
New Balance’s brand is ranked #993 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of New Balance. When compared to other organizations within the Fashion and Beauty industry, New Balance is ranked #83. Among its major competitors, New Balance is ranked in 7th place for NPS while Brooks Running is 1st, and Nike is 2nd. Overall, New Balance has a neutral social sentiment, when analyzing social media channels and online mentions.
New Balance's Net Promoter Score (NPS) is a 28 with 55% Promoters, 18% Passives, and 27% Detractors. Net Promoter Score tracks whether New Balance's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 18% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Jun 2025 26 | Jun 2025 | 26 |
Jul 2025 26 | Jul 2025 | 26 |
Aug 2025 26 | Aug 2025 | 26 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 27 | Oct 2025 | 27 |
Nov 2025 27 | Nov 2025 | 27 |
Dec 2025 27 | Dec 2025 | 27 |
Jan 2026 27 | Jan 2026 | 27 |
New Balance is ranked #4 for NPS among its competitors. Nike and Vans come in first and second, with adidas coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated New Balance's NPS 7 points higher than Female customers.
New Balance's NPS was rated 32 by Male customers on Comparably.
New Balance's NPS was rated 25 by Female customers on Comparably.
New Balance's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 41 | African American/Black | 41 |
Asian or Pacific Islander 36 | Asian or Pacific Islander | 36 |
Native American 40 | Native American | 40 |
Other 23 | Other | 23 |
New Balance's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
New Balance's NPS was rated the highest by customers who have used New Balance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years 33 | Over 10 Years | 33 |
Compared to its competitors, New Balance's NPS is rated right above Fila, and is preceded by Under Armour.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brooks Running | 53 |
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | adidas | 41 |
![]() | PUMA | 36 |
![]() | Under Armour | 32 |
![]() | New Balance | 28 |
![]() | Fila | 10 |
In the Fashion and Beauty industry, New Balance's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | New Balance | 28 |
Out of the 37 New Balance customer reviews 29 were positive and 8 were constructive. New Balance customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of New Balance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated New Balance's Customer Loyalty score 3% higher than Male customers.
New Balance's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
New Balance's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 92% | 26-30 | 92% |
31-35 91% | 31-35 | 91% |
36-40 82% | 36-40 | 82% |
41-45 64% | 41-45 | 64% |
46-50 46% | 46-50 | 46% |
51-55 100% | 51-55 | 100% |
56-60 84% | 56-60 | 84% |
61-65 46% | 61-65 | 46% |
66+ 82% | 66+ | 82% |
New Balance's Customer Loyalty score was rated the highest by customers who have used New Balance's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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New Balance's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, New Balance's Customer Loyalty score is rated right above Under Armour, and is preceded by PUMA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brooks Running | 87% |
![]() | Vans | 85% |
![]() | adidas | 85% |
![]() | Nike | 83% |
![]() | PUMA | 82% |
![]() | New Balance | 79% |
![]() | Under Armour | 78% |
![]() | Fila | 74% |
In the Fashion and Beauty industry, New Balance's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | New Balance | 79% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
New Balance has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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New Balance’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated New Balance's product the highest. Reviewers from the Construction industry rated New Balance the lowest at 2.6.
New Balance's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Construction industry.
Male customers rated New Balance's Product Quality score 0.4 stars higher than Female customers.
New Balance's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.8 | Native American | 4.8 |
Other 3.6 | Other | 3.6 |
New Balance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3 | 61-65 | 3 |
66+ 3.4 | 66+ | 3.4 |
New Balance's Product Quality score was rated the highest by customers who have used New Balance's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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New Balance's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, New Balance's Product Quality score is rated right below Fila.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brooks Running | 4.5/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | adidas | 4.3/5 |
![]() | PUMA | 4.2/5 |
![]() | Under Armour | 4.1/5 |
![]() | Fila | 4/5 |
![]() | New Balance | 3.9/5 |
In the Fashion and Beauty industry, New Balance's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | New Balance | 3.9/5 |
New Balance has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Construction industry think that they had the lowest ROI from New Balance.
New Balance's ROI score was rated highest by Native American customers, and rated lowest by customers ages 41-45.
Male customers rated New Balance's ROI score 0.1 stars higher than Female customers.
