24
NPS
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Ranked
#26
Ecommerce and Marketplaces Brands
Brand Page
Sotheby's
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Sotheby's is ranked #26 in Ecommerce and Marketplaces Brands
Sotheby's is ranked #26 in Ecommerce and Marketplaces Brands
About Sotheby's' Brand
Sotheby’s conducts auctions and private sales of fine art, antiques and decorative art, jewelry, and collectibles. Sotheby's’s brand is ranked #279 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sotheby's. When compared to other organizations within the Ecommerce and Marketplaces industry, Sotheby's is ranked #26. Among its major competitors, Sotheby's is ranked in 3rd place for NPS while Stellar is 1st, and scott is 2nd.
Brand at a Glance
71%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Sotheby's Ranking
- #279 in Global Best Brands
- #26 in Ecommerce and Marketplaces
- #3 / 4 of its competitors
Sotheby's NPS
Sotheby's's Net Promoter Score (NPS) is a 24 with 53% Promoters, 18% Passives, and 29% Detractors. Net Promoter Score tracks whether Sotheby's's customers would recommend using the product based on a scale of -100 to 100.
Sotheby's Overall NPS
| 53% | Promoters |
|---|---|
| 18% | Passives |
| 29% | Detractors |
Sotheby's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 23 | Apr 2024 | 23 |
May 2024 23 | May 2024 | 23 |
Jun 2024 23 | Jun 2024 | 23 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 23 | Aug 2024 | 23 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 25 | Nov 2024 | 25 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 24 | Mar 2025 | 24 |
Apr 2025 24 | Apr 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sotheby's NPS by Gender
Male customers rated Sotheby's's NPS 31 points higher than Female customers.
Male
64
Sotheby's's NPS was rated 64 by Male customers on Comparably.
75%
Promoters
14%
Passives
11%
Detractors
Female
33
Sotheby's's NPS was rated 33 by Female customers on Comparably.
60%
Promoters
13%
Passives
27%
Detractors
Sotheby's NPS by Ethnicity
Sotheby's's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 44 | Caucasian | 44 |
African American/Black 60 | African American/Black | 60 |
Other 80 | Other | 80 |
Sotheby's NPS by Age
Sotheby's's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sotheby's NPS by Usage
Sotheby's's NPS was rated the highest by customers who have used Sotheby's's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 42 | Less than 1 Year | 42 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 56 | Over 10 Years | 56 |
Sotheby's NPS vs. Competitors
Compared to its competitors, Sotheby's's NPS is rated right above Rare, Inc., and is preceded by scott.
| COMPANY | NPS Score | |
|---|---|---|
 | Stellar | 67 |
 | scott | 56 |
| Sotheby's | 24 |
 | Rare, Inc. | 18 |
 | BLU Realty Group | N/A |
 | TurningArt | N/A |
 | FINE | N/A |
Sotheby's Customer Reviews
Out of the 5 Sotheby's customer reviews 5 were positive and 0 were constructive. Sotheby's customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Sotheby's Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Sotheby's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sotheby's Customer Loyalty Score by Gender
Male customers rated Sotheby's's Customer Loyalty score 20% higher than Female customers.
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Male
84%
Yes
Female
64%
Yes
Sotheby's Customer Loyalty Score by Ethnicity
Sotheby's's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sotheby's.
75
out of 100
Caucasian
64
out of 100
African American/Black
82
out of 100
Other
Sotheby's Customer Loyalty Score by Age
Sotheby's's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 64% | 41-45 | 64% |
46-50 82% | 46-50 | 82% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Sotheby's Customer Loyalty Score by Usage
Sotheby's's Customer Loyalty score was rated the highest by customers who have used Sotheby's's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sotheby's Customer Loyalty Score by Industry
Sotheby's's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Sotheby's Customer Loyalty vs. Competitors
Compared to its competitors, Sotheby's's Customer Loyalty score is rated right above Stellar, and is preceded by Rare, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rare, Inc. | 77% |
| Sotheby's | 71% |
| Stellar | 68% |
| scott | 65% |
| BLU Realty Group | N/A |
| TurningArt | N/A |
| FINE | N/A |
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Customer Loyalty for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Sotheby's's Customer Loyalty score is rated right above DoorDash, and is preceded by Etsy.
