
At Hot Topic we pride ourselves on being the destination of pop culture and music merchandise. We do this by hiring the best people, having the best product, and providing the best customer experience for our one-of-a-kind fans. We give back to our communities in our partnerships with Mental Health America, Notes for Notes, and Little Kids Rock. Hot Topic’s unique culture thrives in an open and collaborative work environment where autonomy and authenticity shape your success. As a company that stays ahead of trends, we want you to come with innovative perspectives, cutting-edge thought leadership, and a readiness to learn, all of which will contribute to the continued success of our business. We’ve built an inclusive community where you’re encouraged to be who you are and love what you do! Hot Topic’s brand is ranked #277 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hot Topic. When compared to other organizations within the Retail industry, Hot Topic is ranked #49.
Hot Topic's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether Hot Topic's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jun 2025 20 | Jun 2025 | 20 |
Jul 2025 18 | Jul 2025 | 18 |
Aug 2025 18 | Aug 2025 | 18 |
Sep 2025 17 | Sep 2025 | 17 |
Oct 2025 17 | Oct 2025 | 17 |
Nov 2025 17 | Nov 2025 | 17 |
Dec 2025 19 | Dec 2025 | 19 |
Jan 2026 19 | Jan 2026 | 19 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Hot Topic's NPS 25 points higher than Male customers.
Hot Topic's NPS was rated -12 by Male customers on Comparably.
Hot Topic's NPS was rated 13 by Female customers on Comparably.
Hot Topic's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 16 | Caucasian | 16 |
Hispanic or Latino 12 | Hispanic or Latino | 12 |
African American/Black 32 | African American/Black | 32 |
Asian or Pacific Islander -26 | Asian or Pacific Islander | -26 |
Native American 57 | Native American | 57 |
Other 24 | Other | 24 |
Hot Topic's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Hot Topic's NPS was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 22 | 2 to 5 Years | 22 |
5 to 10 Years 3 | 5 to 10 Years | 3 |
Over 10 Years -20 | Over 10 Years | -20 |
In the Retail industry, Hot Topic's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Hot Topic | 19 |
![]() | Chipotle | 16 |
Out of the 45 Hot Topic customer reviews 27 were positive and 18 were constructive. Hot Topic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Hot Topic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Hot Topic's Customer Loyalty score 7% higher than Male customers.
Hot Topic's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Hot Topic's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 76% | 26-30 | 76% |
31-35 94% | 31-35 | 94% |
36-40 91% | 36-40 | 91% |
41-45 74% | 41-45 | 74% |
46-50 90% | 46-50 | 90% |
51-55 61% | 51-55 | 61% |
56-60 70% | 56-60 | 70% |
Hot Topic's Customer Loyalty score was rated the highest by customers who have used Hot Topic's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Hot Topic's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Manufacturing and Machinery industry customers.
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In the Retail industry, Hot Topic's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Hot Topic | 84% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
Hot Topic has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Hot Topic’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Hot Topic's product the highest. Reviewers from the Business and Consumer Services industry rated Hot Topic the lowest at 3.3.
Hot Topic's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 41-45.
Female customers rated Hot Topic's Product Quality score 0.5 stars higher than Male customers.
Hot Topic's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 4.5 | Native American | 4.5 |
Other 3.7 | Other | 3.7 |
Hot Topic's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3 | 26-30 | 3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.6 | 56-60 | 1.6 |
Hot Topic's Product Quality score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hot Topic's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.
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In the Retail industry, Hot Topic's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Hot Topic | 3.5/5 |
Hot Topic has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Legal industry think that they had the lowest ROI from Hot Topic.
Hot Topic's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Legal industry.
Female customers rated Hot Topic's ROI score 0.4 stars higher than Male customers.
Hot Topic's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 4.5 | Native American | 4.5 |
Other 3.4 | Other | 3.4 |
Hot Topic's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3 | 31-35 | 3 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.6 | 56-60 | 2.6 |
Hot Topic's ROI score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hot Topic's ROI score was rated the highest by Restaurants industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
In the Retail industry, Hot Topic's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Hot Topic | 3.3/5 |
Hot Topic has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hot Topic's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 56-60.