New Balance's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.7 | Native American | 4.7 |
Other 3.4 | Other | 3.4 |
New Balance's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.7 | 41-45 | 2.7 |
46-50 4 | 46-50 | 4 |
51-55 4 | 51-55 | 4 |
56-60 3 | 56-60 | 3 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.4 | 66+ | 3.4 |
New Balance's ROI score was rated the highest by customers who have used New Balance's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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New Balance's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, New Balance's ROI score is rated right above Fila, and is preceded by Under Armour.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brooks Running | 4.2/5 |
![]() | PUMA | 4.1/5 |
![]() | Vans | 4/5 |
![]() | adidas | 4/5 |
![]() | Nike | 3.9/5 |
![]() | Under Armour | 3.9/5 |
![]() | New Balance | 3.7/5 |
![]() | Fila | 3.7/5 |
In the Fashion and Beauty industry, New Balance's ROI score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | New Balance | 3.7/5 |
![]() | Crocs | 3.7/5 |
New Balance has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
New Balance's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
Female customers rated New Balance's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 4% | |
Very Dissatisfied | 18% |
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 23% |
New Balance's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
New Balance's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
New Balance's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
New Balance's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
New Balance's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
New Balance's Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.
New Balance's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 81% | |||||||||||||||
| 31-35 | 88% | |||||||||||||||
| 36-40 | 66% | |||||||||||||||
| 41-45 | 38% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 55% |
New Balance's Customer Satisfaction score was rated the highest by customers who have used New Balance's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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New Balance's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "New Balance Customer Satisfaction Score by Industry",
"text": "New Balance's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.",
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}Compared to its competitors, New Balance's Customer Satisfaction score is rated right above Fila, and is preceded by Under Armour.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Brooks Running | 89% |
![]() | PUMA | 88% |
![]() | adidas | 87% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | Under Armour | 79% |
![]() | New Balance | 77% |
![]() | Fila | 76% |
In the Fashion and Beauty industry, New Balance's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | New Balance | 77% |
New Balance has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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http://www.newbalance.com
New Balance's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
Male customers rated New Balance's Customer Service score 0.2 stars higher than Female customers.
New Balance's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.5 | Native American | 4.5 |
Other 3.6 | Other | 3.6 |
New Balance's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4 | 51-55 | 4 |
56-60 3 | 56-60 | 3 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3 | 66+ | 3 |
New Balance's Customer Service score was rated the highest by customers who have used New Balance's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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New Balance's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, New Balance's Customer Service score is rated right above Fila, and is preceded by Under Armour.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brooks Running | 4.3/5 |
![]() | PUMA | 4.2/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | adidas | 4.1/5 |
![]() | Under Armour | 4/5 |
![]() | New Balance | 3.8/5 |
![]() | Fila | 3.7/5 |
In the Fashion and Beauty industry, New Balance's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | New Balance | 3.8/5 |
New Balance has a 3.2/5 stars for its overall company culture rated by their employees

New Balance scored a 28 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of New Balance would recommend the brand to a friend. ENPS measures how likely New Balance employees would recommend working at New Balance to a friend.
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
| 38% | Promoters |
|---|---|
| 21% | Passive |
| 41% | Detractors |
New Balance is ranked #993 in the Global Top 100 Brands. It ranks just behind First National Bank and just ahead of Sitetracker.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
991 | ![]() | J.M. Smucker Company | ![]() | Mark Smucker | Consumer Goods |
992 | ![]() | First National Bank | ![]() | Vincent Delie Jr. | Banking and Financial Services |
993 | ![]() | New Balance | ![]() | Robert DeMartini | Fashion and Beauty |
994 | Sitetracker | ![]() | Giuseppe Incitti | Tech | |
995 | ![]() | McCormick & Company | ![]() | Lawrence Kurzius | Food and Beverages |
996 | ![]() | Nando's | ![]() | Geoff Whyte | Food and Beverages |
997 | ![]() | Galderma | ![]() | Stuart Raetzman | Health and Wellness |
New Balance is ranked #83 in the Fashion and Beauty Industry. It ranks just behind Dolls Kill.
| RANK | COMPANY | Location | |
|---|---|---|---|
81 | ![]() | Fila | York, NY |
82 | ![]() | Dolls Kill | San Francisco, CA |
83 | ![]() | New Balance |