
Amazon4.1/5
REI4.1/5
Trader Joe's4/5
Target3.9/5
American Eagle Outfitters3.8/5
Bath & Body Works3.8/5
Chipotle3.5/5
Hot Topic3.3/5

Unlock Hot Topic ROI vs. Companies in Retail Data

Hot Topic's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Hot Topic Customer Satisfaction (CSAT)

Hot Topic Customer Satisfaction (CSAT) Score

73 / 100

Hot Topic has an overall Customer Satisfaction score of 73 rated by its users and customers.

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Very Satisfied44%
Satisfied29%
Neither Satisfied nor Dissatisfied9%
Dissatisfied4%
Very Dissatisfied14%
Very Satisfied
44%
Satisfied
29%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hot Topic Customer Satisfaction

Hot Topic's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 56-60.

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Ranked Hot Topic Customer Satisfaction the Highest

Fashion and Beauty
100%
18-25
85%
Native American
85%

Ranked Hot Topic Customer Satisfaction the Lowest

Non-Profit
33%
Less than 1 Year
30%
56-60
0%

Hot Topic Customer Satisfaction Score by Gender

Female customers rated Hot Topic's Customer Satisfaction score 26 points higher than Male customers.

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45 / 100
Male
Very Satisfied
30%
Satisfied
15%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
9%
Very Dissatisfied
35%
71 / 100
Female
Very Satisfied
46%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
18%

Hot Topic Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Hot Topic's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.

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62 / 100
Very Satisfied43%
Satisfied19%
Neither Satisfied nor Dissatisfied11%
Dissatisfied6%
Very Dissatisfied21%
Very Satisfied
43%
Satisfied
19%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
21%

CSAT according to Hispanic or Latino

Hot Topic's Customer Satisfaction (CSAT) score was rated 68% according to Hispanic or Latino users and customers.

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68 / 100
Very Satisfied39%
Satisfied29%
Neither Satisfied nor Dissatisfied5%
Dissatisfied5%
Very Dissatisfied22%
Very Satisfied
39%
Satisfied
29%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
22%

CSAT according to African American/Black

Hot Topic's Customer Satisfaction (CSAT) score was rated 79% according to African American/Black users and customers.

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79 / 100
Very Satisfied50%
Satisfied29%
Neither Satisfied nor Dissatisfied0%
Dissatisfied7%
Very Dissatisfied14%
Very Satisfied
50%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
14%

CSAT according to Asian or Pacific Islander

Hot Topic's Customer Satisfaction (CSAT) score was rated 38% according to Asian or Pacific Islander users and customers.

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38 / 100
Very Satisfied13%
Satisfied25%
Neither Satisfied nor Dissatisfied24%
Dissatisfied0%
Very Dissatisfied38%
Very Satisfied
13%
Satisfied
25%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
38%

CSAT according to Native American

Hot Topic's Customer Satisfaction (CSAT) score was rated 85% according to Native American users and customers.

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85 / 100
Very Satisfied71%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied15%
Very Satisfied
71%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%

CSAT according to Other

Hot Topic's Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.

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77 / 100
Very Satisfied46%
Satisfied31%
Neither Satisfied nor Dissatisfied4%
Dissatisfied4%
Very Dissatisfied15%
Very Satisfied
46%
Satisfied
31%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
15%

Hot Topic Customer Satisfaction Score by Age

Hot Topic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
85%
Very Satisfied
53%
Satisfied
32%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
5%
18-2585%
26-30 CSAT Score
44%
Very Satisfied
38%
Satisfied
6%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
6%
Very Dissatisfied
25%
26-3044%
31-35 CSAT Score
58%
Very Satisfied
50%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
17%
31-3558%
36-40 CSAT Score
36%
Very Satisfied
9%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
55%
36-4036%
41-45 CSAT Score
11%
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
89%
41-4511%
46-50 CSAT Score
20%
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
46-5020%
51-55 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
51-5525%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
56-600%

Hot Topic Customer Satisfaction Score by Usage

Hot Topic's Customer Satisfaction score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
30
1 to 2 Years
82
2 to 5 Years
77
5 to 10 Years
67
Over 10 Years
59

Hot Topic Customer Satisfaction Score by Industry

Hot Topic's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.

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Tech
59
Accounting
67
Fashion and Beauty
100
Arts and Entertainment
89
Business and Consumer Services
72
Construction
33
Consumer Services
40
Education
78
Healthcare, Hospitals and Medicine
67
Manufacturing and Machinery
33
Marketing, Advertising and Research
100
Non-Profit
33
Retail
58

Customer Satisfaction for Other Retail Brands

In the Retail industry, Hot Topic's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANYCustomer Satisfaction (CSAT) Score
REI85%
Costco84%
Amazon84%
American Eagle Outfitters82%
Bath & Body Works81%
Target79%
Trader Joe's79%
Hot Topic73%
Chipotle62%

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Hot Topic's Logo
VS
REI's Logo
Costco's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo

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Hot Topic Customer Service

3.5/5

Hot Topic has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Hot Topic's Customer Service

Address

18305 E. San Jose Ave, City Of Industry, CA 91748


Website

https://hottopic.com


Phone Number

6268394681

Quick Insights into Hot Topic Customer Service

Hot Topic's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Logistics and Supply Chain industry.

