
Crocs manufactures casual footwear for men, women and children. Crocs believes that Come As You Are™ is more than a tagline, it is a way of living. Crocs’s brand is ranked #51 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Crocs. When compared to other organizations within the Fashion and Beauty industry, Crocs is ranked #7. Among its major competitors, Crocs is ranked in 3rd place for NPS while Nike is 1st, and Converse is 2nd.Their current market cap is $5.56B
Crocs's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether Crocs's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 20% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 34 | Feb 2025 | 34 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 34 | Apr 2025 | 34 |
May 2025 34 | May 2025 | 34 |
Jun 2025 34 | Jun 2025 | 34 |
Jul 2025 34 | Jul 2025 | 34 |
Aug 2025 34 | Aug 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 34 | Oct 2025 | 34 |
Nov 2025 34 | Nov 2025 | 34 |
Dec 2025 34 | Dec 2025 | 34 |
Jan 2026 34 | Jan 2026 | 34 |
Crocs is ranked third for NPS among its competitors. Nike and Converse come in first and second, with Skechers U.S.A. coming in at #4. Among those competitors, it is the lowest valued company behind Nike.
![]() Crocs | ![]() Nike | ![]() Skechers U.S.A. | ![]() Converse | |
| Global Ranking | #51 | #6 | #194 | #831 |
| NPS | 34 | 48 | 17 | 48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $5.56B | $222.95B | $5.69B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Crocs's NPS 12 points higher than Male customers.
Crocs's NPS was rated 33 by Male customers on Comparably.
Crocs's NPS was rated 45 by Female customers on Comparably.
Crocs's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 45 | Hispanic or Latino | 45 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 21 | Asian or Pacific Islander | 21 |
Native American 33 | Native American | 33 |
Other 43 | Other | 43 |
Crocs's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Crocs's NPS was rated the highest by customers who have used Crocs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 4 | Less than 1 Year | 4 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
5 to 10 Years 31 | 5 to 10 Years | 31 |
Over 10 Years 38 | Over 10 Years | 38 |
Compared to its competitors, Crocs's NPS is rated right above Skechers U.S.A., and is preceded by Converse.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Converse | 48 |
![]() | Crocs | 34 |
![]() | Skechers U.S.A. | 17 |
![]() | Timberland | -14 |
Out of the 47 Crocs customer reviews 38 were positive and 9 were constructive. Crocs customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Crocs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Crocs's Customer Loyalty score 12% higher than Female customers.
Crocs's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Crocs's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 81% | 26-30 | 81% |
31-35 74% | 31-35 | 74% |
36-40 66% | 36-40 | 66% |
41-45 85% | 41-45 | 85% |
46-50 100% | 46-50 | 100% |
51-55 85% | 51-55 | 85% |
56-60 55% | 56-60 | 55% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Crocs's Customer Loyalty score was rated the highest by customers who have used Crocs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Crocs's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Crocs's Customer Loyalty score is rated right above Skechers U.S.A., and is preceded by Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Converse | 84% |
![]() | Nike | 83% |
![]() | Crocs | 79% |
![]() | Skechers U.S.A. | 74% |
![]() | Timberland | 68% |
In the Fashion and Beauty industry, Crocs's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
Crocs has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Crocs’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Restaurants industry rated Crocs's product the highest. Reviewers from the Education industry rated Crocs the lowest at 4.4.
Crocs's Product Quality score was rated highest by customers from the Restaurants industry, and rated lowest by customers ages 51-55.
Female customers rated Crocs's Product Quality score 0.1 stars higher than Male customers.
Crocs's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4 | Native American | 4 |
Other 4.3 | Other | 4.3 |
Crocs's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.8 | 61-65 | 3.8 |
66+ 4.6 | 66+ | 4.6 |
Crocs's Product Quality score was rated the highest by customers who have used Crocs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Crocs's Product Quality score was rated the highest by Restaurants industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Crocs's Product Quality score is rated right above Skechers U.S.A., and is preceded by Converse.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | Converse | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Skechers U.S.A. | 3.6/5 |
![]() | Timberland | 3.2/5 |
In the Fashion and Beauty industry, Crocs's Product Quality score is rated right below Gucci.
Crocs has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Tech industry think that they had the lowest ROI from Crocs.
Crocs's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by Native American customers.
Female customers rated Crocs's ROI score 0.2 stars higher than Male customers.
