
We make rad sneakers and apparel. Converse’s brand is ranked #831 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Converse. When compared to other organizations within the Fashion and Beauty industry, Converse is ranked #75. Among its major competitors, Converse is ranked in 1st place for NPS while Vans is 2nd, and Fila is 3rd.
Converse's Net Promoter Score (NPS) is a 48 with 65% Promoters, 18% Passives, and 17% Detractors. Net Promoter Score tracks whether Converse's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 18% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 49 | Dec 2024 | 49 |
Jan 2025 49 | Jan 2025 | 49 |
Feb 2025 49 | Feb 2025 | 49 |
Mar 2025 49 | Mar 2025 | 49 |
Apr 2025 49 | Apr 2025 | 49 |
May 2025 49 | May 2025 | 49 |
Jun 2025 49 | Jun 2025 | 49 |
Aug 2025 49 | Aug 2025 | 49 |
Sep 2025 49 | Sep 2025 | 49 |
Oct 2025 47 | Oct 2025 | 47 |
Dec 2025 47 | Dec 2025 | 47 |
Jan 2026 47 | Jan 2026 | 47 |
Converse is ranked first for NPS among its competitors. Vans and Fila come in second and third, with The Athletic coming in at #4.
![]() Converse | ![]() Vans | ![]() Fila | ![]() The Athletic | |
| Global Ranking | #831 | #16 | #944 | #- |
| NPS | 48 | 47 | 10 | -50 |
| Valuation Updated every 24 hours for public companies | - | $7.44B | - | $500.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Converse's NPS 29 points higher than Male customers.
Converse's NPS was rated 32 by Male customers on Comparably.
Converse's NPS was rated 61 by Female customers on Comparably.
Converse's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 47 | Caucasian | 47 |
Hispanic or Latino 77 | Hispanic or Latino | 77 |
African American/Black 81 | African American/Black | 81 |
Asian or Pacific Islander 41 | Asian or Pacific Islander | 41 |
Native American 25 | Native American | 25 |
Other 39 | Other | 39 |
Converse's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Converse's NPS was rated the highest by customers who have used Converse's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 61 | 2 to 5 Years | 61 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Over 10 Years 41 | Over 10 Years | 41 |
Compared to its competitors, Converse's NPS is rated right above Vans.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Converse | 48 |
![]() | Vans | 47 |
![]() | Fila | 10 |
![]() | Timberland | -14 |
![]() | The Athletic | -50 |
![]() | Allen Edmonds | -51 |
Out of the 41 Converse customer reviews 40 were positive and 1 was constructive. Converse customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Converse users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Converse's Customer Loyalty score 6% higher than Male customers.
Converse's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.
% who answered "Yes"
Converse's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 100% | 26-30 | 100% |
31-35 80% | 31-35 | 80% |
36-40 63% | 36-40 | 63% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
Converse's Customer Loyalty score was rated the highest by customers who have used Converse's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Converse's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Converse's Customer Loyalty score is rated right above Fila, and is preceded by Vans.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Allen Edmonds | 89% |
![]() | Vans | 85% |
![]() | Converse | 84% |
![]() | Fila | 74% |
![]() | The Athletic | 72% |
![]() | Timberland | 68% |
In the Fashion and Beauty industry, Converse's Customer Loyalty score is rated right above Nike, and is preceded by Vans.
Converse has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Converse’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Converse's product the highest. Reviewers from the Aerospace and Aviation industry rated Converse the lowest at 3.9.
Converse's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
Female customers rated Converse's Product Quality score 0.2 stars higher than Male customers.
Converse's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.6 | Native American | 3.6 |
Other 3.9 | Other | 3.9 |
Converse's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4 | 46-50 | 4 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3 | 56-60 | 3 |
61-65 2.8 | 61-65 | 2.8 |
Converse's Product Quality score was rated the highest by customers who have used Converse's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Converse's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Converse's Product Quality score is rated right above Fila, and is preceded by Vans.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vans | 4.3/5 |
![]() | Converse | 4.2/5 |
![]() | Fila | 4/5 |
![]() | The Athletic | 3.3/5 |
![]() | Timberland | 3.2/5 |
![]() | Allen Edmonds | 2.9/5 |
In the Fashion and Beauty industry, Converse's Product Quality score is rated right above CHANEL, and is preceded by Glossier.
Converse has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Legal industry think that they had the lowest ROI from Converse.
Converse's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
Male customers rated Converse's ROI score 0.1 stars higher than Female customers.
