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Best Buy is

Ranked

#18

Retail Brands

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Best Buy

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Best Buy

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Best Buy is ranked #18 in Retail Brands
Awards & Recognition

About Best Buy's Brand

Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more. Best Buy’s brand is ranked #101 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Best Buy. When compared to other organizations within the Retail industry, Best Buy is ranked #18. Among its major competitors, Best Buy is ranked in 6th place for NPS while Costco is 1st, and Amazon is 2nd. Overall, Best Buy has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $28.95B

Brand at a Glance

76%

Customer Loyalty

3.1/5

Product Quality

3/5

Pricing

2.9/5

Customer Service

Best Buy CMO

Frank Crowson

Frank Crowson is the chief marketing officer for Best Buy Co. Inc. In this role, he is responsible for the creation and execution of a marketing strategy that drives brand love and customer engagement. He oversees all planning, strategy, creative, operations/technology, media and media monetization.

Best Buy Ranking

^#101 in Global Best Brands
^#18 in Retail
^#4 / 4 of its competitors

Best Buy NPS

Best Buy's Net Promoter Score (NPS) is a -3 with 41% Promoters, 15% Passives, and 44% Detractors. Net Promoter Score tracks whether Best Buy's customers would recommend using the product based on a scale of -100 to 100.

Best Buy Overall NPS

-3

NPS

41%	Promoters
15%	Passives
44%	Detractors

Best Buy NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 -2	Feb 2025	-2
Mar 2025 -2	Mar 2025	-2
Apr 2025 -2	Apr 2025	-2
May 2025 -4	May 2025	-4
Jun 2025 -2	Jun 2025	-2
Jul 2025 -2	Jul 2025	-2
Aug 2025 -2	Aug 2025	-2
Sep 2025 -4	Sep 2025	-4
Oct 2025 -3	Oct 2025	-3
Nov 2025 -2	Nov 2025	-2
Dec 2025 -2	Dec 2025	-2
Jan 2026 -2	Jan 2026	-2

How Other Brands Compare

Best Buy is ranked #4 for NPS among its competitors. Costco and Amazon come in first and second, with Target coming in at third. Among those competitors, it is the lowest valued company behind Amazon.

	Best Buy	Costco	Target	Amazon
Global Ranking	#101	#1	#7	#9
NPS	-3	50	36	49
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$28.95B	$157.15B	$94.56B	$1.64T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Best Buy NPS by Gender

Female customers rated Best Buy's NPS 10 points higher than Male customers.

Male

-35

Best Buy's NPS was rated -35 by Male customers on Comparably.

27%

Promoters

11%

Passives

62%

Detractors

Female

-25

Best Buy's NPS was rated -25 by Female customers on Comparably.

33%

Promoters

Passives

58%

Detractors

Best Buy NPS by Ethnicity

Best Buy's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -51	Caucasian	-51
Hispanic or Latino 49	Hispanic or Latino	49
African American/Black 12	African American/Black	12
Asian or Pacific Islander -3	Asian or Pacific Islander	-3
Native American -15	Native American	-15
Other -66	Other	-66

Best Buy NPS by Age

Best Buy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

26%

24%

26-30

53%

20%

27%

31-35

32%

15%

53%

36-40

34%

12%

54%

41-45

28%

63%

46-50

24%

68%

51-55

24%

74%

56-60

22%

71%

61-65

22%

69%

66+

16%

81%

Best Buy NPS by Usage

Best Buy's NPS was rated the highest by customers who have used Best Buy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -21	Less than 1 Year	-21
1 to 2 Years 18	1 to 2 Years	18
2 to 5 Years -1	2 to 5 Years	-1
5 to 10 Years -17	5 to 10 Years	-17
Over 10 Years -48	Over 10 Years	-48

Best Buy NPS vs. Competitors

Compared to its competitors, Best Buy's NPS is rated right above Micro Center, and is preceded by Walmart.

