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NYX is

Ranked

#79

Fashion and Beauty Brands

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NYX

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NYX

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NYX is ranked #79 in Fashion and Beauty Brands

About NYX's Brand

NYX’s brand is ranked #892 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NYX. When compared to other organizations within the Fashion and Beauty industry, NYX is ranked #79. Among its major competitors, NYX is ranked in 1st place for NPS while Urban Decay Cosmetics is 2nd, and SEPHORA is 3rd.

Brand at a Glance

82%

Customer Loyalty

4.1/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

NYX Ranking

^#79 in Fashion and Beauty
^#1 / 4 of its competitors

NYX NPS

NYX's Net Promoter Score (NPS) is a 49 with 58% Promoters, 33% Passives, and 9% Detractors. Net Promoter Score tracks whether NYX's customers would recommend using the product based on a scale of -100 to 100.

NYX Overall NPS

NPS

58%	Promoters
33%	Passives
9%	Detractors

NYX NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2023 47	Apr 2023	47
Jun 2023 48	Jun 2023	48
Jul 2023 50	Jul 2023	50
Aug 2023 50	Aug 2023	50
Oct 2023 52	Oct 2023	52
Nov 2023 53	Nov 2023	53
Feb 2024 52	Feb 2024	52
Jun 2024 50	Jun 2024	50
Feb 2025 49	Feb 2025	49
Apr 2025 46	Apr 2025	46
Feb 2026 48	Feb 2026	48
Apr 2026 49	Apr 2026	49

How Other Brands Compare

NYX is ranked first for NPS among its competitors. Urban Decay Cosmetics and SEPHORA come in second and third, with MAC Cosmetics coming in at #4.

	NYX	SEPHORA	MAC Cosmetics	Urban Decay Cosmetics
Global Ranking	#892	#59	#74	#710
NPS	49	35	31	37
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NYX NPS by Gender

Female customers rated NYX's NPS 25 points higher than Male customers.

Male

NYX's NPS was rated 50 by Male customers on Comparably.

50%

Promoters

50%

Passives

Detractors

Female

NYX's NPS was rated 75 by Female customers on Comparably.

75%

Promoters

25%

Passives

Detractors

NYX NPS by Ethnicity

NYX's NPS was rated 80 points by Other customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Other 80	Other	80

NYX NPS by Age

NYX's NPS was rated 57 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

29%

NYX NPS by Usage

NYX's NPS was rated the highest by customers who have used NYX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 71	1 to 2 Years	71
2 to 5 Years 67	2 to 5 Years	67
5 to 10 Years 40	5 to 10 Years	40

NYX NPS vs. Competitors

Compared to its competitors, NYX's NPS is rated right above Urban Decay Cosmetics.

COMPANY		NPS Score
	NYX	49
	Urban Decay Cosmetics	37
	SEPHORA	35
	MAC Cosmetics	31
	Elf	N/A
	IT Cosmetics	-72

NYX NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, NYX's NPS is rated right above Nike.

COMPANY		NPS Score
	NYX	49
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	35
	Gucci	31

NYX Customer Reviews

NYX Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of NYX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

NYX Customer Loyalty Score by Gender

Female customers rated NYX's Customer Loyalty score 38% higher than Male customers.

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Male

55%

Yes

Female

93%

Yes

NYX Customer Loyalty Score by Ethnicity

NYX's Customer Loyalty score was rated 100% by Other customers on Comparably.

% who answered "Yes"

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100

out of 100

Other

NYX Customer Loyalty Score by Age

NYX's Customer Loyalty score was rated 87% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%

NYX Customer Loyalty Score by Usage

NYX's Customer Loyalty score was rated the highest by customers who have used NYX's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	74%
2 to 5 Years	85%
5 to 10 Years	100%

NYX Customer Loyalty Score by Industry

NYX's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	78%
Fashion and Beauty	100%
Arts and Entertainment	100%
Marketing, Advertising and Research	78%

NYX Customer Loyalty vs. Competitors

Compared to its competitors, NYX's Customer Loyalty score is rated right above SEPHORA, and is preceded by Urban Decay Cosmetics.