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Ranked Hot Topic Customer Service the Highest

Consumer Goods
5
Native American
4.3
18-25
4

Ranked Hot Topic Customer Service the Lowest

Less than 1 Year
2.6
56-60
1.5
Logistics and Supply Chain
1.5

Hot Topic Customer Service Score by Gender

Female customers rated Hot Topic's Customer Service score 0.4 stars higher than Male customers.

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Male

2.9/5

Female

3.3/5

Hot Topic Customer Service Score by Ethnicity

Hot Topic's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
2.9
Asian or Pacific Islander2.9
Native American
4.3
Native American4.3
Other
3.5
Other3.5

Hot Topic Customer Service Score by Age

Hot Topic's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
4
18-254
26-30
2.6
26-302.6
31-35
3.5
31-353.5
36-40
2
36-402
41-45
1.5
41-451.5
46-50
1.8
46-501.8
51-55
1.7
51-551.7
56-60
1.5
56-601.5

Hot Topic Customer Service Score by Usage

Hot Topic's Customer Service score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.9
2 to 5 Years
3.5
5 to 10 Years
3.2
Over 10 Years
2.7

Hot Topic Customer Service Score by Industry

Hot Topic's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Logistics and Supply Chain industry customers.

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Tech
3.1
Accounting
3.1
Fashion and Beauty
2.8
Arts and Entertainment
4.1
Business and Consumer Services
3.5
Chemicals
1.8
Construction
2
Consumer Goods
5
Consumer Services
2.6
Education
3.3
Healthcare, Hospitals and Medicine
2.9
Legal
2.2
Logistics and Supply Chain
1.5
Manufacturing and Machinery
2.6
Marketing, Advertising and Research
4.6
Media and Entertainment
3.6
Non-Profit
3
Restaurants
4.8
Retail
3.3

Customer Service for Other Retail Brands

In the Retail industry, Hot Topic's Customer Service score is rated right below Chipotle.

COMPANYCustomer Service Score
REI4.4/5
Costco4.2/5
Amazon4.2/5
Trader Joe's4.2/5
American Eagle Outfitters4/5
Target4/5
Bath & Body Works4/5
Chipotle3.6/5
Hot Topic3.5/5

Unlock Hot Topic Customer Service vs. Companies in Retail Data

Hot Topic's Logo
VS
REI's Logo
Costco's Logo
Amazon's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Target's Logo
Bath & Body Works' Logo
Chipotle's Logo

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Hot Topic as an Employer

2.8/5

Hot Topic has a 2.8/5 stars for its overall company culture rated by their employees

  Hot Topic CEO
bottom
20%
CEO of Hot Topic

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hot Topic scored a 19 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Hot Topic would recommend the brand to a friend. ENPS measures how likely Hot Topic employees would recommend working at Hot Topic to a friend.

Net Promoter Score

19
NPS Score
51%Promoters
17%Passive
32%Detractors

Employee Net Promoter Score

-37
eNPS Score
23%Promoters
17%Passive
60%Detractors

Global Ranking Snapshot

Hot Topic is ranked #277 in the Global Top 100 Brands. It ranks just behind Sprout Social and just ahead of Jack in the Box.

RANKCOMPANYCEOINDUSTRY
275
Fortinet  Fortinet CEO
Ken Xie
Tech
276
Sprout Social  Sprout Social CEO
Justyn Howard
Tech
277
Hot Topic  Hot Topic CEO
Steve Vranes
Retail
278
Jack in the Box  Jack in the Box CEO
Leonard Comma
Food and Beverages
279
Sotheby's  Sotheby's CEO
Charles F. Stewart
Ecommerce and Marketplaces
280
Yelp  Yelp CEO
Jeremy Stoppelman
Tech
281
DSW  DSW CEO
Roger Rawlins
Retail

Retail Ranking Snapshot

Hot Topic is ranked #49 in the Retail Industry. It ranks just behind Ace Hardware and just ahead of DSW.

RANKCOMPANYLocation
47
Brooks Running
Seattle, WA
48
Ace Hardware
Oak Brook, IL
49
Hot Topic
City Of Industry, CA
50
DSW
Columbus, OH
51
Shake Shack
New York City, NY
52
Rite Aid
Harrisburg, PA
53
Abercrombie & Fitch Company
New Albany, OH