COMPANY		NPS Score
	Costco	50
	Amazon	49
	Target	36
	Five Below	20
	Walmart	7
	Best Buy	-3
	Micro Center	-3
	Lowe's Home Improvement	-5

Best Buy NPS vs Companies in Retail

In the Retail industry, Best Buy's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Best Buy	-3

Best Buy Customer Reviews

Out of the 134 Best Buy customer reviews 56 were positive and 78 were constructive. Best Buy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Best Buy Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Best Buy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Best Buy Customer Loyalty Score by Gender

Female customers rated Best Buy's Customer Loyalty score 5% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Best Buy.

Male

76%

Yes

Female

81%

Yes

Best Buy Customer Loyalty Score by Ethnicity

Best Buy's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Best Buy.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Best Buy Customer Loyalty Score by Age

Best Buy's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Best Buy.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 75%	26-30	75%
31-35 74%	31-35	74%
36-40 76%	36-40	76%
41-45 79%	41-45	79%
46-50 68%	46-50	68%
51-55 72%	51-55	72%
56-60 80%	56-60	80%
61-65 88%	61-65	88%
66+ 77%	66+	77%

Best Buy Customer Loyalty Score by Usage

Best Buy's Customer Loyalty score was rated the highest by customers who have used Best Buy's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	53%
1 to 2 Years	73%
2 to 5 Years	82%
5 to 10 Years	79%
Over 10 Years	80%

Best Buy Customer Loyalty Score by Industry

Best Buy's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Military and Defense industry customers.

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Tech	73%
Accounting	69%
Aerospace and Aviation	100%
Architecture and Planning	91%
Arts and Entertainment	74%
Automotive and Transportation	64%
Banking and Financial Services	72%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	87%
Chemicals	55%
Civic and Social Organization	78%
Construction	78%
Consulting	80%
Consumer Services	66%
Education	82%
Government and Public Policy	70%
Healthcare, Hospitals and Medicine	87%
Hospitality	100%
Insurance	100%
Legal	74%
Manufacturing and Machinery	55%
Marketing, Advertising and Research	82%
Military and Defense	55%
Non-Profit	64%
Professional Services	87%
Retail	84%
Telecommunications	70%
Transportation	85%

Best Buy Customer Loyalty vs. Competitors

Compared to its competitors, Best Buy's Customer Loyalty score is rated right below Walmart.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Target	82%
	Micro Center	80%
	Five Below	77%
	Lowe's Home Improvement	77%
	Walmart	76%
	Best Buy	76%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Best Buy's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Best Buy	76%
	Chipotle	76%

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Best Buy Product Quality

3.1/5

Best Buy has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Best Buy Product Information

Best Buy’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Best Buy's product the highest. Reviewers from the Arts and Entertainment industry rated Best Buy the lowest at 2.8.

Website: http://www.bestbuy.com

Company Size: 10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Best Buy Product Quality

Best Buy's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Military and Defense industry.

Sign Up to unlock insights into how customers have ranked Best Buy's Product Quality.

Ranked Best Buy Product Quality the Highest

18-25	4.2
Native American	4.2
1 to 2 Years	3.8

Ranked Best Buy Product Quality the Lowest

56-60	1.8
Other	1.8
Military and Defense	1.5

Best Buy Product Quality Score by Gender

Best Buy's Product Quality score was rated 2.6 by both Female and Male customers on Comparably.

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Male

2.6/5

Female

2.6/5

Best Buy Product Quality Score by Ethnicity

Best Buy's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 4.2	Native American	4.2
Other 1.8	Other	1.8

Best Buy Product Quality Score by Age

Best Buy's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.8	26-30	3.8
31-35 3.1	31-35	3.1
36-40 2.7	36-40	2.7
41-45 2.7	41-45	2.7
46-50 2.3	46-50	2.3
51-55 2	51-55	2
56-60 1.8	56-60	1.8
61-65 2.2	61-65	2.2
66+ 1.9	66+	1.9

Best Buy Product Quality Score by Usage

Best Buy's Product Quality score was rated the highest by customers who have used Best Buy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.8
2 to 5 Years	3.4
5 to 10 Years	2.8
Over 10 Years	2.2

Best Buy Product Quality Score by Industry

Best Buy's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Military and Defense industry customers.