COMPANY		Customer Loyalty Score
	Urban Decay Cosmetics	90%
	NYX	82%
	SEPHORA	80%
	MAC Cosmetics	80%
	IT Cosmetics	68%
	Elf	N/A

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, NYX's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	NYX	82%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%

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NYX Product Quality

4.1/5

NYX has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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NYX Product Information

NYX’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NYX's product the highest. Reviewers from the Fashion and Beauty industry rated NYX the lowest at 4.1.

Website: https://www.nyxcosmetics.com/home

Company Size: 501-1,000 Employees

Quick Insights into NYX Product Quality

NYX's Product Quality score was rated highest by Male customers, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked NYX Product Quality the Highest

Male	4.7
Tech	4.7
5 to 10 Years	4.5

Ranked NYX Product Quality the Lowest

2 to 5 Years	4.1
Female	4.1
Marketing, Advertising and Research	4.1

NYX Product Quality Score by Gender

Male customers rated NYX's Product Quality score 0.6 stars higher than Female customers.

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Male

4.7/5

Female

4.1/5

NYX Product Quality Score by Ethnicity

NYX's Product Quality score was rated 4.3 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 4.3	Other	4.3

NYX Product Quality Score by Age

NYX's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

NYX Product Quality Score by Usage

NYX's Product Quality score was rated the highest by customers who have used NYX's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.2
2 to 5 Years	4.1
5 to 10 Years	4.5

NYX Product Quality Score by Industry

NYX's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	4.7
Fashion and Beauty	4.1
Arts and Entertainment	4.3
Marketing, Advertising and Research	4.1

NYX Product Quality vs. Competitors

Compared to its competitors, NYX's Product Quality score is rated right above SEPHORA, and is preceded by MAC Cosmetics.

COMPANY		Product Quality Score
	MAC Cosmetics	4.2/5
	NYX	4.1/5
	SEPHORA	4.1/5
	Urban Decay Cosmetics	3.9/5
	IT Cosmetics	3.1/5
	Elf	N/A

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, NYX's Product Quality score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	NYX	4.1/5
	Crocs	4.1/5

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NYX Pricing

NYX ROI & Value For Money

3.8/5

NYX has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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NYX Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from NYX.

Quick Insights into NYX ROI

NYX's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked NYX ROI the Highest

Fashion and Beauty	4.3
Female	4
1 to 2 Years	3.9

Ranked NYX ROI the Lowest

5 to 10 Years	3.6
Male	3.5
Arts and Entertainment	3.1

NYX ROI Score by Gender

Female customers rated NYX's ROI score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

NYX ROI Score by Ethnicity

NYX's ROI score was rated 3.9 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 3.9	Other	3.9

NYX ROI Score by Age

NYX's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.8	18-25	3.8

NYX ROI Score by Usage

NYX's ROI score was rated the highest by customers who have used NYX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	3.9
2 to 5 Years	3.6
5 to 10 Years	3.6

NYX ROI Score by Industry

NYX's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.7
Fashion and Beauty	4.3
Arts and Entertainment	3.1
Marketing, Advertising and Research	3.5

NYX Pricing vs. Competitors

Compared to its competitors, NYX's ROI score is rated right above SEPHORA.

COMPANY		Pricing Score
	NYX	3.8/5
	SEPHORA	3.8/5
	MAC Cosmetics	3.8/5
	Urban Decay Cosmetics	3.7/5
	IT Cosmetics	2.6/5
	Elf	N/A

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, NYX's ROI score is rated right above Gucci, and is preceded by American Eagle Outfitters.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	NYX	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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NYX Customer Satisfaction (CSAT)

NYX Customer Satisfaction (CSAT) Score

92 / 100

NYX has an overall Customer Satisfaction score of 92 rated by its users and customers.

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Very Satisfied	46%
Satisfied	46%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

46%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NYX Customer Satisfaction

NYX's Customer Satisfaction score was rated highest by customers who have used NYX's products/services for 1 to 2 Years, and rated lowest by customers who have used NYX's products/services for 5 to 10 Years.