Converse's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.1 | Native American | 3.1 |
Other 3.6 | Other | 3.6 |
Converse's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.5 | 61-65 | 2.5 |
Converse's ROI score was rated the highest by customers who have used Converse's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Converse's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Converse's ROI score is rated right above Fila, and is preceded by Vans.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Converse | 4/5 |
![]() | Fila | 3.7/5 |
![]() | Timberland | 3.1/5 |
![]() | Allen Edmonds | 3/5 |
![]() | The Athletic | 3/5 |
In the Fashion and Beauty industry, Converse's ROI score is rated right above Nike, and is preceded by Uniqlo.
Converse has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Converse's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 46-50.
Female customers rated Converse's Customer Satisfaction score 5 points higher than Male customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 1% | |
Very Dissatisfied | 10% |
Converse's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Converse's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Converse's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.
Converse's Customer Satisfaction (CSAT) score was rated 95% according to Asian or Pacific Islander users and customers.
Converse's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
Converse's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Converse's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 71% | |||||||||||||||
| 36-40 | 77% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 60% |
Converse's Customer Satisfaction score was rated the highest by customers who have used Converse's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Converse's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Converse Customer Satisfaction Score by Industry",
"text": "Converse's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 69,
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"csatScore": 69,
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"scoreClassName": "",
"scoreLabel": 69
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{
"label": "Accounting",
"groupId": 495,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreLabel": 80
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{
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"groupId": 496,
"score": 67,
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 88,
"stars": 0,
"csatScore": 88,
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"scoreClassName": "",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 93,
"stars": 0,
"csatScore": 93,
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"scoreClassName": "",
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{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 91,
"stars": 0,
"csatScore": 91,
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"scoreClassName": "",
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 100,
"stars": 0,
"csatScore": 100,
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},
{
"label": "Education",
"groupId": 515,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Converse's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Legal",
"groupId": 529,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Converse's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 89,
"stars": 0,
"csatScore": 89,
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"scoreClassName": "",
"scoreLabel": 89
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]
}Compared to its competitors, Converse's Customer Satisfaction score is rated right above Vans.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Converse | 87% |
![]() | Vans | 85% |
![]() | Fila | 76% |
![]() | Timberland | 54% |
![]() | The Athletic | 51% |
![]() | Allen Edmonds | 31% |
In the Fashion and Beauty industry, Converse's Customer Satisfaction score is rated right above Nike, and is preceded by Uniqlo.
Converse has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Converse's overall Customer Service score rated by its users and customers.
1 High St. North, Andover, MA 01845
http://www.converse.com
617-424-5400
Converse's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 61-65.
Converse's Customer Service score was rated 3.8 by both Female and Male customers on Comparably.
Converse's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.1 | Native American | 3.1 |
Other 3.5 | Other | 3.5 |
Converse's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
Converse's Customer Service score was rated the highest by customers who have used Converse's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Converse's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Converse's Customer Service score is rated right above Fila, and is preceded by Vans.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Vans | 4.1/5 |
![]() | Converse | 4/5 |
![]() | Fila | 3.7/5 |
![]() | Timberland | 3.1/5 |
![]() | The Athletic | 2.8/5 |
![]() | Allen Edmonds | 2.3/5 |
In the Fashion and Beauty industry, Converse's Customer Service score is rated right above Crocs, and is preceded by Gucci.
Converse has a 4.2/5 stars for its overall company culture rated by their employees

Converse scored a 48 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Converse would recommend the brand to a friend. ENPS measures how likely Converse employees would recommend working at Converse to a friend.
| 65% | Promoters |
|---|---|
| 18% | Passive |
| 17% | Detractors |
| 56% | Promoters |
|---|---|
| 21% | Passive |
| 23% | Detractors |
Converse is ranked #831 in the Global Top 100 Brands. It ranks just behind Betterment and just ahead of Betches.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
829 | ![]() | Burns & McDonnell | ![]() | Ray Kowalik | Tech |
830 | ![]() | Betterment | ![]() | Jonathan Stein | Banking and Financial Services |
831 | ![]() | Converse | ![]() | G. Scott Uzzell | Fashion and Beauty |
832 | ![]() | Betches | ![]() | Aleen Kuperman | Media and Entertainment |
833 | ![]() | Heineken | ![]() | Ronald Elzen | Food and Beverages |
834 | ![]() | Zenoti | ![]() | Sudheer Koneru | Tech |
835 | ![]() | Zalora | ![]() | Tech |