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Tech	3.1
Accounting	3.3
Aerospace and Aviation	1.5
Architecture and Planning	2.7
Arts and Entertainment	2.8
Automotive and Transportation	2.7
Banking and Financial Services	2.6
Biotech and Pharmaceuticals	3
Business and Consumer Services	3.4
Chemicals	2.7
Civic and Social Organization	1.9
Construction	2.4
Consulting	2.8
Consumer Services	1.5
Education	1.9
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	3.1
Hospitality	1.6
Insurance	1.5
Legal	1.8
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	2.5
Military and Defense	1.5
Non-Profit	2.9
Professional Services	2.2
Retail	3.3
Telecommunications	1.6
Transportation	2.7

Best Buy Product Quality vs. Competitors

Compared to its competitors, Best Buy's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by Walmart.

COMPANY		Product Quality Score
	Costco	4.3/5
	Amazon	4.2/5
	Target	4.1/5
	Five Below	3.8/5
	Walmart	3.5/5
	Best Buy	3.1/5
	Lowe's Home Improvement	3.1/5
	Micro Center	2.9/5

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Product Quality for Other Retail Brands

In the Retail industry, Best Buy's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Best Buy	3.1/5

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Best Buy Pricing

Best Buy ROI & Value For Money

3/5

Best Buy has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

Sign Up to unlock Best Buy's overall ROI score rated by its users and customers.

Best Buy Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Consumer Services industry think that they had the lowest ROI from Best Buy.

Quick Insights into Best Buy ROI

Best Buy's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Telecommunications industry.

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Ranked Best Buy ROI the Highest

Hispanic or Latino	4.1
18-25	3.8
1 to 2 Years	3.5

Ranked Best Buy ROI the Lowest

51-55	1.9
Other	1.7
Telecommunications	1.5

Best Buy ROI Score by Gender

Female customers rated Best Buy's ROI score 0.2 stars higher than Male customers.

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Male

2.5/5

Female

2.7/5

Best Buy ROI Score by Ethnicity

Best Buy's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 3.3	Native American	3.3
Other 1.7	Other	1.7

Best Buy ROI Score by Age

Best Buy's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.8	26-30	3.8
31-35 2.9	31-35	2.9
36-40 2.9	36-40	2.9
41-45 2.8	41-45	2.8
46-50 1.9	46-50	1.9
51-55 1.9	51-55	1.9
56-60 2	56-60	2
61-65 2.3	61-65	2.3
66+ 2	66+	2

Best Buy ROI Score by Usage

Best Buy's ROI score was rated the highest by customers who have used Best Buy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.5
2 to 5 Years	3.3
5 to 10 Years	2.9
Over 10 Years	2.2

Best Buy ROI Score by Industry

Best Buy's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Telecommunications industry customers.

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Tech	2.8
Accounting	3.2
Aerospace and Aviation	2
Architecture and Planning	3.2
Arts and Entertainment	2.8
Automotive and Transportation	3.3
Banking and Financial Services	2.7
Biotech and Pharmaceuticals	2.8
Business and Consumer Services	3.3
Chemicals	2.4
Civic and Social Organization	1.6
Construction	2.5
Consulting	2.4
Consumer Services	1.5
Education	2.1
Government and Public Policy	2.1
Healthcare, Hospitals and Medicine	3.5
Hospitality	2
Insurance	1.5
Legal	1.6
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	2.4
Military and Defense	1.5
Non-Profit	3.1
Professional Services	2.2
Retail	3.3
Telecommunications	1.5
Transportation	2.5

Best Buy Pricing vs. Competitors

Compared to its competitors, Best Buy's ROI score is rated right above Lowe's Home Improvement, and is preceded by Walmart.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	Target	3.9/5
	Five Below	3.8/5
	Walmart	3.5/5
	Best Buy	3/5
	Lowe's Home Improvement	3/5
	Micro Center	3/5

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ROI for Other Retail Brands

In the Retail industry, Best Buy's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Best Buy	3/5

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Best Buy Customer Satisfaction (CSAT)

Best Buy Customer Satisfaction (CSAT) Score

53 / 100

Best Buy has an overall Customer Satisfaction score of 53 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	32%
Satisfied	21%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	7%
Very Dissatisfied	32%

Very Satisfied

32%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

32%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Best Buy Customer Satisfaction

Best Buy's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Telecommunications industry.

