20
NPS
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Five Below
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About Five Below's Brand
Five Below, Inc. operates a chain of retail stores in the United States. It offers sporting goods, games, wearables and jewelry, Among its major competitors, Five Below is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd. Overall, Five Below has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $10.86B
Brand at a Glance
77%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Five Below CMO
Five Below Ranking
- #3 / 4 of its competitors
Five Below NPS
Five Below's Net Promoter Score (NPS) is a 20 with 50% Promoters, 20% Passives, and 30% Detractors. Net Promoter Score tracks whether Five Below's customers would recommend using the product based on a scale of -100 to 100.
Five Below Overall NPS
| 50% | Promoters |
|---|---|
| 20% | Passives |
| 30% | Detractors |
Five Below NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 17 | Feb 2025 | 17 |
Mar 2025 19 | Mar 2025 | 19 |
Apr 2025 19 | Apr 2025 | 19 |
May 2025 19 | May 2025 | 19 |
Jun 2025 19 | Jun 2025 | 19 |
Jul 2025 19 | Jul 2025 | 19 |
Aug 2025 19 | Aug 2025 | 19 |
Sep 2025 19 | Sep 2025 | 19 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 21 | Nov 2025 | 21 |
Dec 2025 19 | Dec 2025 | 19 |
Jan 2026 18 | Jan 2026 | 18 |
How Other Brands Compare
Five Below is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Best Buy coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Five Below NPS by Gender
Female customers rated Five Below's NPS 8 points higher than Male customers.
Male
15
Five Below's NPS was rated 15 by Male customers on Comparably.
41%
Promoters
33%
Passives
26%
Detractors
Female
23
Five Below's NPS was rated 23 by Female customers on Comparably.
53%
Promoters
17%
Passives
30%
Detractors
Five Below NPS by Ethnicity
Five Below's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 47 | African American/Black | 47 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other 8 | Other | 8 |
Five Below NPS by Age
Five Below's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Five Below NPS by Usage
Five Below's NPS was rated the highest by customers who have used Five Below's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 14 | 5 to 10 Years | 14 |
Over 10 Years -15 | Over 10 Years | -15 |
Five Below NPS vs. Competitors
Compared to its competitors, Five Below's NPS is rated right above Walmart, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 49 |
 | Target | 36 |
| Five Below | 20 |
 | Walmart | 7 |
 | Best Buy | -3 |
 | Dollar Tree | -7 |
 | Party City | -9 |
 | Dollar General | -11 |
 | Safeway | -41 |
Five Below Customer Reviews
Out of the 25 Five Below customer reviews 12 were positive and 13 were constructive. Five Below customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Five Below Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Five Below users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Five Below Customer Loyalty Score by Gender
Female customers rated Five Below's Customer Loyalty score 6% higher than Male customers.
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Male
77%
Yes
Female
83%
Yes
Five Below Customer Loyalty Score by Ethnicity
Five Below's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Five Below.
72
out of 100
Caucasian
79
out of 100
Hispanic or Latino
94
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
85
out of 100
Other
Five Below Customer Loyalty Score by Age
Five Below's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 100% | 26-30 | 100% |
31-35 82% | 31-35 | 82% |
36-40 85% | 36-40 | 85% |
41-45 89% | 41-45 | 89% |
46-50 100% | 46-50 | 100% |
51-55 64% | 51-55 | 64% |
56-60 55% | 56-60 | 55% |
61-65 66% | 61-65 | 66% |
66+ 70% | 66+ | 70% |
Five Below Customer Loyalty Score by Usage
Five Below's Customer Loyalty score was rated the highest by customers who have used Five Below's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Five Below Customer Loyalty Score by Industry
Five Below's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Five Below Customer Loyalty vs. Competitors
Compared to its competitors, Five Below's Customer Loyalty score is rated right above Walmart, and is preceded by Safeway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Target | 82% |
| Dollar Tree | 82% |
| Safeway | 80% |
| Five Below | 77% |
| Walmart | 76% |
| Best Buy | 76% |
| Dollar General | 73% |
| Party City | 68% |
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Five Below Product Quality
3.8/5
Five Below has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Five Below Product Information
Five Below’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Five Below's product the highest. Reviewers from the Tech industry rated Five Below the lowest at 3.2.
- Website
- http://www.fivebelow.com
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Five Below Product Quality
Five Below's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Five Below Product Quality the Highest
Ranked Five Below Product Quality the Lowest
Five Below Product Quality Score by Gender
Male customers rated Five Below's Product Quality score 0.6 stars higher than Female customers.
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Male
4/5
Female
3.4/5
Five Below Product Quality Score by Ethnicity
Five Below's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.6 | Other | 2.6 |
Five Below Product Quality Score by Age
Five Below's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.4 | 46-50 | 3.4 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2 | 66+ | 2 |
Five Below Product Quality Score by Usage
Five Below's Product Quality score was rated the highest by customers who have used Five Below's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Five Below Product Quality Score by Industry
Five Below's Product Quality score was rated the highest by Construction industry customers, and the lowest by Fashion and Beauty industry customers.
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Five Below Product Quality vs. Competitors
Compared to its competitors, Five Below's Product Quality score is rated right above Walmart, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4.1/5 |
| Five Below | 3.8/5 |
| Walmart | 3.5/5 |
| Dollar General | 3.2/5 |
| Dollar Tree | 3.1/5 |
| Best Buy | 3.1/5 |
| Party City | 3/5 |
| Safeway | 2.5/5 |
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Five Below Pricing
Five Below ROI & Value For Money
3.8/5
Five Below has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Five Below Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Five Below.