Female customers rated Hot Topic's Customer Satisfaction score 26 points higher than Male customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 35% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 4% | |
Very Dissatisfied | 18% |
Hot Topic's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Hot Topic's Customer Satisfaction (CSAT) score was rated 68% according to Hispanic or Latino users and customers.
Hot Topic's Customer Satisfaction (CSAT) score was rated 79% according to African American/Black users and customers.
Hot Topic's Customer Satisfaction (CSAT) score was rated 38% according to Asian or Pacific Islander users and customers.
Hot Topic's Customer Satisfaction (CSAT) score was rated 85% according to Native American users and customers.
Hot Topic's Customer Satisfaction (CSAT) score was rated 77% according to Other users and customers.
Hot Topic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 26-30 | 44% | |||||||||||||||
| 31-35 | 58% | |||||||||||||||
| 36-40 | 36% | |||||||||||||||
| 41-45 | 11% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 0% |
Hot Topic's Customer Satisfaction score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Hot Topic's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Hot Topic Customer Satisfaction Score by Industry",
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"groupId": 495,
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"groupId": 504,
"score": 72,
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"groupId": 510,
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"stars": 0,
"csatScore": 33,
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"groupId": 514,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 78,
"stars": 0,
"csatScore": 78,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 67,
"stars": 0,
"csatScore": 67,
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
"label": "Non-Profit",
"groupId": 540,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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{
"label": "Retail",
"groupId": 559,
"score": 58,
"stars": 0,
"csatScore": 58,
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]
}In the Retail industry, Hot Topic's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Hot Topic | 73% |
![]() | Chipotle | 62% |
Hot Topic has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Hot Topic's overall Customer Service score rated by its users and customers.
18305 E. San Jose Ave, City Of Industry, CA 91748
https://hottopic.com
6268394681
Hot Topic's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Logistics and Supply Chain industry.
Female customers rated Hot Topic's Customer Service score 0.4 stars higher than Male customers.
Hot Topic's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Native American 4.3 | Native American | 4.3 |
Other 3.5 | Other | 3.5 |
Hot Topic's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
Hot Topic's Customer Service score was rated the highest by customers who have used Hot Topic's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hot Topic's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Logistics and Supply Chain industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
In the Retail industry, Hot Topic's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Hot Topic | 3.5/5 |
Hot Topic has a 2.8/5 stars for its overall company culture rated by their employees

Hot Topic scored a 19 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Hot Topic would recommend the brand to a friend. ENPS measures how likely Hot Topic employees would recommend working at Hot Topic to a friend.
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
| 23% | Promoters |
|---|---|
| 17% | Passive |
| 60% | Detractors |
Hot Topic is ranked #277 in the Global Top 100 Brands. It ranks just behind Sprout Social and just ahead of Jack in the Box.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
275 | ![]() | Fortinet | ![]() | Ken Xie | Tech |
276 | ![]() | Sprout Social | ![]() | Justyn Howard | Tech |
277 | ![]() | Hot Topic | ![]() | Steve Vranes | Retail |
278 | ![]() | Jack in the Box | ![]() | Leonard Comma | Food and Beverages |
279 | ![]() | Sotheby's | ![]() | Charles F. Stewart | Ecommerce and Marketplaces |
280 | ![]() | Yelp | ![]() | Jeremy Stoppelman | Tech |
281 | ![]() | DSW | ![]() | Roger Rawlins | Retail |
Hot Topic is ranked #49 in the Retail Industry. It ranks just behind Ace Hardware and just ahead of DSW.
| RANK | COMPANY | Location | |
|---|---|---|---|
47 | ![]() | Brooks Running | Seattle, WA |
48 | ![]() | Ace Hardware | Oak Brook, IL |
49 | ![]() | Hot Topic | City Of Industry, CA |
50 | ![]() | DSW | Columbus, OH |
51 | ![]() | Shake Shack | New York City, NY |
52 | ![]() | Rite Aid | Harrisburg, PA |
53 | ![]() | Abercrombie & Fitch Company | New Albany, OH |