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Ranked Best Buy Customer Satisfaction the Highest

18-25	82%
Hispanic or Latino	82%
1 to 2 Years	65%

Ranked Best Buy Customer Satisfaction the Lowest

Other	25%
66+	21%
Telecommunications	0%

Best Buy Customer Satisfaction Score by Gender

Female customers rated Best Buy's Customer Satisfaction score 2 points higher than Male customers.

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39 / 100

Male

	Very Satisfied	21%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	9%
	Very Dissatisfied	45%

41 / 100

Female

	Very Satisfied	30%
	Satisfied	11%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	7%
	Very Dissatisfied	48%

Best Buy Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Best Buy's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.

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30 / 100

Very Satisfied	20%
Satisfied	10%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	11%
Very Dissatisfied	54%

Very Satisfied

20%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

54%

CSAT according to Hispanic or Latino

Best Buy's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100

Very Satisfied	48%
Satisfied	34%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	0%
Very Dissatisfied	15%

Very Satisfied

48%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to African American/Black

Best Buy's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.

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58 / 100

Very Satisfied	43%
Satisfied	15%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	7%
Very Dissatisfied	28%

Very Satisfied

43%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

28%

CSAT according to Asian or Pacific Islander

Best Buy's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.

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69 / 100

Very Satisfied	44%
Satisfied	25%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	16%

Very Satisfied

44%

Satisfied

25%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

16%

CSAT according to Native American

Best Buy's Customer Satisfaction (CSAT) score was rated 72% according to Native American users and customers.

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72 / 100

Very Satisfied	29%
Satisfied	43%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

29%

Satisfied

43%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

14%

Very Dissatisfied

CSAT according to Other

Best Buy's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.

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25 / 100

Very Satisfied	10%
Satisfied	15%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	8%
Very Dissatisfied	64%

Very Satisfied

10%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

64%

Best Buy Customer Satisfaction Score by Age

Best Buy's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

82%

26-30

80%

31-35

42%

36-40

45%

41-45

44%

46-50

32%

51-55

23%

56-60

31%

61-65

25%

66+

21%

Best Buy Customer Satisfaction Score by Usage

Best Buy's Customer Satisfaction score was rated the highest by customers who have used Best Buy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	48
1 to 2 Years	65
2 to 5 Years	62
5 to 10 Years	50
Over 10 Years	28

Best Buy Customer Satisfaction Score by Industry

Best Buy's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Telecommunications industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Best Buy Customer Satisfaction Score by Industry",
	"text": "Best Buy's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Telecommunications industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Best Buy's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "Best Buy's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 14,
			"stars": 0,
			"csatScore": 14,
			"text": "Best Buy's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 14
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Best Buy's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 47,
			"stars": 0,
			"csatScore": 47,
			"text": "Best Buy's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 47
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Best Buy's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 44,
			"stars": 0,
			"csatScore": 44,
			"text": "Best Buy's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 44
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Best Buy's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 56,
			"stars": 0,
			"csatScore": 56,
			"text": "Best Buy's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 56
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Best Buy's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Best Buy's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Best Buy's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Best Buy's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Best Buy's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 26,
			"stars": 0,
			"csatScore": 26,
			"text": "Best Buy's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 26
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 11,
			"stars": 0,
			"csatScore": 11,
			"text": "Best Buy's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 11
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 48,
			"stars": 0,
			"csatScore": 48,
			"text": "Best Buy's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 48
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Best Buy's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Best Buy's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 29,
			"stars": 0,
			"csatScore": 29,
			"text": "Best Buy's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 29
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Best Buy's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Best Buy's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Best Buy's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Best Buy's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Best Buy's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 61,
			"stars": 0,
			"csatScore": 61,
			"text": "Best Buy's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 61
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Best Buy's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Best Buy's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		}
	]
}