Quick Insights into Five Below ROI
Five Below's ROI score was rated highest by customers from the Construction industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Five Below ROI the Highest
Ranked Five Below ROI the Lowest
Five Below ROI Score by Gender
Male customers rated Five Below's ROI score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
Five Below ROI Score by Ethnicity
Five Below's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.1 | Other | 3.1 |
Five Below ROI Score by Age
Five Below's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.6 | 26-30 | 2.6 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.6 | 46-50 | 3.6 |
51-55 1.6 | 51-55 | 1.6 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4 | 61-65 | 4 |
66+ 2.3 | 66+ | 2.3 |
Five Below ROI Score by Usage
Five Below's ROI score was rated the highest by customers who have used Five Below's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Five Below ROI Score by Industry
Five Below's ROI score was rated the highest by Construction industry customers, and the lowest by Fashion and Beauty industry customers.
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Five Below Pricing vs. Competitors
Compared to its competitors, Five Below's ROI score is rated right above Walmart, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Target | 3.9/5 |
| Five Below | 3.8/5 |
| Walmart | 3.5/5 |
| Dollar General | 3.4/5 |
| Dollar Tree | 3.3/5 |
| Best Buy | 3/5 |
| Party City | 2.9/5 |
| Safeway | 2.3/5 |
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Five Below Customer Satisfaction (CSAT)
Five Below Customer Satisfaction (CSAT) Score
74 / 100
Five Below has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
40%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
2%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Five Below Customer Satisfaction
Five Below's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
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Ranked Five Below Customer Satisfaction the Highest
Ranked Five Below Customer Satisfaction the Lowest
Five Below Customer Satisfaction Score by Gender
Male customers rated Five Below's Customer Satisfaction score 14 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 15% |
61 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 1% | |
Very Dissatisfied | 29% |
Five Below Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Five Below's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
28%
Satisfied
28%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
2%
Very Dissatisfied
31%
CSAT according to Hispanic or Latino
Five Below's Customer Satisfaction (CSAT) score was rated 69% according to Hispanic or Latino users and customers.
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69 / 100
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
15%
CSAT according to African American/Black
Five Below's Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.
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92 / 100
Very Satisfied
54%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Five Below's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Five Below's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
42%
Five Below Customer Satisfaction Score by Age
Five Below's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 36% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 72% | |||||||||||||||
| 66+ | 33% |
Five Below Customer Satisfaction Score by Usage
Five Below's Customer Satisfaction score was rated the highest by customers who have used Five Below's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Five Below Customer Satisfaction Score by Industry
Five Below's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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{
"title": "Five Below Customer Satisfaction Score by Industry",
"text": "Five Below's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "Five Below's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Five Below's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Five Below's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Five Below's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Construction",
"groupId": 510,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Five Below's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Five Below's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Five Below's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Retail",
"groupId": 559,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "Five Below's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
}
]
}Five Below Customer Satisfaction vs. Competitors
Compared to its competitors, Five Below's Customer Satisfaction score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Target | 79% |
| Five Below | 74% |
| Walmart | 66% |
| Dollar General | 60% |
| Dollar Tree | 55% |
| Best Buy | 53% |
| Party City | 51% |
| Safeway | 33% |
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Five Below Customer Service
3.8/5
Five Below has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Five Below's Customer Service
Address
Philadelphia, PA
Website
http://www.fivebelow.com
Phone Number
(215) 546-8099
Quick Insights into Five Below Customer Service
Five Below's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by customers ages 51-55.
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Ranked Five Below Customer Service the Highest
Ranked Five Below Customer Service the Lowest
Five Below Customer Service Score by Gender
Male customers rated Five Below's Customer Service score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
Five Below Customer Service Score by Ethnicity
Five Below's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.4 | Other | 2.4 |
Five Below Customer Service Score by Age
Five Below's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.8 | 26-30 | 2.8 |
31-35 4.2 | 31-35 | 4.2 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4.7 | 41-45 | 4.7 |
46-50 3.5 | 46-50 | 3.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.5 | 61-65 | 3.5 |
66+ 1.6 | 66+ | 1.6 |
Five Below Customer Service Score by Usage
Five Below's Customer Service score was rated the highest by customers who have used Five Below's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Five Below Customer Service Score by Industry
Five Below's Customer Service score was rated the highest by Construction industry customers, and the lowest by Fashion and Beauty industry customers.
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Five Below Customer Service vs. Competitors
Compared to its competitors, Five Below's Customer Service score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4/5 |
| Five Below | 3.8/5 |
| Walmart | 3.3/5 |
| Dollar General | 3.3/5 |
| Dollar Tree | 3/5 |
| Best Buy | 2.9/5 |
| Party City | 2.9/5 |
| Safeway | 2.3/5 |
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Five Below as an Employer
3.2/5
Five Below has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Five Below scored a 20 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Five Below would recommend the brand to a friend. ENPS measures how likely Five Below employees would recommend working at Five Below to a friend.
Net Promoter Score
20
NPS Score
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 40% | Promoters |
|---|---|
| 17% | Passive |
| 43% | Detractors |