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Sotheby's Product Quality
3.8/5
Sotheby's has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Sotheby's Product Information
Sotheby's’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Sotheby's's product the highest. Reviewers from the Arts and Entertainment industry rated Sotheby's the lowest at 3.6.
- Website
- http://www.sothebys.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Media
Sports & Entertainment
Quick Insights into Sotheby's Product Quality
Sotheby's's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Sotheby's Product Quality the Highest
Ranked Sotheby's Product Quality the Lowest
Sotheby's Product Quality Score by Gender
Male customers rated Sotheby's's Product Quality score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
Sotheby's Product Quality Score by Ethnicity
Sotheby's's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.4 | Other | 3.4 |
Sotheby's Product Quality Score by Age
Sotheby's's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
36-40 5 | 36-40 | 5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.4 | 51-55 | 4.4 |
56-60 5 | 56-60 | 5 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3 | 66+ | 3 |
Sotheby's Product Quality Score by Usage
Sotheby's's Product Quality score was rated the highest by customers who have used Sotheby's's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Sotheby's Product Quality Score by Industry
Sotheby's's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Sotheby's Product Quality vs. Competitors
Compared to its competitors, Sotheby's's Product Quality score is rated right above Rare, Inc., and is preceded by scott.
| COMPANY | Product Quality Score | |
|---|---|---|
| Stellar | 3.9/5 |
| scott | 3.8/5 |
| Sotheby's | 3.8/5 |
| Rare, Inc. | 3.6/5 |
| BLU Realty Group | N/A |
| TurningArt | N/A |
| FINE | N/A |
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Product Quality for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Sotheby's's Product Quality score is rated right above Kroger, and is preceded by Nordstrom.
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Sotheby's Pricing
Sotheby's ROI & Value For Money
3.7/5
Sotheby's has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Sotheby's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Sotheby's.
Quick Insights into Sotheby's ROI
Sotheby's's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Sotheby's ROI the Highest
Ranked Sotheby's ROI the Lowest
Sotheby's ROI Score by Gender
Male customers rated Sotheby's's ROI score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
Sotheby's ROI Score by Ethnicity
Sotheby's's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 4.3 | Other | 4.3 |
Sotheby's ROI Score by Age
Sotheby's's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.7 | 51-55 | 4.7 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.9 | 66+ | 2.9 |
Sotheby's ROI Score by Usage
Sotheby's's ROI score was rated the highest by customers who have used Sotheby's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sotheby's ROI Score by Industry
Sotheby's's ROI score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Sotheby's Pricing vs. Competitors
Compared to its competitors, Sotheby's's ROI score is rated right above Rare, Inc., and is preceded by scott.
| COMPANY | Pricing Score | |
|---|---|---|
| Stellar | 4/5 |
| scott | 3.9/5 |
| Sotheby's | 3.7/5 |
| Rare, Inc. | 3.5/5 |
| BLU Realty Group | N/A |
| TurningArt | N/A |
| FINE | N/A |
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ROI for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Sotheby's's ROI score is rated right above Nordstrom, and is preceded by SEPHORA.
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Sotheby's Customer Satisfaction (CSAT)
Sotheby's Customer Satisfaction (CSAT) Score
68 / 100
Sotheby's has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
37%
Satisfied
31%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
3%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sotheby's Customer Satisfaction
Sotheby's's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Sotheby's Customer Satisfaction the Highest
Ranked Sotheby's Customer Satisfaction the Lowest
Sotheby's Customer Satisfaction Score by Gender
Male customers rated Sotheby's's Customer Satisfaction score 18 points higher than Female customers.