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Ranked NYX Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Arts and Entertainment	100%

Ranked NYX Customer Satisfaction the Lowest

5 to 10 Years	100%

NYX Customer Satisfaction Score by Gender

NYX's Customer Satisfaction score was rated 100 by Female customers on Comparably.

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100 / 100

Female

	Very Satisfied	67%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

NYX Customer Satisfaction Score by Ethnicity

Other
100%

CSAT according to Other

NYX's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

NYX Customer Satisfaction Score by Age

NYX's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

NYX Customer Satisfaction Score by Usage

NYX's Customer Satisfaction score was rated 100 points by customers who have used NYX's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.

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1 to 2 Years	100
5 to 10 Years	100

NYX Customer Satisfaction Score by Industry

NYX's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.

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	"title": "NYX Customer Satisfaction Score by Industry",
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	"bars": [
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			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
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			"scoreClassName": "max",
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Arts and Entertainment	100

NYX Customer Satisfaction vs. Competitors

Compared to its competitors, NYX's Customer Satisfaction score is rated right above MAC Cosmetics.

COMPANY		Customer Satisfaction (CSAT) Score
	NYX	92%
	MAC Cosmetics	83%
	SEPHORA	78%
	Urban Decay Cosmetics	63%
	IT Cosmetics	20%
	Elf	0%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, NYX's Customer Satisfaction score is rated right above Uniqlo.

COMPANY		Customer Satisfaction (CSAT) Score
	NYX	92%
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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NYX Customer Service

4/5

NYX has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About NYX's Customer Service

Website

https://www.nyxcosmetics.com/home

Quick Insights into NYX Customer Service

NYX's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers who have used NYX's products/services for 5 to 10 Years.

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Ranked NYX Customer Service the Highest

Fashion and Beauty	4.3
2 to 5 Years	4.2
Female	4.1

Ranked NYX Customer Service the Lowest

Male	3.9
Tech	3.7
5 to 10 Years	3.4

NYX Customer Service Score by Gender

Female customers rated NYX's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

NYX Customer Service Score by Ethnicity

NYX's Customer Service score was rated 3.8 stars by Other customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Other 3.8	Other	3.8

NYX Customer Service Score by Age

NYX's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4

NYX Customer Service Score by Usage

NYX's Customer Service score was rated the highest by customers who have used NYX's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	3.4

NYX Customer Service Score by Industry

NYX's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.

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Tech	3.7
Fashion and Beauty	4.3
Arts and Entertainment	3.8
Marketing, Advertising and Research	4

NYX Customer Service vs. Competitors

Compared to its competitors, NYX's Customer Service score is rated right above SEPHORA.

COMPANY		Customer Service Score
	NYX	4/5
	SEPHORA	3.9/5
	MAC Cosmetics	3.9/5
	Urban Decay Cosmetics	3.5/5
	IT Cosmetics	2/5
	Elf	N/A

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, NYX's Customer Service score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	NYX	4/5
	Crocs	3.9/5

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NYX as an Employer

3.8/5

NYX has a 3.8/5 stars for its overall company culture rated by their employees

top

35%

CEO of NYX

Toni Ko

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NYX scored a 49 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of NYX would recommend the brand to a friend. ENPS measures how likely NYX employees would recommend working at NYX to a friend.

Net Promoter Score

NPS Score

58%	Promoters
33%	Passive
9%	Detractors

Employee Net Promoter Score

eNPS Score

66%	Promoters
17%	Passive
17%	Detractors

Global Ranking Snapshot

NYX is ranked #892 in the Global Top 100 Brands. It ranks just behind Sheetz and just ahead of Primerica.

RANK			INDUSTRY
890	LIDL	Jesper Højer	Retail
891	Sheetz	Joseph Sheetz	Food and Beverages
892	NYX	Toni Ko	Fashion and Beauty
893	Primerica	Glenn Williams	Banking and Financial Services
894	Aldi UK	John Stanton	Retail
895	Pipedrive	Paulo Cunha	Tech
896	Genesys	Tony Bates	Tech