Tech	53
Accounting	43
Aerospace and Aviation	14
Architecture and Planning	50
Arts and Entertainment	47
Automotive and Transportation	50
Banking and Financial Services	44
Biotech and Pharmaceuticals	40
Business and Consumer Services	56
Chemicals	50
Civic and Social Organization	33
Construction	33
Consulting	33
Consumer Services	25
Education	26
Government and Public Policy	11
Healthcare, Hospitals and Medicine	48
Hospitality	20
Insurance	25
Legal	29
Manufacturing and Machinery	0
Marketing, Advertising and Research	50
Military and Defense	0
Non-Profit	40
Professional Services	33
Retail	61
Telecommunications	0
Transportation	20

Best Buy Customer Satisfaction vs. Competitors

Compared to its competitors, Best Buy's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by Micro Center.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	Target	79%
	Five Below	74%
	Walmart	66%
	Micro Center	54%
	Best Buy	53%
	Lowe's Home Improvement	39%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Best Buy's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Best Buy	53%

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Best Buy Customer Service

2.9/5

Best Buy has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Best Buy's overall Customer Service score rated by its users and customers.

About Best Buy's Customer Service

Address

Minneapolis, MN

Website

http://www.bestbuy.com

Phone Number

888-237-8289

Quick Insights into Best Buy Customer Service

Best Buy's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Telecommunications industry.

Sign Up to unlock insights into how customers have ranked Best Buy's Customer Service score.

Ranked Best Buy Customer Service the Highest

18-25	4
Hispanic or Latino	4
1 to 2 Years	3.4

Ranked Best Buy Customer Service the Lowest

Other	1.7
66+	1.5
Telecommunications	1.5

Best Buy Customer Service Score by Gender

Female customers rated Best Buy's Customer Service score 0.1 stars higher than Male customers.

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Male

2.3/5

Female

2.4/5

Best Buy Customer Service Score by Ethnicity

Best Buy's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Best Buy.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.9	Caucasian	1.9
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.1	Native American	3.1
Other 1.7	Other	1.7

Best Buy Customer Service Score by Age

Best Buy's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 3.7	26-30	3.7
31-35 2.9	31-35	2.9
36-40 2.8	36-40	2.8
41-45 2.4	41-45	2.4
46-50 2	46-50	2
51-55 1.7	51-55	1.7
56-60 1.8	56-60	1.8
61-65 1.8	61-65	1.8
66+ 1.5	66+	1.5

Best Buy Customer Service Score by Usage

Best Buy's Customer Service score was rated the highest by customers who have used Best Buy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.4
2 to 5 Years	3.2
5 to 10 Years	2.7
Over 10 Years	1.9

Best Buy Customer Service Score by Industry

Best Buy's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Telecommunications industry customers.

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Tech	2.8
Accounting	3.3
Aerospace and Aviation	1.8
Architecture and Planning	3.2
Arts and Entertainment	2.9
Automotive and Transportation	3
Banking and Financial Services	2.5
Biotech and Pharmaceuticals	2.3
Business and Consumer Services	3.1
Chemicals	2.4
Civic and Social Organization	2.1
Construction	2
Consulting	1.8
Consumer Services	1.6
Education	1.6
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	2.8
Hospitality	1.5
Insurance	1.5
Legal	1.8
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	2.3
Military and Defense	1.5
Non-Profit	2.9
Professional Services	1.8
Retail	3.1
Telecommunications	1.5
Transportation	1.9

Best Buy Customer Service vs. Competitors

Compared to its competitors, Best Buy's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by Walmart.