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82 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
64 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 27% | |
Dissatisfied | 9% | |
Very Dissatisfied | 0% |
Sotheby's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sotheby's' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
48%
Satisfied
19%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
14%
CSAT according to African American/Black
Sotheby's' Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Sotheby's' Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Sotheby's Customer Satisfaction Score by Age
Sotheby's's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 50% |
Sotheby's Customer Satisfaction Score by Usage
Sotheby's's Customer Satisfaction score was rated the highest by customers who have used Sotheby's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sotheby's Customer Satisfaction Score by Industry
Sotheby's's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Sotheby's Customer Satisfaction Score by Industry",
"text": "Sotheby's's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 88,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 88
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"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
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}Sotheby's Customer Satisfaction vs. Competitors
Compared to its competitors, Sotheby's's Customer Satisfaction score is rated right above BLU Realty Group, and is preceded by Rare, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Stellar | 100% |
| scott | 100% |
| Rare, Inc. | 71% |
| Sotheby's | 68% |
| BLU Realty Group | 0% |
| TurningArt | 0% |
| FINE | 0% |
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Customer Satisfaction for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Sotheby's's Customer Satisfaction score is rated right above Nordstrom, and is preceded by SEPHORA.
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Sotheby's Customer Service
4/5
Sotheby's has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Sotheby's's Customer Service
Address
1334 York Avenue, New York City, NY 10021
Website
http://www.sothebys.com
Phone Number
2128942387
Quick Insights into Sotheby's Customer Service
Sotheby's's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked Sotheby's Customer Service the Highest
Ranked Sotheby's Customer Service the Lowest
Sotheby's Customer Service Score by Gender
Female customers rated Sotheby's's Customer Service score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Sotheby's Customer Service Score by Ethnicity
Sotheby's's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 4.1 | Other | 4.1 |
Sotheby's Customer Service Score by Age
Sotheby's's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.9 | 51-55 | 4.9 |
56-60 4 | 56-60 | 4 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.5 | 66+ | 2.5 |
Sotheby's Customer Service Score by Usage
Sotheby's's Customer Service score was rated the highest by customers who have used Sotheby's's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sotheby's Customer Service Score by Industry
Sotheby's's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Sotheby's Customer Service vs. Competitors
Compared to its competitors, Sotheby's's Customer Service score is rated right above scott.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sotheby's | 4/5 |
| scott | 3.9/5 |
| Stellar | 3.9/5 |
| Rare, Inc. | 3.4/5 |
| BLU Realty Group | N/A |
| TurningArt | N/A |
| FINE | N/A |
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Customer Service for Other Ecommerce and Marketplaces Brands
In the Ecommerce and Marketplaces industry, Sotheby's's Customer Service score is rated right above SEPHORA, and is preceded by Shopify.
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Sotheby's as an Employer
3.3/5
Sotheby's has a 3.3/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Sotheby's scored a 24 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Sotheby's would recommend the brand to a friend. ENPS measures how likely Sotheby's employees would recommend working at Sotheby's to a friend.
Net Promoter Score
24
NPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 30% | Promoters |
|---|---|
| 17% | Passive |
| 53% | Detractors |
Global Ranking Snapshot
Sotheby's is ranked #279 in the Global Top 100 Brands. It ranks just behind Jack in the Box and just ahead of Yelp.
Ecommerce and Marketplaces Ranking Snapshot
Sotheby's is ranked #26 in the Ecommerce and Marketplaces Industry. It ranks just behind Columbia Sportswear and just ahead of DSW.
| RANK | COMPANY | Location | |
|---|---|---|---|
24 |  | Ace Hardware | Oak Brook, IL |
25 |  | Columbia Sportswear | Portland, OR |
26 | | Sotheby's | New York City, NY |
27 |  | DSW | Columbus, OH |
28 |  | Rite Aid | Harrisburg, PA |
29 |  | Zulily | Seattle, WA |
30 |  | Fanatics Commerce | Jacksonville, FL |