Crocs's ROI score was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 2.5 | Native American | 2.5 |
Other 3.9 | Other | 3.9 |
Crocs's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
Crocs's ROI score was rated the highest by customers who have used Crocs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Crocs's ROI score was rated the highest by Restaurants industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Crocs's ROI score is rated right above Skechers U.S.A., and is preceded by Nike.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Converse | 4/5 |
![]() | Nike | 3.9/5 |
![]() | Crocs | 3.7/5 |
![]() | Skechers U.S.A. | 3.5/5 |
![]() | Timberland | 3.1/5 |
In the Fashion and Beauty industry, Crocs's ROI score is rated right below Gucci.
Crocs has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Crocs's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
Female customers rated Crocs's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 19% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Crocs' Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
Crocs' Customer Satisfaction (CSAT) score was rated 79% according to Hispanic or Latino users and customers.
Crocs' Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.
Crocs' Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Crocs' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Crocs' Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
Crocs's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 95% | |||||||||||||||
| 26-30 | 71% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 38% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 67% |
Crocs's Customer Satisfaction score was rated the highest by customers who have used Crocs's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Crocs's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Logistics and Supply Chain industry customers.
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{
"title": "Crocs Customer Satisfaction Score by Industry",
"text": "Crocs's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Logistics and Supply Chain industry customers.",
"bars": [
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"groupId": 495,
"score": 81,
"stars": 0,
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"groupId": 496,
"score": 72,
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{
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"groupId": 499,
"score": 91,
"stars": 0,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 90,
"stars": 0,
"csatScore": 90,
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"scoreClassName": "",
"scoreLabel": 90
},
{
"label": "Education",
"groupId": 515,
"score": 90,
"stars": 0,
"csatScore": 90,
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 67,
"stars": 0,
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{
"label": "Hospitality",
"groupId": 523,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 92,
"stars": 0,
"csatScore": 92,
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"scoreClassName": "",
"scoreLabel": 92
},
{
"label": "Restaurants",
"groupId": 558,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Retail",
"groupId": 559,
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"stars": 0,
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]
}Compared to its competitors, Crocs's Customer Satisfaction score is rated right above Skechers U.S.A., and is preceded by Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Converse | 87% |
![]() | Nike | 86% |
![]() | Crocs | 79% |
![]() | Skechers U.S.A. | 65% |
![]() | Timberland | 54% |
In the Fashion and Beauty industry, Crocs's Customer Satisfaction score is rated right above Glossier, and is preceded by CHANEL.
Crocs has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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13601 Via Varra, Broomfield, CO 80020
http://www.crocs.com
303-848-7000
Crocs's Customer Service score was rated highest by customers from the Sporting Goods industry, and rated lowest by customers ages 56-60.
Female customers rated Crocs's Customer Service score 0.3 stars higher than Male customers.
Crocs's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 4.1 | Native American | 4.1 |
Other 3.8 | Other | 3.8 |
Crocs's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
36-40 3 | 36-40 | 3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4 | 46-50 | 4 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.9 | 56-60 | 1.9 |
61-65 3.3 | 61-65 | 3.3 |
66+ 4.1 | 66+ | 4.1 |
Crocs's Customer Service score was rated the highest by customers who have used Crocs's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Crocs's Customer Service score was rated the highest by Sporting Goods industry customers, and the lowest by Logistics and Supply Chain industry customers.
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Compared to its competitors, Crocs's Customer Service score is rated right above Skechers U.S.A., and is preceded by Converse.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Nike | 4.1/5 |
![]() | Converse | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | Skechers U.S.A. | 3.4/5 |
![]() | Timberland | 3.1/5 |
In the Fashion and Beauty industry, Crocs's Customer Service score is rated right below Gucci.
Crocs has a 2.9/5 stars for its overall company culture rated by their employees

Crocs scored a 34 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Crocs would recommend the brand to a friend. ENPS measures how likely Crocs employees would recommend working at Crocs to a friend.
| 57% | Promoters |
|---|---|
| 20% | Passive |
| 23% | Detractors |
| 33% | Promoters |
|---|---|
| 14% | Passive |
| 53% | Detractors |
Crocs is ranked #51 in the Global Top 100 Brands. It ranks just behind Shopify and just ahead of Gucci.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
49 | ![]() | Ritz-Carlton | ![]() | Herve Humler | Travel and Hospitality |
50 | ![]() | Shopify | ![]() | Tobi Lutke | Tech |
51 | ![]() | Crocs | ![]() | Andrew Rees | Fashion and Beauty |
52 | ![]() | Gucci | ![]() | Marco Bizzarri | Fashion and Beauty |
53 | ![]() | AMD | ![]() | Lisa Su | Tech |
54 | ![]() | Tiffany & Co | ![]() | Anthony Ledru | Fashion and Beauty |
55 | ![]() | The Coca-Cola Company | ![]() | James Quincey | Food and Beverages |
Crocs is ranked #7 in the Fashion and Beauty Industry. It ranks just behind Uniqlo and just ahead of Gucci.