COMPANY		Customer Service Score
	Costco	4.2/5
	Amazon	4.2/5
	Target	4/5
	Five Below	3.8/5
	Walmart	3.3/5
	Best Buy	2.9/5
	Lowe's Home Improvement	2.9/5
	Micro Center	2.8/5

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Customer Service for Other Retail Brands

In the Retail industry, Best Buy's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Best Buy	2.9/5

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Best Buy as an Employer

3.7/5

Best Buy has a 3.7/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Best Buy

Corie Barry

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Best Buy scored a -3 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Best Buy would recommend the brand to a friend. ENPS measures how likely Best Buy employees would recommend working at Best Buy to a friend.

Net Promoter Score

-3

NPS Score

41%	Promoters
15%	Passive
44%	Detractors

Employee Net Promoter Score

eNPS Score

38%	Promoters
26%	Passive
36%	Detractors

Global Ranking Snapshot

Best Buy is ranked #101 in the Global Top 100 Brands. It ranks just behind Foot Locker and just ahead of Meta.

RANK			INDUSTRY
99	Bose	Lila Snyder	Consumer Goods
100	Foot Locker	Richard Johnson	Retail
101	Best Buy	Corie Barry	Retail
102	Meta	Mark Zuckerberg	Tech
103	Samsung	KS Choi	Consumer Goods
104	Walmart	Doug McMillon	Retail
105	PepsiCo	Ramon Laguarta	Food and Beverages

Retail Ranking Snapshot

Best Buy is ranked #18 in the Retail Industry. It ranks just behind Foot Locker and just ahead of Walmart.

RANK		Location
16	Nordstrom	Seattle, WA
17	Foot Locker	New York City, NY
18	Best Buy	Minneapolis, MN
19	Walmart	Bentonville, AR
20	Domino's Pizza	Ann Arbor, MI
21	Victoria's Secret	Columbus, OH
22	Lowe's Home Improvement	Mooresville, NC

Best Buy is ranked #18 in Retail BrandsAwards & Recognition

Awards & Recognition

About Best Buy's Brand

Brand at a Glance

Frank Crowson

Best Buy Ranking

Best Buy NPS

Best Buy Overall NPS

Best Buy NPS Trend

How Other Brands Compare

What is NPS

Best Buy NPS by Gender

Male

Female

Best Buy NPS by Ethnicity

Best Buy NPS by Age

Best Buy NPS by Usage

Best Buy NPS vs. Competitors

Best Buy NPS vs Companies in Retail

Best Buy Customer Reviews

Best Buy Customer Loyalty

Best Buy Customer Loyalty Score by Gender

Best Buy Customer Loyalty Score by Ethnicity

Best Buy Customer Loyalty Score by Age

Best Buy Customer Loyalty Score by Usage

Best Buy Customer Loyalty Score by Industry

Best Buy Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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Best Buy Product Quality

Best Buy Product Information

Industry

Quick Insights into Best Buy Product Quality

Ranked Best Buy Product Quality the Highest

Ranked Best Buy Product Quality the Lowest

Best Buy Product Quality Score by Gender

Male

Female

Best Buy Product Quality Score by Ethnicity

Best Buy Product Quality Score by Age

Best Buy Product Quality Score by Usage

Best Buy Product Quality Score by Industry

Best Buy Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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Best Buy Pricing

Best Buy ROI & Value For Money

Best Buy Pricing Plans

Quick Insights into Best Buy ROI

Ranked Best Buy ROI the Highest

Ranked Best Buy ROI the Lowest

Best Buy ROI Score by Gender

Male

Female

Best Buy ROI Score by Ethnicity

Best Buy ROI Score by Age

Best Buy ROI Score by Usage

Best Buy ROI Score by Industry

Best Buy Pricing vs. Competitors

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ROI for Other Retail Brands

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Best Buy Customer Satisfaction (CSAT)

Best Buy Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Best Buy Customer Satisfaction

Ranked Best Buy Customer Satisfaction the Highest

Ranked Best Buy Customer Satisfaction the Lowest

Best Buy Customer Satisfaction Score by Gender

Best Buy Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Best Buy Customer Satisfaction Score by Age

Best Buy Customer Satisfaction Score by Usage

Best Buy is ranked #18 in Retail Brands
Awards & Recognition